Svejk Goes To Millennials by Alan Svejk

Svejk Goes To Millenials

by Alan Svejk

Training Women in Business,PR, Security, Military

Page 1 Svejk Goes To Millenials by Alan Svejk

ALAN SVEJK VIP PUBLIC RELATIONSCreate Persuade Influence★ ★

Consultant in VIP Affairs | Public RelationsCopywriter | Journalist | Author

Public Relations Public Affairs Civil Affairs★ ★http://www. svejk-alan.cz

Svejk Goes To Millenials by Alan Svejk

To cope with the incoming strong influence of Millenials is critically important not only forthe society, business and education realms, but also for any Military. The reason is, that theMillenials seem a little bit detached from such matters, but concurrently, they will soon beco-me the members of Parliaments and Governments, they will even take the high positions ofMinisters of Defence, where they will directly influence and even control State Defensestructures, including Defense budgets.

Therefore, for any Military, in order to maintain its readiness for the most crucial tasks of thestate for the upcoming years and decades, to establish a good relations with the Millenials se-ems the most reasonable thing for the future. However, as the Military in general is oftenslow to change and to adapt to the new conditions and challenges, it seems, that only a fewNATO armies perceive this challenge as significant today. But there is a prize for any earlyadopter, and I am proud to announce to the world, how this task could be achieved smoothly,if you are inventive, and if you use a suitable asset. Like Mr. Josef Svejk, for example...

Note: all depicted persons, subjects, events and military operations are fictional. This articleis connected with my book "Svejk 2: The Army Elite", an artistic work about modern Milita-ry Affairs and Information Warfare.

---

As the mutual relations between the Army and Military Counterintelligence were deeply ten-se in the 2014, the Army decided to accomplish some special missions by establishing theirown tool for gaining social power and influence, completely out of military jurisdiction andeven governmental control: "Special Unit C102: PSYOPS" was a shell corporation in practi-ce, called officially "Agency for Special Projects", operating in the civilian environment, withone basic task: to achieve the desirable status, when "the people will like the Army more".

Mr. Josef Svejk was one of the most distinctive figures there. Although many high-ranked mi-litary officers doubted righteously about his qualification for the most sensitive and even deli-cate missions the Unit executed, this man was able to prove his value on many occasions,including missions in deep cover, in the name of higher state interests.

He was just having a healthy lunch, consisting of really unhealthily looking salami, and twobottles of beer, that he drank covertly under the table, so the office culture was not harmed.But the First Lieutenant, his direct superior and officially the director of their corporation,


http://www.svejk-alan.cz/


was out of the office at present, visiting local military headquarters for consultancy about thelatest developments. Of couse, unoficially.

To Svejk´s surprise, the door opened, and his two female colleagues entered with a big cake."Happy Birthday to you, Mr. Svejk, our beloved colleague and friend!"

"That is so touching, I can barely speak," Svejk smiled at this proof of good team relation-ships. "Thank you so much, ladies! It´s so good to work here, and to bring something goodboth to the Military, and to the society! I always knew, that there is something more in me,and look at me now! I am somebody, and I even have good friends! So the fact that my long-time girlfriend left me a few weeks ago is easily forgotten - because of you! Come closer, sowe can hug!"

"We heard that you are leaving us soon, Mr. Svejk. And that makes us very sad," Denisa said."But we understand, that the famous McKinley corporation is a good career move for you, sowe won´t try to hold you here. But you should know, that without you, our team will never bethe same," she flattered.

"When the duty calls, everybody has to go, you know the rules! And you also know verywell, that for our purposes and interests, infiltrating McKinley can bring many unique oppor-tunities, how to influence the business world. But I promise you, that I will return from theWall Street as soon as possible, of course, with the U.S. medals on my proud chest!" Svejkassured them.

But the First Lieutenant disrupted their small celebration ruthlessly, when he came back tothe office, loudly, with anger in his face. "Svejk! Where are you, you miserable and treache-rous fool!"

"Hier, Herr Oberlieutenant," Svejk stood up. "I report obediently, that during your absence,nothing special happened! Only a salesman from a cellular service operator called, whetherwe want some cheaper voice calls, but when I told him truthfully, what kind of the mostsecret operations for the higher state interests we are manufacturing here, that their Surve-illance department personnel would soon disappear without a trace, he just stuttered and hungup the phone without saying goodbye. Just another cowardly loser, absolutely unfit for themilitary service!"

