SWIFT Trademark Guidelines

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    SWIFT Trademark Guidelines - March 2013

    1 Introduction

    SWIFT has a worldwide reputation for the security, availability and resilience of its network,products and services.

    The SWIFT trademarks are important vehicles of that reputation and, as such, are protected as

    valuable assets by SWIFT.

    Any improper or unauthorised use of the SWIFT trademarks is likely to affect that reputation.These guidelines explain to which extent third parties may obtain permission to use SWIFT

    trademarks.

    Third parties are invited to consult these guidelines. No use of SWIFT trademarks is permitted

    without SWIFTs prior permission.Questions about the use of the SWIFT trademarks should be addressed to theLegal Department.

    2 SWIFT Trademarks

    In this document, the term SWIFT trademarks means all registered trademarks, non registered

    trademarks, trade names and company names owned by SWIFT.All SWIFT trademarks are owned by S.W.I.F.T. SCRL, Avenue Adle 1, 1310 La Hulpe,Belgium.

    2.1 S.W.I.F.T. and SWIFT

    Both S.W.I.F.T. (with dots) and SWIFT (without dots) are used to identify the company.

    2.1.1 S.W.I.F.T.

    S.W.I.F.T. is protected as company and trade name in many countries.

    TheArticles of Associationdefine the company name as Society for Worldwide InterbankFinancial Telecommunication and its abbreviation as S.W.I.F.T.

    S.W.I.F.T. is used when referring to S.W.I.F.T. SCRL.

    2.1.2 SWIFT

    SWIFT is protected as trade name and registered trademark in many countries.

    It is commonly used when referring to either S.W.I.F.T. SCRL or the SWIFT group (S.W.I.F.T.

    SCRL, its branches and subsidiaries).

    2.2 Registered product and service names

    SWIFT has registered its main product and service names on an extensive basis worldwide. The

    SWIFT product and service names registered as trademarks are:

    SWIFTNet SWIFTReady

    mailto:[email protected]:[email protected]:[email protected]://www.swift.com/about_swift/legal/swift_by_lawshttp://www.swift.com/about_swift/legal/swift_by_lawshttp://www.swift.com/about_swift/legal/swift_by_lawshttp://www.swift.com/about_swift/legal/swift_by_lawsmailto:[email protected]
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    Accord Sibos 3SKey Innotribe MyStandards

    SWIFT Institute

    2.3 Registered signs

    SWIFT has registered the following signs as trademarks on an extensive basis worldwide:

    the SWIFT logo

    The only permitted use of the SWIFT logo by a third party is under one of the licence programs

    listed below (Section 5).

    the Standards Forum logo

    SWIFT DOES NOT AUTHORISE ANY USE OF ITS LOGOS BY THIRD PARTIES UNLESS

    WITH PRIOR SWIFT APPROVAL.

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    2.4 Other product and service names

    Other SWIFT product and service names are protected as trade names and, in countries where

    this is available, also as non-registered trademarks.

    3 Restricted Uses

    Except as indicated in these guidelines or as permitted by licence, third parties may not use

    names or signs identical or similar to SWIFT trademarks in a manner which creates confusion as

    to the origin of the products and services offered under those names or signs, nor in a mannerwhich affects or takes unfair advantage of the distinctive nature or reputation of SWIFT

    trademarks.

    In particular, SWIFT does not authorise any use of its trademarks that might induce SWIFTcustomers to erroneously believe that:

    such third party is part of the SWIFT group or constitutes a SWIFT representative office there is a partnership, joint venture or any other commercial connection between such

    third party and SWIFT

    the third-party products and services are developed or supplied by SWIFT, under itscontrol, or jointly with that third party

    the third party was authorised, by licence or otherwise, to use the SWIFT trademarks SWIFT is responsible for the quality of the third-party products and services.

    To illustrate these principles, SWIFT trademarks cannot, without prior permission, either in

    whole, in part or in combination with other names or signs:

    be used to designate a third-party product or service be registered as trademarks by a third party be used as a third-party company name be registered or used as domain names by a third party.

    SWIFT reserves the right to take all necessary action against any use of its trademarks which

    does not comply with the present guidelines.

    4 Authorised Referencing

    4.1 General

    As a general rule, SWIFT trademarks may be used by a third-party where it is necessary to

    indicate the intended purpose of a third-party product or service.

    To illustrate this principle, third parties may refer to SWIFT trademarks:

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    when such reference is needed to indicate the compatibility of their products or serviceswith SWIFT products and services, for example in their technical documentation,

    advertising materials or website, and

    when such reference is in practice the only means to provide the public withcomprehensible and complete information on the intended purposes of their products and

    services, for example by adding for SWIFTNet or over SWIFTNetto the name oftheir interface or business solution.

