Supporting the User Interaction with BusinessE. MIS 300, Chapter 52 Basic Concepts Electronic Commerce Infrastructure for E-commerce – supporting

Supporting the User Interaction with BusinessE

MIS 300, Chapter 5 2

Basic Concepts

• Electronic Commerce • Infrastructure for E-commerce – supporting the

electronic business environment • Transaction Processing Systems – supporting the

user interface with business • Enterprise Computing – information across the

organization


Principles and Learning Objectives -1

• E-commerce is a new way of conducting business, and as with any other new application of technology, it presents both opportunities for improvement and potential problems. – Identify several advantages of e-commerce.– Identify some of the major challenges that companies

must overcome to succeed in e-commerce and m-commerce.

– Describe some of the current uses and potential benefits of m-commerce.

– Identify several e-commerce applications.



• E-commerce requires the careful planning and integration of a number of technology infrastructure components. – Outline the key components of technology

infrastructure that must be in place for e-commerce to succeed.

– Discuss the key features of the electronic payment systems needed to support e-commerce.



• An organization’s transaction processing system (TPS) must support the routine, day-to-day activities that occur in the normal course of business and help a company add value to its products and services. – Identify the basic activities and business objectives

common to all TPSs.– Explain some key control and management issues

associated with TPSs.– Identify the challenges multinational corporations

must face in planning, building, and operating their TPSs.



• Implementation of an enterprise resource planning (ERP) system enables a company to achieve many benefits by creating a highly integrated set of systems. – Discuss the advantages and disadvantages

associated with the implementation of an ERP system.


An Introduction to Electronic Commerce

• Business-to-consumer (B2C) e-commerce: customers deal directly with the organization, avoiding any intermediaries Amazon.com

• Business-to-business (B2B) e-commerce: participants are organizations

• Consumer-to-consumer (C2C) e-commerce: participants are individuals, with one serving as the buyer and the other, the seller E-bay.com

B C

C

http://www.amazon.com/

http://www.ebay.com/

http://www.ebay.com/


The Supply Chain

Suppliers

Focal Firm (Producer or

Service Provider)

Buyers

The Value Chain coexists with the supply chain, adding “value” at every link in the chain

Procurement, inbound logistics, production, outbound logistics, sales, servicing


The E-Commerce Supply Chain

Suppliers

Focal Firm (Producer or

Service Provider)

Buyers

These links are all electronic.

Info is maintained in

data bases

These links are all electronic.

Info is maintained in

data bases


E-Commerce Supply Chain Management

• Supply chain management is a key value chain composed of:– Demand planning– Supply planning– Demand fulfillment

• It’s actually a supply network.

• The supply chain is the upstream aspect of the value chain.

• The value chain is actually a value network.


The E-Commerce Supply Chain (continued)

Figure 5.1: Supply Chain Management


The E-Commerce Supply Chain (continued)

• E-commerce supply chain management allows businesses an opportunity to achieve:– Increased revenues and decreased costs– Improved customer satisfaction– Inventory reduction across the supply chain


Mobile Commerce

• Mobile commerce (m-commerce) relies on the use of wireless devices, such as personal digital assistants, cell phones, and smart phones, to place orders and conduct business

• What does it mean to “be mobile”?

• Issues confronting m-commerce– User-friendliness of the wireless device– Network speed– Security


Mobile Commerce (continued)

• Handheld devices used for m-commerce have limitations that complicate their use

• Wireless application protocol (WAP): a standard set of specifications for Internet applications that run on handheld, wireless devices


E-Commerce Applications: Retail and Wholesale

• Electronic retailing (e-tailing): the direct sale from business to consumer through electronic storefronts, typically designed around an electronic catalog and shopping cart model

• Cybermall: a single Web site that offers many products and services at one Internet location

• Manufacturing, repair, and operations (MRO) goods and services


Manufacturing

• To raise profitability and improve customer service, many manufacturers move their supply chain operations onto the Internet

• Electronic exchange: an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations


Manufacturing (continued)

Figure 5.3: Model of an Electronic Exchange


Marketing

• Market segmentation: the identification of specific markets to target them with advertising messages

• Technology-enabled relationship management: use of detailed information about a customer’s behavior, preferences, needs, and buying patterns to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize the entire relationship with that customer


Investment and Finance

• Online stock trading– Portfolio tracker

• Online banking– Electronic bill presentment


E-commerce Technology, Infrastructure, and Development

Figure 5.4: Key E-Commerce Technical Components


Hardware

• Storage capacity and computing power required of the Web server depends on:– Software that will run on the server– Volume of e-commerce transactions

