SVCE Messaging Update and eHub Launch · A k •Immediately if your existing water heater uses propane.Propane is more expensive than SVCE-provided electricity. If you switch to a

SVCE Messaging Updateand eHub Launch

SVCE Executive CommitteeJune 26, 2020

Don Bray, Pamela Leonard, Beth Trenchard

1

Item 3PRESENTATION

SILICON VALLEYCLEAN ENERGY

Purpose

2

Provide an update on new SVCE messaging and eHub launch

• Background

• Preview:

o Home and eHub webpages

o eHub tools

o Creative/marketing assets

• Timeline

Item 3PRESENTATION


CCE Launch

(2016 – 2018)

Electrification & Decarbonization

(2019 – )

Messaging Evolution

3

Item 3PRESENTATION


4

SVCE Website Update

• Mission

• eHub Intro

• How CCAs Work

• SVCE/Enrollment

• Your Energy Choices

• SVCE Impacts

• News

Item 3PRESENTATION

ESPAfilOL Ti§ngVi§t Search...Meetings + Agendas

® SILICON VALLEYCLEAN ENERGY ABOUT - eHUB - PROGRAMS - RATES + BILLING -

\

Your power can changethe world.With clean energy from SVCE you have the power to make

all-electric lifestyle choices that eliminate greenhouse gas

emissions, save money, and build a cleaner, greener Silicon

Valley for everyone.

eHub, aka Customer Resource Center

5

Goal and Background

• Create online resources and tools to engage customers in electrification

• Inspire, educate, enable action

• “V1.0” – framework and initial content

Background and Team

• Website and Creative – School of Thought

• EV Assistant – ZappyRide

• Solar + Storage Assistant – PickMySolar

• Appliances Assistant – Enervee

• Website Development – Creative F5

• Program Management – SVCE, SMUD

Item 3PRESENTATION

C R E A T I V E

enervee

zappyride•SMUDSILICON VALLEY

CLEAN ENERGY

6

www.svcleanenergy.orgUpdated Homepage

/eHub

Thermostats, HPWH, HVAC, etc.

Electric Vehicles & Chargers

EnerveeProduct Catalogs,

Pricing and Purchasing

ZappyRideProduct Catalog,

Incentives, Charging

Website Structure (illustrative)

Electric at HomeDrive Electric

GreenStart, GreenPrimeSolar + Storage

PickMySolarContractors, Quotes and

Installation

Clean Electricity

Item 3PRESENTATION

7

eHub Intro . . .

• Innovative, easy to use website design

• Engages customers and offers content and tools to learn, take action

• Centers around relatable home image with eye drawn to all-electric features

• Copy suggests many ways customers can benefit by switching from fossil fuels

‘You’re One Step Closer . . . ’

Item 3PRESENTATIONA

eHub »w

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IKIJ

Clean Electricity Drive Electric Electric At Home

Upgrade to 100% renewable or

install your own solar system -you’ve got the power.

Fun, fast and no more gas

stations! Ever meet an EV owner

There’s something better out

there. Cleaner, safer and more

efficient appliances.who didn’t love it?

START HERE » START HERE » START HERE »


Clean Electricity

• Why Clean Energy Matters

• GreenStart

• GreenPrime

• Solar + Storage

8

Item 3PRESENTATION

4̂ ESPAflOL Ti6ng Vi§t Search...Meetings + Agendas

SILICON VALLEYCLEAN ENERGY ABOUT - eHUB - PROGRAMS v RATES + BILLING ~

Clean ElectricityBoundless energy from the sun, wind and water now

generates the cleanest and lowest-cost electricity on earth.Learn about why clean electricity matters, your options and

how you can benefit.

Vendor tools are coordinated but not identical to SVCE site to ease customer transition.

Clean Electricity – Solar Assistant

9

Item 3PRESENTATION

Solar Assistant SILICON VALLEYCLEAN ENERGYPowered By pickmysolar

C 888-454-9979Learn About Solar Learn About Battery Sign in More Sites

Update:During COVID-19, the process of going solar is exactly the same as it always is - fully remote and online. From the comfort of your home, you canshop, compare, and discuss with a dedicated energy advisor to ensure you’re getting a great deal.

E X P E R I E N C E

Hassle-Free SolarO, Enter your address to begin Home Type v

OA/hy do we need an address?

