1. SWG Acquisition of C&G Kristina KelleySustainability
Strategies in Developing Economies June 05, 2011 John Halstead,
Instructor
2. Overview of Acquisition SWG acquired C&G who will change
their name to SunTech as a part of changing their image in the
global energy market. C&G was a repeat violator of
environmental regulations as a multinational energy company
specialized in coal and gas.To repair their image, they will do the
following:1. Sell off their dirtiest coal and gas operations2.
Change their name to reflect their new image3. Become a part of the
renewable energy market4. Work in developing economies
3. Hallmarks of a ResponsibleEnergy CorporationNon-renewable
energy sourcesadd dirty water to the bathtub.As more and more
cleanenergy sources come into theplay there is more cleanwater.
Homes and businessessupplied by cleaner energy arecreating less of
an impact onthe environment than that ofcoal and other dirty
energysources.
4. Hallmarks of a Responsible Energy
CorporationEnvironmentalEconomicSocial Less pollution Money can be
made by impact when the the consumer who chooses to use the energy
Protection fromenergy is beingby putting energy backglobal warming
used into the gridLess of an impact inNew jobs with new
skillsCleaner air around the creation of themay be created to fill
thefactories and fromenergy (example,positions of installing andsun
energy requiresemissions = lessmaintaining clean energy no mining
andhealth implications systems transportation
5. Hallmarks of a Responsible Energy CorporationAccording to
Roland W. Chalons-Browne, theCEO of the financial services division
of SiemensFinancial Services, the biggest proponent of cleanenergy
investments is a recent report by the UnitedNations Environment
Program that conclusivelyshows that investing just two per cent of
globalGDP into key sectors can kick-start a transitiontowards a
low-carbon, resource-efficienteconomy, delivering a higher growth
in GDP andGDP per capita than business as usual. (Chalons-Browne,
2011)
6. Sustainability Related toCorporate Image and BrandingWhen a
companies corporatesocial responsibility is clearand evident, it
can work todrive their profits up.
7. Sustainability Related to CorporateImage and Branding Begin
with leadership that can create realchanges Mission based and
committed to change Marketers are the agents who can displaythe
sustainable changes that thecompany is making Past mistake should
be used as learningexperiences A bad branding or advertising
campaignwill not move a company forward Honesty and exposure are
importantfactors
8. The Views of Gail KlintworthGail Klintworth is the Unilever
of South Africa chair, which is agroup who works to provide
products that are good for thepeople and the environment. A brand
imprint must force brands to take a broaderview of their impacts of
the world. (Silva, 2009) Work to double the size of a company while
reducingthe environmental impact Create a better future
everyday
9. Gaining the Trust of the Companies StakeholdersThe
sustainability goals shouldnot appear to stakeholders as apublic
relations gimmick. Goalsneed to be clear, defined, andattainable.
Long term goals arealso desirable.
10. Gaining the Trust of the CompaniesStakeholdersCustomer
Perception Customer Type A Customer Type BAs displayed by Customer
Type A, 60% of consumers admire companiesthat appear to be taking
action on the environment. (StakeholderEngagement: How to Make it
Work For You)
11. Gaining the Trust of the CompaniesStakeholders 90% of
investors said that environmental andsocial governance factors
would have an impacton the value of a company.
(StakeholderEngagement: How to Make it Work For You) It is
important to publish an annual sustainabilityreport for investors
including: Economic Value Lifecycle Awareness Economic Benefit
Resources Used Health and Safety Goals (New and Existing)
12. Gaining the Trust of the Companies StakeholdersSunTech
Goals Will Include: A plan to reduce their carbon footprint
Timeline and percentage are important factors A reduction in energy
usage Information about new offerings for clean energy Solar Wind
Hydropower Impact of the new offerings on developing economies Will
this create new jobs? Provide a cleaner and more sustainable
environment for thepeople
13. ResourcesChalons-Browne, R. W. (2011, March 30). Epicenter
of Renewable Energy Investments Shifts to Developing Economies.
Retrieved June 05, 2011,from Environmental Leader:
http://www.environmentalleader.com/2011/03/30/epicenter-of-renewable-energy-
investments-shifts-to-developing-economies/How Clean Energy Works .
(n.d.). Retrieved June 05, 2011, from Green Mountain Energy:
http://www.greenmountainenergy.com/why-greenmountain/how-clean-energy-worksOur
vision. (n.d.). Retrieved June 05, 2011, from
Unilever:http://www.unilever.co.za/aboutus/ourmission/Pollin, R.,
Heintz, J., & Garrett-Peltier, H. (2009, June 18). The Economic
Benefits ofInvesting in Clean Energy. Retrieved June 05, 2011, from
Center for American
Progress:http://www.americanprogress.org/issues/2009/06/clean_energy.htmlSilva,
I. S. (2009, October 23). Brands, branding, doing good and
sustainability. RetrievedJune 05, 2011, from Grow South
Africa:http://www.growsouthafrica.org/News/TempNew/AllnbspNews/ArticleDetails/tabid/420/ItemID/803/View/Details/Default.aspxStakeholder
Engagement: How to Make it Work For You. (n.d.). Retrieved June 05,
2011, from Ethical Corporation Conferences:
http://www.ethicalcorp.com/stakeholder/
