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SO MANY REASONS TO CELEBRATE... The Nationwide Children’s Hospital Columbus Marathon & 1/2 Marathon collides with CMH Fashion Week , the best fashion week in the Midwest, at SWAGGERTOWN U.S.A. This is the first fashion marketplace of its kind and an absolutely can’t-miss event benefiting Nationwide Children’s Hospital and the CMH Fashion Week Scholarship Fund. SWAGGERTOWN U.S.A.

SWAGGERTOWN Fashion Marketplace: Charity Event for the Ages

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Nationwide Children's Columbus Marathon meets CMH Fashion Week in one amazing event.

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SO MANY REASONS TO CELEBRATE...

The Nationwide Children’s Hospital Columbus Marathon & 1/2 Marathon collides

with CMH Fashion Week, the best fashion week in the Midwest, at SWAGGERTOWN U.S.A. This is the first fashion marketplace of its kind and an absolutely can’t-miss event

benefiting Nationwide Children’s Hospital and the CMH Fashion Week Scholarship Fund.

SWAGGERTOWN U.S.A.

Table of ContentsPages 1-3: WHO, WHAT, WHERE, WHEN, WHY & HOW

Pages 4-5: S.W.A.G.G. Revolution Apparel

Pages 6-7: The Nationwide Children’s Hospital Columbus Marathon

Pages 8-9: CMH Fashion Week

Pages 10- 13: How to become a Sponsor

Pages 14-18: How to become a Vendor

Page 19: Local Bands and Music

Page 20: Ticket info

Page 21: How to help us as a volunteer

Page 22: Contact info

Page 23: Sponsor form

Page 24: Vendor form

WHAT

WHERE

In its inaugural year, on this our city’s Bicentennial Birthday, the SWAGGERTOWN Fashion Marketplace will be a true

celebration of Columbus. As part of CMH Fashion Week, The SWAGGERTOWN Fashion Marketplace will be a celebration of local fashion, music, brands, organizations, and the people of our great city. The marketplace will be your opportunity to support your favorite local and national brands, and to shop and party with the people and companies that make our city world-class.

Downtown Columbus, Arena District, at the NEW

EndZone Entertainment Complex: 165 Vine Street, Columbus, OH 43215

This event will also serve as a VIP party and fundraiser for Nationwide Children’s Hospital and the runners (and supporters) preparing for the Nationwide Children’s Hospital Columbus Marathon & 1/2 Marathon taking place the next day (October 21st).

Ticket sales from this event go entirely to benefit Nationwide Children’s Hospital

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swaggrevolution.com

WHEN WHY

WHO HOW

To create another unique big city style experience the likes of which our city has never seen on its Bicentennial Birthday. It will benefit Nationwide Children’s Hospital and the CMH Fashion Week Scholarship Fund.

S.W.A.G.G. Revolution Apparel, CMH Fashion Week, Nationwide Children’s Hospital, the Columbus

Marathon, Experience Columbus, EndZone Entertainment Complex, Clear Channel Outdoor, Columbus Young Professionals Club, Lifestyle Communities, Local Boutiques, Designers, and Shops, Local Food and Beverage, Local Celebrities, and a growing list of the top professionals, businesses, and entrepreneurs in our city!

Saturday, October 20th 11am-11pm

Marketplace: 11am-7pm

Tailgate: ALL DAY

Concert: ALL DAY

The SWAGGERTOWN Fashion Marketplace will feature “pop up shops,” creating a bustling outdoor shopping experience at the EndZone Entertainment Complex.

Tickets are $25 and 100% of the ticket sales go directly to Nationwide Children’s Hospital.

Tickets will be available online at: www.nationwidechildrens.org and www.swaggrevolution.com

*beginning on September 24th.

