Surender Project

7/31/2019 Surender Project

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A

Research Project

ON

MOBILE NUMBER PORTABILITY IN

HARYANA.

Submitted to Maharishi Markandeshwar University,

Mullana

Of

BACHELOR OF BUSINESS ADMINISTRATION

SESSION (2008-11)

Under the Guidance of Submitted By: -

Ms.Parkee Bhatnagar Surender Saini

(Faculty) BBA 6th Sem.

Roll No. 1208055

MAHARISHI MARKANDESHWAR UNIVERSITYMullana, Ambala - Haryana

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Declaration

I hereby declare that the dissertation entitled Mobile Number Portability In

Haryana submitted for the Degree of Bachelors of Business

Administration is my original work and the dissertation has not formed

the basis for the award of any degree, diploma, associate ship, fellowship or

similar other titles. It has not been submitted to any other University or

Institution for the award of any degree or diploma.

Date: Name: Surender Saini

Place: Roll No: 1208055

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Certificate

Certified that the research project entitled Mobile Number Portability In

Haryana is an original piece of research work done by Mr. Surender Saini,

Roll No. 1208055 during the period of study under my guidance for the

award of bachelor of business administration (BBA) degree.

Date: Name of Research

Guide:

Place:

Designation:

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ACKNOWLEDGEMENT

Gratitude is not a thing of expression; it is more a matter of feeling.

There is always a sense of gratitude which one express for others for

their help and supervision in achieving the goals. I too express by deep

gratitude to each and every one who has been helpful to me in completing

the project report successfully.

First of all, I am highly thankful to Ms.Parkee Bhatnagar

for allowing me to pursue my project report on MOBILE NUMBER

PORTABILITY IN HARYANA

I feel self short of words to thanks my parents and friends who had

directly or indirectly been instrumental in the completion of the dissertation

report. I am indebted to all respondents for their time & passion during the

long conversations

I would also like to thank almighty God for blessing showered on me

during the completion of project report.

Surender Saini

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PREFACE

Research word in management is extremely important as it gives a

close & depth view of real life business issues. For the student pursuing any

professional course like business studies who is striving to perform

outstanding it is paramount importance that apart forms theoretical

knowledge one must also gain practical knowledge.

The main objective of project report is familiarization with the

necessary theoretical inputs and to gain sufficient practical exposure to

establish a distant linkage between the conceptual knowledge acquired at the

college & practicing those concepts.

The Research report is concerned with the MOBILE NUMBER

PORTABILITY IN HARYANA. During my tenure of project, I studied

the various development tools and deeply analyzed the functions.

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Index

S.No. Chapter Name Pg. No.

1. Introduction 8

What is MNP 8

History of MNP 11

List of Countries having MNP 15

Needs & Importance of MNPs 25

Benefits of MNP to Customers 29

Biggest gainer Due to MNP 31

Biggest Looser Due to MNP 42

2. Objectives of the Study 46

3. Research Methodology 48

4. Limitations of the Study 53

5. Data Analysis & Interpretation 54

6. Findings 67

7. Suggestions 69

8. Conclusion 71

9. Questionnaire 73

10. Bibliography 76

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In most cases when the mobile number is used for all business and family

correspondence, it becomes generally impossible to leave the number. To

overcome these hardships, the concept of MNP (Mobile Number Portability)

was introduced.

MNP is implemented in different ways across the globe. The international

and European standard is for a customer wishing to port his/her number to

contact the new provider (Recipient) who will then arrange necessary

process with the old provider (Donor). This is also known as 'Recipient-Led'

porting. UKdid not implement a Recipient-Led system, where a customer

wishing to port his/her number is required to contact the Donor to obtain a

Porting Authorization Code (PAC) which he/she then has to give to the

Recipient. Once having received the PAC the Recipient continues the port

process by contacting the Donor. This form of porting is also known as

'Donor-Led' and has been criticized by some industry analysts as being

inefficient. It has also been observed that it may act as a customer deterrent

as well as allowing the Donor an opportunity of 'winning-back' the customer.

This might lead to distortion of competition, especially in the markets with

new entrants that are yet to achieve scalability of operation.

In India, MNP is launched recently which is Donor Led. Only the

terminology is changed from PAC to UPC (Unique Porting Code).

MNP is implemented in different ways across the globe. The international

and European standard is for a customer wishing to port his/her number to

contact the new provider (Recipient) who will then arrange necessary

process with the old provider (Donor). This is also known as 'Recipient-Led'

porting. UKdid not implement a Recipient-Led system, where a customer

wishing to port his/her number is required to contact the Donor to obtain a

9
http://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Porting_Authorisation_Codehttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Porting_Authorisation_Codehttp://en.wikipedia.org/wiki/United_Kingdom


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Porting Authorization Code (PAC) which he/she then has to give to the

Recipient. Once having received the PAC the Recipient continues the port

process by contacting the Donor. This form of porting is also known as

'Donor-Led' and has been criticized by some industry analysts as being

inefficient. It has also been observed that it may act as a customer deterrent

as well as allowing the Donor an opportunity of 'winning-back' the customer.

This might lead to distortion of competition, especially in the markets with

new entrants that are yet to achieve scalability of operation.

In India, MNP is launched recently which is Donor Led. Only the

terminology is changed from PAC to UPC (Unique Porting Code).

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http://en.wikipedia.org/wiki/Porting_Authorisation_Codehttp://en.wikipedia.org/wiki/Porting_Authorisation_Code


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HISTORY

The first implementation of MNP starts in late 1990s with Singapore

implementing the MNP (limited) functionality in 1997 followed by Hong

Kong in 1999, Spain in 2000, Australia in 2001 and list continues to grow.

Though it was introduced as a tool to promote competition in the heavily

monopolized wire line telecommunications industry, number portability

became popular with the advent of mobile telephones, since in most

countries different mobile operators are provided with different area codes

and, without portability, changing one's operator would require changing

one's number. Some operators, especially incumbent operators with large

existing subscriber bases, have argued against portability on the grounds that

providing this service incurs considerable overhead, while others argue that

it prevents vendor lock-in and allows them to compete fairly on price and

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http://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Area_codehttp://en.wikipedia.org/wiki/Incumbenthttp://en.wikipedia.org/wiki/Vendor_lock-inhttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Area_codehttp://en.wikipedia.org/wiki/Incumbenthttp://en.wikipedia.org/wiki/Vendor_lock-in


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service. Due to this conflict of interest, number portability is usually

mandated for all operators by telecommunications regulatory authorities.

In the US, MNP was mandated by the Federal Communications

Commission (FCC) in 1996 with the First Report and Orderon MNP and

Number Pooling. The mandate required all carriers in the top 100 MSAs

(metropolitan statistical areas) to be "MNP-capable" and port numbers to

any carriers sending a BFR (bona fide request). The ability to keep a number

while switching providers is thought to be attractive to consumers. It was

also a major point made by CLECs (Competitive Local Exchange Carriers)

preventing customers from leaving ILECs (Incumbent Line Exchange

Carriers), thus hindering competition. Details regarding the reasons for MNP

and how it is to be implemented can be found in the First Report and Order

referenced above.

