Sustainability Network Rev2009-11

8/3/2019 Sustainability Network Rev2009-11

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OverviewApproach

BroadcastingStarting with biting satire, optimistic whimsyand humor, then delving deeper into a morebusinesslike presentation. Its like the weatherchannel except its a social forecast for yoursoul or conscious.

Links to facilitators This site and tools will represent Block Captains acting as facilitators.

Accountability at our doorstepsPublic access to to the progress data will allowthe public to monitor and self-correct.

Healthy, joyful lifestyles demonstratedSuccess as demonstrated by communities thatare ecologically sustainable like the Amish orsome Native American reservations.


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OverviewHow this project will succeed.In a paper that was published in Nature a fewyears ago, in which Ernst Fehr and Simon Gachterhad people play a commons dilemma. A game inwhich you give people money, and then on eachround of the game, they can put money into acommon pot, and then the experimenter doubleswhats in there, and then its all divided amongthe players. So its a really nice analog for allsorts of environmental issues where were askingpeople to make a sacri ce and they themselvesdont really bene t from their own sacri ce.

Fehr and Gachter said -- on the seventh roundthey told people, You know what? New rule. If you want to give some of your own money topunish people who arent contributing, you cando that. And as soon as people heard about thepunishment issue going on, cooperation shootsup. It shoots up and it keeps going up. Theres alot of research showing that to solve cooperativeproblems, it really helps. Its not enough to justappeal to peoples good motives, it really helps

to have some sort of punishment. Even if its justshame or embarrassment or gossip, you needsome sort of punishment to bring people, whentheyre in large groups, to cooperate. Theres evensome recent research suggesting that religion-- priming God, making people think aboutGod -- often, in some situations leads to morecooperative, more pro-social behavior.

Source: Jonathan Haidt on the moral roots of liberals and conservativeshttp://www.ted.com/talks/jonathan_haidt_on_the_moral_mind.html


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Audience

Middle Income (Primary Persona)

Activities and GoalsGet the entire community acting sustainability.

ObservationsShes involved in many activist projects. Very busyrasing 2 teenagers and being a constant host forsocial gatherings.Ecological Footprint - 25

Needs Teach her children and community to conserve.Find joy in a less harried, simpler life.

SolutionsDaily community feedback is made availableso that her various projects can demonstrateprogress.

Susan OshmanWhen you getout and talk topeople you ndthat reality iscomplicated, andthat the solutionsare many.

Brian McDonoughGod has blessedme with somuch. I give back through faithbased communityprojects likeHabitat forHumanity.

High Income

Activities and GoalsDevelop retirement homes. Mini vacation every 2weeks. Major vacation every two months.

ObservationsHelps the community but is getting more back through these projects as nancial investmentsand networking connections. He lives lavishly. He

sees how people get by on very li ttle during hischurch missions but he doesnt realize his lifestyleis negating his positive e orts in the community.Ecological Footprint - 78.

NeedsLearn to conserve. Understand the true impact of his lifestyle. Lead by example.

SolutionsDaily community feedback is made available andhe is held accountable for his excesses.

Low Income

Activities and GoalsLive life to the fullest and live with compassion.Become nancially secure. Gain a strongerposition in career path

ObservationsDoesnt have a rational explanation as to whatcompassion is, which according to psychological

studies involves not being self absorbed at anygiven moment. It mostly involves slowing down.Ecological Footprint - 26.

NeedsFind and participate in sustainability organizationsand programs.

SolutionsHe will learn from his neighborhood how to nd joy and nancial security in a simpler life.

Audience personas consists of three income levels who are all well meaning and concerned but their lifestyles negate any positiveactions to achieve an environmentally sustainable ecological footprint score of 4.5. This problem is mostly due to unsustainable marketsin which we are entrenched and overpopulation.

Paul DetulioLifes a gas and I burnthrough as muchas I can a ord. Thatbeing said, I like tohelp people throughteaching and somecommunity projects.


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Sustainability Indicators Click on iconsto open theIndicators.

