Embed Size (px)
Citation preview
1
Sustainability: Consumer trends, innovation opportunities and the impact on future diets
Matthew Perry, Associate Analyst
2 2
Agenda
About GlobalData
Consumer perceptions of sustainability
Key innovation opportunities
Looking ahead: where next for sustainability?
1
2
3
4
3 3
About GlobalData
GlobalData provides a range of ways that clients can access our data and insights to meet their individual business needs:
•Intelligence Center •Consulting Services •Reports
• Market Intelligence • Product Strategy
Management • Competitive Intelligence • Strategic Planning • Marketing • Channel and Sales
Management
We empower clients to decode the uncertain future they face by providing:
•Unique data •Expert analysis •Innovative solutions •One platform
Our services cover five primary industries:
• Consumer • Retail • Technology • Healthcare • Financial Services
4,000 of the world’s largest companies make better and more timely decisions thanks to our unique data, expert analysis and innovative solutions delivered through a single platform
Our Solutions
Our Value Proposition
Our Expertise
Our Industry Coverage
4 4
About our Consumer & Retail practice
15+ YEARS creating consumer insight
2 MILLION new product innovations tracked
OVER 600 multi-lingual analysts and researchers
80 CONSUMER MARKETS
1,000+ CLIENTS portfolio of the world’s largest CPG and Retail companies
CLIENTS PORTFOLIO
TRACKING 50 sectors
20,000 companies
50,000 brands
“GlobalData is a key input for our Strategic Planning and
Business Intelligence teams. Their data is key not only to
monitor market reality, but also to build our forecasts,
support strategic decisions, and set future objectives.”
Strategic Planning Director,
The Coca-Cola Company
Our Consumer & Retail practice provides unparalleled data and insights to over 1,000 of the world’s largest companies across the CPG and Retail industries
5 5
About GlobalData’s primary consumer research
So far in 2017, we have surveyed over 26,000 respondents in 36 countries worldwide
6 6
About GlobalData’s TrendSights framework
TrendSights highlights the trends shaping consumer behaviour and innovation
7 7
Sustainability has three principal elements
ECONOMIC SOCIAL
ENVIRONMENTAL
S
8 8
Several challenges must be addressed to achieve sustainability
9 9
Several challenges must be addressed to achieve sustainability
10 10
Several challenges must be addressed to achieve sustainability
11 11
Several challenges must be addressed to achieve sustainability
12 12
36% 31% 34% 35% 35% 33% 32% 26%
42% 43% 40% 41% 42% 43% 44% 45%
Female Male 18-24 25-34 35-44 45-54 55-64 65+
Important
Very important
Consumers across all age groups recognize the importance of sustainability
Global: “How important do you consider living an ethical or sustainable lifestyle to be in creating a feeling of wellbeing or wellness?”
78% 74% 74% 76% 77% 76% 76% 71%
GlobalData’s primary consumer research
13 13
Sustainability is currently a secondary factor in food choices, but its influence will grow in importance
Global: Consumers who are always or often influenced by the following factors when choosing food products, top six responses
15%
21%
24%
26%
29%
33%
26%
32%
34%
35%
35%
29%
How ethical/environmentally-friendly/socially-responsible the product is
How enjoyable or unique the product is
How well the product is tailored to my needs andpersonality
How well the product aligns with my time and moneyconstraints
How familiar/trust-worthy/risk-free the product feels
How the product impacts my health and wellbeing
Always influences my product choice Often influences my product choice
62%
65%
61%
58%
53%
41%
GlobalData’s primary consumer research
14 14
Changing diets are playing a part in the sustainability agenda
Global: “What best describes your daily diet?”
GlobalData’s primary consumer research
54%
23%
14%
5%
3% 2% No dietary requirements
Low meat diet
High meat diet
Vegetarian
Pescetarian (no meat, butfish and seafood)
Vegan
15 15
Meat moderation and avoidance is becoming more popular
Consumer’s daily diets, 2014 vs 2017
Vegan US consumers 2014 = 1% 2017 = 6%
GlobalData’s primary consumer research
16 16
Consumer’s daily diets, 2014 vs 2017
Vegan US consumers 2014 = 1% 2017 = 6%
Vegetarian Chinese consumers: 2014 = 2% 2017 = 4%
GlobalData’s primary consumer research
Meat moderation and avoidance is becoming more popular
17 17
Consumer’s daily diets, 2014 vs 2017
Vegan US consumers 2014 = 1% 2017 = 6%
Vegetarian Chinese consumers: 2014 = 2% 2017 = 4%
German consumers following a low meat diet: 2014 = 26% 2017 = 44%
GlobalData’s primary consumer research
Meat moderation and avoidance is becoming more popular
18 18
The media is raising awareness of the connection between diet and sustainability
19 19
Changing diets will be fundamental to achieving a more sustainable future
GlobalData has identified three key opportunities to explore within this space to tap into demand for more sustainable diets
Authentic
sustainability Plant power
Sustainable
Luxury
20 20
Changing diets will be fundamental to achieving a more sustainable future
GlobalData has identified three key opportunities to explore within this space to tap into demand for more sustainable diets
Authentic
sustainability Plant power
Sustainable
Luxury
21 21
60%
35%
29%
17%
16%
17%
14%
14%
13%
5%
10%
16%
22%
24%
27%
32%
34%
39%
Processed meats e.g. sausage
Red meat
Soy
Eggs
Poultry
Dairy products
Nuts and seed
Pulses and beans
Fish/ seafood
Consumers are seeking healthier and more environmentally friendly protein sources
Global: "Which type of protein are you trying to consume or avoid?"
