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7/27/2019 Sustainability: the value proposition | By Richard Garland
http://slidepdf.com/reader/full/sustainability-the-value-proposition-by-richard-garland 1/7
FBTAC ?:>8
Zuiaat Hffntwnc# Xtal`aioar`ar“s iaw HAB#
sfnras fls tfbu`fts bi tfa hfnccai`as li tfa yanr nfand
Dbrhfastar Hbccahtlbi HAB Hfrls Hbwdrny bi candarsflp
Fbw wlcc ?:>8 sfnpa up gbr tfa eay fbtac mnreats wbrcdwlda 28: axhcuslva hbuitry rapbrts grbm Fbrwntf FTC
Xpahlnc sahtlbi ; –Xpn ?:?:”
Candli` axparts axpcbra tfa iaxt dahnda li tfa spn lidustry
Fbw ls ybur hbmpniy vlsunclzli` lts gutura ousliass cnidshnpa 2
Pbbdy Pnda bi shainrlb pcniili` li tfa fbtac lidustry
X h s t d
>>Hfni`aX)Hbm
7/27/2019 Sustainability: the value proposition | By Richard Garland
http://slidepdf.com/reader/full/sustainability-the-value-proposition-by-richard-garland 2/7
PNDA ' HBMZNI\
Pnda ' Hbmpniy ls n Cnusniia-onsad hbisuctnihy tfnt facps sailbr mnin`ars li tfa fbspltnclty lidustry
oattar uidarstnid fbw tfalr utura –ousliass cnidshnpa” hbucd hfni`a# nahtli` tfalr hbmpatltlvaiass
nid hrantli` iaw bppbrtuiltlas nid hfnccai`as) Lts shainrlb pcniili` wbresfbps ̀ lva mnin`amait tanms
n hrantlva yat struhturad npprbnhf br aivlsn`li` nctarintlva wnys tfalr utura bparntli` aivlrbimait
hbucd ranclstlhnccy uibcd bvar tfa iaxt aw yanrs# dapaidli` bi fbw hurrait uihartnlitlas davacbp) Pltf
tfasa aya-bpaili` lisl`fts# Pnda ' Hbmpniy“s hclaits hni mnxlmlza tfa axlolclty b tfalr strnta`lh pcnis
nid oa oattar prapnrad br wfntavar utura dlas nrlsa) Mbra lib ls nt www)>>hfni`as)hbm)
FBrPNtF FtC
Fbrwntf Fbtac# Tburlsm nid Calsura hbisuctli` nra tfa wbrcd“s iumoar bia fbspltnclty hbisuctli`
br`nilsntlbi# bparntli` sliha ><>1) Fbrwntf FTC nra tfa lidustry hfblha 5 n `cbonc iatwbre b arli`
hbmpcata sbcutlbis li mnreats obtf cbhnc nid litarintlbinc) Tfrbu`f livbcvamait li tfbusnids b prbkahts
bvar mniy yanrs# Fbrwntf FTC fnva nmnssad axtaislva# li-daptf eibwcad`a nid uidarstnidli` b tfaiaads b fbtac ' ranc astnta hbmpnilas nid ginihlnc listltutlbis)
Fbrwntf FTC nra tfa wbrcd“s cnr`ast hbisuctli` br`nilsntlbi spahlnclsad li tfa fbspltnclty lidustry# wltf 1:
bghas li 8< hbuitrlas) Tfay nra rahb`ilsad ns tfa pra-amliait spahlnclst li Fbtacs# Tburlsm nid Calsura#
prbvldli` sbcutlbis tfrbu`f n hbmolintlbi b litarintlbinc axparlaiha nid axpart cbhnc eibwcad`a)
Fs\IDlHNtA
Pltf ni axhcuslva bhus bi `cbonc fbspltnclty nid tburlsm# Fsyidlhnta)br` &tfa Fbspltnclty Xyidlhnta,
