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Suprajit Engineering Limited
Registered & Corporate Office: #100, Bommasandra Industrial Area,
Bengaluru - 560 099. Tel: +91-80-43421100, Fax: +91-80-27833279
E-mail: [email protected] Web: http://www.suprajit.com
Corporate Identity Number (CIN) : L29199KA l 985PLC006934
BSE Limited
Department of Corporate Services
P. J. Towers, 25th Floor, Dalal Street,
Mumbai-400 001
Ref: 532509
Dear Sirs,
Sub: Investor Presentation
August 18, 2021
National Stock Exchange of India Ltd
Exchange Plaza, C-1, Block-G,
Bandra Kurla Complex, Bandra (E)
Mumbai-400 051
Ref: SUPRAJIT
Please find enclosed Investors' Presentation, which may be presented to various
investors, analysts while meeting and also while attending investor conferences, if any,
from time to time. This presentation is also available in our website at
www.suprajit.com.
This is for your Information and records.
This may be considered as compliance under Regulation 30 of SEBI (Listing Obligations
and Disclosure Requirements) Regulations, 2015.
Thanking you,
Yours faithfully,
For Suprajit Engineering Limited
\r-0°'/1 Medappa Gowda J
CFO & Company Secretary
Encl: as above
Suprajit Corporate Presentation
August 2021
1Core business, Group and
Organization Structure
2 Customer Profile
3 Strategy – Suprajit 2.0
4 Suprajit Technology Centre
6Milestones, Strengths and
Accolades
- A Global Leader in Control Cables and Halogen Bulbs - 2
Overview
5 Financials.
Core Business
- A Global Leader in Control Cables and Halogen Bulbs - 4
Exhaustive Range of Cables
Park Brake Cables
Clutch Cables
Starter Cables
Door Latch Cables
Push-Pull Cables
Mirror Cables
Tail Gate Cables
Gear Shifter Cables
Throttle Cables
Brake cables
Speedometer
Tachometer Cables
Seat lock Cables
Engine stop Cables
Idle Cable Assembly
HVAC Cables
Seeder cables
Power take off cables
Tire lifting Cables
Fuel Filler cables
Hood Lock/Release Cables
Window Regulator Cables
Cables for Seat Belts
Recliners Cables
Battery comp open cables
Hand throttle cables
Foot throttle cables
Full Product Range for Variety of Applications Across Industries
Passenger Vehicle
Two-Wheeler
Agriculture, Powersport, Marine, Consumer Goods, etc..
- A Global Leader in Control Cables and Halogen Bulbs - 5
Exhaustive Range of Halogen Bulbs
Passenger Vehicles
Two-Wheelers
Commercial Vehicles
India Aftermarket
Europe Aftermarket
US aftermarket
Full Product Range for Global Headlamp Requirements
Global Aftermarket FocusOEM Leadership Across Industry
- A Global Leader in Control Cables and Halogen Bulbs - 6
Best-in-class Facilities
Best in Class Facilities
World-class manufacturing with operations IATF 16949 certified.
Global standards in manufacturing, testing and quality assurance.
Vertical process integration for key processes and optimized supply chain.
IATF 16949 Plants
Phoenix Lamps Division Suprajit Engineering Suprajit Engineering
Automotive
Suprajit Engineering
Non-Automotive (SENA)
Suprajit Europe
UK & Slovenia
Automotive
(SAL India)
1 EOU India
Suprajit
USA
Corporate Social Responsibility (CSR)
Suprajit Foundation
Wescon Controls
2 plants (USA &
Mexico)
Suprajit Engineering Limited
LuxliteLuxembourg
Suprajit Group Structure
7
TrifaGermany
Non-Automotive
1 EOU India
Domestic Cable
Division
12 plants India
Domestic Lamp
Manufacturing
2 DTA Plants India
Export Lamp
Manufacturing
1 EOU India
Technology
Center
Part of Parent
100% Owned (Directly or Indirectly)
Instruments
Division
1 Plant India
Leadership Team
N.S.Mohan
Managing Director
- A Global Leader in Control Cables and Halogen Bulbs - 8
Ashutosh Rai
Head – STC
Suprajit Group
Praveen Rao
Sr VP Marketing
PLD, DCD
Akhilesh Rai
CSO, Director
Suprajit Group
Frank Klinkert
CEO
Trifa/Luxlite
Peter Greensmith
CEO – SEU
Director - SAL
Narayan Shankar
COO
SEL
Akhilesh Goel
COO
Phoenix
Steve Fricker
CEO
SENA
K. Ajith Kumar Rai
Founder & Chairman
Medappa Gowda
CFO & CS
Suprajit Group
Shared Functions
James Ryan
President
Suprajit US
Gopal Doraiswamy
VP Sales
Americas
Top 3 in control cables and halogen bulbs manufacturing, globally.
