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pHASE 2:conceptdevelopment

2.1 Sketch evaluations / second round sketches... 1,2,3,4

2.2 brainstorming...5,6,7,8,9

2.3 brainstorming evaluations...10, 11,12

2.4 define ideal product...13,14

2.5 refined sketches...16

2.6 sketch models...17,18,19

2.7 concept evaluations- design direction..20,21

2.8 concept refinement sketches and sketch models...22,23

2.9 final concept presentation rendering...24

IND

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feedback |ˈfēdˌbak|noun

1 information about reac-tions to a product, a person's perfor-mance of a task, etc., used as a basis for improvement.

• feedback2 the modification or control

of a process or system by its results or effects, e.g., in a bio-chemical pathway or behavioral response.

See also negative feedback , positive feedback .

after the first round of sketches, opinions are in and modification on the way.

Sometimes, you need more than the first impression to come through

with your ideas.

more feedback

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2.1

The comments I got after my first round of sketches were the following:

- Needs to be more practical than a piece of furniture that handles with power outlets and chords;

let’s not make the consumer buy something they might already have.

-Shapes are very square and could be more organic like energy itself.

-Designs in general look very safe (as in not taking risks with my concepts).

With these comments I have to agree with all of them. The first comment about making it more practical and pulling away from furniture to make something more practical. I believe this makes complete sense and though it would be interesting to see all of these things come together and be thought out (power shortage, house environment, home office), making something that anyone can purchase has its obvious advantages.

The second comment sparked a concept I had never thought of, because I was toobusy with thinking with home office organization, hence the “squareness”. This concept was the idea- very obvious- of what energy looks like. I asked myself the question, What does energy look like? What is an icon of electricity? How do I relate to energy on a daily basis? Where does energy come from?

And finally, I do believe I was being safe with my designs and I’m sure that the feedback I got from the first round of sketches, sparked my thought process intothinking different things and making other connections.

Taking all of these points into consideration, I made my second round of sketches.s

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.1

sketch evaluations and second round sketches 2.1

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ENERGY FREQUENCYCONCEPT

POWERLINE CONCEPT

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ENERGY POSTCONCEPT

MANS BEST FRIENDCONCEPT

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brainstorming

GENERATION

IDEAS SOLUTIONS

robot

FUN

NO MISTAKES

A STORM IN YOUR BRAIN

TOOL

SEVERAL TECHNIQUES

POURING RAIN

GENIOUS

MAKE SENSE

SPARKING CREATIVITY

BREAKPARADIGMS

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The technique that we used consisted in 2 phases:

1) Word association - The first thing we did was make a list of all the words that come to our mind with power strip. After thiswe made a list with all the positive characteristics about it and finally a list of all the negative .

2) Sketching - This phase consisted on two round of sketching quick ideas for the power strip. After sketching we pinned up our drawings and gave a quick explanation of our concept.

Power Strip Related concepts: energy, fire, tangled, surge protector,organization, space, pretty, floor, heat, overload, appliances,electrocution, switches, phantom loads, resistance, circuit breaker, vampire, electronics

Pros: expandable, extension, safety, killswitch, compact,shazzam, 3 instead of 2, versatility, surge protector, space, available outlets.

Cons: tangled, ugly, electrocution, wrong switch orienta-tion, switch accomodation too close together, awkward ac-cessibility, getting low, power shortage, not knowing the power limit.

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brainstorming 2.2

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a neon pink power strip that would hold up to

1000 appliances and would serve me cofees like a tall half-skinny half-1 percent extra hot split quad shot (two shots decaf, two shots regular) latte with whip and give me free massages on fridays only-

oHhh and It would be a robot, with 9 wheels and could climb up mount everest...

wait, what were we talking about?

yeah, that kind of situation could arise from a very productive brainstorming session, and like anything, it need a good editing session,

though we might still secretly want it to be a robot too.

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2.3

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brainstorming evaluations 2.3

The brainstorming session helped me play with more ideas for my product in aspectsof form, however I am very passionate about the powerline concept and believe thatit has a strong message and pressence.

I made concepts in to directions: the very iconic powerline and a more abstract formof where can you get energy.

POWERLINE CONCEPT

ABSTRACTCONCEPT

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ideal |īˈdē(ə)l|adjective

1 satisfying one's conception of what is perfect; most suitable .

2 [ attrib. ] existing only in the imagination;

desirable or perfect.

kNOWING THE STRENGTHS OF THE PRODUCTSTHAT ALREADY EXIST IN THE MARKET WILL HELP US MODEL OUR

PRODUCT WITH FEATURES THAT AREDESIRABLE TO THE PUBLIC AND

LEARNING FROM THE FLAWS AND SHORTCOMINGSOF THE PRODUCTS WILL GIVE US AN ADVANTAGE.

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IDEAL EXISTING

eco-

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FUN SOME ARE FUN.

INTEGRATE TO THE ENVIRONMENT.

Some furniture have a sytem integrated, but

the rest are not thinking about the

circumstances.

SHOULD DO MORE THAN MANAGE

POWER OUTLETS

SOME MANAGE ETHERNET AND PHONE

LINES AS WELL.

CORD MANAGEMENTTHE MAJORITY DON'T

HAVE

ENOUGH SPACE FOR OVERSIZED CHARGERS.

THE MAJORITY DON'T TAKE THIS INTO CONSIDERATION.

6 outlets

ECO-CONSCIOUS ECO-CONSCIOUS

MADE AT HOME OR NEEDS LESS

INFRACSTRUCTUREASSEMBLED IN

FACTORIES

ANOTHER (cardboard,wood,

stone)

IDEAL PRODUCT TABLE

TECH

NIC

AL

FUN

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PRO

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NCTI

ON

PLASTIC

6-24 outlets

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ON

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PLUG FLEXIBILITY

GOOD BAD

The interaction with most is plain and

simple.

Generic looking are cheap, and designed are more expensive.

Some even have USB

oulets, as well as ethernet, and

phone lines.

Oversized chargers and transformers take up more than one socket

space.

save money and energy

Some even have USB

oulets, as well as ethernet, and

phone lines.

Too many outlets tend to nest overloads.

define ideal product 2.4

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usingpast comments

and suggestionS AND CHOOSING THE

STRONGEST CONCEPT

I CONTINUED THE

EXPLORATORY SYSTEM

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proportions

human scaleconstruction,

volume

weightmaterials

sketch models hELP US relate with ourcONCEPTS IN a physical way, thus

realizing new things aboutour products.

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the story behind the product___the ideation___the concept__

what we want our con-sumer to feel___how will our design read__

what will it mean___

what are our default settings___red__all metal___style___what message do we want to get across__do we have a message___

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We tend to forget where does electricity come from. We might even take it for granted and neglect all the system that runs behind the energy outlet that sits in our walls.

The powerline strip means to ainms to remind us that energy comes from a complex system that allows for us to comfortablyplug in appliances at our will.

Using the iconic silhouette of a powerline as the basis for thepower strip, we raise the raise the multiple outlets from the ground to a more comfortable height where to plug in our electronics.

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concept evaluation- design direction 2.7

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Bearing in mind our

design direction, this stage in the process

will

address the last details

in terms of function and form, using both

models and sketches .

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