Powered By

pickmysolarTerms,Conditions, and Privacy Policy

10

Drive Electric

• EV Catalog

• Incentives

• EV Charging

Item 3PRESENTATION

Drive ElectricIt’s like your current car. Minus the gas stations. And the oi

changes. And the tune-ups. Comfortable and fun to drivetoo! Plus, switching from a gas to an electric vehicle is one

of the most impactful actions you can take to reduce

emissions in our community. Drive electric - it’s the smart

choice.


Drive Electric – EV Assistant

11

Item 3PRESENTATION

0SILICON VALLEYCLEAN ENERGYEV Assistant poweredbyzapp ride

Explore Electric Cars - Charging Options - More Sites -Home Discover Incentives

Welcome to EV Assistant

. *Browse and compare cars.Discover electric vehicle incentives and savings.

Explore charging options for home and on the road.

12

Electric at Home

• Smart Thermostats

• HPWH

• HVAC

• InductionCooking

• Dryers

• Lighting/Efficiency

Item 3PRESENTATION

tyt. ESPANOL Ti4ng Viet Meetings + Agendas Search...

SILICON VALLEYCLEAN ENERGY ABOUT - eHUB v PROGRAMS v RATES + BILLING v

Electric at Home – The Basics

13

Item 3PRESENTATION

«SILICON VALLEYCLEAN ENERGY The BasicsABOUT - eHUB - PROGRAMS - RATES + BILLING v

* ^ Heat Pump Water HeaterElectric water heaters that use heat pump technology are moreefficient, safer, and cleaner than gas options. A heat pump water heater(HPWH), sometimes called a hybrid electric water heater, pulls theheat from surrounding air and transfers it to water in an enclosed tank.Heat pump technology, popular since the 1960's, uses very little energyto operate because the pump moves heat, rather than creating heat viagas combustion.Heat Pump Water

Heater «oJ l jA k(?) Why should I choose a HPWH?== Also called hybrid electric water heater, these appliances are

much more efficient than typical water heaters. This

integrated cooling and heating system, sometimes called

hybrid electric water heaters, uses less energy by moving

heat from surrounding air and transferring it to water in an

enclosed tank. It’s designed to work with other services, like

time-of-use, and will save you money over the life of the

appliance. Save even more with the SVCE HPWH Program.

• Save money. HPWHs are the most energy efficient water heaters on the marketusing less energy and reducing your monthly utility bill.

• Cleaner. Switching from gas to a HPWH will eliminate almost 50% of the emissionsproduced in your home - a big improvement to your home's air quality.

• Safer. An improperly installed or poorly vented gas water heater could leak carbonmonoxide in your home, potentially causing carbon monoxide poisoning

k@ When is the best time to install?The Basics: Heat Pump Water Heater 0 • During a remodel or new construction. A HPWH requires a minimum 200

amp electrical panel and a 220 volt circuit. Planning a HPWH installation duringyour remodel or new construction will allow your contractor to plan accordingly.

A k • Immediately if your existing water heater uses propane. Propane is moreexpensive than SVCE-provided electricity. If you switch to a HPWH you will seeimmediate savings and improve air quality and safety in your home.

APPLIANCES ASSISTANT [£V

• Immediately if your current water heater is an electric resistance unit.You will see about a 70% savings when you switch to a HPWH.MORE RESOURCES S

kA (7) What should I do next?

• Work with a contractor experienced with HPWHs. A proper installationincludes connecting the heat pump to your main electric service panel as well ascapping the existing gas line that was serving your previous gas water heater.And there’s more!

• Review the SVCE Buyer's Guide. It covers everything from what to considerwhen buying a HPWH to tips on how to get the most out of your HPWH.

Want the Heat Pump Water Heater Cliff Notes? Read THE BASICS. Want more information? THE BUYERS GUIDE covers a

range of topics including what to consider when buying a HPWH and factors to consider prior to installation. Work with anexperienced contractor. Some buildings will require an electrical panel upgrade prior to installation. • Visit the Appliances Assistant. Here, you can compare options and efficiency

scoring, and read customer reviews. Also, you'll find service professionals to do theinstallation.IA

BUYERS GUIDE (PDF)v.ld


Vendor tools are coordinated but not identical to SVCE site to ease customer transition.

Electric at Home – Appliances Assistant

14

Item 3PRESENTATION

© t?Appliances Assistantpowered by enervee Search by type, brand, model... Q, Sign inSIUCON VALLEY

CLEAN ENERGY

XWe have updated our Privacy Policy one more time to better explain how we continue to support your data privacy. You can review these details here.

