Text of SURREY COUNTY CRICKET CLUB AND THE KIA OVAL...investec pakistan test Match vs pakistan, Sri lanka...
SURREY COUNTY CRICKET CLUBAND THE KIA OVAL
SponSorShip opportunitieS with SCCC at the Kia oval
the Kia oval. one of the world’s most iconic sporting venues. the home of Surrey County Cricket Club and perennial hosts of international cricket; there is close affinity with both tradition and success.
we are as passionate about becoming the best cricket club in the country as we are about establishing a robust business culture. Surrey and the Kia oval has great heritage. in tandem, we continue to build a stronger, more commercially orientated brand which will form the foundation for our journey to becoming the best.
More than just a venue, the Kia oval provides everlasting memories, none moreso than the urn paraded around for the third consecutive home series which is something nobody here will forget for a very long time to come. the Kia oval continues to capture exhilarating moments and experiences both on and off the pitch.
we’ve become the blueprint for setting new standards in excellence, while at the same time matching success with commercial stability.
we have forged a shining example of business and sport united in ambition. we’d love you to become a part of it.
richard GouldChief executiveSurrey County Cricket Club
AN ARENA fOR SpORTINg fIRSTSSince 1845 the Kia oval has been home to Surrey County Cricket Club,
one of english cricket’s most successful counties. its glorious pastand Corinthian spirit is packed with historic occasions and firsts.
fIRST ENgLAND fOOTBALL INTERNATIONAL (1870)
18 time County Championship Winners
fIRST fA CUp fINAL (1872)3 time Benson & Hedges Cup Winners
NatWest Trophy Winners
first Home Rugby international (1873)Twenty20 Cup Winners 2003
First Home Test Match (1880)
Clydesdale Bank 40 Winners 2011
HOME Of THE ASHES (CREATED IN 1882)
“A COMMERCIAL DEpARTMENT THAT RUNS THINgS WITH pANACHE; THEY HAVE A SUpERB gROUND IN MINT CONDITION THAT WOULD BE ATTRACTIVE TO ANYBODY WITH A SENSE Of HISTORY AND STYLE; AND THEY ARE ENVIABLY SITUATED, A DRAW CARD fOR ANY pLAYER WHO fANCIES A STIMULATINg TIME IN ONE Of THE gREATEST CITIES Of THE WORLD.”MIKE ATHERTON, THE TIMES
there are a number of exciting sponsorship opportunities available from grass roots to the professional game in 2014. Surrey County Cricket Club and the Kia oval offer a wide range of rights drawn up to reflect the client’s specific marketing and business needs.
SUMMARY Of BENEfITS• affinity with a world renowned sporting venue and Club• access to a valuable spectator demographic• wide ranging hospitality and client entertainment options• association with sporting ambassadors• Coordinated marketing campaigns• product sampling and pr opportunities• Domestic and international ticketing opportunities
AUDIENCE DEMOgRApHICS•270,000 records• av age 41•80% male•Majority of customers aged between 25-50• 75% of customers in top demographic band –described below -affluent, exclusive or wealthy urban neighbourhoods -affluent home owners and families in large houses -Suburban home owners nearing or enjoying retirement• predominantly london postcodes circa 50%, majority in Sw
CRICKET INTEREST IN THE UK• 41% of the adult population express interest.• 19 million people watch cricket, 12.7 million people define themselves as cricket fans.• 3.6 million people who claim to be cricket fans sit in the desirable 15-34 age group.• 65% of cricket followers fall into the aBC1 category.
