Sustainable Innovation: Past ,

Present & Future

SHIFT Final Conference

13th January 2016

Professor Martin Charter

Director

The Centre for Sustainable Design ®

University for the Creative Arts (UCA)

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKaS6uOk_sgCFYd_DwodGwcNQg&url=http://theelders.org/article/g7-where-are-women-leaders&bvm=bv.106923889,d.ZWU&psig=AFQjCNHjUHPl0MQNtnaWD_yWSVRZRvXWEw&ust=1446984810004385

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIWZ6s7M3cgCFYZUFAodP4UPWg&url=http://switchboard.nrdc.org/blogs/jscherr/earth_summit_2012_whats_in_a_n.html&psig=AFQjCNFS56IiD3WZMThYDzy9Hqbw9hRPWQ&ust=1445861629786501

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjFvOyotaLKAhWH1hoKHZFrCNIQjRwIBw&url=http://www.aviva.com/media/thought-leadership/mobilising-finance-support-global-goals-sustainable-development/&psig=AFQjCNG1r6IT-0onrJpq5QlqQz-R85N14Q&ust=1452624284647231

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCK2_2efQ3cgCFcK6Ggod-3gI6w&url=https://en.wikipedia.org/wiki/User:Wncody&bvm=bv.105841590,d.d24&psig=AFQjCNHyLZjszSR001tPdABPDN_VX8i2CA&ust=1445862777599095

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOOA0MbR3cgCFUgTGgod75YEFw&url=http://blogs.als.net/Global/post/ALS-postcards-from-around-the-globe.aspx&psig=AFQjCNFNK2RMCisnNZRohBZna6ofAzW7Zg&ust=1445862941818744

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCP_jrcXT3cgCFUzAFAodTdYFRg&url=http://eblogfa.com/tech/top-10-best-android-smartphone-phones-of-2014/&psig=AFQjCNEkXw0y8HqMUqSfZMaa7iT32A7M8g&ust=1445863476043429

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjxpKbMrKLKAhVBWBoKHeqMA5UQjRwIBw&url=http://scienceblogs.com/startswithabang/2013/04/26/the-cosmic-speed-limit/&bvm=bv.111396085,d.d2s&psig=AFQjCNGkML1G0RCPRhDdB6a4Y7d1QYUG6A&ust=1452621889283240

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://blogs.telegraph.co.uk/news/tomchiversscience/100188288/the-us-election-has-put-climate-change-back-on-the-political-agenda/&ei=rpNYVafJJMupNrvmgbgG&bvm=bv.93564037,d.eXY&psig=AFQjCNEGMW2zm1rKYJNsObqVmCNkumr3uw&ust=1431954714909390

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCISv4MHl3cgCFQcyGgod7o4E_Q&url=http://www.suggestkeyword.com/aXBjYyBqb2Jz/&bvm=bv.105841590,d.d24&psig=AFQjCNFwkbrjMiEdMfp94lUsOp4Aso1xFA&ust=1445868342574222

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJ6n97a0n8gCFUWyFAodxHEEXQ&url=http://www.petrolicious.com/a-weekend-in-paris&psig=AFQjCNHG5Ge5MMzqqIRU7KJJOvC7pIsA9g&ust=1443724839000695

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://eurochild.org/policy/library-details/article/european-commission-communication-an-eu-strategy-for-youth-investing-and-empowering/&ei=GEpXVe2dE8S2UeWGgJAO&bvm=bv.93564037,d.d24&psig=AFQjCNHGtgGQ5ZgRotZpt_laF1ot8nGbEg&ust=1431870342217279

22

Extraction of

raw materials

Manufacturing Packaging

and

distribution

Use

and

maintenance

Incineration

and

disposal

‘Cradle to grave’ product life thinking (traditional)

Circular Economy

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLKb2YTp3cgCFUm4FAodE7cLUw&url=http://www.tobiasclarsson.com/2009/09/people-product-and-process-perspectives-on-productservice-system-development/&bvm=bv.105841590,d.d24&psig=AFQjCNHUzcAIHawu7PNTYkPCWE0aiO3zqA&ust=1445869280980497

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLmx8ObV3cgCFYq_FAodSjEEWA&url=http://7-themes.com/6936353-green-background-wallpaper.html&psig=AFQjCNErP7dR_uSSUqp-aNVvqaY-IdqWKQ&ust=1445864125726473

27

A Philips Green Flagship product

that either

Has the best environmental

performance in the market, or

Is the most innovative

environmental friendly product in

its portfolio, or

Is the best environmental

solution in its application area.