Leading supplier in Indian Automotive Industry.
Preferred Supplier to both Domestic and Overseas Customers (OEMs and Aftermarket).
Exports to 50+ countries.
Strong presence in non-automotive cable segment in US/North American markets through Wescon.
Strong Brands: Suprajit, Wescon and Phoenix.
Group Overview
- A Global Leader in Control Cables and Halogen Bulbs - 9
Global Sub-brands:
Customer Profile
Customers | Automotive
- A Global Leader in Control Cables and Halogen Bulbs - 11
* All names, images and logos are copyright of their respective owners.
Customers | Non-Automotive
- A Global Leader in Control Cables and Halogen Bulbs - 12
* All names, images and logos are copyright of their respective owners.
Customers – 2 Wheelers
- A Global Leader in Control Cables and Halogen Bulbs - 13
* All names, images and logos are copyright of their respective owners.
Top 10 Customers
- A Global Leader in Control Cables and Halogen Bulbs - 14
Bajaj Auto
TVS Motor
Honda
VW Group
Hero Moto Corp
MTD
ToroOsram
BMW
John Deere Group
* All names, images and logos are copyright of their respective owners.
Strategy – Suprajit 2.0
Hero
Electric,
Ather, NDS
Power Sports, Garden
Equipment, Global After
market, Electric Vehicles
20211985
Single Segment
Single Customer
Single Product
Single Location
Single Brand
Multiple Segments
TVS Motor
Company
Bajaj
Hero Honda
Yamaha
Tata Motors, Swaraj
Mazda, Eicher Motors
Mahindra
BMW, VW,
GM Ford,
Suzuki
John Deere,
Kubota,
MTD
Multiple Customers
Two-WheelerThree-Wheeler &
India AftermarketPassenger & Commercial
Vehicles, Agriculture
Mechanical
Control CablesMultiple Products
Automotive
Halogen Lamps
Electronics
Cable based levers
& assembliesSpeedometers
Karnataka Maharashtra
Gujarat
Haryana
Uttarakhand
Rajasthan
Tamil Nadu
Uttar Pradesh UK , US, Germany,
Luxembourg, Mexico, Slovenia
Multiple Locations
Multiple Brands
Strategy – Derisk & Grow Profitably
- A Global Leader in Control Cables and Halogen Bulbs - 16
- Multiple States - - Multiple Countries -
Through Strong Organic Growth, Capacity Expansion, and Strategic Aquisitions
Suprajit Engineering
Automotive Cables
14 manufacturing facilities in India
including EOU for non-
automotive.
SAL – EOU facility for
automotive
SEU - Tech Centre in Tamworth,
UK.
SEK – Owned Warehouse in
Koper, Slovenia.
Over 35 years of expertise in
cables.
Phoenix Lamps
Halogen Lamps
3 manufacturing facilities in
India.
A full-fledged office in Germany
and warehouse in Luxembourg.
Acquired by Suprajit in May
2015 and merged with Suprajit
in August 2017
Acquired halogen plant of
Osram in Chennai, in 2019.
Over 30 years of expertise in
Halogen Lamps.
Wescon Controls
Non-Automotive cables
Manufacturing facility in Wichita,
Kansas, USA.
1 Maquiladora facility in Juarez,
Mexico.
Acquired by Suprajit in
September 2016.
Over 75 years of expertise in
cables & controls.
Strategy – 3 brands
- A Global Leader in Control Cables and Halogen Bulbs - 17
Phoenix:
▪ Nodia 2 Plants, SEZ & DTA
▪ Chennai – 1 Plant
Suprajit – India:
▪ Headquarters,
▪ Global Manufacturing Hub
▪ 15 Strategically located plants
Global Footprint
- A Global Leader in Control Cables and Halogen Bulbs -18
Manufacturing Plants
India 18
US 1
Mexico 1
Suprajit Technology Center
Suprajit Technology Center
Lever + Cable
Assemblies
Friction
Products
Analog
SpeedometerSemi-Digital
Cluster
Halogen
Lamps
Alli
ed M
oti
on
C
on
tro
l Par
tsV
ehic
le L
igh
tin
gIn
stru
men
t C
lust
ers
Electronic
Throttle Control
Global Technology Centers:
USA – Supports Agriculture and Power Sports
UK – Supports Automotive
India – Supports All Verticals
Push/Pull/Push-Pull
Control Cables
Digital
Cluster
EV
Cluster
Co
ntr
ol C
able
M
ech
anis
ms
Seeder Gearbox +
Cable Assemblies
Flexible
Shaft Valve
Controllers
LED Retrofit
High Power
LED Retrofit
Eco
Combi-Brake
Systems
✓ Continuously building inhouse expertise in allied
products that enhance value add
✓ Technology & Product Cross-Selling across
Suprajit Markets and Geographies
✓ Designed and Manufactured Inhouse
✓ Experienced Electronics and Mechatronics Teams
✓ Globally 13 Patents (confirmed or in-review)
20
Financials
Capacities
- A Global Leader in Control Cables and Halogen Bulbs - 22
66
90 100 115
125 140 157 185 210
220
207
205
80
105 125 140
150 175 200
250
250
250
300
300
0
50
100
150
200
250
300
350
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
(In millions)
Cables Produced Cable Capacity
Revenue Split
Cables – 300 millionCAPACITY
Bulbs – 110 million
Cable Capacity
Bulbs, 20%
Cables, 80%
FY 20-21
Group Financials
- A Global Leader in Control Cables and Halogen Bulbs - 23
27.8 46
.7 62.4 82
.5
162.