"This is the famous day, when I will really slap you into that dumb face of yours! When I willcrush you like an annoying insect! I should do that long time ago! You foolish man, what didyou do, again? Do you know, what just happened at the military headquarters?"

"I don´t know, you haven´t told me yet, Herr Oberlieutenant," Svejk replied calmly. "But I amlistening with the maximum attention possible!"

"The new orders came, that is what happened! And you will really like them! It´s your birth-day today, isn´t it? So, I have a very special gift for you, fool!

Imagine the strange coincidence! Last week, you came to my office, and you told me aboutthat Millenials, that we should take them seriously. I told you to forget it, that we have


another duties. And one week later, suddenly, I have the new orders to execute some foolish"Operation Fountain Of Youth", and it´s all about infiltrating and influencing the socialstructures of Millenials!

Do you want to pretend, that you know nothing about this affair? Do you even want to try tomake a fool of me??? Confess immediately, you traitor, or things will be yet much worse foryou, and you will end in front of a military court!"

"Yes, I confess to everything, Herr Oberlieutenant," Svejk almost started crying. "But I justwanted to do something good for us, so they will appreciate us above eventually, they willgive us some medals... they doubted about us, but we never gave up, and I always tried to dothe best... but I made this mistake, by not consulting this matter with you, as my beloved andrespected superior! Judge me strictly, I will accept any punishment, both military and civi-lian!"

"Stop that ridiculous show, Svejk! I know that you are just playing your favorite performan-ce, as you always do! I really don´t know, what to do with you! I am such a lucky man, that Iwill get rid of you soon! I will gladly let that McKinley elite to be plagued by your infamouspresence! I just pray that they won´t return you back to me! I would have to desert, to get outof this nightmare, serving with you!"

"What horrible things are you saying, Herr Obelieutenant? Our team is working perfectly, andmishaps happen all the time, and everywhere. Just be generous a little bit, find an inner peace,let go some tiny details to see the big picture! By ruling the Millenials, we will become thekings of the present and the future, as I told you last week!"

"Silence! I order you to read this paper, and to prepare to leave for the town of Brunn at once!And promise me to stay out of my eyes at least several days, so I can recover a little! Do youneed something for your mission?"

"Yes, just five hundred dollars for my personal expenses, Herr Oberlieutenant. This will be along journey, and very important. If the high military command approved my modest sug-gestion for this operation, they indicated, that they are well aware about the critical importan-ce of the Millenials for the Military. And I assured them, that I won´t disappoint my team. Iwill do it perfectly, and tomorrow, all Millenials will eat grain from our palm," Svejk said de-cisively.

"This will be another disaster, I know that in advance," the First Lieutenant doubted this cou-rageous statement. "But tell me, Svejk - why exactly Brunn? What is so special there?"

"In Brunn, the start-up scene is massively developed, Herr Oberlieutenant. In other words, allimportant things happen there, and the start-up scene is a central point to enter the Millenialsstructures. That is the reason to go there. I know exactly, where to go, and what to do. Hone-stly, I think that the Millenials are just another hype, like Generation X and Generation Ywere. Just empty words and too much noise around them, without any serious content. I evendon´t know, what generation am I myself? X or Y? I have to have a look at the Wikipedia...the government should add a note to my personal identification card, so I could know, whereI belong in the sociological sense!"


"Your immense foolishness is out of any charts and comparisons, so you don´t belonganywhere, Svejk! Save your useless efforts, take the money and get out of here already! Andplease, avoid all pubs on the way! I want all expenses to be proved, do you understand, youbad example? Every single dollar spent must be in account!"

"As ordered, sir! I will drink only a lemonade during this business trip! I promised myself tostop drinking anyway... I mean, from tomorrow!"

---

At the train station, Svejk visited a local pub, to refresh himself before the long journey, andhe quickly forgot his promise, ordering a beer, and not only one.

All that hustle around was very exciting. Svejk watched all the people, rushing in all directi-ons, with luggage or empty-handed. But they all had very serious and determined faces, andSvejk was glad to be a part of this big travelling action.

Later, he approached to the counter and said with very important voice: "A train ticket toBrunn. First class!"

"But that will cost you forty dollars, sir," the female cashier tried to be economical.

"No problem. Our glorious Army pays the bills today! First class, with no hesitation! I have aspecial military mission in Brunn, and I need to come there perfectly relaxed. Have you everthought about a military career, madam? There are many good opportunities for women, forexample in our classified Unit..."