In the U.S., the FCC has mandated this in order to increase competition

among providers. As of late November 2003, MNP was required for all

landline and wireless common carriers, so long as the number is being

ported to the same geographical area or telephone exchange. This latest

mandate included carriers outside the top 100 MSAs that theretofore enjoyed

a rural carrier exemption.

12
http://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://www.fcc.gov/Bureaus/Common_Carrier/Orders/1996/fcc96286.txthttp://www.fcc.gov/Bureaus/Common_Carrier/Orders/1996/fcc96286.txthttp://www.fcc.gov/Bureaus/Common_Carrier/Orders/1996/fcc96286.txthttp://en.wikipedia.org/wiki/United_Stateshttp://en.wiktionary.org/wiki/mandatehttp://en.wikipedia.org/wiki/Competitionhttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Common_carrierhttp://en.wikipedia.org/wiki/Geographicalhttp://en.wikipedia.org/wiki/Telephone_exchangehttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://en.wikipedia.org/wiki/Federal_Communications_Commissionhttp://www.fcc.gov/Bureaus/Common_Carrier/Orders/1996/fcc96286.txthttp://www.fcc.gov/Bureaus/Common_Carrier/Orders/1996/fcc96286.txthttp://en.wikipedia.org/wiki/United_Stateshttp://en.wiktionary.org/wiki/mandatehttp://en.wikipedia.org/wiki/Competitionhttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Common_carrierhttp://en.wikipedia.org/wiki/Geographicalhttp://en.wikipedia.org/wiki/Telephone_exchange


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Mobile Number Portability in Haryana:

The much awaited Mobile Number Portability (MNP) finally launched in

Haryana. The MNP service inaugurate by the Union Minister of

Communications & IT Mr. Kapil Sibal by making the inaugural call to Shri

Bhupindrer Singh Hooda, the Chief Minister of Haryana from a ported

mobile number in function held at Rohtak city.

Speaking on the launch of Mobile Number Portability (MNP) Mr. Kapil

Sibal said that first phase of the MNP has been launched today in Haryana

and customers in the state now have the option of changing their service

provider without changing their mobile numbers. He said the choice based

services initiate healthy competition among service providers which

ultimately benefits Aam Aadmi.

The mobile number portability (MNP) will be launched across India by

January 20, 2011. For orderly technical migration of complex interconnected

networks, each of the remaining service areas will be migrated one by one

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on alternate days. This will enable simultaneous validation of technical

parameters and removal of any problems arising from migration activity to

ensure successful and smooth migration of a service area. Migration

activities will not take place during the festival season at the end of

December, 2010.

As earlier we shared on Telecom Talk, customer will have to pay a

maximum of Rs. 19 to the new operator to change network via MNP as

Porting charges. However the new operator has the option to waive off the

MNP fee or reduce it.

Presently BSNL and Tata Docomo announced their attractive MNP offers

with freebies. Wherein subscribers can switch to BSNL at FREE of cost

while Tata Docomo charged Rs. 19 for number portability service.

To avail the MNP service subscriber needs to send SMS PORT followed by

10 Digit Mobile Number to 1900 and they will get UPC porting code by

SMS after that they need to submit CAF (application form) and MNP form

with UPC to desired new service provider.

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http://telecomtalk.info/mnp-offer-switch-to-bsnl-get-free-talktime-and-unlimited-gprs/48983/http://telecomtalk.info/tata-docomo-brings-early-bird-offer-for-mnp/49020/http://telecomtalk.info/tata-docomo-brings-early-bird-offer-for-mnp/49020/http://telecomtalk.info/tata-docomo-brings-early-bird-offer-for-mnp/49020/http://telecomtalk.info/mnp-offer-switch-to-bsnl-get-free-talktime-and-unlimited-gprs/48983/http://telecomtalk.info/tata-docomo-brings-early-bird-offer-for-mnp/49020/


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LIST OF COUNTRIES HAVING MNP

Country Implementatio

n date

Time to port Price Short notes

Brazil 2008.09.01 3 BRL 4 The plan started in March

2007

Canada 2007.03.14 0 free MNP procedure takes 10-20

minutes.

Dominican

Republic

2009.09.30 310 free

Ecuador 2009.10.12 4 free ASCP handled by Systor,

Telconet and JR Electric

Supply

Mexico 2008.07.05 Service handled by TelcordiaTechnologies andNeoris

Peru 2010.01.01 7-9 free The user will assume the cost

of the new sim card of the

new Service provider that will

cost around 15 PEN

USA 2003.11.24 0 free MNP procedure takes 2 hours.

Asia Pacific

Country Implementationdate

Time to port Price Short notes

Australia 2001.09.25 1 Free Previously prefixes04x1, 04x2, 04x3 referred

to Optus

04x4, 04x5 and 04x6referred to Vodafone

043x, referred to Vodafone

Hutchison Australiaformally known as

Hutchison 3G Australia.04x7, 04x8, 04x9 and

0410x referred to Telstra

HongKong

1999.03.01 2 Free Service handled by Officeof the Telecommunications

Authority (OFTA). In the

network, you may becharged unexpectedly for a

15
http://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/BRLhttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Dominican_Republichttp://en.wikipedia.org/wiki/Dominican_Republichttp://en.wikipedia.org/wiki/Dominican_Republichttp://en.wikipedia.org/wiki/Ecuadorhttp://en.wikipedia.org/w/index.php?title=Systor&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Telconet&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=JR_Electric_Supply&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=JR_Electric_Supply&action=edit&redlink=1http://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/w/index.php?title=Neoris&action=edit&redlink=1http://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Peruvian_nuevo_solhttp://en.wikipedia.org/wiki/USAhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Optushttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafone_Hutchison_Australiahttp://en.wikipedia.org/wiki/Vodafone_Hutchison_Australiahttp://en.wikipedia.org/wiki/Telstrahttp://en.wikipedia.org/wiki/Hong_Konghttp://en.wikipedia.org/wiki/Hong_Konghttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/BRLhttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Dominican_Republichttp://en.wikipedia.org/wiki/Dominican_Republichttp://en.wikipedia.org/wiki/Dominican_Republichttp://en.wikipedia.org/wiki/Ecuadorhttp://en.wikipedia.org/w/index.php?title=Systor&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Telconet&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=JR_Electric_Supply&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=JR_Electric_Supply&action=edit&redlink=1http://en.wikipedia.org/wiki/Mexicohttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/w/index.php?title=Neoris&action=edit&redlink=1http://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Peruvian_nuevo_solhttp://en.wikipedia.org/wiki/USAhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Optushttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafone_Hutchison_Australiahttp://en.wikipedia.org/wiki/Vodafone_Hutchison_Australiahttp://en.wikipedia.org/wiki/Telstrahttp://en.wikipedia.org/wiki/Hong_Konghttp://en.wikipedia.org/wiki/Hong_Kong


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call to a mobile that hasbeen ported form a different

network.