Click on arrows to see accountingsources and methodologyfor tracking the complex anddynamic relationships betweenthe various systems.

Tools for responsible public policy.

Home PageUsing satire to introduce the portal of information, this home page gives the hard factsto a wary and ambivalent audience. The same

presentation style that made Jon Stewarts Daily Show a trusted source of di cult newswill work for this topic as well.

The importance of using satire andpushing the creative format is becausethey are associative presentations. The associations invoke the parallelprocessing part of our brains whichsee the world holistically. See thepresentation by Jill Bolte-Taylor aNeuroanatomist at a Harvard for moredetails.

Source: Jill Bolte Taylor: My stroke of insight http://www.ted.com/index.php/talks/view/id/229

More speci cally humor and satire arethe collision of incongruent thoughts.We laugh when we relinquish thetension set up by this incongruity.What remains is relief with insight andthe energy to push towards are morereasonable solution.


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| | | - - | |

Trucks outtted with an electronic scale and a GPS track wasteoutput during pickup. Location and weight data is downloadedweekly. This information is available online using Google Earth. InGoogle Earth just search for and enable the Consumeritis Indicatoras a map overlay.

Data Gathering

Consumeritis Indicator What if our trash was never carted away? How high would it pile up?


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REPEATING DABDA VISUAL MODELCopyright 2004 by Michael Stancato

Psychologists describe DABDA, (Denial, Anger, Bargaining,Depression and Acceptance) as frequently repeating orperhaps even the stages being mixed when it comes todealing with loss or change. My theory is that the repeatingDABDA is actually like an ever narrowing spiral path up acone shaped obstacle leading to an apex of understanding,resolution and departure. Just like a path switch-backs upa mountain, frequently crossing the same rock fall but toa lesser degree each subsequent time as the avalancheof debris narrows from its point of breakage at the higherelevation. Soon well be at the mountain pass ready to moveon and with a grand view in all directions.

ITS IMPORTANT TO KNOW WHAT DABDA IS.

Death and Dying pioneer Elizabeth Kubler-Ross, M.D. passedaway Tuesday, August 24, 2004 at her home in Arizona of natural causes. Dr. Kubler-Ross is known worldwide as the

foremost authority on the study of death and dying andhas authored many books on the subject. Her 1969 ground-breaking book On Death and Dying became a best seller andintroduced the world to her theory that the dying go through

ve stages of grief -denial, anger, bargaining, depression andacceptance. This theory is now taught in college classroomsworldwide.

Change Meter When will all this change be over?


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We are not doomed to global extinction but weare making our lives much harder than need be. This meter is a very optimistic measure of whatsclose at hand. We are close to solving many of

our problems. We just have to pull together asa community and use reason and technologyin a carefully considered manner. The Amish dothis. We can learn from them and nd a balancebetween biology and technology.

Inventor, futurist and author Ray Kurzweildescribes biological evolution and technologicalevolution as one in the same. DNA is a memorysystem just as is in our computers. Use the Evolution Pace-O-Meter to understandthe relationship between biological evolution andtechnological evolution. Use the meter to gaugeour current progress and navigate safely towardsthe singularity and safety.

Sustainability Indicators usedat the point of action andthe point of decision will beinstrumental in achieving thisnext step.

Evolution Pace-O-Meter Are we going to make it?

Based on the book The Singularityis Near by Ray Kurzweil.


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Potential Partners Whats out there? Whats being done?Research SummaryConsultants They make customized reports that are notpublic. Their e orts are squashed by capitalism.

PortalsMostly consultants who reveal their connections.Missing the daily dose of reminders.

Similar Approach They are not using satire and some are notbroadcasting.

Reminder ObjectsHome energy meters that show dollars perminute such as the Edison SmartConnect.Good start! May lead to just green gadgets in theland ll. No group accountability.

Think TanksGood theory but its not broadcast andinternalized.