4

Welcome to Appliances AssistantBrowse smart, clean electric appliances. Discoverefficiency scores and customer reviews. Findqualified local installers. It's all available here!

Search•MB * . M-

0 @0Thermostats EV Chargers Electric

WaterHeaters

ConnectedHomes

ConnectedHome

Applications

Dryers Explore MoreCategories

15

Building Engagement

Messaging• creative/engaging copy• for use in email, digital, print• drive traffic to the eHub, third-party tools, programs

Email/Digital Engagement• inexpensive and effective• leverage SVCE data analytics for customized email campaigns• grow new capability in second half 2020, 2021

o segmentation, campaign tracking, frequency of mailings, coordination across programs, messaging, ‘unsubscribes’

Explore opportunities to work with member communities!

Item 3PRESENTATION

Your power can change the world.Start saving at SVcleanenery.org/CRC

You can’t put a price on saving the climate. But it doesn’t hurt when clean energy also costs less.

Draft MessagingSampling of campaign concepts. Copy, images subject to change.

16

Item 3PRESENTATION

Cfboo* «r

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Only works when it’s sunny?

There’s a battery out there that disagrees.

Learn how your solar setup can

change the world.

Visit SVcleanenergy.org/CRC

17

Item 3PRESENTATION

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18

Item 3PRESENTATION

w

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Item 3PRESENTATION

It’s like your current car.Minus the gas station.And the oil changes.And the repair bills.

EVs. Cleaner. Faster. And more reliable.

0SILICON VALLEYCLEAN ENERGY

Start saving atSVcleanenery.org/CRC

V

20

Item 3PRESENTATION

One appliance that heats andcools. Move over, sliced bread.

See what difference amodern heater can make.

SVcleanenery.org/CRC


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21

Item 3PRESENTATION

1rur̂ mjm

'O or

We get it. But what were your firstthoughts about the all-electric car?

for \

0SILICON VALLEYCLEAN ENERGY SVcleanenery.org/CRC

V

eHub Timeline Soft

Launch

Gain Experience,

Refine.

Execute

Marketing Plan

December February April

Thru February Thru March Thru May June 2nd Half 2020

Customer Interviews, Direction Setting

UI, UX Review

Website Design

Development Phase

ZappyRide Tool Integration

pickmysolar Tool Integration

Enervee Tool Integration

Marketing Plan Development22

Item 3PRESENTATION

Questions?

23

Item 3PRESENTATION

SILICON VALLEYCLEAN ENERGYY

0SILICON VALLEYCLEAN ENERGY

Building Decarb Joint Action PlanExecutive CommitteeJune 26, 2020

1

Item 4PRESENTATION


2

Purpose• Brief informational update on the status of the

Building Decarb Joint Action Plan (abbv. “Building Decarb Plan”)

Item 4PRESENTATION


3

Background• BOD approved development of Building Decarb Plan

as program priority in Feb 2020

• Purpose of Building Decarb Plan:

Develop a comprehensive building decarbonization strategy and plan to establish SVCE and member agency priorities, policy/program concepts, and approach

Item 4PRESENTATION


Overarching Approach

Power Supply

MobilityBuilt

Environment

Energy Efficiency & Grid Integration

Decarb Strategy & Programs Roadmap

(2018)

Item 4PRESENTATION

kDECARBONIZATIONSTRATEGY &PROGRAMS

SILICON VALLEYCLEAN ENERGYThe Future is Electric

Sector-Specific Plans

Power Supply

MobilityBuilt

Environment

Energy Efficiency & Grid Integration

Integrated Resource Plan

(biennial)

EV Infrastructure Joint Action Plan

(2019)

Building Decarb Joint Action Plan

(In Dev.)

Item 4PRESENTATION

6

Activities to Date• BOD approved contract with Integral Group (IG) for consulting

support in Mar 2020

• IG & SVCE staff carried out the following from April to present:

• Background research & analysis (“Buildings Baseline Study”)

• Stakeholder surveys

• 3 virtual workshops (attendee list in appendix)