India 2011.01.20 7 INR19 (free in-

case ofBSNL)

Customers can port between

prepay and post pay

options. The Talk time andother validity will be

terminated during porting.The master database will be

managed by a third party

firm. For zone I, Syniverse

has been appointed with theMNP and related issues

while for zone II, it is

Telcordia.

Malaysia 2008.10.15 1 Free 1 day is a minimum time

necessary for portingPakistan 2007.03.23 4 Customers can port between

prepay and post pay

options. On port-In, the

Donor company provides,free balance and on-net free

minutes. Service handled by

Pakistan MNP Database(Guarantee) Limited[15]

Singapore 2008.06.13 Customers are not able to

port between prepay and

post pay options. Vendorfor database installation isSyniverse Technologies

Taiwan 2005.10.??

Thailand 2010.12.15 3 THB 99 Number Portability

Clearinghouse service is

handled by TelcordiaTechnologies. 3 days can be

just working days.

Europe

Country Implementation Time to Price Short notes

16
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Syniversehttp://en.wikipedia.org/wiki/Telcordiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Pakistan_MNP_Database_(Guarantee)_Limitedhttp://en.wikipedia.org/wiki/Pakistan_MNP_Database_(Guarantee)_Limitedhttp://en.wikipedia.org/wiki/Mobile_number_portability#cite_note-14http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Syniverse_Technologieshttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/Thai_bahthttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Syniversehttp://en.wikipedia.org/wiki/Telcordiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/Pakistan_MNP_Database_(Guarantee)_Limitedhttp://en.wikipedia.org/wiki/Pakistan_MNP_Database_(Guarantee)_Limitedhttp://en.wikipedia.org/wiki/Mobile_number_portability#cite_note-14http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Syniverse_Technologieshttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Thailandhttp://en.wikipedia.org/wiki/Thai_bahthttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Telcordia_Technologies


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date portdays

Albania 2010.12.22 TBA TBA Agreement signed on 22-

Dec-2010 between AKEP

(Authority of Electronic

and PostalCommunications) and the

service handling company"INFOSOFT SYSTEMS

sh.a.". Service not

implemented yet.

Austria 2004.10.16 3

Czech

Republic

2006.01.15

Belgium 2002.10.01 2 Free The central solution CRDChas been re-implemented

several times. First time itwas implemented by

Telcordia Technologies US,second time by Cap Gemini

Sweden and Belgium, third

time by Porthus Belgium.Access to DB: setup fee :

11 000, annual fee:

3000.

Bulgaria 2008.04.11 EUR2.56

Croatia 2006.10.01 5 5 days is maximum

possible period necessaryfor porting a number.

Service handled by

HAKOM.

Cyprus 2004.07.?? 14

Denmark 2001.07.?? 30-60 DKK0-29 The central solutions iscalled OCH - Operators

Clearing House

Estonia 2005.01.01 7

Finland 2003.07.25 5 Free Handled by the company

Numpac

France 2003.06.30 10 Free Heavily improved since

May 2007 with a 10-daysmaximum lead time (was

taking 2 months in most

cases before then)

Georgia 2011.02.15 TBA TBA

Germany 2002.11.01 4 working EUR25 The average price charged

17
http://en.wikipedia.org/wiki/Albaniahttp://en.wikipedia.org/wiki/Austriahttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Belgiumhttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/w/index.php?title=Porthus&action=edit&redlink=1http://en.wikipedia.org/wiki/Bulgariahttp://en.wikipedia.org/wiki/EURhttp://en.wikipedia.org/wiki/Croatiahttp://en.wikipedia.org/w/index.php?title=HAKOM&action=edit&redlink=1http://en.wikipedia.org/wiki/Cyprushttp://en.wikipedia.org/wiki/Denmarkhttp://en.wikipedia.org/wiki/DKKhttp://en.wikipedia.org/wiki/Estoniahttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Georgia_(country)http://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/EURhttp://en.wikipedia.org/wiki/Albaniahttp://en.wikipedia.org/wiki/Austriahttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Czech_Republichttp://en.wikipedia.org/wiki/Belgiumhttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/w/index.php?title=Porthus&action=edit&redlink=1http://en.wikipedia.org/wiki/Bulgariahttp://en.wikipedia.org/wiki/EURhttp://en.wikipedia.org/wiki/Croatiahttp://en.wikipedia.org/w/index.php?title=HAKOM&action=edit&redlink=1http://en.wikipedia.org/wiki/Cyprushttp://en.wikipedia.org/wiki/Denmarkhttp://en.wikipedia.org/wiki/DKKhttp://en.wikipedia.org/wiki/Estoniahttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Georgia_(country)http://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/EUR


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days + 2further days

is about 25. The exactamount depends on the old

provider. A price limit of

30.72 was set by theBundesnetzagentur.

Greece 2003.09.?? Service handled byTelcordia Technologies

Hungary 2004.05.01 8 Free

Iceland 2004.10.01 10 Free 10 days is maximum

possible period. Service

handled by TelcordiaTechnologies

Ireland 2003.07.25 0 Free

Italy 2002.04.01 3

Latvia 2007.??.?? 10 Free

Lithuania 2004.01.01 28 Service handled by

Telcordia TechnologiesLuxembourg 2005.02.01 1 Managed by the G.I.E

Telecom E.I.G. operator

group and developed,installed and operated by

Systor Trondheim AS.

Macedonia 2008.09.01 The reference database was

developed, installed and is

presently operated bySeavus Group.

Malta 2005.07.31 0 4 hours is a period

necessary to port a number.

Netherlands 1997.08.01 3 Service handled by

Onafhankelijke Post enTelecommunicatie

Autoriteit aka. Opta

Norway 2001.04.01 14 NOK 0 - 200 Administrated by the

National Reference

Database (NRDB). Thereference database was

developed, installed and is

presently operated bySystor Trondheim AS.

Poland 2006.02.?? Free To be administrated by the

National Central Database

(PLI-CBD) run by Office of

Electronic Communications(UKE). 30-day max porting

time is to be reduced to 1

18
http://en.wikipedia.org/wiki/Bundesnetzagenturhttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Hungaryhttp://en.wikipedia.org/wiki/Icelandhttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Republic_of_Irelandhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Latviahttp://en.wikipedia.org/wiki/Lithuaniahttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Luxembourghttp://en.wikipedia.org/w/index.php?title=Systor_Trondheim_AS&action=edit&redlink=1http://en.wikipedia.org/wiki/Republic_of_Macedoniahttp://en.wikipedia.org/wiki/Maltahttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/w/index.php?title=Opta&action=edit&redlink=1http://en.wikipedia.org/wiki/Norwayhttp://en.wikipedia.org/w/index.php?title=Systor_Trondheim_AS&action=edit&redlink=1http://en.wikipedia.org/wiki/Polandhttp://en.wikipedia.org/wiki/Bundesnetzagenturhttp://en.wikipedia.org/wiki/Greecehttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Hungaryhttp://en.wikipedia.org/wiki/Icelandhttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Republic_of_Irelandhttp://en.wikipedia.org/wiki/Italyhttp://en.wikipedia.org/wiki/Latviahttp://en.wikipedia.org/wiki/Lithuaniahttp://en.wikipedia.org/wiki/Telcordia_Technologieshttp://en.wikipedia.org/wiki/Luxembourghttp://en.wikipedia.org/w/index.php?title=Systor_Trondheim_AS&action=edit&redlink=1http://en.wikipedia.org/wiki/Republic_of_Macedoniahttp://en.wikipedia.org/wiki/Maltahttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/w/index.php?title=Opta&action=edit&redlink=1http://en.wikipedia.org/wiki/Norwayhttp://en.wikipedia.org/w/index.php?title=Systor_Trondheim_AS&action=edit&redlink=1http://en.wikipedia.org/wiki/Poland


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day.