The Marketplace will also feature live music, an Ohio State tailgate party inside of the Endzone Entertainment complex (which has over 60 LCD TV’s!) , and VIP party for the runners and friends of Nationwide Children’s Hospital and The Nationwide Children’s Hospital Columbus Marathon & 1/2 Marathon

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LOOK GOOD. DO GOOD. FEEL GOOD.4

SWAGGERTOWN Credo

We are the community of driven, young professionals focused on making our city great. We are the innovative

and resourceful. We appreciate our history and are inspired by our future. We thrive on collaboration and have a common goal to uplift one another and our community. We are business-savvy, style-conscious, home-grown and local. We are the people who shall not be denied. We are Strong Willed and God Gifted.

WWW.SWAGGREVOLUTION.COM

Please contact us if you like what we are about and would like to collaborate on a project!

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Also catch us at-

OSU Gameday tailgates

Gallery Hop

Slice of Columbus

Independents Day

CMH Fashion Week

Nationwide Children’s Hospital Columbus Marathon

BuckeyeThon

And many more...

Who are we?

Our brand, S.W.A.G.G. Revolution Apparel was born right here in

Columbus at The Ohio State University, and now is the fastest growing and most engaging apparel brand for young professionals and students around. We work with many great brands, companies, organizations, bars, and stores all over the city of Columbus and beyond. We not only design apparel - the most swagged out quality soft andfashionable gear on the streets - we also engage our customers by hosting events with the purpose of reaching out to and connecting with our community.

You are the definition of S.W.A.G.G. We want your support, because we are your brand. A brand for the people, by the people. Get your S.W.A.G.G. shirt today! We appreciate your support.

Apparel can be found at:www.swaggrevolution.comPur.Suit in the South Campus GatewayComing soon...Experience ColumbusCelebrate LocalAnd many more local stores!

You will see us all over town doing great things and working with great people. This year you might remember

us from :

A Very Swagg Christmas Party- Benefiting Mid Ohio Food Bank

-December 2011, The Annex at River South (organizer)

Columbus Young Professionals “Date 2 Remember”

-January 2012, LC Pavilion (apparel sponsor)

Models Movies and Martini’s on the Mile

-June 2012, Bicentennial Park (organizer)

Columbus Jazz and Rib Fest

-July 2012, North Bank Park (official event shirts)

S.W.A.G.G. Revolution Apparel

Celebrating what makes Columbus GREAT!Food, music, fashion, charity, shopping, networking, tailgating, fun.

I’M SO COLUMBUS, OH

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At Nationwide Children’s, we are creating the future of pediatric health care. We consider every detail. Every decision. Every aspect of the care

we provide for every child. From the child who comes to us with pediatric cancer, congenital heart disease, or cystic fibrosis. To the child who comes to us with a sprain, a broken bone, or a simple fever. Here, the future health and potential of all children is being shaped. Here, our doctors are revolu-tionizing your child’s health and the health of future generations.

#5 in Cardiology & Heart Surgery

#5 in Gastroenterology

#6 in Pulmonary

#9 in Nephrology

#10 in Neurology & Neurosurgery

#11 in Urology

#12 in Diabetes & Endocrinology

#13 in Neonatology

#23 in Cancer

#36 in Orthopedics

Nationwide Children’s ranks in U.S.News & World Report’s 2012-2013 edition of “America’s Best Children’s Hospitals”

Ten years ago, we made a promise to you and your children. We kept it. The promise: No child need ever leave central Ohio for world-classmedical care. On June 11, 2012, Nationwide Children’s dedicated its new main campus. A 12-story, state-of-the-art hospital. A third, world-class research building. The next chapter in our 120-year history of providing advanced pediatric care and research begins now. We are relentless in our pursuit of answers, which is why our doctors are also researchers, and why we’re an international leader in pediatric research. Every question developed at the patient bedside has a place in the lab and someone there working passionately to answer it. Even doctors without research training work hand-in-hand with researchers. We influence policies that change lives. We advocate for the rights of children across central Ohio and around the world. We use research findings to impact how government officials develop laws protecting children. And we work tirelessly to make sure children’s voices are heard. We are more than a hospital. We are 68 facilities extending out across Ohio and beyond. It’s the pediatric expertise every child needs. Whenever and wherever it’s needed. At Nationwide Children’s everything matters to us.

