24
Swarovski -璀璨奪目的水晶世界 指導老師:邱志聖教授 報告學生:國貿所碩二 95351017 林佳宜

Swarovski - nccu.edu.tw

  • Upload
    others

  • View
    13

  • Download
    0

Embed Size (px)

Citation preview

2005 1740
2000 20072011
9.2 21
140
10 946
2007 2006 100
HNMI 8.3 GDP 5.4
3000
11.3 9 4970

8.52010 12.7



(2007~2011) 15%


550 600 2.


100
120180

(


24%


49%
10%
1%
24%



Swarovski Swarovski —Daniel Swarovski 18621956


Swarovski


4

Swarovski Elsa Schiaparelli Coco Chanel
Swarovski
Swarovski
Swarovski 1. Swarovski1895 2. Tyrolit1919 3. Swareflex1937
4. Swarovski Optik1948
5. Signity1999
1985


Swarovski
Swarovski
Swarovski

Swarovski
Swarovski
1907 Swarovski
Daniel and Maria Swarovski Foundation
Swarovski

Swarovski
6


Swarovski 120,000
Swarovski
Swarovski
Swarovski

Swarovski


Swarovski
7

Swarovski 1. 1970 Swarovski
Crystal Fashion
Crystal Ambiente 1 Swarovski
2
3 1976 Swarovski
4

5
6
2. 1895 Swarovski
1977
Swarovski Kristallwelten 1995 Swarovski
Swarovski (Innsbruck)

Swarovski
11 42 12
8

The Planet of Crystals
Crystal Dome

0.8
17
590
Crystal Theatre Crystal Calligrahy

Swarovski
2000 12 2001 2
24 (Fire-Dragon-Time)
Gebhard Schatz
SCS
Swarovski Swarovski Crystal Society ,SCS 1987
SCS
45

SCS5 10 15
2008 Swarovski
2. Swarovski Kristallwelten
Swarovski Kristallwelten 3. 4. Swarovski
SCS Swarovski
SCS
5. Swarovski SCS
6. SCS SCS
7. SCS 2008

1919 Swarovski


1948


1956 Swarovski Christian Dior Aurora Borealis
1960 Swarovski
STRASS®Swarovski®Crystal®®

Ungaro Givenchy
1976

1987 Swarovski Swarovski Swarovski Crystal Society ,SCS
45 35
1989
1991 Swarovski “Jewels of Fantasy - 20th Century Costume Jewellery
20
1995 Swarovski Kristallwelten


2001
Swarovski Swarovski Service Centers Swarovski 19951999 199920002000

Crystal Palace Collection Ron Arad Tord Boontje

2003
Swarovski
2004
2005


Swarovski 4C 4C Swarovski



4C Swarovski A. 1.
Swarovski
Swarovski
TyrolitSwareflex
Swarovski OptikSignity





Swarovski
2004

1.


Swarovski
Borek SipekAndree Putman
Swarovski

Swarovski
Swarovski
Swarovski


2.


2007 Swarovski Active Crystals 3C
USB
USB Swarovski

Swarovski
Swarovski Swarovski
Aurora Borealis
Swarovski
2003 Swarovski




Swarovski

2.


SWAROVSKI
1
2008 Swarovski SCS
1 2 96

Swarovski Swarovski
Swarovski
Swarovski Swarovski
16

Swarovski
Dior Swarovski
Swarovski Swarovski Swarovski

Swarovski

1. Swarovski Swarovski Crystal Society ,SCS Swarovski
Swarovski SCS SCS
SCS
2.
1 Swarovski


3 Swarovski

KlimtSchiele Hoffmann Moser SchönbergSwarovski
Swarovski
Swarovski
Swarovski
Swarovski Swarovski 1995 Swarovski
KristallweltenSwarovski






Swarovski
Swarovski


Swarovski

Swarovski Swarovski
Swarovski Swarovski
4C
Swarovski
1. Swarovski
http://asia.swarovski.com/taiwan/htm/509/zh_hant/%E6%96%BD%E8%8F%AF %E6%B4%9B%E4%B8%96%E5%A5%87%E6%B0%B4%E6%99%B6.htm
2. Swarovski
http://www.swarovski.com/is-bin/INTERSHOP.enfinity/WFS/SCO-Web_AA-Sit e/en_US/-/EUR/SW_ViewContent-Landingpage;pgid=i35I6_movKNSR0EEKt MsEUMK0000jEjcKnoY;sid=Cwx2Ya_cfGh2YehYh5l3R8bWhRj6dyM3p3H6i gOhD_Gcjg==
3. www.ln.xinhanet.com 4. EMBA 249 2007 5. COACH M M
258 6. 7.
23