• 1:1 interviews with key stakeholders

• Draft plan to be released for stakeholder input in early July

• Overall: approximately halfway through process

Item 4PRESENTATION


Highlight from Buildings Baseline Study: Emissions by End Use

Item 4PRESENTATION

Space Heating: 336.043

Single-Family Meters: 455,053Residential Gas: 511,295

Gas: 871,518Water Heating: 367,055

Mobile Home: 12,028

Multi-Family Meters: 58,526

Dryer: 15.961JB

Pool & Spa: 16.282Evaporative Cooling: 55

Washer & Dryer: 612Television: 1,809

Commercial Gas: 360,223

Cooking: 115,514

Residential Electricity: 14,312Other: 29,491

Refrigeration: 25.350Office & Computer: 17.812

Outdoor Lighting: 8,850Space Cooling: 20,374

Ventilation: 22.402

Interior Lighting: 44,247Electricity: 175,798Commercial Electricity: 161.486 Motors: 5,329

Next Steps

July

Release draft plan & carry out stakeholder

engagement for review/revisions

August

Update Executive Committee

September

Bring plan & budget request for

implementation to the Board

Fall 2020

Begin implementation

• Final timeline dependent on pace/outcomes of stakeholder engagement

Item 4PRESENTATION


APPENDIX

9

Item 4PRESENTATION


IMAGINE | PERFORM | ACCELERATE | SUSTAIN

AttendeesWorkshop 1: Policy Workshop 2: SVCE-Led Programs Workshop 3: Overview

SMUD

Infinera

East Bay Community Energy

Ardenna Energy

City of Palo Alto

Rocky Mountain Institute

Carbon Free Mountain View

California Energy Commission

Peter Turnbull and Associates

Peninsula Clean Energy

Electric Power Research Institute

Carbon-Free Mountain View

EHDD Architecture

BAAQMD

City of Sunnyvale

City of Los Altos

City of Mountain View

Santa Clara County

Sonoma County Regional Climate Protection Authority [RCPA]

City of Cupertino

City of Sunnyvale

City of Mountain View

City of Cupertino

City of Morgan Hill

MidPen Housing Corporation

Google

SummerHill

Carbon Free Silicon Valley

PG&E

Joint Venture Silicon Valley

City of Sunnyvale

CalCCA

Building Decarb Coalition

CPUC


UA393


Item 4PRESENTATION


0 1 2 3 4 5 6 7 8

Ensure building code compliance

Building emissions cap

Electrification measures at time of sale

Energy benchmarking ordinance

Municipal buildings to electrify

100% renewable energy for large buildings

Tax incentives

Embed electrification incentives into financing structure already in place

No-cost development incentives

Reach Codes 2.0

Reduce barriers

Major renovations to electrify

No natural gas in new construction

Example Initial Survey Results – Prioritizing Decarb Policies Item 4PRESENTATION


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Ensure building code compliance

Building emissions cap

Electrification measures at time of sale

Municipal buildings to electrify

Energy benchmarking ordinance

Tax incentives

Embed electrification incentives into financing structure already in place

100% renewable energy for large buildings

No-cost development incentives

Reach Codes 2.0

Reduce barriers

Major renovations to electrify

No natural gas in new construction

Not Feasible Likeley Not Feasible Neutral Somewhat Feasible Absolutely Feasible

Example Initial Survey Results – Feasibility of Policy Strategies Item 4PRESENTATION


0 0.5 1 1.5 2 2.5 3 3.5 4

Rental/Multi-family market study

Facilitate peer-to-peer knowledge sharing

Advocate for tariffed on-bill-financing for energy efficiency and electrification.

Train/certify building engineers and maintenance personnel.

Incentive program to upgrade residential panels to accommodate electrification.

Analyze local supply chain to inform a targeted market development plan.

Target customers that are the best candidates for heating electrification usingmeter data and P4P.

Incentivize HVAC electrification in buildings with AC

Program to support electrification of affordable housing.

Electrification workforce pipeline for contractors.

Example Initial Survey Results – Prioritizing SVCE Led ProgramsItem 4PRESENTATION


Example Initial Survey Results – Innovations Perform detailed assessment of building stock to identify most cost-effective building types and vintages for

electrification

Bulk purchasing and installation contract

Develop model Building Performance Standard for existing buildings tied to carbon metric

Deploy more neighborhood EV

charging

0 10 20 30 40 50 60 70 80

Develop refrigerant management program throughcontractor certification and training

Explore potential for district heating strategy throughgeo-exchange or other carbon free solution

Pilot single family, whole-home all-electricdemonstrations

Develop "all-electric ready" standard and partner withrealestate industry to be able to identify buildings

Study the as designed and actual electrical loads ofbuildings for the purpose of assessing need and

timing for required electrical infrastructure upgrades todecarbonize the building stock

