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8/13/2019 SWIFT Trademark Guidelines
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SWIFT Trademark Guidelines - March 2013
1 Introduction
SWIFT has a worldwide reputation for the security, availability and resilience of its network,products and services.
The SWIFT trademarks are important vehicles of that reputation and, as such, are protected as
valuable assets by SWIFT.
Any improper or unauthorised use of the SWIFT trademarks is likely to affect that reputation.These guidelines explain to which extent third parties may obtain permission to use SWIFT
trademarks.
Third parties are invited to consult these guidelines. No use of SWIFT trademarks is permitted
without SWIFTs prior permission.Questions about the use of the SWIFT trademarks should be addressed to theLegal Department.
2 SWIFT Trademarks
In this document, the term SWIFT trademarks means all registered trademarks, non registered
trademarks, trade names and company names owned by SWIFT.All SWIFT trademarks are owned by S.W.I.F.T. SCRL, Avenue Adle 1, 1310 La Hulpe,Belgium.
2.1 S.W.I.F.T. and SWIFT
Both S.W.I.F.T. (with dots) and SWIFT (without dots) are used to identify the company.
2.1.1 S.W.I.F.T.
S.W.I.F.T. is protected as company and trade name in many countries.
TheArticles of Associationdefine the company name as Society for Worldwide InterbankFinancial Telecommunication and its abbreviation as S.W.I.F.T.
S.W.I.F.T. is used when referring to S.W.I.F.T. SCRL.
2.1.2 SWIFT
SWIFT is protected as trade name and registered trademark in many countries.
It is commonly used when referring to either S.W.I.F.T. SCRL or the SWIFT group (S.W.I.F.T.
SCRL, its branches and subsidiaries).
2.2 Registered product and service names
SWIFT has registered its main product and service names on an extensive basis worldwide. The
SWIFT product and service names registered as trademarks are:
SWIFTNet SWIFTReady
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Accord Sibos 3SKey Innotribe MyStandards
SWIFT Institute
2.3 Registered signs
SWIFT has registered the following signs as trademarks on an extensive basis worldwide:
the SWIFT logo
The only permitted use of the SWIFT logo by a third party is under one of the licence programs
listed below (Section 5).
the Standards Forum logo
SWIFT DOES NOT AUTHORISE ANY USE OF ITS LOGOS BY THIRD PARTIES UNLESS
WITH PRIOR SWIFT APPROVAL.
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2.4 Other product and service names
Other SWIFT product and service names are protected as trade names and, in countries where
this is available, also as non-registered trademarks.
3 Restricted Uses
Except as indicated in these guidelines or as permitted by licence, third parties may not use
names or signs identical or similar to SWIFT trademarks in a manner which creates confusion as
to the origin of the products and services offered under those names or signs, nor in a mannerwhich affects or takes unfair advantage of the distinctive nature or reputation of SWIFT
trademarks.
In particular, SWIFT does not authorise any use of its trademarks that might induce SWIFTcustomers to erroneously believe that:
such third party is part of the SWIFT group or constitutes a SWIFT representative office there is a partnership, joint venture or any other commercial connection between such
third party and SWIFT
the third-party products and services are developed or supplied by SWIFT, under itscontrol, or jointly with that third party
the third party was authorised, by licence or otherwise, to use the SWIFT trademarks SWIFT is responsible for the quality of the third-party products and services.
To illustrate these principles, SWIFT trademarks cannot, without prior permission, either in
whole, in part or in combination with other names or signs:
be used to designate a third-party product or service be registered as trademarks by a third party be used as a third-party company name be registered or used as domain names by a third party.
SWIFT reserves the right to take all necessary action against any use of its trademarks which
does not comply with the present guidelines.
4 Authorised Referencing
4.1 General
As a general rule, SWIFT trademarks may be used by a third-party where it is necessary to
indicate the intended purpose of a third-party product or service.
To illustrate this principle, third parties may refer to SWIFT trademarks:
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when such reference is needed to indicate the compatibility of their products or serviceswith SWIFT products and services, for example in their technical documentation,
advertising materials or website, and
when such reference is in practice the only means to provide the public withcomprehensible and complete information on the intended purposes of their products and
services, for example by adding for SWIFTNet or over SWIFTNetto the name oftheir interface or business solution.
To be authorised, such referencing must:
be made in a neutral and objective manner and in accordance with honest businesspractices,
not create any risk or confusion regarding the origin of the third-party and the SWIFTproduct or service or regarding the independence between the third-party and SWIFT,
not emphasize the SWIFT trademark in any way or manner (colour, font or size)presenting it as the prevailing element in the product or service name, and
be made in a descriptive manner, thereby referring to the SWIFT products and services asbeing offered by SWIFT. When the reference is made in documentation, advertising
materials or on a website, it should be accompanied with the acknowledgment:
"[referenced SWIFT trademark] is a trademark of S.W.I.F.T. SCRL".
