A healthy needThe hospital’s small but progressive Marketing team was already actively engaging the community through their social media sites. However, they needed to supplement their digital strategy with print due to the community’s preference for it—and the team didn’t have sufficient time or resources to create a print solution that would promote their brand all year long.

A rewarding solutionThe team chose Krames’ calendar template to promote wellness 365 days a year. The calendar offered them the flexibility to add their own targeted health messaging, key marketing messages, and educational program information. They also looked to Krames for additional content that would match each month’s objectives.

Since the calendar is in a familiar and functional format, they were able to customize it quickly and easily. In fact, they created their first calendar in only 17 days.

For subsequent calendars, the team continued to work with Krames to increasingly customize them. They started adding photographs of the hospital’s physicians and other staff, whose friendly faces gave a personalized feel to the piece.

Healthy returnsThe team uses the calendar’s photos in their social media posts, and these posts have generated some of the highest engagement rates. With this data, they know that they’ve enhanced their already-strong connection with the community they’re so proud to serve every day.

Case study

Sustained engagement all year long Giving a community hospital a daily way to promote its brand

A small hospital dedicated to its communityProudly serving a rural community for many decades, this hospital has 130 acute care and 80 skilled nursing beds, and about 1,000 employees including 200 physicians. Today, it offers services from 24-hour emergency care to routine testing for early detection.

The No. 1 benefit of the custom calendar is it provides a visual vehicle to capture the culture of our organization and highlight our people and services year round.

The hospital’s vice president of Communications/Marketing

december

Treat Yourself This Holiday Season You can enjoy yourself during the holidays while still making healthier choices. Take smaller portions. Include fruits and vegetables on your plate. If you indulge in a little treat, pass on the next one. Find more tips at www.heart.org and search “holiday eating.”

Get tough on germs December 5 to 11 for National Handwashing Awareness Week. Reduce the spread of colds and fl u by washing your hands often for about 20 seconds with soap and water. Scour more facts at www.cdc.gov/handwashing.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4

5 6

Pearl Harbor Remembrance Day

7 8 9 10 11

12 13 14 15 16 17 18

19 20

First day of winter

21 22 23Christmas Eve

24Christmas

25

First day of Kwanzaa

26 27 28 29 30New Year’s Eve

31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Client logo here 1-800-CLIENTwww.YourOrganization.com

Stick to It!This calendar will help you manage your busy family’s health. Use these stickers to keep track of screenings,

appointments, and monthly goals all year long. (Find a second sheet near the back of this calendar.) Talk with

your doctor about the preventive services that are best for you.

GO FOR A SWIM GET 8 HOURS OF SLEEP

ANNUAL PAP TEST EYE EXAM

CONNECT WITH A FRIEND

FAMILY DAY OUT

CALCULATE YOUR BMI

BUY NEW SUNSCREEN

EAT MORE VEGGIES

EAT FRESH FRUIT

CHECK BLOODPRESSURE CHECK BLOODPRESSURE

SKIN CANCERCHECK

SKIN CANCERCHECK

DENTALEXAM DENTALEXAM

GO TO THE GYM GO TO THE GYM

10068M

ANNUALPHYSICAL

DOCTOR VISIT DOCTOR VISIT DOCTOR VISIT

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

BLOOD TEST BLOOD

TESTDOCTOR VISIT

MAKE A NEW RECIPE

QUIT SMOKING

FLU SHOT

COLON CANCER CHECK

ANNUALMAMMOGRAM

CHECK CHOLESTEROL

HEARING TEST

CHECK SMOKEDETECTORS

VOLUNTEER

CHECK CHOLESTEROL

SKIP ADDED SUGAR FOR A WEEK

TRY A FITNESS CLASS

TAKE A HIKE

PNEUMONIASHOT

MEAL PLAN FOR THE WEEK

TAKE THE STAIRS

DO A PUZZLE

READ A BOOK

TAKE A NAP

REFILLRx REFILLRx REFILLRx DOCTOR VISIT DOCTOR VISIT

BLOOD TEST

CHECK BLOODPRESSURE

CHECK BLOODPRESSURE

CHECK CHOLESTEROL

Stick to It!This calendar will help you manage your busy family’s health. Use these stickers to keep track of screenings, appointments, and monthly goals all year long. (Find a second sheet near the back of this calendar.) Talk with your doctor about the preventive services that are best for you.