    To be authorised, such referencing must:

    be made in a neutral and objective manner and in accordance with honest businesspractices,

    not create any risk or confusion regarding the origin of the third-party and the SWIFTproduct or service or regarding the independence between the third-party and SWIFT,

    not emphasize the SWIFT trademark in any way or manner (colour, font or size)presenting it as the prevailing element in the product or service name, and

    be made in a descriptive manner, thereby referring to the SWIFT products and services asbeing offered by SWIFT. When the reference is made in documentation, advertising

    materials or on a website, it should be accompanied with the acknowledgment:

    "[referenced SWIFT trademark] is a trademark of S.W.I.F.T. SCRL".

    Such authorised referencing does not entail any warranty or certification by SWIFT regarding

    the quality of the third-party product or service, and SWIFT waives any liability in that respect,

    nor does it entitle the third party to any other rights, title, or licence to the SWIFT trademarks.

    4.2 SWIFT Standards

    'SWIFT Standards' is the overarching name for standards products, tools and services thatSWIFT delivers to the SWIFT community.

    In particular, the term 'SWIFT Standards' covers any message-based standard or componentthereof, developed by or for SWIFT, including the related business model, messages, message

    flows and documentation, whether in draft or final form.

    The name 'SWIFT Standards' may be used when referring to FIN messages and to XML

    messages developed in accordance with the ISO 20022 methodology.

    Messages developed by or for other organisations than SWIFT in accordance with the ISO 20022methodology are not SWIFT Standards, but may be selected for use on SWIFTNet and, as such,

    be included in the SWIFT Standards documentation. The name 'SWIFT Standards' may not beused in relation to those messages.

    For more information, please consult ourSWIFT Standards End-User License Agreement

    5 Licence Programmes

    http://www.swift.com/about_swift/legal/swiftstandards_ipr_policyhttp://www.swift.com/about_swift/legal/swiftstandards_ipr_policyhttp://www.swift.com/about_swift/legal/swiftstandards_ipr_policyhttp://www.swift.com/about_swift/legal/swiftstandards_ipr_policy
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    Under various programmes, SWIFT grants contracting parties the right to use SWIFT

    trademarks.

    Only parties that satisfy the eligibility criteria of these programmes may benefit from these

    trademark licences. For the eligibility criteria of a particular programme, please refer to the

    applicable SWIFT documentation.The currently available licence programmes are:

    5.1 Partner Programme

    The Partner Programme is open to companies intending to provide SWIFT-related products or

    services which require co-operation with SWIFT, or to companies that want to promote and

    facilitate the sale of SWIFT products and services in their region.

    The eligibility criteria and conditions for use of the various titles and labels are defined in the

    SWIFT Partners Programme - Terms and Conditions.

    For more information, please consult thePartnersection.

    5.1.1 SWIFT Business Partners

    SWIFT Business Partners are responsible for the promotion and sales facilitation of SWIFTproducts and services to SWIFT Customers.

    SWIFT grants Business Partners the right to use the SWIFT Business Partner' title and label, asper the following sample:

    The conditions for use of this title and label are defined in the agreement with the Business

    Partner.

    5.1.2 SWIFT Certified Programme

    The SWIFT Certified Programme provides a label to external applications, specialists, and

    interfaces which fully comply with pre-defined SWIFT quality criteria and standards.

    https://www2.swift.com/uhbonline/books/public/en_uk/s_ptnr_prog_trm_cond/index.htmhttps://www2.swift.com/uhbonline/books/public/en_uk/s_ptnr_prog_trm_cond/index.htmhttp://www.swift.com/products_services/partners/partner_programmehttp://www.swift.com/products_services/partners/partner_programmehttp://www.swift.com/products_services/partners/partner_programmehttp://www.swift.com/products_services/partners/partner_programmehttps://www2.swift.com/uhbonline/books/public/en_uk/s_ptnr_prog_trm_cond/index.htm
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    The eligibility criteria to use these labels are defined in theapplicable Partner Programme

    documentation.

    5.1.2.1 SWIFT Certified Applications

    With this label, SWIFT certifies a selected third-party business application which meets well-defined requirements around SWIFT standards, messaging and connectivity. SWIFT provides

    certifications per specific market segment, including payments, trade, securities and corporates.