prbvldas acahtrbilh iaws puoclhntlbi# syidlhntlbi nid dlstrloutlbi bi oafnc b sbma 01: br`nilzntlbis
li tfa fbspltnclty vartlhnc) Fsyidlhnta facps lts mamoars tb ranhf fl`fcy tnr`atad nudlaiha-sa`maits
li tfa axpcbdli` iaw-madln cnidshnpa wltfli fbspltnclty) Pltf tfa haitrnc ldan ‖BIA Lidustry# BIA
Iatwbre“# Fsyidlhnta mar`as flstbrlhnccy rn`maitad lidustry litaccl`aiha litb n sli`ca biclia librmntlbi
nid eibwcad`a rasburha sarvli` tfa librmntlbi-iaads b tnr`atad nudlaiha-`rbups tfrbu`fbut tfa
fbspltnclty# trnvac ' tburlsm lidustrlas… sarvli` prbasslbincs racyli` bi Fsyidlhnta“s spahlgh nid
hbitaxt-racavnit litaccl`aiha daclvarad tb tfam wfai tfay iaad lt nid fbw tfay iaad lt)
Tfls axharpt grbm tfa Fbtac \anrobbe ?:>8
ls orbu`ft tb ybu oy ;
Fbtac# Tburlsm nid Calsura
TM
7/27/2019 Sustainability: the value proposition | By Richard Garland
http://slidepdf.com/reader/full/sustainability-the-value-proposition-by-richard-garland 3/7
Xustnlinolclty;tfa vncua prbpbsltlbi–Tfa TlmaX Tfay nra n-Hfni`li`#” Xni` ObO Dycni ‘ niD _lhfn_d @n_cnid# prliHlpnc nT cbiDbi-OnXaD
_@n fbtac nid calsu_a hbisuctnits# HarTnlicy n`raaX) Tfa fbTac \anrobbe nXeaD rlHfnrD gbr flX Tnea
bi Tfa eay DaXl`i niD DavacbpmaiT lXXuaX gbr ?:>8 niD OaybiD) flX nincyXlX HbmaX Dbwi Tb bia Tfli` ;
Tfa iaaD gbr XuXTnlinOlclTy li Tfa gnHa bg liHranXli`cy Dlra HclmnTlH TfranTX)
Oabra tfa turi b tfa mlccaiilum# hclmnta hfni`a wns n pfrnsa
ybu ml`ft bicy fnva buid li ni nrtlhca puoclsfad li sbma
boshura shlaitlgh mn`nzlia) Gltaai tb twaity yanrs cntar#
lt raprasaits tfa sli`ca `rantast hfnccai`a tb tfa survlvnc b
mnielid nid ls upparmbst li bur tflieli` nid dahlslbi mneli`
li sfnpli` bur clastyca# utura axlstaiha nid prbsparlty)
Pflca tfa shbpa nid spaad b hfni`a ls n hnusa b muhf
daonta wltf lts uihartnlity nid hbitrndlhtlbis# ns `bvarimaits
gddca# tfa shlaitlgh hbmmuilty ls lihransli`cy spaneli` wltf
bia vblha tfnt hfni`a ls ibt bicy uidarwny nid oahbmli` mbra
axtrama out# li sbma nrans# lrravarsloca) Tfara ls lrrautnoca
avldaiha tfnt slmlcnr hclmnta nid aivlrbimaitnc hfni`as fnva
tneai pcnha savarnc tlmas bvar mlcclbis b yanrs out# tfls tlma#
tfara nra n iumoar b mnkbr dlaraihas ; rlsli` tbtnc pbpucntlbi 5
rlsli` hbisumptlbi cavacs ns bia fnc b tfa pbpucntlbi nsplras
tb tfa clastyca# fbusli` nid pbssasslbis b tfa btfar fnc 5
dlmlilsfli` inturnc rasburhas 5 rlsli` hnrobi amlsslbis candli`tb `cbonc wnrmli` nid dni`arbus cavacs b tbxlh pbccutlbi wflhf
nra prbduhli` fu`a ahbibmlh nid hbmmarhlnc hfnccai`as
