Sustainability in the Amsterdam

Metropolitan Area

Quebec Rendez-Vous, Montreal – October 3rd, 2012

Amsterdam Metropolitan Area

• The Amsterdam Metropolitan

Area (AMA) has the ambition to

become the gateway to Europe

• 19 representatives from

Businesses, universities and

governmental organizations in

this Board

• Amsterdam Metropolitan Area to

become 5th competitive region in

the world

Amsterdam Economic Board Clusters Amsterdam Innovation Motor

• Life Sciences

• IT/e-Science

• Food & Flowers

• Logistics

• Financial services

• Creative Industry

• Tourism

• To pursue knowledge &

innovation in the AMA

• Executing the agenda of

the Board

• Sustainability as main

topic

2

Sustainability as the key driver of innovation in the region!

9 global sustainability issues will impact business and society on a large scale between

now and 2050.

*Source: 1) Global Footprint Network, WBCSD and Health, 2) Environment OECD Environmental Outlook to 2050: The Consequences of Inaction 3) KPMG: expect the unexpected 2012

40%70%

40%

2.3

100%

9 billion

250%

300%Biodiversity / Ecosystems

Urbanization

Population

Water & Food Security

Wealth

Climate Change

Energy & Fuel

Health

55%Material resources

3

of the world population will live in an

urban environment by 2050

overall rise of GHG emissions

until 2050

earths will be used by 2050

increase of global energy demand per

2050

world population by 2050

higher demand than supply for

freshwater by 2030

increase of premature mortality due

to outdoor pollution by 2050

increase in lower and middle class

segment by 2030

increase extraction of minerals,

metals and biomass by 2030

*Source: 1) Global Footprint Network, WBCSD and Health, 2) Environment OECD Environmental Outlook to 2050: The Consequences of Inaction 3) KPMG: expect the unexpected 2012

Since 2007, 50% of the world’s

population lives in cities, this

number will increase

Cities account for roughly 80% of

worldwide greenhouse gas

emissions.

The planet’s carrying capacity is

being exceeded, resulting in

increased risks for high density

populated areas

Cities are responsible for around

75% of the world‘s energy

consumption

Until 2030, 90% of the world's

population growth will occur in

cities

Rising demand and higher costs

will provide an accessibility

challenge

Significant changes in wealth

distribution could lead to social

tensions

Scarcity of material resources will

lead to an increase of prices of

goods

Biodiversity / Ecosystems

Urbanization

Population

Water & Food Security

Wealth

Climate Change

Energy & Fuel

Health

Material resources

4

Cities directly or indirectly account

for 60% of world's water use

Previous identified 9 global issues pose urgent, immediate challenges to cities. Cities

therefore have a key responsibility in facing these challenges.

Impossible d’afficher l’image.

A sustainable metropolitan model builds a solid infrastructure, allowing to achieve high

performance on the sustainability performance indicators

5Source: *Green City Index + Accenture research, ** Horizon 2050 + Accenture research

Health

A sustainable metropolitan perspective:

Develop an attractive, flourishing and sustainable region, with an appealing settling climate for companies and

an appealing living environment for citizens

Performance Indicators*

CO2

Energy Buildings

Mobility

Water

Food SecurityAir quality

Waste / land use

Population Wealth

Sustainability Program

Copenhagen Stockholm London Paris

1. Climate & Energy

2. Mobility & air quality

3. Water and land use

4. Waste

1. Climate & Energy

2. Sustainable accessibility

& air quality

3. Innovative economy

4. Materials & consumers

Amsterdam

Amsterdam benchmarked against two economic peers, and two sustainability

peers.

*Source: 1) Siemens Green City Index 2010

1. Responsible

management of the

environment

2. A performing

organization

3. A lively and warm urban

setting

4. Social cohesion and

economic diversity

1. Climate & Energy

2. Mobility & air quality

3. Buildings

4. Integrated city

1. Climate & Energy

2. Mobility & air quality

3. Buildings

4. Water & land use

• Non of the cities cover the full span of performance indicators and infrastructural requirements.

• Differentiation in focus areas takes place beyond the level of Climate & Energy, Mobility & Air quality.

• Amsterdam is putting the innovative economy as primary focus area, recognizing this as one of the infrastructuralrequirements to create a sustainable city.

• Paris is the only city to have social elements as primary focus area.

Observations

Focus areas / pillars�

Amsterdam

6

Amsterdam region is top quartile performer on water & waste, but is struggling to realize

its ambitious targets around CO2, Energy & Air Quality.

Observations:

Water – Amsterdam leading on water, due to its low water consumption and 3,5% water leakage.

Waste / land use – Amsterdam ranks first for waste & land use. The city recycles 43% of its waste and is only a moderate producer of waste.

CO2 – Despite aggressive CO2-reduction targets, the average CO2 emmissions per head (6,7 tonnes) is amongst the highest.

Energy – Despite strong policies on clean and efficient energy and a low energy consumption per unit of GDP (1,7 MJ / € vs 5,2 MJ / €

average), energy consumption per head is behind on top tier cities.