Nationwide Children’s Hospital At Nationwide Children’s Hospital everything matters to us. Because when it’s your child, everything matters to you.

www.nationwidechildrens.org

Ticket sales from this event go entirely to Nationwide Children’s Hospital

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The Nationwide Children’s Hospital Columbus Marathon and 1/2 Marathon is the 17th larg-

est combined event in the United States. It has been ranked by Runner’s World as one of the top 20 marathons in the United States and by USA Today as one of the top 10 fall marathons.

Every October, thousands of athletes fill the streets of Columbus, Ohio to run and walk, to cheer, and to be inspired. This year, there’s one more reason to celebrate: Nationwide Children’s Hospital has been named as the title beneficiary for the Columbus Marathon in 2012.

Celebrating what makes Columbus GREAT!Food, music, fashion, charity, shopping, networking, tailgating, fun.

cmhfashionweek.com8

CMH Fashion Week 2012THE OFFICIAL FASHION WEEK OF COLUMBUS

CMH Fashion Week has been designated as the largest fashion movement in the Midwest. Columbus is home to several national and international fashion retail headquarters. It’s only fitting that Columbus is given the

recognition it deserves in the fashion industry, and CMH Fashion Week is helping to make this happen.

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As a non-profit organization, CMH Fashion Week provides a platform to promote local designers, talent, and businesses while providing scholarship for emerging designers and creating educational pro-grams that will benefit the community.

High Fashion High Tea is a concept brought over from The Berkeley in London. The event showcases your traditional high tea with a modern and fashionable twist. This is a very exclusive event, normally reserved for no more than one-hundred people which includes our sponsors and notable public figures.

Celebrating what makes Columbus GREAT!Food, music, fashion, charity, shopping, networking, tailgating, fun.

Fashion Week itself starts with the High Fashion High Tea on October 14th, peaks with the Finale Runway Show on October 19th, and concludes with the Fashion Marketplace on October 20th. During the week, CMH Fashion Week helps coordinate and promote local fashion related events.

The Finale Runway Show is the fashion event of the year. Ten designers will showcase their lines back to back down the runway. CMH Fashion Week’s designer committee carefully chooses which local designers to showcase on the runway. This year’s Finale Runway Show will be held at the brand new Hilton in downtown Columbus.

Please join us in supporting the 2012 Edition of CMH Fashion Week.

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Sponsorship Opportunities we can’t do this with out you!

Your company will get to enjoy all the luxuries that should come with VIP status:

Sponsors will help us underwrite the costs of putting on this spectacular fundraising event for some truly incredible kids.

Your support is greatly appreciated.

We have provided many greatincentives for participating as a sponsor,

but the greatest gift is the gift of giving!

-cabanas,-cocktails,-great advertisement,-and one-of-a-kind experience!

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· 25 VIP tickets (Valued at $1250) · All event signage and fliers will prominently feature your company’s logo (“brought to you by sponsorship”): -Event Billboard (see Billboard insert) -Banner Stage Signage -Red Carpet Signage -Fashion Marketplace flier · Inclusion in radio/tv/print advertisements · “Premium Storefront” in vendor area ($1350 value) · Social Media cross promotion (Website, Facebook, Twitter) · Include your swag in swag bag · Opportunity to network with our city’s top professionals and entrepreneurs · VIP bar and Football viewing area – beer specials · VIP Company Cabana with complimentary Fashion Week signature cocktails and food · VIP Post Party in executive suite with complimentary cocktails

Title Sponsorship: $5000 Celebrate the city...in the city

VIP Cabana

*See page 23 for sponsor form OR click digital link on this page on the online event guide.