• Web site hosting


Software

• Security and identification

• Retrieving and sending Web pages

• Web page construction– Static Web page– Dynamic Web page


Software (continued)

• E-commerce software must support:– Catalog management– Product configuration– Shopping-cart facilities


Software (continued)

Figure 5.5: Electronic Shopping Cart


Electronic Payment Systems

• Digital certificate: an attachment to an e-mail message or data embedded in a Web page that verifies the identity of a sender or a Web site

• Electronic cash: an amount of money that is computerized, stored, and used as cash for e-commerce transactions


Electronic Payment Systems (continued)

• Electronic wallet: a computerized stored value that holds credit card information, electronic cash, owner identification, and address information

• Credit card

• Charge card

• Debit card

• Smart card


An Overview of Transaction Processing Systems

• Provide data for other business processes:– Management information system/decision support

system (MIS/DSS)– Special-purpose information systems

• Process the detailed data necessary to update records about the fundamental business operations

• Include order entry, inventory control, payroll, accounts payable, accounts receivable, and the general ledger.


An Overview of Transaction Processing Systems (continued)

Figure 5.6: TPS, MIS/DSS, and Special Information Systems in Perspective


Traditional Transaction Processing Methods and Objectives

• Batch processing system: method of computerized processing in which business transactions are accumulated over a period of time and prepared for processing as a single unit or batch

• Online transaction processing (OLTP): computerized processing in which each transaction is processed immediately, without the delay of accumulating transactions into a batch


Traditional Transaction Processing Methods and Objectives (continued)

Figure 5.7: Batch Versus Online Transaction Processing


Transaction Processing Activities

• TPSs– Capture and process data that describes fundamental

business transactions– Update databases– Produce a variety of reports

• Transaction processing cycle: the process of data collection, data editing, data correction, data manipulation, data storage, and document production


Transaction Processing Activities (continued)

Figure 5.8: Data Processing Activities Common to TPSs



• Data collection– Should be collected at source– Should be recorded accurately, in a timely fashion

• Data editing

• Data correction



• Data manipulation

• Data storage

• Document production and reports


Basic TPS Applications

Table 5.4: Systems That Support Order Processing


Order Processing Systems

• Order entry

• Sales configuration

• Shipment planning

• Shipment execution


Order Processing Systems (continued)

• Inventory control

• Invoicing

• Customer relationship management

• Routing and scheduling


Order Processing Systems (continued)

Figure 5.10: Order Processing Systems


Purchasing and Accounting Systems

• Purchasing transaction processing systems include:– Inventory control– Purchase-order processing– Receiving– Accounts payable


Purchasing and Accounting Systems (continued)

• Accounting transaction processing systems include:– Budget– Accounts receivable– Payroll– Asset management– General ledger


Purchasing and Accounting Systems (continued)

Figure 5.11: Integration of a Firm’s TPSs


TPS Control and Management Issues

• Business continuity planning: identification of the business processes that must be restored first in the event of a disaster and specification of what actions should be taken and who should take them to restore operations


Transaction Processing System Audit

• Does the system meet the business need for which it was implemented?

• What procedures and controls have been established?

• Are these procedures and controls being used properly?

• Are the information systems and procedures producing accurate and honest reports?


International Issues

• Issues that multinational corporations face in planning, building, and operating their TPSs– Different languages and cultures– Disparities in IS infrastructure– Varying laws and customs rules– Multiple currencies


Enterprise Resource Planning: An Overview of Enterprise Resource

Planning

• Enterprise resource planning (ERP) systems are used in large, midsized, and small companies

• Real-time monitoring of business functions

• Timely analysis of key issues, such as quality, availability, customer satisfaction, performance, and profitability


An Overview of Enterprise Resource Planning (continued)

• Steps in running a manufacturing organization using an ERP system:– Develop demand forecast– Deduct demand forecast from inventory– Determine what is needed for production– Check inventory for needed raw materials


An Overview of Enterprise Resource Planning (continued)

• Steps in running a manufacturing organization using an ERP system (continued):– Schedule production– Assess need for additional production resources– Financial forecasting


Definition

• The adoption of an integrated, comprehensive set of applications that communicate easily with one another to handle all of a firm’s business


Basic Philosophy

• Division of labor, basis of bureaucracy isn’t whole story

• Business is an integrated, tightly cohesive system

• Structure follows form follows function follows information!