Green Flagship Products

A Philips Green Flagship is

benchmarked in six green focal

areas and must perform significantly

better (>10%) in at least three of the

these green focal areas:

Eco-design - Examples

28

Green Flagship Brightview XCT

Scanner

Compared to its predecessor, the

Precedence 16, this Green

Product’s environmental benefits

include

64% reduction in energy use,

59% reduction in product weight

Eco-design - Examples

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIOA0_Gh_sgCFQSGDwodVIAOog&url=http://www.thecarconnection.com/overview/toyota_prius_2015&bvm=bv.106923889,d.ZWU&psig=AFQjCNEiXBMdEmt8Gdg0jdPdkNkcndyUIg&ust=1446984030207455

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMz_xYOe_sgCFQSSDwodb_cETg&url=https://en.wikipedia.org/wiki/Tesla_Roadster&psig=AFQjCNGvmeVMIgEQR0jlMbRtBd33GZTHZA&ust=1446983033425258

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMa7yP67_sgCFUKfDgodcO4Exg&url=https://operationsroom.wordpress.com/2013/01/07/zipcar-and-avis/&psig=AFQjCNGb1Y20edRv4BbG3LnDxSA6zijV-A&ust=1446991081309876

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLGFheTU3cgCFYK3FAodnSID0w&url=https://bizgovsocfive.wordpress.com/2012/10/28/method-of-success/&psig=AFQjCNF12HR1xpFl7w5tSU3Y-gCLMPOvXA&ust=1445863826865961

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://europaplus.com.ua/xerox-logo-picture/xerox-logo/&ei=-lNXVZ7kL8PaUaHEgLgN&psig=AFQjCNEH2WC6obXqswgbzMHVc0cTI-jA_A&ust=1431872865746562

Green product examples

This collection is

comprised of

InterfaceFLOR

hybrid yarn, a blend

of nylon bio-based

fibre of Polylactic

Acid (PLA). PLA

fibers are derived

from starch based

agricultural waste

materials such as

non food grade

corn.

TacTiles contains

no liquid

components,

using them

virtually

eliminated the

issue of Volatile

Organic

Compounds

(VOCs) during

carpet installation.

Rawhide offers

4% renewable

content (fibre)

and 57% total

recycled content.

Depending on the

colourway,

Chenille Warp

offers 62-65%

total recycled

content.

Eco-design - Examples

Fotosfera.

First carpet with a

bio-based nylon

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.denimhead.com/blogs/active/patagonia-x-ebay-common-threads-initiative&ei=4FJXVf6eEoTXU5iMgLAN&bvm=bv.93564037,d.d24&psig=AFQjCNFQkAya3sTp2QSd45MFn22E-wIIcg&ust=1431872586848107

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=m8LFk1fZtdi9UM&tbnid=n9IbB_TZ-L-JsM:&ved=0CAUQjRw&url=http://www.ifixit.com/Info/Media&ei=2gNdUv6CDI2Thgef_ID4Bw&bvm=bv.53899372,d.ZGU&psig=AFQjCNFdND073yEZmlU0PS67fQOpJcW8vQ&ust=1381913927961674

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCO2jrMPp3cgCFYFwGgodKGcLmg&url=http://www.sustainablebrands.com/news_and_views/behavior_change/collaborative-consumption-and-sharing-economy-developing-markets&v6u=https://s-v6exp1-ds.metric.gstatic.com/gen_204?ip=109.152.144.72&ts=1445783023396418&auth=gvak4q2jffjfryym3whx4vvcvdkvvxir&rndm=0.24219385478533134&v6s=2&v6t=17891&bvm=bv.105841590,d.d24&psig=AFQjCNGFejNUvyU38PCGSSDbcnkO7XWwMw&ust=1445869423348312

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJzb_ZiW08cCFesq2wodIcgM0g&url=http://www.resurfacedesigns.co.uk/&ei=kTTkVdzOF-vV7AahkLOQDQ&psig=AFQjCNGzRuygXe7YQt2ewxdX8oeHMZe3vQ&ust=1441105417671145