nhrbss tfa `cboa) L cla ns wa eibw lt ls tb oa mnlitnliad#
tfa hurrait shainrlbs ‘ mniy b wflhf mni fns hrantad nid
hbitliuas tb hbitrlouta tb ‘ nra uisustnlinoca)
Pltf tfa axhaptlbi b n aw nrsl`ftad aivlrbimaitnccy
hbihariad lidapaidait bwiar"bparntbrs# lt wns wltf tfa
amar`aiha nid rnpld `cbonc `rbwtf b tfa oud`at sahtbr
fbtac ornids sbma >1 yanrs n`b tfnt tfa vncua nid oaiagts
b sustnlinoca dasl`i nid davacbpmait# hbupcad wltf n
bhus bi aiar`y hbisarvntlbi# surnhad ns n vltnc hbitrloutbr
tb lihransli` tfa hbmmarhlnc vlnolclty b fbtac prbkahts nid
sarvlhas) Pltf tfa oud`at ginihlnc mbdac bicy barli`
clmltad ravaiua nid lihbma stranms# nid wltf davacbpmait
oud`ats raqulrad tb oa tl`ftcy hbitrbccad# avary dbccnr snvad li
dasl`i# davacbpmait nid bparntli` ls hnrrlad tb tfa obttbm
clia bptlmlzli` prbgt pbtaitlnc) Dasplta oahbmli` tfa nstast
`rbwli` sahtbr nid butparbrmli` ncc btfar hnta`brlas# obtf
davacbpars nid tfa lidustry fnva oaai scbw tb plhe up bi tfa
wldar hbmmarhlnc oaiagts# nid li mniy hbuitrlas nrbuid tfa
wbrcd# li hbitrnst# tfa fl`far tfa –stnr rntli`” nid tfa mbra
D a X l ` i n i D D a v a c b p m a i T
prastl`lbus tfa prbkaht# tfa prlbrltlas nid hrltarln br raturi bi
livastmait vnry sl`ilghnitcy# wltf sbma livastbrs saamli`cy
l`ibrli` bptlbis br mbra ahbibmlh nid pbtaitlnccy prbgtnoca
davacbpmait nid bparntli` aghlaihlas)
Tfnt ls tfa ond iaws# muhf b wflhf ls sa c avldait) Tfa `bbd
iaws ls tfnt ranc astnta livastmait# nhrbss tfa aitlra spahtrum
b prbparty davacbpmait nid mnin`amait nrbuid tfa wbrcd oy
tfbsa listltutlbinc livastbrs wfb fnva sl`iad up tb tfa Qiltad
Intlbis Zrlihlpcas br _aspbisloca Livastmait &Z_L,# fns n vncua
li axhass b tflrty trlcclbi dbccnrs nid ls rlsli` avary yanr) Guids
clea tfasa nra saaeli` livastmait bppbrtuiltlas# lihcudli` tfa
fbspltnclty sahtbr# wflhf maat hartnli mlilmum sustnlinolclty#
aivlrbimaitnc# `bvariniha nid sbhlnc hrltarln) Tfls ls avldaihad
oy tfa nst amar`li` ranclzntlbi oy hbmmuiltlas nid ousliassas
nrbuid tfa wbrcd# wltf tfa axhaptlbi b sbma ocliearad
pbcltlhlnis# tfnt sustnlinolclty# tfa wbrd ibw bi avarybia“s clps#
raprasaits n sl`ilghnit pnrt b tfa sbcutlbi tb scbwli` hfni`a#facps mnlitnli bur wny b cla nid uctlmntacy# hbitrloutas tb
mni“s survlvnc)
Li tfa cnst dahnda# hclmnta hfni`a fns tbuhfad us ncc nid# wflca
tfa ranc astnta lidustry nid `aiarnc prbparty davacbpmait fnva
amornhad sustnlinolclty ns tfa wny brwnrd# wltf n aw ibtnoca
axhaptlbis# tfa fbspltnclty sahtbr ls bicy ibw hbmli` tb tarms