Portugal 2002.01.01 5-10 Operated by Portable S.A.Solution implemented by

Systor Trondheim AS of

Norway.

Romania 2008.10.21 7-30 Free Developed by UTI Systemsbased on the Porthus

implementation

Slovakia 2004.05.01

Slovenia 2005.12.31 5 EUR 5 5 EUR is a maximum

possible price

Spain 2000.10.??

Sweden 2001.09.01 21 Free The largest operators

formed independent

company, SNPAC AB, toprocure central database

(CRDB) solution.Implementation of CRDBis carried out by Cap

Gemini & Oracle.

Switzerland 2000.03.?? 5

Turkey 2008.11.09 6 Free AVEA and Vodafone hired

Gantek to implement

central database (CRDB)solution and donated it to

Turkish

Telecommunications

Regulatory Authority.Number Portability

Clearinghouse servicehandled by Telcordia

Technologies

United

Kingdom

1999.01.?? 2 working

days

Free Telecommunications

service is regulated in the

UK by Ofcom. On 25 July2003, Ofcom introduced

the General Conditions of

Entitlement which apply to

all communicationsnetworks and service

providers in the UK.

Middle East and Africa

Country Implementation

date

Time to portdays

Price Short notes

19
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Egypt 2008.04.?? NPC serves thecentralized

administrative and

provisioning role of

MNP. NumberPortability

Clearhouse ishandled by Telcordia

Technologies, where

Giza Systems is the

system integrator.

Israel 2007.12.03 34 hours Free Service includeslandline as well as

mobile numbers

Jordan 2010.06.01 1 7 JOD Service is not

implemented, but isstill planned. TRC

started the process in

2005 and released

the official bid toimplement and

operate MNP during

September 2009.

Kuwait 2010.12.31? The Minister of Telecommunications

has stated that the

service should beavailable before theend of 2010.

However a number

of delays have beenreported in the

media.

Nigeria 2007.??.??

Oman 2006.08.26 Implemented as a

decentralized

solution by Porthus

for Nawras, and byGulf Business

Machines/Telcordiafor Oman Mobile.

Saudi

Arabia

2006.07.08 Managed by the

Centralized

ClearinghouseApproach, through

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the NPC (NumberPortability

Clearinghouse), a

product ofTelcordiaTechnologies. The

implementer andsystem integrator isGiza Arabia.

South

Africa

2006.11.10 The three operators,

Vodacom SA, MTN

SA, and Cell C,

formed anindependent

company for the

implementation andmanagement of the

central solution.After delays, theimplementation of

this solution was

awarded to local

company SaabGrintek teamed up

with Telcordia

Technologies.

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PROCEDURE OF MNP

We all know that Mobile Number Portability will be a reality from 20th

January 2011, as Government has at last announced the launch of this

facility for the entire India from this date.

We do not know at this stage how this arrangement would span out but it's

really boon for the customers who want to shift to other mobile network for

want of quality, lesser cost or for more facility such as 3G. Here is the

procedure and the guidelines for changing your operator :

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operator. Post-paid subscribers will have to submit a copy of their latest bill

as well.

6. You will receive an SMS, which will provide the time and date for

porting. According to TRAI, it is mandatory for both the existing and the

fresh operators to complete the process for number portability within four

days after the first SMS.

7. You will receive another SMS from the new operator, confirming the

switch. Your mobile phone may remain 'dead' or without network coverage

for about two hours while the porting takes place. But don't worryyou will

be able to go 'live' again with the new operatorand your old number.

8. Remember, you can change your operator only once in every 90 days.

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NEED & IMPORTANCE OF MOBILE NUMBER

PORTABILITY

Today, mobile phones have become inevitable in one's life. We've seen it

grow from a mere luxury to now a necessity. The transformation in the

lifestyle of we, the people is a major reason for this change. What started

with a several bucks for incoming call has moved on to a plethora of plans

which have free outgoing calls today.

The telecom sector has had a great time in the past 10 years. Early playershave minted a huge sum of money already despite the licensing fee they

would have paid to get into the play-field. From just 40.6 million mobile

phone users in September 2004, India is to have over650 million users by

2012, as predicted by the Indian prime minister last year.

Amidst all the number games, an acronym which is of more interest to the

mobile phone subscribers is MNP or the well known and self explanatory,

Mobile Number Portability.

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Mobile number portability (MNP) enables mobile telephone users to retain

their mobile telephone numbers when changing from one mobile network

operator to another.

A large percentage of mobile users are willing to switch to a different

service provider but cannot afford to change their phone numbers. MNP is

for them. The latest news in this context was DoT's notification on rolling

out MNP by September 2009 in Delhi, Mumbai, Maharashtra and Gujarat

which form Zone I and Kolkata, Tamil Nadu, Chennai, Andhra Pradesh and

Karnataka of Zone 2 within the following 6 months.

MNP is active in countries like Australia, Denmark and Sweden since 2001.

Even Saudi Arabia has it since the year 2006.

On researching about the delay in MNP getting introduced in India, despite

the country being one of the largest in terms of mobile phone subscribers, I

could infer to some surprising insights. A well known telecom blog owner

and digital media reporter called it to be a delay due to a major telecom

waiting to roll over the ramp before MNP kicks off. Looking at the repeated

extensions of the MNP roll out, the statements appear to have a cause.

The irony is, there is no single service provider which the people wish to

stick to. There are people who are running on a provider A and wish to move

to provider B. On the contrary, a lot of subscribers from provider B wish to

move to provider A. Hence, if MNP is to help the subscribers in general, it

would do so by creating a competitive environment amongst the players in

terms of network, plans, etc.

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It would be a great watch to see a country like India rolling out MNP and

how do subscribers react to the same. Which provider is to suffer the most

with this move and which one is to be the top gainer? Another important

segment would be the CDMA v/s GSM services and the fate of the players

which operate in both the technologies.

India is the fastest growing mobile market in the world. With rapidly

expanding mobile subscriber base, network and Quality of Service (QoS)

became the basis of selection of operators and thereby accentuated the

implementation ofMNP. Many of the operators didn't provide the level of

service or the call plans that the subscribers were looking for. It was

assumed that the number portability can be a pre-requisite to support a fair

competition in the telecommunication market after its launch. But has MNP

really marked its importance with so many claims in the Indian telecom

market?