    Upon certification, SWIFT grants the provider the right to use a label specifically in relation to

    the application, as per the following sample:

    5.1.2.2 SWIFT Certified Specialists

    With this label, SWIFT certifies that an individual specialist meets well-defined requirements in

    his or her specific area of technical or business expertise.

    Upon certification, SWIFT grants the provider the right to use a label specifically in relation tothe individual, as per the following sample:

    5.1.2.3 SWIFT Certified Interfaces

    With this title, SWIFT certifies that a SWIFT interface developed by a customer or third partymeets well-defined technical requirements and standards.

    Upon certification, SWIFT grants the customer or provider the right to use the SWIFT CertifiedInterface' title, together with indication of the type of interface and applicable SWIFTNet

    Release.

    http://www.swift.com/products_services/partners/swift_certified_programmehttp://www.swift.com/products_services/partners/swift_certified_programmehttp://www.swift.com/products_services/partners/swift_certified_programmehttp://www.swift.com/products_services/partners/swift_certified_programmehttp://www.swift.com/products_services/partners/swift_certified_programmehttp://www.swift.com/products_services/partners/swift_certified_programme
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    5.2 Shared Infrastructure Programme

    Under the SWIFT Shared Infrastructure Programme, SWIFT grants Service bureaux that meet all

    eligibility criteria the right to use the SWIFT Service bureau' title.

    Once granted by SWIFT, a Service bureau can refer to their compliance level as MinimumOperational Practice, Standard Operational Practice, or Premier Operational Practice.

    In addition, SWIFT grants Service bureaux that meet the Premier Operational Practicerequirements, the right to use the following label:

    5.3 National Member Groups and National User Groups

    SWIFT grants National Member and User Goups the right to use the National Member, Group or

    National User Group title and logo.

    The conditions for use of the title and logo are defined in the Guidelines for the use of theSWIFT National Member and User Group logo, available on request from theLegal Department.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    5.4 Sibos Exhibitors

    The Sibos trademark designates SWIFTs annual conference for the worldwide financial

    community. It originally stood for SWIFT International Banking Operations Seminar. It hassince grown to include the entire financial industry, including securities, trade and treasury.

    Sibos is entirely written in lower case (sibos) when used in combination with the logo, and as aproper noun (Sibos) when used without the logo. Sibos is NOTwritten in capital letters (SIBOS).

    SWIFT grants companies who register as Sibos exhibitors the right to use the Sibos official

    exhibitor logo:

    The conditions to register as Sibos exhibitor and to use the Official exhibitor logo are defined in

    the Sibos Exhibitor agreement.

    SWIFT Standards IPR Policy

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    End-User License Agreement

    1. Definitions

    SWIFTmeans Society for Worldwide Interbank Financial Telecommunication SCRL.

    SWIFT Standardsmeans any message-based standard or component thereof, developed byor for SWIFT, including the related business model, messages, message flows and

    documentation, whether in draft or final form.

    IP Rightsmeans all copyright, proprietary know-how, patent rights (including patent

    applications) or other intellectual or industrial property rights.

    2. License

    SWIFT hereby grants you a world-wide, royalty-free, non-exclusive license to use or promote

    SWIFT Standards (i) for information transmission purposes in or outside the context of SWIFTmessaging services and/or (ii) to develop software, products or services which support

    transmission of information in accordance with SWIFT Standards.

    3. Limitations

    You may not directly or indirectly sell SWIFT Standards. You may not modify SWIFTStandards while maintaining SWIFT Standards as a reference for the modified standard. This

    License Agreement does not grant you a license to use any of SWIFTs trademarks, except the

    trademark SWIFT Standards for the use asdefined in Section 2.

    4. Sub-licensing

    You may grant sub-licenses on a royalty free basis only and provided that any such sub-licenseremains within the scope of your rights under this License Agreement.

    5. Ownership of SWIFT Standards

    All IP Rights, worldwide ownership of and rights, title and interest in and to SWIFT Standards,

    and all copies and portions thereof, are and shall remain exclusively in SWIFT and its licensors.

    6. Termination

    This license will terminate immediately without notice if you fail to comply with any materialprovision of this License Agreement.

    7. Disclosure of IP Rights

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    During the thirty (30) days period immediately following the date that SWIFT Standards are

    provided to you, you may disclose that the publication of, use of or compliance with SWIFT

    Standards as presented, in whole or in part, would infringe any of your IP Rights. Upon timelydisclosure and considering the non-commercial nature of SWIFT Standards, you agree to license

    any such IP Right to SWIFT (including the right to grant sub-licenses) on royalty-free or

    otherwise reasonable and non-discriminatory terms and solely for the purpose of developing,implementing, promoting and using SWIFT Standards.