wltf obtf tfa ra`ucntbry raqulramaits nid hbmmarhlnc oaiagts#
nid ndnptli` tfa rucas uidar wflhf lt bparntas)
PFArA NrA PA IBP NID PFArA DB PA `B grBM FArA 2
Qitlc rahaitcy# mntura lidustrlnclzad ahbibmlas btai l`ibrad
hbisaquaihas b tfalr linhtlbi# wflca tfa `rbwtf b ahbibmlas li
amar`li` hbuitrlas wns raquaitcy cliead tb ahb-tburlsm nid tfa
davacbpmait b aivlrbimaitnccy saisltlva cbhntlbis wltf dahlslbis
`bvariad sbcacy oy ginihlnc nid pbcltlhnc hbisldarntlbis)
Pltf ib `cbonc ra`ucntbry obdy# uilvarsnccy nhhaptad stnidnrds
br hbfaslva oaihfmnreli` prnhtlha# tfa lidustry# wltf tfa
axhaptlbi b tfbsa wfb sl`iad up tb tfa Qiltad Intlbis Z_L#
fns cnr`acy oaai racyli` bi vbcuitnry hbdas b prnhtlha br
cbhnc oulcdli` hbdas) Tfls ls ibt dua tb cnhe b librmntlbi br
FBTACyanrobbe ?:>8
7/27/2019 Sustainability: the value proposition | By Richard Garland
http://slidepdf.com/reader/full/sustainability-the-value-proposition-by-richard-garland 4/7
nwnraiass# out ls drlvai oy sfbrt-tarm `nli) Xuhf n strnta`y
ls usunccy kustlgad# nhrbss ncc hnta`brlas b fbtac davacbpmait#
ns oali` tfa mbst aahtlva wny b cavarn`li` tfa livastmait)
Nid wltf tfa ndvait b ornid li` ns tfa lidustry“s mbst a ahtl va
mnreatli` tbbc# brmucnlh davacbpmait nid dasl`i hbihapts
br hrantli` fbmb`ailzad prbduhts tfnt hni bar n mansurnoca
raturi bi livastmait br ncc tfa stneafbcdars# tfa lidustry fns#
bvar tfa yanrs# davacbpad n wliili` brmucn) Niy ndkustmait br
hfnccai`a tb tfls# suhf ns up`rndli` tfa pfyslhnc nssat tfrbu`f
dasl`i# ndkustmait# lmprbvad hbistruhtlbi stnidnrds nid
prnhtlhas# tahfibcb`lhnc up`rndas# br lmprbvli` tfa aghlaihy
nid –litaccl`aiha” b oulcdli`s nid tfa oulct aivlrbimait# ls
btai rakahtad but b fnid# ns niy suhf hfni`a dlsturos tfa
pradlhtnolclty nid hartnlity b tfa ginihlnc mbdac) Out ibw tfls
nhhaptad brmucn ls oali` hfnccai`ad bi savarnc rbits)
Gbr mniy yanrs# dasl`iars# nrhfltahts nid btfar mamoars b
tfa dasl`i tanm nppblitad tb litarprat tfa vlslbi nid davacbptfa prbduht li ndfaraiha wltf tfa orla# oud`at nid prb`rnm
fnva oaai hbistrnliad oy bparntbrs nid tfalr livastmait
pnrtiars# wfbsa uidarstnidli` b hbisarvntlbi wns btai
rastrlhtad tb tfa usa b cbw wnttn`a cl`ft oucos nid ibt
hfni`li` tfa tbwacs nid sfaats bi n dnlcy onsls# br puttli` fnc
n orlhe li tfa hlstari tb snva wntar) Livastmait li sustnlinolclty
`aiarnccy wns hbisldarad tbb axpaislva# ns lt raduhad tfa
prbgt pbtaitlnc nid ml`ft uiiahassnrlcy axtaid tfa raturi bi
livastmait prb`rnm)
Out wltf tfa hbivar`aiha b tfa `cbonc ginihlnc hrnsf#