The EndZone Entertainment Complex is a World-Class indoor/outdoor Venue...right in our backyard!

· 15 VIP Tickets (Valued at $750) · Logo on Billboard · Stage Signage · Premier placement and logo on Fashion Marketplace flier · Signage at red carpet entrance · Social Media cross promotion (Website, Facebook, Twitter) · “Big Storefront” in vendor area ($700 value) · VIP Cabana with complimentary food and beer · VIP Post Party in VIP area with complimentary cocktails

Gold Medal Sponsor: $2500*See page 23 for sponsor form OR click digital link on this page on the online event guide.

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· 10 VIP Tickets (Valued at $500) · Social Media cross promotion (Website, Facebook, Twitter) · Logo on Fashion Marketplace flier · Stage Signage · VIP Cabana with complimentary food and beer · VIP Post Party in VIP area with complimentary cocktails

Silver Medal Sponsor: $1000

Bronze Medal Sponsor: $500

· 5 VIP Tickets (Valued at $250) · Social media/website cross promotion (Website, Facebook, Twitter) · Logo on Fashion Marketplace fliers · VIP Post Party in VIP area with complimentary cocktails

*See page 23 for sponsor form OR click digital link on this page on the online event guide.

*See page 23 for sponsor form OR click digital link on this page on the online event guide.

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This is an event celebrating Columbus and its local talent. The event is geared towards fashion and supporting the

CMH Fashion Week Scholarship Fund, Nationwide Children’s Hospital, and the Columbus Marathon and Half runners this year. Therefore, we are looking for all vendors that will fit cohesively into this event and add to the fashion/health/buy local theme. All apparel, accessory, and shoe vendors are welcome along with any other vendors (businesses, organizations, causes) that can contribute to this year’s themes. All vendor applications are subject to review and final approval to ensure the cohesiveness of the event. A portion of the cost of your lot as a vendor goes to the CMH Fashion Week Scholarship Fund.

VENDORSORGANIZATIONSAND BUSINESSES

EndZone hosts the newest outdoor concert venue in the city! 14

IT’S FASHION WEEK...YOU NEED TO BE THERE!

“The

Prem

ium

Stor

efro

nt”

*Includes area for your garment rack if you would like to bring one to help display or sell your product. Also 2 chairs.

*See page 24 for vendor form OR click digital link on this page on the online event guide.

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IT’S FASHION WEEK...YOU NEED TO BE THERE!

“The

Big

Sto

refr

ont”

*Includes area for your garment rack if you would like to bring one to help display or sell your product. Also 2 chairs.

*See page 24 for vendor form OR click digital link on this page on the online event guide.

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“The

Sta

ndar

d St

oref

ront

*Includes area for your garment rack if you would like to bring one to help display or sell your product. Also 2 chairs.

*See page 24 for vendor form OR click digital link on this page on the online event guide.

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“The

Kio

sk S

tore

fron

t”

Includes 2 chairs.

*See page 24 for vendor form OR click digital link on this page on the online event guide.

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LIV

E M

USI

C

Swaggertown USA will host some of the hottest bands and musicians in the area to help us celebrate at the party of the year!

ROCKTHE STAGE

If you or your band are interested in participating, or you know a group that might be, please contact us at :[email protected]

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General Admission: $25Do something great for a great cause. Come out and experience Swaggertown, a fully functional marketplace featuring the best shops, boutiques, and brands from all over Columbus. Enjoy food, drinks, and live music all day, and watch your favorite team on any one of the over 60 LCD TVs.

If you’re lucky enough to know someone that is a vendor or a sponsor, they might be able to hook you up with VIP access. VIP access includes (depending upon the sponsorship level):Free food, free drink, post party, free swag bags, VIP Cabana, tours of the new Nationwide Hospital, and exclusive access to other great CMH Fashion Week Events!