    8. Non-Enforcement of IP Rights

    Any non-disclosure of your IP Rights pursuant to Section 7 of this License Agreement, shall be

    considered as a final and irrevocable waiver to assert or enforce any such IP Right that you may

    own or control, against SWIFT or any other third party that may use SWIFT Standards, if the

    allegedly infringing activity is caused solely by the use of SWIFT Standards in accordance withthis License Agreement.

    9. Disclaimer

    SWIFT Standards are provided "as is". SWIFT makes no express or implied representations,

    including but not limited to, warranties of merchantability or fitness for any particular purposenor any warranty that the use of SWIFT Standards will not infringe any third party IP Rights.

    10. Limitation of liability

    Since SWIFT Standards result from industry consultation and are adopted by consensus amongst

    relevant industry participants, SWIFT will not be liable for any direct, indirect, special or

    consequential damages arising out of any use of SWIFT Standards even if SWIFT is expressly

    advised of the possibility of such damages.

    11. Choice of Law - Arbitration

    This License Agreement shall be governed by Belgian law.

    Any dispute concerning this License Agreement, that cannot be amicably resolved, shall be

    finally settled under the Rules of Conciliation and Arbitration of the International Chamber of

    Commerce (ICC) by three arbitrators appointed in accordance with these rules. The arbitration

    proceedings shall take place in Brussels, Belgium and shall be conducted in the Englishlanguage.

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    Compliance

    Data Protection Policies

    SWIFT has enhanced its contractual documentation to improve transparency with respect to theprocessing of message and traffic data. In doing so, SWIFT has been assisted by a working group

    of data protection and compliance experts from European and non-European SWIFT users. In

    December 2008, the Belgian data protection commission concluded that SWIFT complied withall applicable Belgian data protection legislation.

    Read more

    We self-certify compliance with

    Terrorist Finance Tracking Program

    After the attacks of September 11, 2001, the US Treasury Department (UST) launched theTerrorist Finance Tracking Program (TFTP). The TFTP program is ongoing and SWIFT receives

    and complies with valid and enforceable subpoenas for data located in its US Operating Center.

    The European Union and the United States of America have signed aninternational agreement

    on the Terrorist Finance Tracking Program".This Agreement is in force since 1 August 2010.

    SWIFT has been jointly designated by the European Union and the United States of America as aprovider of international financial payment messaging services, subject to this Agreement. As a

    http://www.swift.com/about_swift/legal/data_protection_policieshttp://safeharbor.export.gov/list.aspxhttp://safeharbor.export.gov/list.aspxhttp://www.swift.com/about_swift/shownews?param_dcr=news.data/en/swift_com/archived_news/data_privacy_EU_US_political_accord_terrorist_finance.xmlhttp://www.swift.com/about_swift/shownews?param_dcr=news.data/en/swift_com/archived_news/data_privacy_EU_US_political_accord_terrorist_finance.xmlhttp://www.swift.com/about_swift/shownews?param_dcr=news.data/en/swift_com/archived_news/data_privacy_EU_US_political_accord_terrorist_finance.xmlhttp://www.swift.com/about_swift/shownews?param_dcr=news.data/en/swift_com/archived_news/data_privacy_EU_US_political_accord_terrorist_finance.xmlhttp://www.export.gov/safeharborhttp://www.swift.com/about_swift/shownews?param_dcr=news.data/en/swift_com/archived_news/data_privacy_EU_US_political_accord_terrorist_finance.xmlhttp://www.swift.com/about_swift/shownews?param_dcr=news.data/en/swift_com/archived_news/data_privacy_EU_US_political_accord_terrorist_finance.xmlhttp://safeharbor.export.gov/list.aspxhttp://www.swift.com/about_swift/legal/data_protection_policies
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    result, SWIFT is subject to legally binding requests to provide to the U.S. Treasury Department

    data located in its EU Operating Center, which are necessary for the purpose of the prevention,

    investigation, detection or prosecution of terrorism or terrorist financing.Read More

    Fighting illegal financial activities

    Given its importance in the financial community, SWIFT cooperates in good faith with

    authorities in the fight against illegal activities.

    Read more

    http://www.swift.com/about_swift/legal/terrorist_finance_tracking_programhttp://www.swift.com/about_swift/legal/fighting_illegal_financial_activitieshttp://www.swift.com/about_swift/legal/fighting_illegal_financial_activitieshttp://www.swift.com/about_swift/legal/terrorist_finance_tracking_program