mbuitli` avldaiha b tfa nhhacarntli` rlses nssbhlntad wltf
hclmnta hfni`a# nid amar`li` hfni`as li hbisumar"`uast
axpahtntlbis# mniy astnoclsfad dasl`i prnhtlhas nid fbtac
hbmpnilas brmad _'D tanms tb bhus bi tfa axpnidli`
lmpnht b ra`ucntlbi nid hbmpclniha lssuas li dlarait
hbuitrlas nid aivlrbimaits nrbuid tfa wbrcd) Tfls lihcudas
@raai Oulcdli` _ntli` Nssassmait tbbcs br iaw nid raibvntlbi
prbkahts tfnt nddrass stnidnrds# lihaitlvas nid hartlghntlbi
shfamas# hbuitry oy hbuitry# bhusli` bi wlda-rni`li`
aivlrbimaitnc nid sustnlinolclty bptlbis tfnt mnea spahlghntlbi
anslar# mbra hbmpclnit nid aivlrbimaitnccy rlaidcy) Tfay
ncsb aisura tfnt tfa usa b inturnc mntarlncs ls n prlbrlty wfara
npprbprlnta# tfnt tfay nra olbda`rndnoca# wfara pbssloca# nid
hbma rbm n raiawnoca sburha rntfar tfni n vuciarnoca br
aidni`arad spahlas)
Pflca suhf librmntlbi ls randlcy nvnlcnoca tb ncc stneafbcdars
nid mamoars b tfa davacbpmait tanm tfrbu`fbut tfa dasl`i
prbhass# l tfa spahlghntlbi ls hbisldarad tbb fl`f br tbb
axpaislva nid axhaads tfa oud`at# n hfanpar nctarintlva ls
usad) Tfls mny ibt bicy hbmprbmlsa tfa dasl`i litait nid
lita`rlty out# uctlmntacy# hni dlmlilsf tfa `uast axparlaiha nid
daprass tfa vncua b tfa nssat) Fbwavar# wltf tfa hfni`as li
livastbr hrltarln# hbrpbrnta davacbpmait strnta`las nid rnpld
ndvnihas li tahfibcb`y# tfls npprbnhf ls ncsb oali` hfnccai`ad
tb eaap pnha wltf hbisumar damnid nid axpahtntlbis)
PFNt PlCC DrlvA suHF HFNI`As lI ?:>8 2
Glrst# livastbr nttltuda nid oafnvlbr# pnrtlhucnrcy sliha tfa `cboncginihlnc hrnsf b ?::6# fns nctarad rndlhnccy) Li suppbrt b Z_L#
prlma caidars nra damnidli` `rantar li-daptf nincysls nid
mbra datnlcad librmntlbi tb nshartnli tfnt niy prbkaht ls ibt
bicy ginihlnccy vlnoca# out tfnt tfa dasl`i nid davacbpmait
prbhassas nra sustnlinoca nid uccy hbmpclnit)
Ni lihransli` iumoar b litarintlbinc onies nid btfar
listltutlbinc livastbrs# lihcudli` tfa Fbi` Ebi` Xtbhe
Axhfni`a# fnva dapnrtmaits cad oy n Dlrahtbr b Hclmnta
Hfni`a Xtrnta`y wflhf davacbp `uldaclias br aivlrbimaitnc#
sbhlnc nid `bvariniha hrltarln slda oy slda wltf tfalr
davacbpmait ginihlnc mbdacs) Tfalr mnli bhus ls tb nssass
nid nincyza tfalr axpbsura# nid mnea rahbmmaidntlbis tb
tfalr caidli` hbmmlttaas# aspahlnccy li cbhntlbis tfnt nra# br
hbucd oa li tfa utura# nt rlse rbm inturnc dlsnstars# suokaht tb
hfni`a li hbitliulty b nvnlcnolclty b inturnc rasburhas nid wltf
rastrlhtad br dlghuct nhhasslolclty)
Xahbid ls tfa fu`a tahfibcb`lhnc ndvnihas mnda li fnriassli`
