7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Product Vision vs Personal Vision

Justin Wilcox

Blog: CustomerDevLabs.com

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Your Product Vision?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Why is that your vision?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Visionary Products

• Handheld device

• Web access

• Tons‐o‐apps

• Change the

 world

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Apple Newton

• Released: 1997 

–

14 years

 before

 iPhone

• Absolutely visionary

• Complete failure

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Visionary Products?

• iPod

• iPhone

•iPad

• Tons of 

 MP3

 players

• Newton, Blackberry, etc.

•iPhone

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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You’ve been lied to

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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      T     r     u     e      V      i     s      i     o     n

     a     r     y

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Invented the automobile

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Invented the assembly line

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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1st combine assembly line + cars

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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“If  I asked customers what they 

wanted…they would have said 

‘faster horses’”

Henry Ford…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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You’ve been lied to

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Visionaries are myths.

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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What’s the problem?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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2 Problems

 with

 Visionaries

1. What if  you’re wrong?

2. You’re always wrong

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Why listen to me?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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What do you want?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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How will you change?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Why do you want that change?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Pass up your Product Visions

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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What do you seek?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Big finish…

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Does Santa Claus exist?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Does the Easter Bunny exist?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Do visionaries exist?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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Why is visionarism dangerous?

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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What ? reveals your vision? 

7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides

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How will I change?

Justin Wilcox

Justin@CustomerDevLabs.com

Blog: CustomerDevLabs.com