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For the service providers, MNP is a potentially disruptive technology in an

already competitive market. Operators now find themselves facing questions

on how to optimize resources in this changed scenario, acquiring customers

through short-term offers, or enhancing existing subscriber engagement to

improve the loyalty and retention. Summing up the effect, the limelight falls

on businesses and operational 'efficiencies'.

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BENEFITS OF MNP TO CUSTOMERS

1. Now we have the choice of switching over to different operatorwithout changing our mobile number.

2. This facility is available to both postpaid and prepaid customers.

3. Also available to subscribers of GSM as well as CDMA service.

4. The cost of porting our number to a new operator is Rs 19, which is

dead cheap!

5. Family members who are currently on different networks can now

move to single network to take advantage of attractive tariff packages,

free calls within the same network, etc.

6. It is good news for those, who feel disappointed with their current

billing, customer care, and overall service delivery.

7. The real reason for changing service provider is to access better

quality of service or improved customer care and of course, a better

tariff package!

8. Since many telecom companies will start to loose their customers,

they will be forced to provide better service quality and hence call

rates may decrease even more! That will be awesome!!

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BIGGEST GAINER DUE TO MNP

As many wireless telecommunications operators around the world reach

saturation points in consumer penetration, they fear hitting a growth wall.

These companies face mounting competition, declining average revenue per

user (ARPU) and steeply rising costs.

All these factors put tremendous pressure on their margins. Increasingly,

wireless companies must hunt for ways to squeeze more from their business

model--but where and how? To find answers they might consider dialing the

country code for India.

Indian telecoms continue to increase despite serving users at bare minimum

rates. Their ARPU is a fraction of comparable telecoms in developed

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countries. For example, in 2009, Indian wireless ARPU averaged just USD

2.90 a month.

Compare that with about USD 50 a month in the US, a little over USD 22 a

month in Germany and nearly USD 58 in Japan. Even in developing

countries like Brazil and Mexico, ARPU averages close to USD 13 and USD

14 a month, respectively.

Yet, Indian wireless companies excel in eking substantial returns from thin

soil. Leading Indian players like Reliance Communications and Bharti Airtel

(Airtel) enjoy EBITDA (earnings before interest, taxes, depreciation andamortization) margins of more than 30%.

These compare well with global competitors such as Verizon, Deutsche

Telekom, Vodafone Group and Telefnica, despite having ARPUs of one-

tenth or less of these giants. Only some of this wide variance can be

explained by scale and the relatively lower wages of the Indian labor force.

Much more hinges on a unique business model.

How do India's young telecoms generate superior returns and make calls so

inexpensive for consumers?

The true secret of their success lies in a rock-bottom cost model that aims to

achieve the most optimal economics at three levels: First, Indian providers

have learned how to "manufacture" very low-cost minutes. Second, they

continually strive for high levels of network utilization. All this amounts to a

telecom breakthrough in achieving high minutes of use (MOU) rates while

radically de-layering traditional Telco operations. Third, they have a

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customer acquisition and distribution model that ignores the traditional

norms created in more mature markets. Let's consider these factors in detail.

Manufacturing very low-cost minutes

India's mammoth population of 1.17 billion people creates a unique market,

but it can provide universal lessons. Its telecoms' huge scale of mobile

operations and integrated networks help them achieve their high MOU

totals. India has one of the largest mobile subscriber bases in the world.

In 2010, the country had 752 million mobile subscribers, second only to

China's 842 million--and more than double the 305 million subscribers in the

US, whose total population is around 310 million. India also has some of the

highest minutes of use per connection globally: nearly 4,000 MOU per year

per connection compared with nearly 2,500 in China and just over 1,600 in

Japan.

India's total annual minutes of usage are also very high at 3,000 billion

versus 1,450 billion MOUs for the US and 150 billion MOUs for Germany.

One key reason for high mobile usage: the low penetration and lack of

difficulty of fixed-line services in India when mobile phones first arrived.

Consumers shifted their enclosed demand for communications to mobile

phones. Culturally, Indian consumers enjoy communicating frequently, and

at length, whether through conversations or texting. Lower prices further

encouraged greater usage: as prices drop from an average of 16 cents a

minute in 1998 to just 0.70 cents a minute 10 years later, more Indians

consumed more mobile minutes.

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To enable this volume, Indian telecommunications companies maintain

large, integrated networks. For instance, the top six wireless companies in

India, measured by subscriber base, all operate across the breadth of the

country, handling more than 50 million subscribers each.

Indian telecoms do this very inexpensively by two means: sharing passive

infrastructure such as the tower, shelter or generators and the wide use of

outsourcing.

That outsourcing reduces what in the rest of the world are the high fixed

costs of such backbone items as networks, information technology (IT)maintenance and services, data transmission and certain areas of general and

administrative expenses.

That approach of sharing passive infrastructure helps amortize costs among

a larger set of players. The savings then translate into lower billing rates that

still deliver strong profits.

For instance, sharing or leasing towers can save as much as 25% of tower

costs as rental increases from one operator to more. These savings will

increase further when the telecoms begin sharing active infrastructure like

antennae, feeder cables, nodes and transmission systems, too.

While active infrastructure sharing is still at a developing stage--most

companies are still testing possibilities through intra-circle roaming,

whereby calls from one operator use the network of another operator--almost

every Telco in India is aggressively pursuing passive sharing.

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Many have teamed to spin off their passive assets into separate entities. Tata

Teleservices sold its towers to Viom Networks (the former Quippo WTTIL).

Bharti Infratel (Airtel), Vodafone Essar and Aditya Birla Telecom Ltd.

(Idea) came together to set up a joint venture, Indus Towers, to handle their

passive assets. And Reliance Infratel and GTL Infrastructure came close to

striking an USD 11 billion deal to create the world's largest independent

telecom infrastructure company. The benefit: such initiatives not only free

up capital for investments, they help reduce interest costs.

Beyond sharing passive infrastructure, Indian telecoms improve operating

efficiencies by extensively outsourcing network development, operations

and maintenance. Airtel works with more than half a dozen partners--from

IBM to Ericsson--for functions such as network planning, IT and call center

operations. Reliance's joint venture partner, Alcatel-Lucent, manages the

company's CDMA and GSM mobile phone networks. Vodafone partners

with IBM and Nokia on back-office IT operations and network management.

Indian telecoms may have pioneered such pervasive outsourcing, but many

global players are beginning to adopt this tactic, too. Recently Maxis, a

leading player in Malaysia, announced a new network outsourcing deal with

China's Huawei.

Thanks, too, to outsourcing, new products and services come to market at

minimal costs--and roll out faster. Tata Teleservices, for example, recently

signed a deal with Nokia Siemens Networks to support the launch of its

network in India. In a deal worth USD 700 million, Airtel similarly

partnered with Nokia Siemens Networks to roll out its networks in record

time, as well as to manage its radio and core network and services in eight

Indian telecom circles.

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Pushing high levels of utilization

The success of Indian telecoms hinges on matching these very low costs

with very high utilization of networks. The principle: serve more with less.