tfa suppcy b sbcnr# wlid nid tldnc pbwar ns bptlbinc raiawnoca
aiar`y sburhas wflhf nra hcaniar# mbra raclnoca# nid snar
tfni sbma axlstli` nctarintlvas# nid nra oahbmli` mbra
Xustnlinolclty;tfa vncua prbpbsltlbi hbit)
D a X l ` i n i D D a v a c b p m a i T
FBTACyanrobbe ?:>8
7/27/2019 Sustainability: the value proposition | By Richard Garland
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Xustnlinolclty;tfa vncua prbpbsltlbi hbit)
ginihlnccy hbmpatltlva) Pltf tfa ur`ait iaad tb cassai lidustry“s
dapaidaiha bi bsslc uacs br aiar`y nid pbwar `aiarntlbi#
mniy caidars nra damnidli` ucc hbmpclniha nid hbmmltmait
rbm obrrbwars nid nra cleacy tb cbbe mbra nvbrnocy bi prbkahts
wfara livastbrs tnea suhf hrltarln litb nhhbuit vbcuitnrlcy)
Tflrd# hbisumars nid stneafbcdars nra lihransli`cy bicy wl ccli`
tb suppbrt br`nilzntlbis nid ousliassas ‘ mniy b wfbm
tbuhf mbst pnrts b bur dnlcy clvas ‘ tfnt bparnta nid prbmbta
ni lita`rntad nid trnispnrait Hbrpbrnta Xbhlnc _aspbislolclty
&HX_, pbclhy ns pnrt b tfalr hbmpniy pflcbsbpfy nid ousliass
strnta`y) Hbisumars wnit tb oa noca tb sl`i up tb# liuaiha
nid# l iaadad# fbcd tfasa hbmpnilas tb nhhbuit)
Pflca mniy hbrpbrntlbis nhrbss tfa spahtrum b ousliass
nhtlvlty nra ncrandy ranpli` tfa oaiagts b uccy ai`n`li` wltf
tfa sflts li hbisumar tflieli`# nttltudas nid oafnvlbr tfrbu`f
HX_# br n pabpca-haitrlh lidustry# tfa fbspltnclty sahtbr fnsraspbidad surprlsli`cy scbwcy) Out lt ls ibw rnlsli` tfa onr tb
D a X l ` i n i D D a v a c b p m a i T
ncl`i wltf btfars) Ns wa nra saali` bi ni lihransli`cy ra`ucnr
onsls# tfa pbwar b sbhlnc madln li liuaihli` puoclh parhaptlbi
nid mbolclzli` bplilbi ls lmmansurnoca nid oali` usad oy
sfnrafbcdar nid hbisumar prassura `rbups wltf lihransli`
aaht) L dlssntlsgad# tfay hni qulhecy orli` prassura tb oanr br
hfni`a br# li axtrama hnsas# wltfdrnw tfalr suppbrt# obyhbtt
prbduhts nid sarvlhas br cbooy tfrbu`f tfa ca`nc prbhass br
suspaislbi br tarmlintlbi b trndli`)
Fbwavar# l davacbpad saisltlvacy nid lmpcamaitad wltf
hbmmbi bokahtlvas nid n sfnrad vlslbi# tfa oaiagts b n trucy
trnispnrait dyinmlh HX_ pbclhy nra nr wldar tfni prbvldli`
hbisumars# stneafbcdars nid sfnrafbcdars wltf n vblha nid
n pcntbrm# ns lt hni suppbrt nid prbmbta sustnlinolclty li
n prnhtlhnc nid mansurnoca wny) Xbma b tfa pbsltlvas tfnt
fbspltnclty hni hranta lihcuda cbhnc sburhli`# suppbrtli`
ousliassas li tfa cbhnc hbmmuilty# raduhli` cb`lstlhnc iaads#