She gave him the ticket with a suspicious look in her eyes and kicked him out. "Next, plea-se!"

Svejk proved his deep sense for orientation, when he found the right train platform only aftera half an hour of wandering around. The train was already there, prepared to leave.

"Let´s go, to the medals and public recognition! And you Millenials, prepare to have a newmasters!" Svejk toasted with a small bottle of liquor.

--

In Brunn, there is really a centre of the Czech start-up scene. Thousands of projects are co-oked there and the municipality of the town recognized correctly a great chance to surpasstheir old competitor Prague, so they support this entrepreneurship widely, including estab-lishing so called "hubs", where the start-ups like to gather, so they can share thoughts, ideasand also to network with others, to get more opportunities.

Svejk entered the "Star Hub" at two o´clock in the afternoon, and he liked the building imme-diately. Only a steel, glass and concrete, pure, simplistic modern architecture... he agreed, thatthe EU money are well spent there.


In his 38 years of age, he was the oldest person in the range of kilometers. Close to the StarHub building was a very large student campus, full of young people... all of them Millenials.So he was at the right place... only not completely fitting in. But this detail couldn´t stop thisexperienced operative.

At first, nobody took notice of him. But he knew, that sooner or later, a person will come.And this will be the crucial person for his mission.

A young female receptionist was just talking to her boyfriend on the phone, and they just hadan exciting conversation about their evening plans, but eventually, her sense of professiona-lism won, so she said goodbye with kisses, and she approached Svejk, smiling pleasantly.

"How can I help you, mister? Are you looking for somebody? Or are you thinking aboutsetting your own business here? We have very advantageous conditions..." she offered wi-thout any prejudice to Svejk´s age. He appreciated that, and he was absolutely sure, that sheis the right person to help him.

"Actually, I am looking for somebody. I represent a powerful investor, and we would like tofind a new business partner here. But we don´t know exactly, which start-up to choose, be-cause they all seem so attractive, with high potential. So maybe you could give me some di-rections, madam," Svejk was quite honest.

"You came to the right place, mister! We have many interesting projects here. And what kindof project do you have in mind?"

"The branch is not primary for us, but we seek the highest personal qualities and skills. But Iwas told, that so called hipsters really rule here. Can you introduce me to some hipster,please?"

"Well, mister, you should know, that hipsters don´t like to be called this way. In fact, more isa person hipster, more he or she denies to be a hipster. Strange rules, aren´t they?"

"OK, so, can you tell me, who is the absolutely not hipster here? I would like to talk to him orher, about a serious business proposal, in the value of millions USD. You seem very capable,madam, and you seem to know the people here well. So I would like to leave the choice inyour hands. I trust you, that you will choose the best business partner for us. And remember,we won´t forget your great help. I will pass your name to the higher and influential places, soyour promotion and career will grow quickly. You help me - we help you."

"I can try," she promised. "Just sit there, in the sofa, and relax. A coffee for you? I will talk tosome people, and I will get back to you soon."

"Great! Please, three cubes of sugar and a cream. You are a real asset! Thank you for yourhelp!"

---


Svejk was a highly experienced person, who saw many places, and met many people in hislife. But when he was introduced to Pavel, 26, a local start-up star, who was predicted bymany to become a new Mark Zuckerberg from Facebook soon, he fully understood, howwide are the differences between their generations.

Pavel was really fast in everything he did. He demanded a lot of information in any minute,to process it and decide. No wonder, that he used Google Glass, so he had a quick access toall communication, right in front of his eye. The time effectivity and smoothness of businessoperations were the crucial values for Pavel, and the reason of the fast growth of his start-up,directed at using the new technology in health care.

Pavel started his presentation immediately. He was trained to make his "pitch" in one minute,to catch the immediate interest of any audience.

"...I believe, that the appropriate using of Big Data could bring tremendous opportunities notonly for the quality of health care, but also to save millions, which would be otherwise lost, ifthe labour force would have to leave work to overcome their illnesses. You can imagine, howthis could help to the GDP, mister... Svejk?"

"Yeah, Svejk, that is my famous name! Your business plan seems very interesting, Pavel. Be-lieve me, we can appreciate that. But we believe mostly in human qualities and potential.Projects come and go, but if you have the right people, everything is possible, and the worldcan be changed. And the world of health care? How great would it be, to save many peoplefrom suffering and pain? And you are the person who can help them. You are important - weknow that, and you know that. So, let´s talk about the possibilities of our mutual help.

