Surefire Ways to Use MaxDiff to Design Products People Want to Buy

© Copyright Survey Analytics | 3518 Fremont Ave N #598 | Seattle WA 98103

Who is SurveyAnalytics: • Started in 2002 in Seattle, WA• #172 on Inc. 500 Fastest Growing Private Companies• #12 on Puget Sound Journal's Top 100 in Washington • Over 6K+ clients and growing!• QuestionPro, IdeaScale, MicroPoll

 Esther LaVielle - Chief Education Director

© Copyright Survey Analytics | 3518 Fremont Ave N #598 | Seattle WA 98103

Parametric Marketing LLC: • Chris Robson: Co-founder Parametric Marketing  • Serves as Chief Scientist, leading selection and

development of all analysis capabilities. • Parametric® provides research and analytics

services to business professionals and policy makers. 

• Analyze consumer behavior and advising companies on the financial implications of product, pricing, promotional and brand decisions.

 

 What is MaxDiff Analysis?: Chris Robson, PRC

 Getting Started:

Building a MaxDiff Analysis Survey with SurveyAnalytics

Reviewing MaxDiff Reporting Tools 

Q & A: Chris and Esther   Conclusion

 

 

Agenda

  Getting Started:

 Building a MaxDiff Analysis Survey with

Surveyanalytics

Preparing for MaxDiff Analysis:

Determine the # of features/attributes you want to use: Airline Industry Example      

Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes

Max Difference Scale of Importance 

2) Review and Change Settings

Max Difference Scale of Importance:  3) Preview

 

Max Difference Scale of Importance:   3) Review Data

 

Max Difference Scale of Importance:   4) Download Raw Data

 

Max Difference Scale of Importance 

Let's Go to a Live Survey!        

https://surveyanalytics.com/t/ADQIBZII6u   

Max Difference Scale of Importance 

 Future Enhancements

        

  

Future Enhancements of Max Difference Analysis:      - Multiple Question MaxDiff Analysis -Share of Utilities Chart Export 

Frequently Asked Questions Max Difference Analysis:

Can I setup and experimental design - where the total items are larger than the items presented in a single screen?  No - At this point, to keep things simple, we do not support multiple task models. The task count will always be 1. We realize this limits the number of items you test. We may change this in the future to support multiple tasks with a Max Diff question.  What kind of a utility estimation model does the system use to calculate the share of preference? Logit.

Product Feature Highlights Included with MaxDiff Analysis:

•  Unlimitedo Surveyso Questionso Responses

• Discrete Choice Conjoint Analysis

• Max Difference• Interactive Surveys

• Scripting Language Access• Web Service API Access• Large Email List Storage • Design for Global Use • Integrated Sampling• $500/mo

Q & A  and Conclusion

Chris Robson, PRCParametric Marketing LLCPhone: +1 360.696.2929Email: info@paramktg.comWebsite: http://www.paramktg.com

Esther LaVielle, Chief Education DirectorSurveyAnalyticsEmail: esther.rmah@surveyanalytics.comWebsite: http://www.surveyanalytics.comBlog: http://blog.surveyanalytics.com