GlobalData’s primary consumer research
Processed meats
22 22
Innovation insight: Innovate to create plant-based products that replicate consumption experiences
Hackplus – Minced Meat Minced product containing 70% meat and 30% plant protein, with 30% less fat and cholesterol
Impossible Foods – Impossible Burger Faux meat burger, with a patty made from wheat, coconut oil, potatoes and heme
23 23
Innovation insight: Innovate to create plant-based products that replicate consumption experiences
Hackplus – Minced Meat Minced product containing 70% meat and 30% plant protein, with 30% less fat and cholesterol
Impossible Foods – Impossible Burger Faux meat burger, with a patty made from wheat, coconut oil, potatoes and heme
24 24
Changing diets will be fundamental to achieving a more sustainable future
GlobalData has identified three key opportunities to explore within this space to tap into demand for more sustainable diets
Authentic
sustainability Plant power
Sustainable
Luxury
25 25
Supporting different dimensions of sustainability can give brands a competitive edge
Global: Consumers who said they would consider buying products that support the following causes
GlobalData’s primary consumer research
26 26
Innovation implications: Delivering an authentic sustainability message
Hippeas - Organic Chickpea puffs Support Farm Africa, a charity which helps chickpea farmers overcome poverty
Justin’s – Honey Peanut Butter Brand supports pollinator conservation and sources ingredients responsibly
27 27
Innovation implications: Delivering an authentic sustainability message
Hippeas - Organic Chickpea puffs Support Farm Africa, a charity which helps chickpea farmers overcome poverty
Justin’s – Honey Peanut Butter Brand supports projects aiming to alleviate poverty and promote biodiversity
28 28
Changing diets will be fundamental to achieving a more sustainable future
GlobalData has identified three key opportunities to explore within this space to tap into demand for more sustainable diets
Authentic
sustainability Plant power
Sustainable
Luxury
29 29
Sustainability can be a driver of premium purchase
23%
24%
35%
36%
60%
Famous brand
Exclusivity/uniqueness
Environmentally friendly
Authenticity/genuineness
High quality ingredients
Global: “Which of the following factors would encourage you to buy high-end/luxury/premium products?”, top 5 responses
GlobalData’s primary consumer research
30 30
Innovation implications: Leveraging sustainability to enhance a product’s premium appeal
ChariTea Fair trade and organic premium tea brand that supports social projects in the growing regions
Sir Kensington’s – Fabanaise Egg-free, premium quality vegan mayonnaise made with aquafaba
31 31
Innovation implications: Leveraging sustainability to enhance a product’s premium appeal
ChariTea Fair trade and organic premium tea brand that supports social projects in the growing regions
Sir Kensington’s – Fabanaise Egg-free, premium quality vegan mayonnaise made with aquafaba
32 32
Looking ahead: where next for sustainability in this space?
• Technological advancements
• Cruelty-free, cultured “chicken” meat by 2022
• Potential to facilitate meat experimentation
Lab-grown meats
33 33
Looking ahead: where next for sustainability in this space?
• Insects are a healthy,
sustainable alternative to animal protein
• Must overcome Western taboo of eating insects
Edible Insects
• Technological advancements
• Cruelty-free, cultured “chicken” meat by 2022
• Potential to facilitate meat experimentation
Lab-grown meats
34 34
Looking ahead: where next for sustainability in this space?
• Insects are a healthy,
sustainable alternative to animal protein
• Must overcome Western taboo of eating insects
• Smart devices, “Save the food” (Amazon Alexa skill)
• Smart packaging and brand traceability (RIPE juice tracking code)
Smart sustainability Edible Insects
• Technological advancements
• Cruelty-free, cultured “chicken” meat by 2022
• Potential to facilitate meat experimentation
Lab-grown meats
35 35
Thank you
Presenter – Matthew Perry
+44 (0) 161 359 5408
@MattPerry_GD
www.globaldata.com