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Potential Partners Whats out there? Whats being done?SNW Sustainable Network Communitieshttp://www.sustainable.org

Descriptive text from their websiteLinking citizens to resources.Not everything that can be counted counts, andnot everything that counts can be counted. Albert EinsteinAnalysis of strengths and weaknessesAn accurate quotation, taking a shot a people whoare just developing indicators and possibly makingmoney o them. What cant be counted that reallycounts? A sense of connectedness. For more onconnectedness see the analysis on the next page.

Not a very professional designed or maintainedsite. Probably a few concerned individuals withlittle funding. A portal to many resources andinformation but nothing in demonstrable progress.This projects roleWe will also be linking citizens to resources, eachother, and not much more, as that will generatemore trash and pollution. Starting with bitingsatire, optimistic whimsy and humor, then evolvinginto a more businesslike presentation of real-time data we will successfully display hard hittinginformation while holding all of us accountable atour doorsteps.


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Potential Partners Whats out there? Whats being done?Dow Jones Sustainability Indexeshttp://www.sustainability-indexes.com

Descriptive text from their websiteLaunched in 1999, the Dow Jones Sustainability

Indexes are the rst global indexes tracking thenancial performance of the leading sustainability-

driven companies worldwide.Analysis of strengths and weaknessesBusiness metrics that do nothing to hold our feet tothe re. Closest to business and capitalism. Furthestfrom neighborhoods and socialism.This projects roleOur site and tools will represent Block Captains

acting as facilitators. They will be elected and paidgovernment employees. Ties to markets will beillegal. Public access to the progress data will allowthe public to monitor and act as watchdogs.


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Potential Partners Whats out there? Whats being done?Sustainability Institutehttp://www.sustainer.org

Descriptive text from their websiteWe focus on understanding the root causes of

unsustainable behavior in complex systems to helprestructure systems and shift mindsets that willhelp move human society toward sustainability.Analysis of strengths and weaknessesA think tank that focuses on the rst order of in uence, the human mind.This projects role They might make one of our best partners in thisproject.


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Potential Partners Whats out there? Whats being done?Environmental Protection Agency(The EPA)http://www.epa.gov/sustainability

Descriptive text from their websiteWhat is EPA doing?One-Stop Access to Sustainability-RelatedProgramsAdvancing Stewardship and Sustainability -recommendations - Everyday ChoicesPromoting ScienceAdvancing TechnologyMeasuring Progress toward EnvironmentalSustainability

Analysis of strengths and weaknessesGood information but not taking large enoughinitiative due to political and corporatecorruption and or inertia.This projects role The EPA is the essential agency that could bringthis project to large scale realization.


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Potential Partners Whats out there? Whats being done?Northwest Earth Institutehttp://www.nwei.org

Descriptive text from their website The Northwest Earth Institute is recognized as a

national leader in the development of innovativeprograms that empower individuals andorganizations to protect ecological systems. Today,NWEI o ers seven study guides for small groups. These self-guided discussion courses are o ered inworkplaces, homes, faith centers, neighborhoods,and community centers throughout North America.Analysis of strengths and weaknessesBased in Portland, OR. A well thought out and

comprehensive series of 7 programs. Based on siteinfo, design and organization of material seems tobe funded adequately.This projects roleProbably an excellent partner to our project.


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Potential Partners Whats out there? Whats being done?Rede ning Progresshttp://www.rprogress.org

Descriptive text from their websiteRede ning Progress created the Genuine Progress

Indicator (GPI) in 1995 as an alternative to thegross domestic product (GDP). The GPI enablespolicymakers at the national, state, regional, or locallevel to measure how well their citizens are doingboth economically and socially. Also o ered:

Municipal Footprint Analysis

Analysis of strengths and weaknessesRede ning Progress o ers some of the most boldand useful indicators. Seems to have an adequatebusiness model to stay a oat.This projects role

Probably an excellent collaborator with our project.Unlike theirs, our plan would be more general thanspeci c, keeping the information updated as anoverlay on Google Maps and Google Earth. Thisallows a quick and widespread introduction intosustainability programs. The next step could beto introduce customized indicators as Rede ningProgress is already doing.