GO FOR A SWIM

GET 8 HOURS OF SLEEP

ANNUAL PAP TEST EYE EXAM

CONNECT WITH A FRIEND

FAMILY DAY OUT

CALCULATE YOUR BMI

BUY NEW SUNSCREEN

EAT MORE VEGGIES

EAT FRESH FRUIT

CHECK BLOODPRESSURE

CHECK BLOODPRESSURE

SKIN CANCERCHECK

SKIN CANCERCHECK

DENTALEXAM

DENTALEXAM

GO TO THE GYM

GO TO THE GYM

10068M

ANNUALPHYSICAL

DOCTOR VISIT

DOCTOR VISIT

DOCTOR VISIT

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

BLOOD TEST

BLOOD TEST

DOCTOR VISIT

MAKE A NEW RECIPE

QUIT SMOKING

FLU SHOT

COLON CANCER CHECK

ANNUALMAMMOGRAM

CHECK CHOLESTEROL

HEARING TEST

CHECK SMOKEDETECTORS

VOLUNTEER

CHECK CHOLESTEROL

SKIP ADDED SUGAR FOR A WEEK

TRY A FITNESS CLASS

TAKE A HIKE

PNEUMONIASHOT

MEAL PLAN FOR THE WEEK

TAKE THE STAIRS

DO A PUZZLE

READ A BOOK

TAKE A NAP

REFILLRx REFILLRx REFILLRx DOCTOR VISIT

DOCTOR VISIT

BLOOD TEST

CHECK BLOODPRESSURE

CHECK BLOODPRESSURE

CHECK CHOLESTEROL

Stick to It!This calendar will help you manage your busy family’s health. Use these stickers to keep track of screenings, appointments, and monthly goals all year long. (Find a second sheet near the back of this calendar.) Talk with your doctor about the preventive services that are best for you.

GO FOR A SWIM

GET 8 HOURS OF SLEEP

ANNUAL PAP TEST EYE EXAM

CONNECT WITH A FRIEND

FAMILY DAY OUT

CALCULATE YOUR BMI

BUY NEW SUNSCREEN

EAT MORE VEGGIES

EAT FRESH FRUIT

CHECK BLOODPRESSURE

CHECK BLOODPRESSURE

SKIN CANCERCHECK

SKIN CANCERCHECK

DENTALEXAM

DENTALEXAM

GO TO THE GYM

GO TO THE GYM

10068M

ANNUALPHYSICAL

DOCTOR VISIT

DOCTOR VISIT

DOCTOR VISIT

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

REFILLRx REFILLRx REFILLRx

BLOOD TEST

BLOOD TEST

DOCTOR VISIT

MAKE A NEW RECIPE

QUIT SMOKING

FLU SHOT

COLON CANCER CHECK

ANNUALMAMMOGRAM

CHECK CHOLESTEROL

HEARING TEST

CHECK SMOKEDETECTORS

VOLUNTEER

CHECK CHOLESTEROL

SKIP ADDED SUGAR FOR A WEEK

TRY A FITNESS CLASS

TAKE A HIKE

PNEUMONIASHOT

MEAL PLAN FOR THE WEEK

TAKE THE STAIRS

DO A PUZZLE

READ A BOOK

TAKE A NAP

REFILLRx REFILLRx REFILLRx DOCTOR VISIT

DOCTOR VISIT

BLOOD TEST

CHECK BLOODPRESSURE

CHECK BLOODPRESSURE

CHECK CHOLESTEROL

Treat Yourself This Holiday Season You can enjoy yourself during the holidays while still making healthier choices. Take smaller portions. Include fruits and vegetables on your plate. If you indulge in a little treat, pass on the next one. Find more tips at www.heart.org and search “holiday eating.”

Get tough on germs December 5 to 11 for National Handwashing Awareness Week. Reduce the spread of colds and fl u by washing your hands often for about 20 seconds with soap and water. Scour more facts at www.cdc.gov/handwashing.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4

5 6

Pearl Harbor Remembrance Day

7 8 9 10 11

12 13 14 15 16 17 18

19 20

First day of winter

21 22 23Christmas Eve

24Christmas

25

First day of Kwanzaa

26 27 28 29 30New Year’s Eve

31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Client logo here 1-800-CLIENTwww.YourOrganization.com

Treat Yourself This Holiday Season You can enjoy yourself during the holidays while still making healthier choices. Take smaller portions. Include fruits and vegetables on your plate. If you indulge in a little treat, pass on the next one. Find more tips at www.heart.org and search “holiday eating.”

Get tough on germs December 5 to 11 for National Handwashing Awareness Week. Reduce the spread of colds and fl u by washing your hands often for about 20 seconds with soap and water. Scour more facts at www.cdc.gov/handwashing.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4

5 6

Pearl Harbor Remembrance Day

7 8 9 10 11

12 13 14 15 16 17 18

19 20

First day of winter

21 22 23Christmas Eve

24Christmas

25

First day of Kwanzaa

26 27 28 29 30New Year’s Eve

31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Client logo here 1-800-CLIENTwww.YourOrganization.com

Treat Yourself This Holiday Season You can enjoy yourself during the holidays while still making healthier choices. Take smaller portions. Include fruits and vegetables on your plate. If you indulge in a little treat, pass on the next one. Find more tips at www.heart.org and search “holiday eating.”

Get tough on germs December 5 to 11 for National Handwashing Awareness Week. Reduce the spread of colds and fl u by washing your hands often for about 20 seconds with soap and water. Scour more facts at www.cdc.gov/handwashing.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4

5 6

Pearl Harbor Remembrance Day

7 8 9 10 11

12 13 14 15 16 17 18

19 20

First day of winter

21 22 23Christmas Eve

24Christmas

25

First day of Kwanzaa

26 27 28 29 30New Year’s Eve

31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Client logo here 1-800-CLIENTwww.YourOrganization.com

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