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Slide 2 SURVEY: SOCIAL MARKETING Region of Epirus Greece Identity of research PERIOD OF SURVEY: JANUARY 2011 APRIL 2011 SAMPLE SIZE: 100 students aged 12 - 19 Research method: questionnaire of 10 questions Slide 3 1 ST TABLE: identity of the survey The sample (100 respondents) consists of 48% girls and 52% boys Slide 4 TABLE 2: Do you know the meaning of social marketing? More than 50% of the girls and boys didnt know the meaning of social marketing Slide 5 Table 3: Can these types of campaigns change the teenage behavior? More than 60% of the respondents assert that social MKT can change their behavior Slide 6 Table 4: In which way a teenager can be persuaded to change his/her attitude towards social MKT campaigns? Most students want humor and positive emotions or the combination of them as elements of social MKT campaigns. Slide 7 What kind of people should appear in social marketing campaigns? The majority of respondents prefer friends, parents as well as athletes to appear in social campaigns. Girls and boys have the same opinion about it. So, friendship and family are strong constitutions in Greece. Slide 8 Table 6: What is the most suitable channel for social marketing campaigns aimed at teenagers? It is clear that students prefer the internet than other mass media Slide 9 Table 7: Which are the most popular social marketing topics in your opinion? 55% of the cases refers to drugs prevention while lower percentages of the cases refer to other social problems such as aids or childrens abuse Slide 10 Table 8: Have you ever been in contact with one of the following social marketing campaigns? Slide 11 Table 9: What do you think about prevention campaigns of social marketing? About 41% of the teenagers support that social campaigns affect their attitude towards the social problems which have been reported previously Slide 12 Table 10: Some social marketing campaigns that are very popular in Greece are: Slide 13 Final Conclusions Students recognize the power of social marketing towards the change of behavior. Students recognize the power of social marketing towards the change of behavior. The statistic data claim that the internet is the dominant communication means for the students The statistic data claim that the internet is the dominant communication means for the students The survey shows the main social problems of students. For that reason, the social campaigns have to focus on them. The survey shows the main social problems of students. For that reason, the social campaigns have to focus on them. Students recognize the power of social marketing towards the change of behavior. Students recognize the power of social marketing towards the change of behavior. The statistic data claim that the internet is the dominant communication means for the students The statistic data claim that the internet is the dominant communication means for the students The survey shows the main social problems of students. For that reason, the social campaigns have to focus on them. The survey shows the main social problems of students. For that reason, the social campaigns have to focus on them.