• Redundancy, duplication are bad

• Variety is the enemy


Typically, corporate IT use is …

SalesPOS

System

ProductionSystem

AccountsReceivable

FinanceSpreadsheet

Sales MgmtSoftware

ProductionMgmt

Application

AccountingSystem

DebtManagementApplication

Sales EISProduction

DSSCorporate

AccountabilityFinance

ESS

Man

agem

ent

Leve

l

Division, Function, Responsibility


Fragmented, Fractured…

SalesPOS

System

ProductionSystem

AccountsReceivable

FinanceSpreadsheet

Sales MgmtSoftware

ProductionMgmt

Application

AccountingSystem


Sales EISProduction

DSSCorporate


ESS

Man

agem

ent

Leve

l


No communication across functions

No

ag

gre

gat

ion

or

dis

sem

inat

ion

acr

oss

lev

els

of

resp

on

sib

ilit

y


Integration Proceeds in Two Dimensions

SalesPOS

System

ProductionSystem

AccountsReceivable

FinanceSpreadsheet

Sales MgmtSoftware

ProductionMgmt

Application

AccountingSystem


Sales EISProduction

DSSCorporate


ESS


Common data formats, real-time data processing, client-server platforms, and Internet-based extranets enable data to move “seamlessly” across divisional boundaries, lubricating the movement of semi-finished inventory, product, etc. One barrier to integration is removed.

Common user interfaces enable better communication and movement of human resources among divisions

1. Cross-Functional


Typically, corporate IT use is …

SalesPOS

System

ProductionSystem

AccountsReceivable

FinanceSpreadsheet

Sales MgmtSoftware

ProductionMgmt

Application

AccountingSystem


Sales EISProduction

DSSCorporate


ESS

Man

agem

ent

Leve

l

Central repositories, common formats, real-time processing, updated security, mobile technologies enable executives, managers, supervisors and workers at all levels to create, access, use, and update information according to their needs.

2. Vertical-ly Integra-

ted


Result?

Sales datageneratedfrom POS

Available to SalesManagers to forecast

demand

And to productionstations forschedule generation

And to productionmanagement to monitorproductivity, anticipate

problems

And to CFO to updateinformation for loan

repayment, renegotiation

And to customers to estimate deliverytime, options, etc.

Extra-net

And to all em-ployees to keepthem informedabout working

conditions

Intra-

net


Why Is Enterprise Computing Important?

• Integrates the supply chain

• Provides for organizational learning

• Introduces strong IT efficiencies through common approaches

• Solves management problems of burgeoning IT costs (consolidation)

• Recognizes IT’s central role in integration, lubrication of business processes


What Makes ERP/EC Difficult?

• Sheer volume of data• Divisional lore• Actual divisions of labor• Human nature (undesirability of change)• Poorly thought-through problem statement• High initial cost• Legacy systems, sunk costs• Near-monopoly supplier situation (SAP, Bahn, Peoplesoft,

Oracle are really only suppliers)


Advantages and Disadvantages of ERP

• Elimination of costly, inflexible legacy systems

• Improvement of work processes

• Increase in access to data for operational decision making

• Upgrade of technology infrastructure

• Expense and time in implementation


Advantages and Disadvantages of ERP (continued)

• Difficulty implementing change

• Difficulty integrating with other systems

• Risks in using one vendor

• Risk of implementation failure


Summary

• In business-to-consumer (B2C) e-commerce, customers deal directly with the organization

• In business-to-business (B2B) e-commerce, the participants are organizations

• In consumer-to-consumer (C2C) e-commerce, the participants are individuals

• Supply chain management is composed of demand planning, supply planning, and demand fulfillment

• Mobile commerce (m-commerce) uses wireless devices to place orders and conduct business


Summary (continued)

• Transaction processing systems (TPSs) process the detailed data necessary to update records about the fundamental business operations

• Transaction processing cycle: data collection, data editing, data correction, data manipulation, data storage, and document production

• Order processing TPSs: order entry, sales configuration, shipment planning, shipment execution, inventory control, invoicing, customer relationship management, and routing and scheduling


Summary (continued)

• Purchasing TPSs: inventory control, purchase-order processing, receiving, and accounts payable

• Accounting TPSs: budget, accounts receivable, payroll, asset management, and general ledger

• Enterprise resource planning (ERP) systems permit timely analysis of key issues, such as quality, availability, customer satisfaction, performance, and profitability

Documents

Supporting the User Interaction with BusinessE. MIS 300, Chapter 52 Basic Concepts Electronic Commerce Infrastructure for E-commerce – supporting