hrantli` nid davacbpli` ampcbymait# trnlili` nid parsbincdavacbpmait wflca strlvli` tb prbvlda nid daclvar ni nutfaitlh
7/27/2019 Sustainability: the value proposition | By Richard Garland
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sntlsyli` ̀ uast axparlaiha) Pflca suhhassuccy tnhecli`
aivlrbimaitnc nid sustnlinolclty lssuas ls hruhlnc tb mnielid“s
utura# ns lccustrntad nobva# tfa sbhlnc lmpnht nid oaiagts HX_
`aiarntas br cbhnc ousliassas nid tfa hbmmuilty nra aqunccy
ns lmpbrtnit)
sB PFNt DBAs tFA guturA FBCD 2
Cbbeli` nt ?:>8 nid oaybid ;
• Hclmnta hfni`a ls fara tb stny) Pltfbut niy litarintlbinc
pbcltlhnc n`raamait bi tnr`ats# prb`rnm nid tlmatnoca tb
raduha hnrobi amlsslbis# tfara wlcc oa wbrsa tb hbma)
• Axtrama wantfar nid inturnc dlsnstars nra axpahtad tb sprand
nid oahbma mbra raquait# lihcudli` hbuitrlas nid ra`lbis
tfnt flstbrlhnccy fnva aikbyad n stnoca nid tamparnta hclmnta)
• Tfa tfrant tb inturnc rasburhas wlcc hbitliua tb `rbw)
• Pltfbut n hntnhcysmlh hntnstrbpfa# tfa pbcltlhnc n`aidns
oatwaai rlhf nid pbbr# davacbpad nid uidavacbpad hbuitrlasnra uicleacy tb mar`a li tfa sfbrt nid madlum tarm# wltf tfa
pbsslolclty b hbisaisus ramnlili` rambta)
• Pltf clttca pbcltlhnc hbmmltmait nid aahtlva hbfaslbi#
ra`ucntlbi oatwaai tfa dlvarsa ̀ rbups suppbrtli` dlarli`
n`aidns wlcc ramnli dlskblitad nid ui-hbbrdlintad)
• Li hbuitrlas wfara ra`ucntlbi ls ncrandy li pcnha ns `cbonc
wnrmli` lssuas oahbma mbra wldasprand# hbmpclniha wlcc
oahbma strlhtar# wltf tbu`far painctlas br nlcura tb maat
tnr`ats br hbibrm tb puoclsfad stnidnrds)
• Pflca sbcutlbis tb `cbonc wnrmli` wlcc oa cat tb shlaitlsts#
tahfibhrnts nid vlslbinrlas li tfa prlvnta sahtbr suppbrtad
oy n vnrlaty b hfnrltnoca trusts# dasl`iars nid nrhfltahts wlcc
hbitliua tb davacbp mbra aghlait# rboust nid nbrdnoca
bptlbis tb lmprbva sustnlinolclty nid raduha mnlitainiha nid
rapcnhamait hbsts)
• Li ?:>8# ns wacc ns tfa rast b tfa hbmli` dahnda# niy livastmait
li tfa davacbpmait b prbduhts nid sarvlhas tb axpnid tfa
`raai ahbibmy# wltf tfa axhaptlbi b livastmait lihaitlvas nid
sbma tnx oranes# ls cleacy tb hbma rbm tfa prlvnta sahtbr rntfar
tfni `bvarimaits li mbst ra`lbis b tfa wbrcd)
• Fbtac bwiars nid davacbpars# prbvldad tfay hni sntlsy
tfa raqulramaits# fnva tfa bppbrtuilty tb tnp litb uids
hbitrbccad nid barad oy listltutlbis wfb fnva sl`iad up tb
Z_L) Tfbsa br`nilzntlbis wfb `at lt rl`ft hni aikby cbwar hbst
b hnpltnc# cbwar rlse prbgca# lihransas li prbgtnolclty nid n
pbtaitlnc sfnra prlha pramlum)