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Potential Partners Whats out there? Whats being done?The Story of Stu http://www.storyofstu .com

Descriptive text from their website The Story of Stu is a 20-minute, fast-paced, fact-

lled look at the underside of our productionand consumption patterns. The Story of Stu exposes the connections between a huge numberof environmental and social issues, and calls ustogether to create a more sustainable and justworld.Analysis of strengths and weaknessesO ers the most bold and comprehensive totalanalysis to date. Uses satire to keep people

engaged. One person acting as a think tank and aportal of information. Doesnt o er tools to gaugeprogress or daily remindersThis projects roleProbably an excellent collaborator with our project.


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Potential Partners Whats out there? Whats being done?No Impact Mannoimpactman.typepad.com/blog/.webloc

Descriptive text from their websiteFor one year, my wife, my 2-year-old daughter, my

dog and I, while living in the middle of New York City, are attempting to live without making anynet impact on the environment. In other words, notrash, no carbon emissions, no toxins in the water,no elevators, no subway, no products in packaging,no plastics, no air conditioning, no TV, no toiletsAnalysis of strengths and weaknessesInspiring success story. Became internationallyfamous and a foremost authority in the course of one year. His blog is the best source for up to dateenvironmental projects, news and commentary.Also read Eric Brendes book Better O for a similarproject.This projects roleProbably an excellent collaborator with our project.Colin Beavan (AKA: No Impact Man) knowsrsthand what its like to combine Amish considerationinside a modern urban environment.


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Potential Partners Whats out there? Whats being done?Zero Waste Planwww.zerowaste.lacity.org/home/index.html.webloc

Descriptive text from their websiteFor the rst time in the history of solid waste

planning within the City, Los Angeles is developingthe Solid Waste Integrated Resources Plan, alsoknown as SWIRP. This plan seeks input fromstakeholders representing a broad section of thecommunity, from diverse cultural backgrounds andincome levels, and will result in the developmentand implementation of a 20 year master plan forthe Citys solid waste and recycling programs.Analysis of strengths and weaknessesA well organized e ort but not willing to face thehard facts as presented in our project, just yet.This projects role The best local launching pad weve found to dateto develop this project. Our indicator tools ll themissing communication gap to make Zero Wastepossible.


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Potential Partners Whats out there? Whats being done?Chris Jordanhttp://www.chrisjordan.com

Descriptive text from their websiteExploring around our countrys shipping ports and

industrial yards, where the accumulated detritusof our consumption is exposed to view like erodedlayers in the Grand Canyon, I nd evidence of aslow-motion apocalypse in progress. I am appalledby these scenes, and yet also drawn into them withawe and fascination. The immense scale of ourconsumption can appear desolate, macabre, oddlycomical and ironic, and even darkly beautiful; forme its consistent feature is a staggering complexity.Analysis of strengths and weaknessesOne of the most accurate visual indicators. Chriswas the original inspiration for this project. His artis striking and is raising awareness but it is not yet afunctional part of the solution.This projects roleProbably an excellent collaborator with ourproject. We would like to enlist this leading artistand others like him to design the interface for ourSustainability Indicators.


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Potential Partners Whats out there? Whats being done?Adbustershttp://www.adbusters.org

Descriptive text from their websiteWe are a global network of artists, activists, writers,

pranksters, students, educators and entrepreneurswho want to advance the new social activistmovement of the information age. Our aim is totopple existing power structures and forge a majorshift in the way we will live in the 21st century.

To this end, Adbusters Media Foundation publishesAdbusters magazine, operates this website ando ers its creative services through PowerShift, ouradvocacy advertising agency.Analysis of strengths and weaknessesA well organized e ort. Great use of satire anddesign but not using tracking tools to changepublic policy. Mostly they are preaching to the choirbecause the people that read their magazine andvisit their site already see their world holistically.This projects role They could be enlisted to improve the quality of ourcampaign and visual presence. They would be ideal

to develop content for the our point of purchaseindicator called the Frivolity Slot Mechansta.


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Documents

Sustainability Network Rev2009-11