SVFI April 2, 2013 Vison & Values Holly Liu Slides

7/28/2019 SVFI April 2, 2013 Vison & Values Holly Liu Slides

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Turning an Idea into a RealityThe Founder Institute

April 2013Holly Liu, Kabam



Outline

• Idea Generation• Idea Validation• Idea Execution



Idea Generation



Every great business starts with an idea.



Bug List



Frustration



Resourcefulness



Laziness



Idea Validation



Never before has it been easier to start a

business, yet

it's

that

much

harder

to

find

a business that works.



Idea Validation• Market

• Acquisition Strategy• Business Model

• Team



Market



Acquisition Strategy



Business Model



Team



Fun Framework

Question Sample AnswersSuccess

Likely

Market Who are you building value for? Tweens, real estate

agents, etc… 1

How much value will this market bring? $1B market

1

Acquisition Strategy

How are you going to reach those people? Techcrunch, Buy it,

partnerships, Facebook 3

Business Model How are those people going to pay? Freemium, subscription

2

Team Can you build it with the people you have? Engineering, Business,

Design, Sales 3



Idea Execution



Idea Execution

I can't guarantee a success, but I can always

guarantee a failure.



Idea Execution• Prioritize Business Goals• Minimal Viable Product (MVP)

• Design Test Iterate

•Define Metrics

Go Live



Metrics



Idea Execution

Fail early, fail often. Look for failures with the

greatest ROI.



Idea Execution• Acquisition • Engagement

• Retention

•Monetization



It is neither the strongest of the species that

survives, nor the most intelligent ‐‐ it is the one

that is the most adaptable to change.



Thank You

Documents

SVFI April 2, 2013 Vison & Values Holly Liu Slides