• Pltf `rbwli` prassura rbm tbu`far ra`ucntlbi# lihransli`cy
vbhnc stneafbcdar `rbups nid mbra sbpflstlhntad nid
nbrdnoca tahfibcb`y# fbspltnclty livastbrs nid bparntbrs nra
ibw noca tb prbmbta tfalr `raai hradaitlncs bi n wldar shnca)
• Li brdar tb sfbra up nid `rbw mnreat sfnra li n nst-hfni`li`
mnreat wltf axpahtntlbis hbitliuli` tb rlsa nid avbcva#
obtf lidapaidait nid hfnli bparntbrs nra davacbpli` HX_
strnta`las# `raai hnrobi-iautrnc fbtac prbduhts nid ornids tb
mnthf `rbwli` hbisumar damnid)
Li hbihcuslbi# nctfbu`f saamli`cy scbw bi tfa uptnea# li ?:>8
tfa fbspltnclty sahtbr ‘ btai li hbuitrlas wfara tburlsm nid
tfa fnrd hurraihy lt `aiarntas ls altfar tfa bicy br mnkbr sburha
b lihbma nid ampcbymait ‘ wlcc oa rnpldcy hnthfli` up nidavai bvartneli` btfar sahtbrs li sbma hbuitrlas) Xtnidnrds
b sustnlinoca dasl`i nid davacbpmait nra uidarpliiad oy
ndvnihas li tahfibcb`y bhusli` bi aiar`y hbisarvntlbi
nid aghlaihy nid lmprbvamaits li hbistruhtlbi stnidnrds
nid tahfilquas# nid n daapar nwnraiass nid uidarstnidli`
tfrbu`f shlaitlgh rasanrhf b fbw ia`cl`aiha nid ibi-
hbmpclniha wlcc ai`uc us)
Fbspltnclty fns ni ndvnitn`a 5 ns ni lidustry hrantad nid
mnin`ad oy pabpca br pabpca tfnt bparntas li sbma hnpnhlty
?4"0# lt hni oa obtf fumnilz li` nid lisplr li`) Fbwavar# sarvlha
tfnt maats nid bhhnslbinccy axhaads axpahtntlbis ls bicy bia
pnrt b tfa axparlaiha tfa lidustry bars# nid tb suhhaad nid
oa prbgtnoca# lts prbduhts nid sarvlhas must oa pcniiad nid
dasl`iad npprbprlntacy tb maat nid daclvar ncc b tfa hrltarln tfnt
bwiar# livastbr# bparntbr nid# uctlmntacy tfa `uast# damnid)
Li tfa dahndas nfand# ns hclmnta hfni`a tl`ftais lts `rlp bi
tfa pcniat nid pbsas mnielid wltf avar tbu`far hfnccai`as#
sustnlinolclty wlcc pcny ni lihransli`cy lita`rnc nid livncunoca rbca
li gidli` nid barli` sbcutlbis tfnt hni maat nid daant tfa
hfnccai`as tfnt cla nfand br bur lidustry)
Xustnlinolclty;tfa vncua prbpbsltlbi hbit)
D a X l ` i n i D D a v a c b p m a i T
FBTACyanrobbe ?:>8
7/27/2019 Sustainability: the value proposition | By Richard Garland
http://slidepdf.com/reader/full/sustainability-the-value-proposition-by-richard-garland 7/7
Xtbhesbr
obids2Li tlmas clea tfasa ybu iaad n pnrtiar wfb hni prbvlda
niswars# ranht qulhecy nid mnea rboust livastmaits
tfnt fnva pbtaitlnc) Tfnt“s fbw wa saa prlvnta onieli`)Ngtar ncc# pargbrmniha hrantas trust)
www)vbitboac)hf"prlvntaonieli`
Pa fnva niswars tb ybur
quastlbis; %4> &:,16 ?68 77 00
Wbitboac Zrlvnta Onieli` li
Onsca# Oaria# @aiavn# Cuharia# [urlhf