SWING FEVER!1940’s Dance Party

Welcome to Toronto...circa 1942!

Tickets Sold: 168● Online/Cash - 139● Door - 29

Showed up: 149Raised: $1729.00

What did you like about this event?

“It was well organized, everything ran smoothly - The food was excellent - The Band

was fantastic - Great outfits!”

Swing Fever Comes to Life:

The Set-UpThe Good● Decor Committee delegated● Great enthusiasm by group ● Venue● Timing

Challenges● Mark● Lights breaking at end of

set-up

During Swing FeverChallenges● Capacity● Last minute Mic

check● Not enough people

per jobThe Good ● High attendance● Group knew roles well● Guest participation● Venue● Registration

Swing Fever Comes to Life: The Marketing

Social Media● Strategy: focused attention on a specific group of individuals● Impactful online presence● Posts that informed● Did you know? Beauty & fashion, On this day, videos...● Facebook, Twitter, Instagram = separate posts● Linked to one another to direct traffic● Giveaway

Swing Fever Comes to Life: Marketing

● Thematic poster set the colour scheme of the event

● Distributed flyers● Hung in vintage and coffee shops on Queen

St W, Kensington Market and along Bathurst and Bloor

● Advertised on Uniiverse, BlogTO, the Royal Canadian Legion and Swing Dancing websites

● Website www.swingfever.ca provided detailed information about the event and a link to purchase tickets

Swing Fever Comes to Life: Charity

The Good● Jay Burford was enthusiastic and

helpful● Lent thematic decor and equipment

for food● Signed a thank you letter to Pizza

Pizza for donating pizza to our staff

Challenges● Jay Burford was slow at

corresponding and difficult to reach● No definite answers were given until

the week leading up to the event● Issues with the Registered Charity

Number

Swing Fever Comes to Life: Sponsorship

The Good:● External help from

all committees ● Some personal

connections● Meeting with Nicola

Challenges:● No experience● Used the internet for

guidance● Sponsors were

given too short a notice

Entertainment: The Band

Pickup Swing Ensemble● Set the tone for the night● 8 piece band● Large portion of budget...totally worth it!● Fantastic response to the band

Entertainment: The Dancers

Toronto Swing Dance Society● Donated their talent and time● Technology difficulties ● Got everyone involved and out on the dance floorHogtown● Reached out to us● Arrived late with playlist● Lack of communication● Awesome dancers!

The DecorThe Good● Secured 1940’s decor on small budget● Communication● Organization

Challenges● Hard to envision in space● Tight budget● Acquiring decor from The Legion

The Grub● The menu: mashed potatoes & mac ‘n cheese

● The snacks: popcorn

● The bar

● The observations

● The challenges

The Feedback● 100% of respondents: Event & Entertainment were “Excellent” or “Very

Good”● 100% “Extremely Organized” or “Very Organized”● 2/14 respondents indicated that the event was only “Fairly Unique”● 2/14 respondents indicated “A moderate amount of value” for their money

spent● Guests Loved: “Everything!”- The band, music, details, fitting ambiance,

venue, food, prizes and the energy in the room● Guests Disliked: “Nothing!” (5/12 responses); pricey cocktails, lack of

guarded coat check, repetition of songs, quiet dance instruction● Guests heard about the event from: Facebook, Word of Mouth, Friends,

Advertisements, UNIIVERSE, Student at Humber

Until next time!