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shampoo
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15-19 years 20-29 years 30-39 years 40-49 years 50 years and above
0
2
4
6
8
10
12
14
Age wise shampoo type preference
Anti-dandruffNormal careHair fall controlDry and damage hairSilky straight hairColour lockMultiple benefits
No.
of r
espo
nden
ts
15-19 years 20-29 years 30-39 years 40-49 years 50 years and above
0
2
4
6
8
10
12
14
16
Reason for the shampoo purchase
Good R&DBrand AmbassadorPromotions and OffersFamily member's choiceSuitable for hairFriends recommendationOthersN
o. o
f res
pond
ents
Less than a year 2- 3 years 4-5 years 5 years and above0
5
10
15
20
25
30
35
40
Age wise shampoo usage
15-19years20-29years30-39years40-49years50years and above
Male Female05
1015202530354045
How often do you wash your hair?
Twice a weekThrice a weekFour times a weekEveryday
No.
of r
espo
nden
ts
Every month Every three months
Every six months Every year0
2
4
6
8
10
12
14
How often do you change brand of shampoo?
15-19 years20-29 years30-39 years40-49 years50 years and above
No.
of r
espo
nden
ts
Every week Every month Every 3 months Every 6 month0
1
2
3
4
5
6
7
8
9
How often do you change your shampoo type?
15-19 years20-29 years30-39 years40-49 years50 years and above
No.
of r
espo
nden
ts
