SURESH LULLA TiE Mumbai Creativity Tools Creativity and Entrepreneurship

SURESH LULLA

TiE Mumbai

Creativity Tools Creativity Tools

Creativity and Entrepreneurship

Creativity Tools www.qimpro.com 2

“The entrepreneur upsets and disorganizes… a form of “creative destruction”. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

J B Say


Continual quality improvement alone is not enough to ensure that the organization will survive and thrive in today’s very competitive marketplace.


To thrive, organizations require dramatic change.

Dramatic change is based on “revolutionary breakthrough ideas” that ensure market and quality leadership. A form of change based on “creative destruction”.


Few people considered creative Breakthrough needed only in strategic areas Engineers fix production and customer

problems Consultants hired to achieve breakthrough.

With markets changing at a rapid pace such an approach no longer works.

Old Approach to CreativityOld Approach to Creativity


Breakthroughs needed in all areas Involvement of all in creatively tackling

challenges Natural creativity in people must be harnessed Common process for dramatic improvement.

New Approach to CreativityNew Approach to Creativity


“The problem is often that our more rational, realistic or critical part (the left brain) quickly makes its argument and our creativity is suppressed, and may never be given proper consideration.”

Edward de Bono


Consistently producing a lot of ideas Putting existing or new ideas together in

different combinations Breaking an idea down to take a fresh look at

its parts Making connections between topic at hand

and seemingly unrelated facts.

What it means to be Creative?What it means to be Creative?


Reducing cost and waste Develop new products and services Resolving long standing customer complaints Cutting down cycle time Developing new processes or dramatic

process improvements.

The Use of Creativity ToolsThe Use of Creativity Tools


Breaking peoples routine patterns of thinking Consistently inspiring breakthrough ideas Enhancing traditional brainstorming methods Surfacing the creative potential of all

employees Turbo-charging continual improvement

activities.

Creativity Tools Enhance the Creativity Tools Enhance the Creativity Process byCreativity Process by


Old Approach to ImprovementOld Approach to Improvement

Quality Control Tools

Management and Planning

Tools

Continual Improvement

Creativity

Tools???


Quality Control

Tools

Management and Planning

Tools

Continual Improvementand Dramatic Breakthrough

Creativity Tools

New Approach to ImprovementNew Approach to Improvement


“Creativity, at the most basic level, is the process of generating many ideas.

Innovation is the process of selecting/combining, refining, and turning the best creative idea(s) into reality.

Both are equally important for organizations to be competitive.”

Bob KingGOAL/QPC


Structured approaches to quality improvement focus on identifying root causes

Assume good ideas and solutions will flow naturally

Team members come up with tried (and tired) solutions

Situations/problems need to be redefined with a entirely fresh approach.

ImprovementImprovement


Select the problem and describe the improvement opportunity

Describe the current process surrounding the improvement opportunity

Describe all possible causes and agree on root cause Develop an effective and workable solution Implement the solution and process change Review and evaluate the result of change Reflect and act on learning.

The Seven-Step Improvement The Seven-Step Improvement ProcessProcess


1 Select the problem

2 Describe current process

3 Describe causes

4 Develop solution(s)

5 Implement solution(s)

6 Review /evaluate result(s)

7 Reflect/act on learnings

Adding the Creativity Tools to a Seven-Step Improvement Process

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- Idea Generation

- Idea Selection

- Idea Implementation


1 Select the problem

2 Describe current process

3 Describe causes

4 Develop solution(s)

5 Implement solution(s) 6 Review /evaluate result(s)

7 Reflect/act on learnings

Adding the Creativity Tools to a Seven-Step Improvement Process

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- Idea Selection

- Idea Implementation


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Describe current process

Describe causes

Describe causes

Develop Solutions

Implement Solutions

Review and Evaluate Results

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Key Creativity Tools

Steps


Brainwriting 6-3-5 Classic brainstorming Imaginary brainstorming Morphological box Picture associations and biotechniques Problem reformulation TILMAG.

The Creativity ToolsThe Creativity Tools


Brainwriting 6-3-5Brainwriting 6-3-5

Brainwriting 6-3-5 provides teams with a method for generating and sharing ideas in writing, which differs from brainstorming where ideas are shared verbally.


Classic BrainstormingClassic Brainstorming

This tool allows team members to pool their knowledge and creativity in an open, non-critical environment. Brainstorming discourages same-old-way thinking by creating more and more ideas that team members can build upon.


Imaginary BrainstormingImaginary Brainstorming

Imaginary Brainstorming is a tool that provides a team with an opportunity to step out of the real problem, generate ideas for a radically different yet related imaginary problem, and apply the new ideas that are generated to the real problem.


Morphological BoxMorphological Box

Morphological Box helps teams to identify all practical solutions to a problem. Morphological Box presents an exhaustive picture of all the potential solutions to every essential part of the problem.


Picture Associations and Picture Associations and BiotechniquesBiotechniques

Picture Associations and Biotechniques moves teams that are trapped in traditional thinking by using pictures and examples from nature as a way to stimulate fresh perspectives and new solutions.


Problem ReformulationProblem Reformulation

Problem Reformulation is a method of looking at a system in which a problem exists and for picking an approach that promises the greatest effect with the smallest effort.


TILMAGTILMAG

Through its structured and systematic approach, TILMAG helps a team to define ideal solutions for the problem at hand, create and explore associations based on paired combinations of ideal solution elements.


X “What is the BEST approach to creativity?”

“What method or combination of methods

will move our thinking to unexplored territory?”


Thank You

www.qimpro.com

[email protected]

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SURESH LULLA TiE Mumbai Creativity Tools Creativity and Entrepreneurship