India's companies typically operate their networks at full capacity levels not

seen in most other telecoms. The goal is to treat most expenses as variable

costs and track them against a minute of use. Despite having limited

spectrum compared with many of their global peers, Indian telecoms serve

much higher levels of subscribers and MOU. Indeed, some of the nation's

telecoms are running 50% to 75% of their base transceiver station (BTS)

facilities at above, or well above, capacity. While this approach can be ultra-

efficient, it can also significantly affect call quality, especially for consumers

at the top end of the market who demand superior service.

To serve their growing population of customers, India's telecoms work hard

to expand capacity in high population centers through the building of

infrastructure, a process called cell densification. Today, Airtel operates in

23 geographic circles that cover most of India. Of these, more than 75% are

above capacity. Vodafone also operates in 23 circles. More than 50% are

above capacity and another 35% are at capacity. Lower-frequency GSM

spectrum will further allow some leading companies to lower costs by

renting out excess capacity.

However, this cell densification is leading to a noticeable decline in callquality. Consumers are now more discerning about issues like call drops and

network quality. Until recently, the lack of mobile number portability

protected carriers from mass defections of customers to competitors offering

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better service--but that will change now. Mobile number portability rolled

out across India in early 2011.

Building a low-cost customer acquisition and distribution model

Indian telecoms bring thriftiness to their sales, marketing and customer

service strategies as well. First, they focus predominantly on serving prepaid

customers. The prepaid business model creates substantial cost benefits.

They include the creation of lower billing and collection expenses, and the

critical ability to sell more phones to more low-income consumers. The last

is essential to expanding scale.

To get phones into as many hands as possible at the lowest cost, telecoms

rely heavily on India's many mom-and-pop shops, which offer prepaid

recharge coupons for several operators. Many of these outlets also sell SIM

cards directly to customers and hence act as distributors for the operators.

That approach stresses high volumes and low commissions to sales partners.

For instance, Indian telecoms typically pay 4% to 5% commissions to

partners on prepaid recharges. Of that, a minuscule 1% to 1.5% goes to the

distributor and the remaining 2.5% to 3.5% is paid to the retail outlet. To

drive costs down even further, Indian telecoms also promote self-service

electronic recharging, rather than paper-based methods, for prepaid phones.

Today, electronic recharges account for more than 80 percent of all sales.

The few telco-owned or franchised outlets in existence are maintained

mostly for servicing. Vodafone Essar offers postpaid, prepaid, roaming and

value-added services through 1.2 million retail outlets. But only a fraction of

these, 1,150, are company owned and 6,500 consist of franchises and

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exclusive dealer arrangements. Indian telecoms also team with

unconventional partners. For example, Airtel entered into an alliance with

IndianOil to gain access to 23,000 retail outlets at gas stations and cooking

gas distribution outlets. Other major Indian telecoms, such as Reliance

Communications, also maintain a low ratio of owned outlets.

Another Indian Telecom practice is to keep subscriber acquisition costs at

the barest possible minimum. Thus, most telecoms have little stake in the

new handset market. That allows them not only to maintain a very minimal

device inventory, but it frees them from making large investments in the

handset supply chain. Instead, a thriving open handset market has developed

in_India.

That is in direct contrast to those in developed markets, where wireless

companies often bear the full burden of handset subsidies. These upfront,

fixed expenses can comprise as much as one-third of subscriber acquisition

costs. In Western Europe, for example, handset subsidies can total as much

as 12% to 14% of sales, on average. For GSM wireless companies in India,

handset subsidies are zero.

For CDMA service providers, they amount to less than 3% of revenue.

Finally, to pump up user demand, India's telecoms aggressively promote on-

net and off-peak calling, meaning they provide lower prices for calls

between customers within company networks and during evening and

overnight hours. Not only do these policies redistribute and increase usage,

they bring down interconnect and termination fees between telecoms. Intra-

circle roaming agreements also maximize network usage. How India's

telecoms manage these call reallocation efforts reveals some marketing

ingenuity.

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As the India experience shows, sharing infrastructure can lead to huge

savings on capital and operating expenses, and also speed rollouts of new

products and features to customers. In contrast, in many global markets,

wireless companies pursued a more traditional model of asset ownership,

and competitive pressures acted as cultural "deterrents" to sharing

infrastructure assets.

Outsource network operations and maintenance services. Obviously,

providers must forge network outsourcing and infrastructure-sharing

agreements with care.

But the Indian experience shows that telecoms don't have to own everything.

Indeed, outsourcing can take advantage of a specialized partner's unique

expertise and lower costs as that partner achieves greater economies of scale.

That also allows telecoms to focus on what will truly differentiate their

service.

Outsource or offshore select customer care capabilities to global providers.

A wireless company can tap into the already developed world-class expertise

in efficient, scale delivery centers used by many of the world's leading

telecoms.

Lower customer acquisition costs. Telcos can lower costs through sales

strategies that target prepaid subscribers and by introducing self-service

methods. The more customers can do for themselves, the less it costs a Telco

in staff services.

Explore lower-cost distribution channels. Indian telecoms' practices

demonstrate that low-cost channels such as convenience stores can be just as

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good as company-owned outlets for the sales of low-cost, prepaid products.

As part of this winnowing of fixed costs, telecoms should also zero in on

ways to simplify call plans and standardize on fewer handsets to reduce

inventory costs.

Controlling costs is a critical element of business strategy. But the essential

strategic task of any telecoms is to understand deeply the core of what truly

differentiates its products and services--and then create ways to strengthen

that offering. It takes a different infrastructure entirely to support a

sophisticated smart phone or tablet than it does to sell prepaid devices. Most

telecoms are somewhere along a curve between the need for high-end

support and self-service. Calibrating that point carefully, in order best to

serve the changing needs of its customers, will remain an ongoing task for

telecoms on the path of greater profitability.

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BIGGEST LOOSERS DUE TO MNP

Bharat Sanchar Nigam Ltd and Mahanagar Telephone Nigam Ltd the two

government telecom companies, have a new problem, while facing the heat

of intense competition and falling rates.

The new facility to consumers to change their operator while keeping their

telephone number is hitting both. Mobile number portability was introduced

on January 20. Since then, BSNL has been among the top three net losers in

terms of subscribers. MTNL, which operates in only the Delhi and Mumbai

circles, has lost, too.

From January 20 to March 2, as many as 323,000 BSNL subscribers gave

requests for shifting to other service providers, while 131,000 gave requests

to switch to its GSM network.

This led to a net loss of 192,000 users, making it the second-largest loser in

terms of subscribers after Reliance Communications with a net loss of

277,000 users.

At the end of February, BSNL had a total subscriber base of 85 million.

During the same period, MTNL lost 15,898 subscribers. Those who went out

numbered 21,153, while 5,255 joined their network. It had a subscriber base

of 5.18 million at the end of February.

Customer satisfaction lacking

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There are 12-14 operators in every circle. KPMG's executive director and

head of telecom, Romal Shetty, said: "Both BSNL and MTNL need to really

work hard on branding and customer-centric services.

"They have a huge network, which is not being leveraged properly. The

government also needs to relax some norms to give some autonomy to

them."