Air Quality – Despite strong commitments to clean air, Amsterdam ranks relatively poorly in this category. The main pollutants are fine dust

and nitrogen oxides due to proximity to heavy industry, as well as traffic congestion in the wider area.

!!

!

Source: 1) Siemens Green City Index 2010, due missing information, not all performance indicators could be benchmarked.

!

!

Sustainability performance1�

7

Impossible d’afficher l’image.

How these metropolitan cities score on the infrastructure:

Infrastructure Level 1: starting up Level 2: building Level 3: growing Level 4: scaling up

Value-based thinking:are we doing the right things?

Individual project business cases Some non-financial value assessed Holistic value assessment (social,

environmental, financial)

Holistic value assessment supporting

diversification of funding sources

Organizational

Structure:do we have the right organizational

structure in place?

Departmental governance structures Some cross-departmental

collaboration

Cross-departmental Smart City

management positions in place

City-wide governance structures and

shared performance targets combined

with int. collaboration

Innovation &

Technology (I&T):do we strategically approach I&T?

Limited I&T capabilities Some strategic focus on I&T I&T vision for the city I&T vision and strategy overseen by

dedicated City CIO

Citizen Engagement:are we successful in the

participation of citizens in our

sustainability journey?

Limited citizen engagement Project-level, basic needs analysis,

pilots

Citizen feedback loops established Citizen participation in integrated

service design

Collaboration: are we successful at bringing

together public and private sectors?

Limited collaboration Some collaboration on project level Cross-departmental partnership

strategy in place

City-wide partnership model overseen

by appointed official

Policies & Incentives:are we giving the right

incentive,setting standards?

Small scale policies and incentives Some policies and incentives on a

project level

Policies and incentives on a

partnership level

City-wide policies and incentives with

measurable feedback loops

Amsterdam

Amsterdam

Amsterdam

Amsterdam

Amsterdam

Amsterdam

Copenhagen

Copenhagen

Copenhagen

Copenhagen

Copenhagen

Copenhagen

Stockholm

Stockholm

Stockholm

Stockholm

Stockholm

Stockholm

London

London

London

London

London

London

maturityUnderlying infrastructure1�

1) Due to data unavailability at time of publication Paris was not ranked.Source: Accenture research + interviews.

8

Impossible d’afficher l’image.

Programmes in the AMA to address challenges worldwide

Infrastructure Example Initiatives

Value-based thinking:are we doing the right things? Amsterdam Sustainability index

Measures progress on its

environmental program.

Amsterdam Smart City

A value-based collaborative project

with citizens and business.

Organizational

Structure:do we have the right organizational

structure in place?

Amsterdam Innovation Motor

Working to increase the capacity for

sustainable innovation in the

Amsterdam area.

“Dienst Ruimtelijke Ordening”

Has sustainability as integrated

element, shaping a sustainable, social

& creative Amsterdam.

Innovation &

Technology (I&T):do we strategically approach I&T?

Water metering

Program to fit all homes with water

meters, in order to make water use

more efficient and equitable.

I&T vision for the city

District heating network

Amsterdam has one of the most

energy-efficient district heating

networks in Europe.

Citizen Engagement:are we successful in the

participation of citizens in our

sustainability journey?

Wind Vision

Participation is a key element in,

aiming to let citizens participate in

wind energy projects.

Amsterdam Duurzaambrings public and private organizations and citizens together, stimulating them to work together.

Collaboration: are we successful at bringing

together public and private sectors?

Amsterdam Green Metropole

The platform for sustainable

entrepeneurs.

Climate Street

Created by 140 entrepreneurs using

latest technology, sustainable

transport and a new public space.

Policies & Incentives:are we giving the right

incentive,setting standards?

Air quality action plan Reduces transport bottlenecks, extends park-and-ride facilities and encourage electric vehicles

Incentive programs

Stimulating a.o. solar power, energy

saving, energy neutral building and

more.

Source: Amsterdam Beslist Duurzaam, Siemens Green City Index 2010, Accenture research9

10

Main project in sustainability: 74 companies

3000 in network, 7 governmental bodies.

Helping entrepreneurs reach their market!

By: running an incubator

Supporting start-ups

Organizing innovation labs

Communication: offering presentation slots, awards

nominations etc…

11

Incubator: 2500 m2 of space for entrepreneurs with a eco

product of service. Just 5 min. from Amsterdam CS

12

Supporting 60 entrepreneurs in 2 years

Supporting 60 entrepreneurs

13

Strong markets in AMA:

- Electrical transport & vehicles

- Smart cities

- Photovoltaic

- sustainable fashion

Emerging markets:

-Biobased economy – Jagran, NPSP, Greenmills

- sustainable finance

-Green IT/datacenters

14

Let’s cross the ocean!

Thank you for your attention

Ilse van den Breemer – ilse@aimsterdam.nl

Thijs Boutkan – thijs@aimsterdam.nl

www.aimsterdam.nl

www.greenmetropole.nl