Such authorised referencing does not entail any warranty or certification by SWIFT regarding
the quality of the third-party product or service, and SWIFT waives any liability in that respect,
nor does it entitle the third party to any other rights, title, or licence to the SWIFT trademarks.
4.2 SWIFT Standards
'SWIFT Standards' is the overarching name for standards products, tools and services thatSWIFT delivers to the SWIFT community.
In particular, the term 'SWIFT Standards' covers any message-based standard or componentthereof, developed by or for SWIFT, including the related business model, messages, message
flows and documentation, whether in draft or final form.
The name 'SWIFT Standards' may be used when referring to FIN messages and to XML
messages developed in accordance with the ISO 20022 methodology.
Messages developed by or for other organisations than SWIFT in accordance with the ISO 20022methodology are not SWIFT Standards, but may be selected for use on SWIFTNet and, as such,
be included in the SWIFT Standards documentation. The name 'SWIFT Standards' may not beused in relation to those messages.
For more information, please consult ourSWIFT Standards End-User License Agreement
5 Licence Programmes
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Under various programmes, SWIFT grants contracting parties the right to use SWIFT
trademarks.
Only parties that satisfy the eligibility criteria of these programmes may benefit from these
trademark licences. For the eligibility criteria of a particular programme, please refer to the
applicable SWIFT documentation.The currently available licence programmes are:
5.1 Partner Programme
The Partner Programme is open to companies intending to provide SWIFT-related products or
services which require co-operation with SWIFT, or to companies that want to promote and
facilitate the sale of SWIFT products and services in their region.
The eligibility criteria and conditions for use of the various titles and labels are defined in the
SWIFT Partners Programme - Terms and Conditions.
For more information, please consult thePartnersection.
5.1.1 SWIFT Business Partners
SWIFT Business Partners are responsible for the promotion and sales facilitation of SWIFTproducts and services to SWIFT Customers.
SWIFT grants Business Partners the right to use the SWIFT Business Partner' title and label, asper the following sample:
The conditions for use of this title and label are defined in the agreement with the Business
Partner.
5.1.2 SWIFT Certified Programme
The SWIFT Certified Programme provides a label to external applications, specialists, and
interfaces which fully comply with pre-defined SWIFT quality criteria and standards.
https://www2.swift.com/uhbonline/books/public/en_uk/s_ptnr_prog_trm_cond/index.htmhttps://www2.swift.com/uhbonline/books/public/en_uk/s_ptnr_prog_trm_cond/index.htmhttp://www.swift.com/products_services/partners/partner_programmehttp://www.swift.com/products_services/partners/partner_programmehttp://www.swift.com/products_services/partners/partner_programmehttp://www.swift.com/products_services/partners/partner_programmehttps://www2.swift.com/uhbonline/books/public/en_uk/s_ptnr_prog_trm_cond/index.htm8/13/2019 SWIFT Trademark Guidelines
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The eligibility criteria to use these labels are defined in theapplicable Partner Programme
documentation.
5.1.2.1 SWIFT Certified Applications
With this label, SWIFT certifies a selected third-party business application which meets well-defined requirements around SWIFT standards, messaging and connectivity. SWIFT provides
certifications per specific market segment, including payments, trade, securities and corporates.
Upon certification, SWIFT grants the provider the right to use a label specifically in relation to
the application, as per the following sample:
5.1.2.2 SWIFT Certified Specialists
With this label, SWIFT certifies that an individual specialist meets well-defined requirements in
his or her specific area of technical or business expertise.
Upon certification, SWIFT grants the provider the right to use a label specifically in relation tothe individual, as per the following sample:
5.1.2.3 SWIFT Certified Interfaces
With this title, SWIFT certifies that a SWIFT interface developed by a customer or third partymeets well-defined technical requirements and standards.
Upon certification, SWIFT grants the customer or provider the right to use the SWIFT CertifiedInterface' title, together with indication of the type of interface and applicable SWIFTNet
Release.
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5.2 Shared Infrastructure Programme
Under the SWIFT Shared Infrastructure Programme, SWIFT grants Service bureaux that meet all
eligibility criteria the right to use the SWIFT Service bureau' title.
Once granted by SWIFT, a Service bureau can refer to their compliance level as MinimumOperational Practice, Standard Operational Practice, or Premier Operational Practice.
In addition, SWIFT grants Service bureaux that meet the Premier Operational Practicerequirements, the right to use the following label:
5.3 National Member Groups and National User Groups
SWIFT grants National Member and User Goups the right to use the National Member, Group or
National User Group title and logo.
The conditions for use of the title and logo are defined in the Guidelines for the use of theSWIFT National Member and User Group logo, available on request from theLegal Department.
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5.4 Sibos Exhibitors
The Sibos trademark designates SWIFTs annual conference for the worldwide financial
community. It originally stood for SWIFT International Banking Operations Seminar. It hassince grown to include the entire financial industry, including securities, trade and treasury.
Sibos is entirely written in lower case (sibos) when used in combination with the logo, and as aproper noun (Sibos) when used without the logo. Sibos is NOTwritten in capital letters (SIBOS).