CUMULATIVE ATTENDANCE AT THE KIA OVAL 2013• test Match 110,000• 2 x it20s v new Zealand 40,000• Domestic t20 94,500• iCC Champs trophy 90,000• Domestic Cricket (non t20) 20,000• total 354,500
SOCIAL MEDIA NUMBERS• Facebook likes, Sept 2013: 15,509• twitter Followers, Sept 2013: 22,665
WWW.KIAOVAL.COM fIgURES: 1ST AUg 2012 – 1ST AUg 2013• 1,161,564 visits• 603,903 unique visitors• over 3 million page views
WIDE RANgINg HOSpITALITY AND CLIENT ENTERTAINMENT OpTIONSGreat sporting moments deserves great hospitality. Your key business contacts and potential customers can benefit from a variety ofmatch day opportunities. this ranges from access to domestic and international match days, and from our Corinthian roof terrace to your own exclusive executive Box. as an official commercial partner you have access to a host of exclusive benefits and opportunities to entertain your clients.
CORINTHIAN ROOf TERRACEan ode to the oval’s sporting heritage, the Corinthian roof terrace is situated at the top of the ground’s iconic oCS Stand, with panoramic views of london’s major landmarks, the Corinthian roof terrace provides spectacular views of the action.
ExECUTIVE BOxan executive Box at the Kia oval provides a private dining experience and superb environment to watch Surrey and england. available on a seasonal and match by match basis. Boxes are available on an annual lease from £50,000 + vat
pLAY AT THE KIA OVALthis once in a lifetime opportunity to play on the hallowed turf of the Kia oval will be available in the summer of 2014. renowned as one of the best wickets in test Match cricket and scene of many great england triumphs, the Kia oval is the perfect setting to hold a private cricket day
THE KENNINgTON CLUBthis executive season ticket provides a great opportunity to watch cricket all season at the Kia oval. Kennington Club members can enjoy an exceptional view and exclusive bar and dining facilities.
THE MONTpELIER CLUBGold or platinum partners can enjoy the Montpelier Club located directly next to the players dressing rooms. here they can enjoy great views of the cricket and first class hospitality. it is the pinnacle of Surrey’s hospitality portfolio.
ExTENSIVE BRAND AWARENESS
Sponsorship is the ideal solutionto build brand awareness the Kia oval offers a portfolio of opportunities to promote brand identity.
Connect your brand with potential customers by the following.
• Ground perimeter advertising• posters sites around the Ground• Media backdrops• twenty20 programme advertising• team apparel
MARKETINg AND pR
• association with sporting ambassadors• Coordinated marketing campaigns• product sampling and pr opportunities• targeted website and email campaign• Brand awareness
as a commercially driven business, Surrey and the Kia oval understands the power of marketing and brand awareness and have our own clearly defined ambitions for success and professionalism. all our commercial packages are tailor-made in order to align ourselves with our partner’s corporate goals.
OffICIAL pARTNER SILVER pARTNER gOLD pARTNER pLATINUM pARTNER
from £20,000 per year from £50,000 per year from £100,000 per year from £150,000 per year
gROUND LEVEL ADVERTISINg *
SECONDARY LEVEL ADVERTISINg * * *
3RD fLOOR ExCLUSIVE ADVERTISINg * *
pOSTER SITES AROUND gROUND * * * *
LOgO IN CLUB COLLATERAL * * * *
T20 SpONSORSHIp pARTNER * * *
pRIVATE MATCH DAY * *
ExECUTIVE BOx *
INTERNATIONAL HOSpITALITY *
DOMESTIC HOSpITALITY * * *
ACCESS TO INTERNATIONAL TICKETS * * * *
ACCESS TO DOMESTIC TICKETS * * * *
INVITATION TO CLUB EVENTS * * * *
ACCESS TO DATABASE/pRODUCT SAMpLINg * * *
the Kia oval benefits from a long term staging agreement, which guarantees international cricket for many years to come.
2014investec test Match vs india, Sri lanka oDi & t20
2015investec ashes test Match, new Zealand oDi
2016investec pakistan test Match vs pakistan, Sri lanka oDi
2017investec test Match vs South africa, west indies oDi/it20
2018investec test Match vs india, pakistan oDi/it20
to discuss all sponsorship opportunities, please contact
Steven Blackwood, Corporate Sales Manager020 7820 5718
Maria Scullion, head of Corporate Sales020 7820 5651