Neighborhood aggregated electrification retrofits

Item 4PRESENTATION


Example Initial Survey Results – Additional Strategies Suggested

Promote community solar projects

Energy efficiency in general

Utility Users Tax on natural gas

Encourage the design of grid adaptive buildings that

help alleviate duck curve

Research End of Gas Flow by 2035 ordinance

Eliminate the sale of tankless gas water heaters

Develop combined washer/dryer lending

program

Work with PG&E on gas pipe replacement

avoidance districts

Make climate action and building decarb a Council/BOS priority applied by jurisdiction staff across all actions

Time-of-sale gas usage disclosure

report“BE Ready” program requiring panel upgrades whenever

major electrical work happens

Align and amplify SVCE programs/messaging with City

programs/messaging and vice versa

Member Agency policies that could help with market

readiness for electrification?

Technical support and market building for projects that directly benefit the

community and consumer

County-issued Green Bond to finance electrification retrofits of local

government or private sector facilities

Engage with financing company like Redaptive or Carbon Lighthouse

and/or build relationship with local credit unions to offer low or no-cost

financing for electrification

Item 4PRESENTATION

FY 2020-21BUDGET PREVIEW

Executive Committee MeetingJune 26, 2020

1

Item 5PRESENTATION

01

02

03

04

05

06 07

Budget PreviewJune 25th – Exec. Committee

Early August –Review with Finance Committee

Proposed Budget presented to Board at August meeting

Incorporate feedback from the Board and review with Finance Committee early Sept.

Recommended Budget presented for adoption at Sept. Board meeting

Strategic Plan adopted Sept/Oct

Mid-Year Budget Review Feb/March 2021

ROADMAPItem 5PRESENTATION

TRADE-OFFS

To maintain balance between ratepayer value and agency sustainability – lower the discount to PG&E to 1%

PCIA

SVCE will plan for a significant spike to near 5 cents in October then backing down to near 4 cents in 2021

RETAIL LOAD

SVCE will plan on a winding down of Shelter-in-Place but a slower recovery impacting energy sales

PG&E RATES

SVCE has one of the lowest bad debt rates of CCA’s. Should plan on 3x-4x historical performance to ~1%

KEY ASSUMPTIONS

Biggest threat would be PG&E rate decrease. Minimal chance. Most likely slight increase or no change in generation rates

BAD DEBT

Item 5PRESENTATION

Mid-Case represents the “W” recovery curve• C&I load drops a second time due to resurgence in Covid-19 in the winter.

• Second recovery period followed by permanent reductions to a majority of small & medium C&I customers.

Item 5PRESENTATION

Scenario: Mid CaseBelow are average changes to load based on a pre-covid forecast

Small/Medium C&I Large C&I Residential Total Load(Weighted avg by rate class)

Shelter-in-Place #1Mar 17 - May 30, 2020

-23% -13% 11% -8%

Recovery Period #1Jun 1 - Nov 30, 2020

-12% -8% 3% -5%

Shelter-in-Place #2Dec 1, 2020 - April 30, 2021

-16% -7% 9% -3%

Recovery Period #2May 1 – Jun 31, 2021

-9% -6% 3% -4%

New Normal Phase 1

July 1 – Dec 31, 2021

-9% -4% 1% -3%

New Normal Phase 2

2022

-4% -2% 0% -2%

Item 5PRESENTATION

$241.3 MM

Power Supply

-Significantly hedged -Good pricing on open

positions

$24.3 MM

Operating Margin

-9% Margin-Funds Programs, CAPEX

and other operating expenses

$265.6 MM

Operating Revenues

-1% Discount-No change to PG&E Rates

-50% hike in PCIA Q1-23% drop in PCIA 2021

-3,700 GWh’s

$5.3 MM

Balance for

Reserves

$19.2 MM

Other Operating &

Non-Operating

FINANCIAL SUMMARYItem 5PRESENTATION

7

$0

$50,000

$100,000

$150,000

$200,000

$250,000

FY19A FY20B FY21E FY22E FY23E

$ in

Th

ou

san

ds

Reserves Target Max Min

PROJECTED RESERVESItem 5PRESENTATION

SUMMARY

8

• Forecasted tight margins next year

• Two Biggest Risk

➢ PCIA

➢ Economy

• Reserves there if needed

Item 5PRESENTATION


THANK YOU

9

Item 5PRESENTATION


Documents

SVCE Messaging Update and eHub Launch · A k •Immediately if your existing water heater uses propane.Propane is more expensive than SVCE-provided electricity. If you switch to a