Coverage is not an issue with BSNL and MTNL, but the key reasons for

losing on MNP were definitely customer satisfaction and branding, he said.

And, that both companies needed to improve visibility.

BSNL and MTNL also could not take advantage of third-generation mobile

services, despite both having a first-mover advantage, with the government

allotting them the spectrum a year ahead of the auction for private

companies.

Increased competition and dipping rates in the sector had impacted the

overall industry but BSNL and MTNL have been losing revenue and market

share without respite. For the first time since its inception in 2000, BSNL

had posted a loss, of Rs. 1,823 crore (Rs. 18.23 billion) in financial year

2009-10.MTNL has posted a loss of Rs. 671 crore (Rs. 6.71 billion) for the

third quarter ended December 31, 2010.

MTNL's net continues to be dragged down by retirement benefits, increase

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in dearness relief of pension and high wages.

DoT for larger prop

The Department of Telecom proposes to give an annual subsidy of Rs. 3,000

crore (Rs. 30 billion) to both companies to sustain their operations.

For BSNL, to support operations in rural and far-flung areas from the

Universal Service Obligation Fund; MTNL will be given support for its

higher pension and other retirement payouts from the license and spectrum

fees which both companies give the government.

Initial estimates by the department suggests BSNL incurs a loss of about Rs.

2,000-2,500 crore (Rs. 20-25 billion) from its landline business, a majority

of which are social commitments in rural and far-flung areas and MTNL's

pension amount is Rs. 300-350 crore (Rs. 3-3.5 billion) annually.

DoT plans to implement the proposal by this year.

Due to the deteriorating performance of both companies, the department has

also revived its earlier proposal to merge the two.

Earlier, BSNL was getting support from the Access Deficit Charge, under

which all operators were paying 0.75 per cent of total revenue.

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Subsequently, the government had decided to give a subsidy of Rs. 2,000

crore (Rs. 20 billion) per annum for the next three years to BSNL.

The game of poaching has already started, but hasnt kicked off at its fullest

yet when it comes to grabbing maximum number of telecom subscribers

from the opposite camp.

This can be measured from the fact that only 5 million subscribers from over

770 million total subscribers in India, have opted to ditch their current

mobile carrier. During Feb-end, this subscriber count stood at 3.83 million

users, as per TRAI data.

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OBJECTIVES

OF

THE STUDY

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OBJECTIVES OF THE STUDY

1. Why customers shift from one service provider to another

2. How its effect the satisfaction level of the customers

3. What is the effectiveness of MNP in Haryana?

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RESEARCH

METHODOLOGY

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RESEARCH METHODOLOGY

"Research comprises of defining & redefining hypothesis or suggested

solutions, collecting, organizing & evaluating data making deductions &

reaching conclusion"-Clifford Woody.

I divided the entire city into zones and drew out the sample out of

each zone. The size of samples drawn from each zone depends upon the

wisdom.

After dividing the Kurukshetra city into zones the audience was

probed using interviews and questionnaire.

Research design

Research design is purely and simply the framework or plan for a study

that guides the collection and analysis of data. In fact the research design

is the conceptual structure within which the research is conducted. It is

the arrangement of condition for collection and analysis of data in a

manner that aims to combine relevance to the research purpose with

economy in procedure.

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Scope of the Study :

The scope has been limited to respondents due to time & cost constraints.

However, the area of study with respect to the city of Kurukshetra.

DATA COLLECTION :-

Data collection refers to the process of collecting the data required for

research. There are many techniques for data collection like interview,

questionnaire and schedules etc. the data collection technique adopted

here is through schedule. For the customer survey, the schedule consisted

of 12 questions and has been designed in such a way that the derivations

of facts were sufficient for conclusion and recommendation. I decide

about the data collection technique for the purpose of my project, I made

use of both primary as well secondary data.

Primary Data:

Primary data is collected by the way of questionnaire proposal for

customers. This primary data served was to get the first hand information

and to know their psychology.

Secondary Data:

Secondary data consisted of various journals, magazine, books,

newspapers and periodicals & internet. The articles in newspapers &

internet helped a lot to understand the current information. Thus the

secondary data helped me to form a sound base for my project.

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Survey Sample:

This simple for survey is 100 respondents. The sample population has been

selected between individual the responses were collected through a schedule.

that means how the sample has been chosen. For my survey, I have used

convenient sampling.

Sampling Unit :-

The unit refers to the definitions of the particular person who is to be

survey. In this study the unit is the respondent who is living in Kurukshetra.

Sampling Procedure:

This refers to the procedure by which the respondents should be

chosen. In order to obtain a representative sample, a probability sample of

the population was draw. Probability sampling can be of the following types

- Simple random sample

- Stratified random sample

- Cluster sample

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Sample Place Kurukshetra

Sample Size 100

Sampling Unit Individual

Research Design Exploratory Design

Sampling Method QuestionnaireData Collection Method Primary

Statistical Tools Table & Graphs

Data Analysis:

Data analysis is a process of examining and analyzing using charts for

each question and then explained theoretically.

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LIMITATIONS OF THE STUDY

It is important here to mention the hurdles and limitation that may come

while working on the project. It is necessary to enlist these problems or

limitations of project work. The main limitations are as follows:-

1. Time availability is limited.

2. Due to use of non-probability method of sampling, in spite of my

despite efforts one can expect a little element of biasness.

3. Scope of the study is very wide. It becomes difficult for me to give

complete description of each & every relevant topic

4. May be some responses to the questions were very ambiguous. It

becomes very difficulty to interpret from them.

5. As the study was limited so samples will be convenience sample.

6. Lack of experience on the part of researcher.

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DATA ANALYSIS AND

INTERPRETATION

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Q.1 Do you aware about Mobile Number Portability?

Response No. of Respondents % of Respondents

Fully aware 25 25

Aware 40 40

Not aware 20 20

Dont know 15 15

Total 100 100

INTERPRETATION: - According to the above given data Majority of

respondents are aware about Mobile Number Portability System.

55

25

40

0

10

20

30

40

50

Fully aware Aware

Response


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2. Reasons of customer shifted from one service provider to another?

response No. of Respondents % of Respondents

Attractive plans 40 25

Call Rates 35 35Brand name 10 30

Easy availability 15 10

Total 100 100

INTERPRETATION: - According to the table given above 40%

respondents change their Service provider due to attractive plans, 35% due

to call rates, 10% due to brand name while rest of 15% due to easy

availability of the company.

56

40

35

10

15

0

10

20

30

40

Attractiveplans

CallRates

Brandname

Easyavailability

response


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3. What factors is more influencing in the choice of a Service provider?

Options No. of Respondents % of Respondents

Easy Availability 10 10

Brand Name 20 20

Advertisement 30 50

Attractive plans 40 20

Total 100 100

1020

3040

0

1020

3040

50

Easy

Availability

Bran

dNa

me

Adve

rtisement

Attra

ctive

plan

s

Series2

INTERPRETATION: - According to above data 40% of respondents influenced by

Attractive plans of Service provider, 30% are influenced by advertisement, 20% through

brand name while rest of 10% consider Easy availability an influenced factor for choice of

a Service provider.