The organization I am representing has in fact unlimited funds. So you can guess, that thissubject is positioned quite high in the economic and even social structures. So we can helpour people to grow, and to fully realize their potential in their projects. Does it sound inte-resting for you?"

"To make things clear, Mr. Svejk - I am very picky, and not hungry. I have offers for apartnership almost daily, but I don´t plan to sell my company. I want to keep control, and tofinish what I started. It´s not the matter of money for me, but I feel it as my personal mission,to do something good, and big at the same time. Maybe to change the world a little, to makeit a better place. I am in no rush, and the question of money is not crucial for me. I have secu-red 150.000 USD of start capital from a business angel, so my current operations have the ne-cessary financial cover. And as you could hear about me, I am stronger every day.

So you can talk, but don´t expect me to be too friendly and eager to do business with you. Isee my future in the United States anyway, in the Silicon Valley, and I will move my ope-rations there soon, to be depicted in the "Forbes" magazine as a rising star. So you can ima-gine, how big will be the opportunities there."

"I understand you, Pavel. You are young, and you have this attractive feeling, that the worldis yours, that the opportunities are unlimited. Look, I am older, I am a loser in comparisonwith you, but let me tell you about one variable you forget to count in your equation."


"I really don´t like your tone, Mr. Svejk. Change it, or I am leaving. I have much work to do,and you are stealing my time by telling me this crap. I am not frightened of you, or your mys-terious employer. You should note, that the start-up scene is well covered from the high pla-ces. So we all here are in fact protected from... questionable efforts like yours, to gainadvantages and steal our unique technological inventions. We are important, and the stateknows that... including the security structures.

You know, a lot of money is circulating here, right in the air. We all pretend, that this all is agame, that we are just a bunch of clever students, who are playing with technology toys, butthe world knows well, what is our real value, including state defense. This is a restrictedzone, remember that, and behave yourself according to his fact. We don´t want to be distur-bed by any outside influences, so we use the protection from above, for mutual advantages."

"I know all of that, Pavel. And still, look at me - I am right here, and I am rude to you. So youdon´t have to guess twice, where am I coming from. Or do you? You said, that you are aclever student, and I believe it. But on the contrary, you should believe me, that you are theweaker side in this negotiation. You can go away, return to your work, of course, but weknow your name, and we won´t let you go so easily to the States. Have you ever heard the ex-pression "brain drain"? Are you so naive, that we will wave you on the airport with our eyeswet, so sad, that you are leaving us, your beloved motherland, who was unfortunately notgood enough for you?

No. And that is the reason, why we need to talk. To make our relationships and our mutualfuture clear. You are a part of it. Accept this fact. That is the message I was told to hand overto you."

"Impressive, Mr. Svejk. You could be a salesman tomorrow!"

"In fact, I actually was a salesman, friend! That is a completely different world than youknow. You live in this air-conditioned paradise, nothing is impossible here, any idea counts,outside world means nothing to you, you are pampered, and you know that well, so you arehighly self-confident.

And the style of yours! Your strange dress, your hairstyle... you are the elite of Millenials.And we need Millenials, so we need you. Simple and clear.

What we offer you, is not only some generous investment to support your business. We alsooffer you a value only a top 1% of the society can taste: the power. You will be able toinfluence your vicinity directly, and you will taste, what the real life means. You won´t be apuppet like everybody else..."

"This is just boring rubbish! You are not the first, who promises me such things. But I am notinterested, and nothing can change that! That is what I told to them, and I am repeating toyou: I am not interested! Keep your money and your power, and get out of here!"

"It´s not about what you want, or what you refuse, friend. If you are important, then yourfreedom shrinks, it belongs to that position. So wake up, you are just a small part of the who-le. Sooner or later, they will find a way, how to change your opinion, be assured of that!


But you could save all that problems, just by cooperating with us, just by being clever andchoosing the right partner. We need you to promote something unusual between yourcontemporaries. We will provide influence to you - and you will provide influence to us. Werepresent the higher interest, so you can fulfill your words about making the world a betterplace."

"This really sounds like some action movie about the post-apocalyptic world, where a hero istrying to establish a new epoch of humanity," Pavel smiled.