1
214.
3
221.
1
FY09 FY11 FY13 FY15 FY17 FY19 FY21
(USD Mn)
Growth in net sales… ……with healthy EBIDTA margins
0.55 0.
46
0.27
0.38 0.
45
0.21
0.09
FY09 FY11 FY13 FY15 FY17 FY19 FY21
13.2
% 16.2
%
15.7
%
14.9
%
16.6
%
14.6
%
14.4
%
FY09 FY11 FY13 FY15 FY17 FY19 FY21
0.84
0.66 0.65
0.79 0.73
0.47
0.33
2009 2011 2013 2015 2017 2019 2021
..and low Total Debt Equity RatioLow Long-Term Debt / Equity...
Segmental and Geographic Synergies
- A Global Leader in Control Cables and Halogen Bulbs -24
1% 2.5%
96,5%
1%
99%
FY
2001-02
FY
2001-02
Ca
teg
ory
-wis
eG
eogr
aph
y-w
ise
Automotive 2-wheeler Aftermarket Non-automotive
Global Domestic
6%
4%
26%
64%
FY
2009-10
81%
19%
FY
2009-10
27%
21%
17%
35%
FY
2020-21
60%40%FY
2020-21
Milestones, Strengths and Accolades
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
1985
1985-95
1996-2005
2006-10
2011-21
Key Milestones in Our Journey
- A Global Leader in Control Cables and Halogen Bulbs -26
Industry leading scale leads to material cost advantage, high productivity and low overhead costs.
Excellent customer rapport with strong localized supply chain.
A proprietary class `B’ item, giving a strategic relationship advantage.
Suprajit Technology Center to bring new technologies and products to customers.
Ability to setup modular capacities at low capex for dynamic growth.
Industry beating operational and financial costs.
Excellent management team, motivated and focused.
“Value for Money Supplier” with best QCDD rating
Suprajit Strengths
- A Global Leader in Control Cables and Halogen Bulbs - 27
❖ BMW India – Best Delivery Performance 2019
❖ Maruti Suzuki – Green Supplier Status Award
❖ TVS Motors – Best Supplier of the Year 2021 Award
❖ Volkswagen – ‘A’ Grade Supplier Quality Performance Award
❖ Mahindra MSES and SBCB Award
❖ Honda Motorcycles & Scooters – Quality & Delivery Achievement.
❖ General Motors - Supplier Quality Excellence Award (3 years running)
❖ John Deere – Accelerated Global Sourcing Award.
❖ Brose Key Supplier Award.
❖ Bajaj Auto Limited – TPM Excellence Award.
❖ Tata Motors – Green Card for ‘0’ PPM.
❖ Hero MotoCorp Limited – Direct Online Supply (DOL) Award.
❖ Bajaj Auto Limited - Quality Consistency Gold Award.
❖ Yamaha - Cost Reduction & VA/VE & ‘A Grade’ Excellence Award.
❖ TVS, Bajaj and Mahindra – various Awards.
❖ KSFC: Entrepreneur of the year for the promoter, 1995
❖ CNBC/ICICI/CRISIL:- SME & Auto Ancillary of the Year. 2006
❖ NASSCOM: Best IT user Award in Automotive Sector, 2007
❖ KSFC: Outstanding Enterprise of the State, 2010
❖ BMA – Entrepreneur of the Year, 2017
Customer Awards and Recognitions
Other Awards
Awards and Recognitions
- A Global Leader in Control Cables and Halogen Bulbs - 28
Recent Recognitions
One Goal
Customer Satisfaction
300 Million Cables
110 Million Halogen Bulbs
Thank You
www.suprajit.com