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Jerry Sandusky: AN immoral man, or just a naughty one? How proximity to a situation can affect coverage, and how words can affect one’s public image. Suzanne White. Research Question. - PowerPoint PPT Presentation
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JERRY SANDUSKY:AN IMMORAL MAN, OR JUST A NAUGHTY ONE?HOW PROXIMITY TO A SITUATION CAN AFFECT COVERAGE, AND HOW WORDS CAN AFFECT ONE’S PUBLIC IMAGE
SUZANNE WHITE
Research Question
What language is used in each paper to refer to Sandusky’s involvement/level of guilt in the sex-scandal? Based on this framing, which paper appears to present Sandusky in a more negative light?
WHY? Examine how a publication staff’s proximity to a situation
affects the framing of and amount of coverage of an issue
Ethical issue – should you cover an issue that affects you? Sandusky case is perfect example – he worked for school
and was prominent in community
Domain
Penn State’s student-published paper, The Daily Collegian Larger local newspaper, The Philadelphia Inquirer Textual analysis of any Sandusky-related stories
Search in archives for mention of Sandusky Time frame:
1 paper a week from Nov. 5, 2011 to Jan. 22, 2012 13 issues per paper; 26 total 57 articles total
Findings
Findings
Findings
WHAT?!!
Philadelphia Inquirer Wider variety of terms - appears to present wider angle of
coverage and therefore appears less biased PRESENTS SANDUSKY IN MORE POSITIVE LIGHT
Daily Collegian Strict legal script – smaller angle of coverage Therefore coverage appears more biased PRESENTS SANDUSKY IN MORE NEGATIVE LIGHT WHY attempting to keep bias out in word choice by using legal
terms may have backfired
Context
Penn State football program major part of community culture and identity
Sandusky particularly prominent figure BMSB study group on coverage:
“Although the grand jury investigation into Sandusky’s alleged sex crimes had been
underway for years and Sara Ganim, a journalist at The Patriot-News in Harrisburg, Pa.,
had been reporting on the investigation since March 31,1 it was not until Sandusky’s
initial indictment and subsequent arrest that national media pounced on the story. That
week, there were more than 2,000 stories in newspapers across the nation, as well as
online discussions among sports fans and children’s advocates”
Ethical Issues
Proximity to the situation
Truth telling
To report or not report?
Ethical Theories
DUTY BASED
ENDS BASED
GOLDEN MEAN
VEIL OF IGNORANCE
Report accurate and fair
coverage to readers
Offer wide angle of coverage
for audience to have large picture
Offer most appropriate, effective coverage
to largest audience
News assumed inherently objective;
Treat Sandusky news as any other