"But that is your plan, not ours. This is what you start-ups do. This is your dream, your effort.But you can´t change our world without our approval. We are the strong ones - and thingswill stay this way. If you will cooperate, you will become one of us, with all related perks andadvantages, but that means to follow orders and rules. If you will refuse us, you will becomeweak and vulnerable to all the vultures out there, who will lead you to the darkness. We arethe only trustworthy force, where you can count with the respect, and firm rules, valid foreverybody."

"This is just getting beautiful! And what is this dreamy place, where any human soul can findeternal peace, even money and power?" Pavel joked.

"It´s a good place," Svejk changed the tone of his voice finally, softening it. "I found my liferole there too, and I was a real loser previously. Yes, you could say, that my soul was savedthere. So I would like to ask you personally, to think about it. You could find some specialvalues there, even if you don´t believe in them now, and you rely on your professional abili-ties and technology. But that is not everything in life, you know.

You Millenials are enchanted with technology, with vast possibilities of Internet and commu-nication. But you are losing your soul in all that wires and machines. We offer you a wayback to the grounds, where you can find peace and the purpose of life, and these are the cru-cial values for everybody, regardless of his or her Millenials status.

You Millenials feel pampered and predestined to change the world forever. But isn´t that justan illusion, that somebody inserted into your minds intentionally? They said the same thingabout my generation, that we are special, like no generation before, blah blah... and in theend, we were just the same as everybody.

It means young, wild and dumb, so we made a lot of wrong choices, including me. We boughttheir tale, and we bought all the overpriced stuff they wanted to sell us. We became exactly,what they wanted us to became. We lost our identity, our authenticity. We were fooled. Wetried to be different, original, free, fresh... and still, we were just getting mainstream, consu-med with opportunism, leaving our ideals and beliefs. It was all just about the money, and thepower, always. The rest was just a marketing sauce.

We offer you a real freedom, Pavel. This is the value you won´t find in America, or anywhereelse. Wake up from your dream about some augmented reality and the exaggerated importan-ce of the information flow. It just distracts you from the real life, and real values. Real free-dom, real happiness and real love."


"I need to think about this. There can be something truthful in your words," Pavel admitted.

"You do that. And then, finish your work for today, take off your cyborg glasses and find mein that bar nearby. Let´s have a drink, and let´s have a chat. We have much to discuss. Muchwork is ahead of us all. Regardless if somebody is dumb, like me, or clever, like you, we areall part of the team, and you should taste this feeling. We share something together. we be-long somewhere, we have always a place to go, where we can find a warm embrace, and allyour effort will be appreciated properly. This is what I call home."

---

Later that evening, Svejk, laying on soft bed in his four star hotel room, made a call.

"So, how it went, Svejk? You failed, as always, I presume? I told the command, to send so-meone else! So, what are you waiting for, start whining and crying already! That the operatio-nal conditions were unexpectedly hard, but you did all you could, for the team, for the higherinterests... you see, I know all your excuses in advance!" the First Lieutenant said withscornfulness.

"Honestly, Herr Oberlieutenant... these Millenials are much weaker, than I presumed. Theyare just a bunch of lonely, lost souls, like my generation was... and we will become theirmasters too easily. So I am afraid, that this mission was too easy to accomplish, and the com-mand will refuse to give me a medal. I don´t deserve it... this time."

"And that McKinley operation, Svejk? Also too easy for you?"

"They think, that they will put me away to the canteen, but they don´t realize, that it´s exactlywhat I wanted, to have full and informal access to the top management," Svejk said courage-ously, a little bit drunk. "You all underestimate the power of an experienced salesman likeme. We are the real business elite. We rule the business world. Who survives the salesdepartment, who is successful there, he or she has all doors opened, anywhere."

"Be careful with your words, you fool! The public is not prepared for this kind of infor-mation. And what about that poor people in the Surveillance department, who are tapping usnow, and soon, they will disappear without a trace, as you warned them!" the First Lieutenantjoked, when his subordinate became too serious.

"I am back at the office tomorrow, Herr Oberlieutenant, ready for duty," Svejk said insteadgoodbye. "I will take the first train in the morning. After all, what would you do without myhelp and consultancy? The team must be complete, and with our diversity, we will conquerthe military, business and social worlds, in one big offensive! And after today, we have a newasset to use for achieving our goals: the Millenials!"

© Alan Svejk 2014. Consultant in VIP Affairs | Public Relations | Copywriter | Journalist | Author. www.svejk-alan.cz



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Svejk Goes To Millennials by Alan Svejk