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RESPONSE


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4. Which company is biggest looser due to MNP?


BSNL 50 50Reliance 30 30

Tata 15 15

Vodafone 5 5

Total 100 100

50

30

155

BSNL

Relianc

Tata

Vodafon

INTERPRETATION: - According to the table given above 50%

respondents consider BSNL a big looser due to MNP, 30% says it is

reliance, 15% respondents Tata looser after MNP, 5% believe that Vodafone

is the looser due to the MNP.

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5. Are you satisfied with the services provided by your Service provider.


Fully Satisfied 20 70

Satisfied 35 20

Not Satisfied 45 10

Total 100 100

20

35

45Fully Satisfied

Satisfied

Not Satisfied

INTERPRETATION: - According to the data above most of the customers

are not satisfied with their service providers. While only 20% are those who

are fully satisfied with their service providers.

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6. Biggest gainer company due to MNP?

No. of Respondents % of Respondents

Airtel 45 45

Vodafone 40 40

BSNL 5 5

Reliance 10 10

Total 100 100

A irtel

45%

Vodafon

40%

BSN

5%

Relianc

10%

INTERPRETION: - According to the data Majority of the respondents

believe that Airtel is the most gainer company after implementation of MNP

40% are with Vodafone while 10% and 5% are respectively with BSNL and

Reliance.

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Q. 7. Is shifting of service provider satisfied the level of customers?


Yes 70 70

No 25 25

Dont know 5 5

Total 100 100

70

25

50

10

20

30

40

5060

70

80

Yes No Dont know

Series1

INTERRETATION: - According to the data above 70% customers are

satisfied after shifting the service provider to another, while 25% are not

agree with this. Only 5% says that they dont know whether they are

satisfied or not.

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RESPONSE


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Q 8. Will you change your service provider again?

Options No. of Respondents % of RespondentsYes 40 40

No 60 60

Total 100 100

Man

40%

Woman

60%

INTERPRETATION: - According to the data give above it is clear that a

adequate amount of people would not like to switch over to any another

service provider.

62

YES

60%

No 40%


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9. Do you come across problems regarding non availability of MNP in your

service provider company?


Yes 15 15

No 85 85

Total 100 100

15

85

Yes

No

INTERPRETATION: - According to the table give above 85% respondents

says that they have no problem regarding non availability of MNP of their

service provider while 15% says they have problem regarding non

availability of MNP of their service provider company.

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10. Which types of customers are more dissatisfied with their Service

provider?

Options No. of Respondents % of RespondentsPost paid 65 35

Prepaid 35 35

Total 100 100

65

35Post paid

Prepaid

INTERPRETION: - According to the data given above post paid customers

of mobile are more dissatisfied than prepaid customers. .

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Q.11 Is mobile number portability beneficial for customers?


No 17 17

Total 100 100

INTERPRETATION: - According to the data give above 83% respondent

says that Mobile Number Portability is beneficial to customers while 17%

are not agree with this fact.

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Q.12 Did you use Mobile Number Portability Facility?


No 78 78

Total 100 100

22

78

Yes

No

INTERPRETATION: - According to the data give above 78% respondent

says that they did not use Mobile Number Portability while only 22% said

that they use this facility.

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FINDINGS

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FINDINGS

Airtel and Vodafone are biggest gainer after mobile number

portability system in Kurukshetra region.

BSNL, Reliance is the biggest looser after mobile portability

system implemented in Kurukshetra region.

Respondents are not fully aware about the Mobile Number

Portability system in the region.

Attractive plans and advertisement play an important role in

influencing people changing their mobile subscriber.

Majority of respondents agree with the fact that changing of

service provider satisfies the customers.

Post paid customers are most dissatisfied with their Service

provider.

Mostly people are satisfied with the MNP service with a

proportion of 85% against 15%.

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SUGGESTIONS

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SUGGESTIONS

According to the study there are some recommendations for the companies

who have mobile number portability system which are following :

Discount should be to all major outlets.

Dont miss any outlets in any area.

Always have good relations with the dealers.

Company should undertake some extensive promotional and

advertising activities to attract the potential consumers.

Facilities should be given to the new retailers according to the sale

and environment of that place.

Schemes should be given honestly

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CONCLUSION

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CONCLUSION

According to the study Airtel and Vodafone is the biggest gainer after the

implementation of Mobile Number Portability system in the region of

Kurukshetra. Although BSNL, Reliance & Tata have strong position in the

region but these companies are badly affected by Mobile Number Portability

system which is giving customers a chance to change the number of their

like.

People are not fully aware about mobile number portability system as

it is still new concept for them. So companies should aware them

about their plans.

Airtel and Vodafone are biggest gainer while BSNL and Reliance are

the losers as customers have now different options to opt.

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QUESTIONNIARE

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Questionnaire

Dear Respondent;

I am doing a survey and this survey is being conducted in lieu of partial

fulfillment of dissertation for the degree of BBA.

Name : Gender :

Age : Address :

Do you aware about Mobile Number Portability?

a) Fully aware (c) Aware

b) Dont aware (d) Cant say

Reasons of customer shifted from one service provider to another?

a) Attractive plans (b) Call Rates

c) Brand name (d) Easy availability

1. What factors is more influencing in the choice of a Service provider?

a) Easy Availability (c) Advertisement

b) Brand Name (d) Attractive plans

2. Which company is biggest looser due to MNP?

a) BSNL (c) Tata

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b) Reliance (d) Vodafone

3. Are you satisfied with the services provided by your Service provider?

a) Fully Satisfied (c) Not Satisfied

b) Satisfied

4. Biggest Gainer Company due to MNP?

(a) Airtel (c) BSNL

(b) Vodafone (d) Reliance

5. Is shifting of service provider satisfied the level of customers?

(a) Yes (c) Cant say

(b)No

6. Will you change your service provider again?

a) Yes (b) No

7. Do you come across problems regarding non availability of MNP in

your service provider company?

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(a) Yes (b) No

8. Which types of customers are more dissatisfied with their Service

provider?

(a) Post paid (b) Prepaid

9. Is mobile number portability beneficial for customers?

(a) Yes (b) No

10.Did you use Mobile Number Portability Facility?

(a) Yes (b) No

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BIBLIOGRAPHY

BIBLIOGRAPHY

Books :

Research Methodology by Kothari, C.R.

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Web Sites:

1. http://www.google.co.in/search/amul.htm

2. www.google.com

3. www.mobileindia.com

4. www.wikepedia.org

JOURNALS & OTHER REFERENCES:-

Bhatt, V. V. "An overview of mobile number portability and its applications",

ICRNI, Vol. 5, 1963.

Douglas A. Hayes and W. Scott Bauman "Telecom: Analysis and Management" III

Ed., 1976, MacMillan

The Economic Times, Jan 2007 issue Mobile fact sheet and journals, year 2006.

vol.3, page- 33-45 Business Standard, June 2006.
http://www.mobileindia.com/http://www.mobileindia.com/

Documents

Surender Project