SWIFT grants companies who register as Sibos exhibitors the right to use the Sibos official
exhibitor logo:
The conditions to register as Sibos exhibitor and to use the Official exhibitor logo are defined in
the Sibos Exhibitor agreement.
SWIFT Standards IPR Policy
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End-User License Agreement
1. Definitions
SWIFTmeans Society for Worldwide Interbank Financial Telecommunication SCRL.
SWIFT Standardsmeans any message-based standard or component thereof, developed byor for SWIFT, including the related business model, messages, message flows and
documentation, whether in draft or final form.
IP Rightsmeans all copyright, proprietary know-how, patent rights (including patent
applications) or other intellectual or industrial property rights.
2. License
SWIFT hereby grants you a world-wide, royalty-free, non-exclusive license to use or promote
SWIFT Standards (i) for information transmission purposes in or outside the context of SWIFTmessaging services and/or (ii) to develop software, products or services which support
transmission of information in accordance with SWIFT Standards.
3. Limitations
You may not directly or indirectly sell SWIFT Standards. You may not modify SWIFTStandards while maintaining SWIFT Standards as a reference for the modified standard. This
License Agreement does not grant you a license to use any of SWIFTs trademarks, except the
trademark SWIFT Standards for the use asdefined in Section 2.
4. Sub-licensing
You may grant sub-licenses on a royalty free basis only and provided that any such sub-licenseremains within the scope of your rights under this License Agreement.
5. Ownership of SWIFT Standards
All IP Rights, worldwide ownership of and rights, title and interest in and to SWIFT Standards,
and all copies and portions thereof, are and shall remain exclusively in SWIFT and its licensors.
6. Termination
This license will terminate immediately without notice if you fail to comply with any materialprovision of this License Agreement.
7. Disclosure of IP Rights
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During the thirty (30) days period immediately following the date that SWIFT Standards are
provided to you, you may disclose that the publication of, use of or compliance with SWIFT
Standards as presented, in whole or in part, would infringe any of your IP Rights. Upon timelydisclosure and considering the non-commercial nature of SWIFT Standards, you agree to license
any such IP Right to SWIFT (including the right to grant sub-licenses) on royalty-free or
otherwise reasonable and non-discriminatory terms and solely for the purpose of developing,implementing, promoting and using SWIFT Standards.
8. Non-Enforcement of IP Rights
Any non-disclosure of your IP Rights pursuant to Section 7 of this License Agreement, shall be
considered as a final and irrevocable waiver to assert or enforce any such IP Right that you may
own or control, against SWIFT or any other third party that may use SWIFT Standards, if the
allegedly infringing activity is caused solely by the use of SWIFT Standards in accordance withthis License Agreement.
9. Disclaimer
SWIFT Standards are provided "as is". SWIFT makes no express or implied representations,
including but not limited to, warranties of merchantability or fitness for any particular purposenor any warranty that the use of SWIFT Standards will not infringe any third party IP Rights.
10. Limitation of liability
Since SWIFT Standards result from industry consultation and are adopted by consensus amongst
relevant industry participants, SWIFT will not be liable for any direct, indirect, special or
consequential damages arising out of any use of SWIFT Standards even if SWIFT is expressly
advised of the possibility of such damages.
11. Choice of Law - Arbitration
This License Agreement shall be governed by Belgian law.
Any dispute concerning this License Agreement, that cannot be amicably resolved, shall be
finally settled under the Rules of Conciliation and Arbitration of the International Chamber of
Commerce (ICC) by three arbitrators appointed in accordance with these rules. The arbitration
proceedings shall take place in Brussels, Belgium and shall be conducted in the Englishlanguage.
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Compliance
Data Protection Policies
SWIFT has enhanced its contractual documentation to improve transparency with respect to theprocessing of message and traffic data. In doing so, SWIFT has been assisted by a working group
of data protection and compliance experts from European and non-European SWIFT users. In
December 2008, the Belgian data protection commission concluded that SWIFT complied withall applicable Belgian data protection legislation.
Read more
We self-certify compliance with
Terrorist Finance Tracking Program
After the attacks of September 11, 2001, the US Treasury Department (UST) launched theTerrorist Finance Tracking Program (TFTP). The TFTP program is ongoing and SWIFT receives
and complies with valid and enforceable subpoenas for data located in its US Operating Center.
The European Union and the United States of America have signed aninternational agreement
on the Terrorist Finance Tracking Program".This Agreement is in force since 1 August 2010.
SWIFT has been jointly designated by the European Union and the United States of America as aprovider of international financial payment messaging services, subject to this Agreement. As a
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result, SWIFT is subject to legally binding requests to provide to the U.S. Treasury Department
data located in its EU Operating Center, which are necessary for the purpose of the prevention,
investigation, detection or prosecution of terrorism or terrorist financing.Read More
Fighting illegal financial activities
Given its importance in the financial community, SWIFT cooperates in good faith with
authorities in the fight against illegal activities.
Read more
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