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKjz1tbO3cgCFQnJFAodliIAqA&url=https://www.linkedin.com/topic/industry-4.0&psig=AFQjCNHKGbCvKSF0tbXWzlbVHsE2MjH8ZA&ust=1445862205950014

CITY 2.0

64%

86%

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.iguatemi.com.br/esplanada/lojas/imaginarium/&ei=cgBVVJyRCZLlsATm-4DIAQ&bvm=bv.78677474,d.ZGU&psig=AFQjCNEYXBc7xEJ4b_5YTx6TULTtvF5Jhg&ust=1414942997487359

Re-Industrialisation 1.0

Decentralisation

Low Carbon

Circular

http://www.educationfutures.com/tag/maker/

http://www.google.co.uk/url?sa=i&rct=j&q=makers&source=images&cd=&cad=rja&docid=IU3uf_KHp2eb0M&tbnid=PAQv1iVRGmAt4M:&ved=0CAUQjRw&url=http://www.wired.co.uk/magazine/archive/2012/10/features/the-makers&ei=xhuuUf6zGYap0AXFioDIDg&bvm=bv.47244034,d.d2k&psig=AFQjCNF9KbbOHuToOjiNpB_jQSK-3daCFQ&ust=1370451179232885

3D Printing

`

http://www.google.co.uk/url?sa=i&rct=j&q=fixers+collective&source=images&cd=&cad=rja&docid=2YRxNJtM0Qjj9M&tbnid=S3TMVCafagDKvM:&ved=0CAUQjRw&url=http://badatsports.com/2013/in-conversation-community-glue-workshop-and-fixers-collective/&ei=0XIGUpSxCczM0AWhpYGYBg&bvm=bv.50500085,d.d2k&psig=AFQjCNFNo-dwYDvtsWc6Hs85kHYkbv2ybg&ust=1376240536436779

SMEs

ECOMIND

DIBS

BROAD-BASED

MICRO

START-UPS

ISOLATED

FUNDING

PRODUCT-

OREINTED

NOT CLEANTECH NOT

DISRUPTIVE

MARKETING

NOT INNOVATIVE

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiPmZDx96HKAhUCvBoKHVxyAGwQjRwIBw&url=http://ecoutopismi.org/2013/europe-of-regions/&bvm=bv.111396085,d.d2s&psig=AFQjCNG2Kkw8sbGo93EqeWmz2ZrVWzKINA&ust=1452607783569543

SUPPORT

SYSTEMS

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKv19cfW3cgCFUu0FAodNigOjw&url=http://frankmareno.deviantart.com/art/Create-Your-Future-Wallpaper-427160430&psig=AFQjCNHsGqiWCTVQgHj4y9SbtkDBUTopRQ&ust=1445864317158650

`

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPm1raPV3cgCFcI5GgodsfIOCQ&url=https://www.iconfinder.com/icons/321213/bulb_clear_concept_creative_grid_idea_information_internet_light_light_bulb_line_method_new_outline_person_process_result_search_search-engine-optimization_seo_shape_solution_tackle_user_visibility_web_webpage_website_icon&psig=AFQjCNFlJ10_wD8EQFQZKmcZiXvUquJnqg&ust=1445863939072932

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiwtN3FrqLJAhXEhhoKHeTCBl8QjRwIBw&url=http://www.worldanimalprotection.org/our-work/animals-wild/sea-change-campaign-tackling-ghost-fishing-gear&psig=AFQjCNE7_IsxZIDbG4T107pQVmMS9RddgQ&ust=1448224372109657

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiviPPh_6HKAhUTgBoKHeatD8UQjRwIBw&url=http://www.plasticstoday.com/articles/Ocean-plastic-Method-turns-pollution-into-packaging-111920123&psig=AFQjCNFslyiKd4HxPdaHdq_HP_soPEMHFw&ust=1452609911221883

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwisg4_krqLJAhVD1BoKHeMLCzsQjRwIBw&url=http://www.ghostgear.org/solutions/bureo-turning-nets-decks&psig=AFQjCNE7_IsxZIDbG4T107pQVmMS9RddgQ&ust=1448224372109657

Transition or

Transformation

Evolution or

(R)evolution

TOP DOWN

BOTTOM UP

SUSTAINABLE

FUTURE?