Tickets:

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Tickets are availble at:www.swaggrevolution.comwww.nationwidechildrens.org

Volunteer Opportunities

What can I do?Set up/tear downHospitalitySecurity Helping the VendorsFashion show assistantStage Hands for the bands

HOW?Contact: Heather DeSantis- Public RelationsS.W.A.G.G. Revolution ApparelEmail: [email protected]: 614-565-0996

*Volunteers will eat for free, attend the VIP Post Party and get free shirts!

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Map

General info: CMH Fashion Week

Tommy McClure: [email protected]

www.cmhFashionweek.com

Nationwide Children’s Hospital/ Nationwide Children’s Hospital Columbus Marathon & 1/2 Marathon

Brian Harman- [email protected]

Courtney Cahill- [email protected]

www.nationwidechildrens.org

Contact info:Branden A. Givand - President, S.W.A.G.G. Revolution Apparel

Head Coordinator, CMH Fashion Week Marketplace “Swaggertown USA”

Email: [email protected]

Phone: 614-664-3143

Web: www.swaggrevolution.com

Facebook: http://www.facebook.com/SwaggRevolutionApparel

Heather DeSantis- Public Relations and Brand Management, S.W.A.G.G. Revolution Apparel

Email: [email protected]

Phone: 614-565-0996

Sponsor/vendor/partner interests:Diana Hawkins- Event Co-Coordinator, CMH Fashion Week Marketplace

Email: [email protected]

Phone: 614-664-3134

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We have provided m

any great incentives for participating as a sponsor, but the greatest gift is the gift of giving! Sponsors w

ill help us underwrite the costs of putting on this spectacular

fundraising event for some truly incredible kids.

Your support is greatly appreciated.

Your com

pany will get to enjoy all the luxuries that should com

e with V

IP status*: cabanas, cocktails, great advertisem

ent and exposure, and a one-of-a-kind experience! *Please refer to Event G

uide for specific incentives and perks for each sponsorship level; Event G

uide available at: http://ww

w.sw

aggrevolution.com/?p=997

Sponsorship L

evels

Title Sponsor - $5000

Gold M

edal Sponsor - $2500 Silver M

edal Sponsor - $1000 B

ronze Sponsor - $500 In-kind Sponsor - volunteer efforts

____________________________________

*Sponsorship deadline October 12, 2012

Contact N

ame ______________________________________________________________

Title ______________________________________________________________________ C

ompany/O

rganization________________________________________________________ A

ddress____________________________________________________________________ C

ity/State/Zip_______________________________________________________________ Phone _____________________________________________________________________ Em

ail______________________________________________________________________ If you have questions, need us to pick up any in-kind donations, or w

ould like to discuss additional ideas for Sw

aggertown, please contact the event organizers at:

swagg.revolution@

gmail.com

( ) C

heck enclosed made payable to B

uckeye Direct C

onsulting & Prom

otions ( ) C

harge my credit card ( ) V

ISA ( ) M

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CA

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( ) DISC

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Card # ___________________________________

Expiration Date ____________________________

Signature _________________________________ D

ate_____________________________________

swaggrevolution.com

SWA

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LeaseA

pplication AP

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*Due M

onday, October 8, 2012*

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Title:

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Company N

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Type of business:

Company

address:

Phone:Alt. Phone:

E-mail:

Selling/promoting:

Website:

Twitter:

Blog:

Lot in

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What type of lot are you leasing: Please Circle one -

Premium

: Covered/ Uncovered Big: Covered / U

ncovered Standard : Covered/U

ncovered Kiosk: Covered/Uncovered

$1350 / $900 $700 / $500 $325 / $275 $175 / $125

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Make ch

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Signature:D

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Revolution, 185 S. W

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: 614-664-3143

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Paid: (O

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Email:

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I authorize the verification of the information

provided on this form as correct and I am

authorized as a representative for the company

placing this application. Thank you for being a part of SWAG

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Signature of applicant:D

ate:

Signature of Organizer (for office use):

Date: