Embed Size (px)
Citation preview
2016-09-15
Copyright Zacco AS 1
SUPPORTING
SINCE 1870 THE FUTURE
bull 1 full service IP firm in Scandinavia
bull 24 offices in Denmark Sweden Norway and Germany
bull 150 preferred agents ndash 120 countries
bull 300 IP professionals
bull Large organization ndash tailor-made teams
2016-09-15
Copyright Zacco AS 2
DOMESTIC FOOTPRINT INTERNATIONAL NETWORK
bull 200000 registered IP rights in portfolio
bull Customer base of 11500 clients
bull 300 PCT applications yearly
bull 5000 patent validations yearly
bull 4500 renewals yearly
2016-09-15
Copyright Zacco AS 3
PROTECTING BUSINESS SUPPORTING IDEAS
Copenhagen Aarhus Lyngby Esbjerg Munich Bremen Oslo Aringlesund Sarpsborg Stavanger Kjeller
2016-09-15
Copyright Zacco AS 4
ZACCO EUROPE
Stockholm Gothenburg Anderstorp Helsingborg Linkoumlping Lulearing Lund Malmouml Norrkoumlping Skelleftearing Vaumlstervik Uppsala
2016-09-15
Copyright Zacco AS 5
INTERNET OF THINGS AND INTELLECTUAL PROPERTY
ndash and how it may impact your business
Sept 9 2016 Tomas Waumlssingbo
Patent Attorney
tomaswassingbozaccocom
+45 31 44 23 92
2016-09-15
Copyright Zacco AS 6
DEFINITION
ITU The Internet of Things (IoT) has been defined in
Recommendation ITU-T Y2060 (062012) as a global
infrastructure for the information society enabling advanced
services by interconnecting (physical and virtual) things based
on existing and evolving interoperable information and
communication technologies
10
20
30
40
50
IoT
Mobile Phones
Billion devices
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
bull 1 full service IP firm in Scandinavia
bull 24 offices in Denmark Sweden Norway and Germany
bull 150 preferred agents ndash 120 countries
bull 300 IP professionals
bull Large organization ndash tailor-made teams
2016-09-15
Copyright Zacco AS 2
DOMESTIC FOOTPRINT INTERNATIONAL NETWORK
bull 200000 registered IP rights in portfolio
bull Customer base of 11500 clients
bull 300 PCT applications yearly
bull 5000 patent validations yearly
bull 4500 renewals yearly
2016-09-15
Copyright Zacco AS 3
PROTECTING BUSINESS SUPPORTING IDEAS
Copenhagen Aarhus Lyngby Esbjerg Munich Bremen Oslo Aringlesund Sarpsborg Stavanger Kjeller
2016-09-15
Copyright Zacco AS 4
ZACCO EUROPE
Stockholm Gothenburg Anderstorp Helsingborg Linkoumlping Lulearing Lund Malmouml Norrkoumlping Skelleftearing Vaumlstervik Uppsala
2016-09-15
Copyright Zacco AS 5
INTERNET OF THINGS AND INTELLECTUAL PROPERTY
ndash and how it may impact your business
Sept 9 2016 Tomas Waumlssingbo
Patent Attorney
tomaswassingbozaccocom
+45 31 44 23 92
2016-09-15
Copyright Zacco AS 6
DEFINITION
ITU The Internet of Things (IoT) has been defined in
Recommendation ITU-T Y2060 (062012) as a global
infrastructure for the information society enabling advanced
services by interconnecting (physical and virtual) things based
on existing and evolving interoperable information and
communication technologies
10
20
30
40
50
IoT
Mobile Phones
Billion devices
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
bull 200000 registered IP rights in portfolio
bull Customer base of 11500 clients
bull 300 PCT applications yearly
bull 5000 patent validations yearly
bull 4500 renewals yearly
2016-09-15
Copyright Zacco AS 3
PROTECTING BUSINESS SUPPORTING IDEAS
Copenhagen Aarhus Lyngby Esbjerg Munich Bremen Oslo Aringlesund Sarpsborg Stavanger Kjeller
2016-09-15
Copyright Zacco AS 4
ZACCO EUROPE
Stockholm Gothenburg Anderstorp Helsingborg Linkoumlping Lulearing Lund Malmouml Norrkoumlping Skelleftearing Vaumlstervik Uppsala
2016-09-15
Copyright Zacco AS 5
INTERNET OF THINGS AND INTELLECTUAL PROPERTY
ndash and how it may impact your business
Sept 9 2016 Tomas Waumlssingbo
Patent Attorney
tomaswassingbozaccocom
+45 31 44 23 92
2016-09-15
Copyright Zacco AS 6
DEFINITION
ITU The Internet of Things (IoT) has been defined in
Recommendation ITU-T Y2060 (062012) as a global
infrastructure for the information society enabling advanced
services by interconnecting (physical and virtual) things based
on existing and evolving interoperable information and
communication technologies
10
20
30
40
50
IoT
Mobile Phones
Billion devices
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
Copenhagen Aarhus Lyngby Esbjerg Munich Bremen Oslo Aringlesund Sarpsborg Stavanger Kjeller
2016-09-15
Copyright Zacco AS 4
ZACCO EUROPE
Stockholm Gothenburg Anderstorp Helsingborg Linkoumlping Lulearing Lund Malmouml Norrkoumlping Skelleftearing Vaumlstervik Uppsala
2016-09-15
Copyright Zacco AS 5
INTERNET OF THINGS AND INTELLECTUAL PROPERTY
ndash and how it may impact your business
Sept 9 2016 Tomas Waumlssingbo
Patent Attorney
tomaswassingbozaccocom
+45 31 44 23 92
2016-09-15
Copyright Zacco AS 6
DEFINITION
ITU The Internet of Things (IoT) has been defined in
Recommendation ITU-T Y2060 (062012) as a global
infrastructure for the information society enabling advanced
services by interconnecting (physical and virtual) things based
on existing and evolving interoperable information and
communication technologies
10
20
30
40
50
IoT
Mobile Phones
Billion devices
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 5
INTERNET OF THINGS AND INTELLECTUAL PROPERTY
ndash and how it may impact your business
Sept 9 2016 Tomas Waumlssingbo
Patent Attorney
tomaswassingbozaccocom
+45 31 44 23 92
2016-09-15
Copyright Zacco AS 6
DEFINITION
ITU The Internet of Things (IoT) has been defined in
Recommendation ITU-T Y2060 (062012) as a global
infrastructure for the information society enabling advanced
services by interconnecting (physical and virtual) things based
on existing and evolving interoperable information and
communication technologies
10
20
30
40
50
IoT
Mobile Phones
Billion devices
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 6
DEFINITION
ITU The Internet of Things (IoT) has been defined in
Recommendation ITU-T Y2060 (062012) as a global
infrastructure for the information society enabling advanced
services by interconnecting (physical and virtual) things based
on existing and evolving interoperable information and
communication technologies
10
20
30
40
50
IoT
Mobile Phones
Billion devices
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 7
AFTER 4G COMEShelliphellip 5G OBVIOUSLY BUT WHAT IS IT
Source GSMA
bull Faster more capacity low latency
bull Enabler for Machine-to-Machine (M2M) services and IoT
bull Low device power consumption
bull Initiatives like NarrowBand IoT in 3GPP utilizing normal cellular phone infrastructure (LTE networks) supporting massive numbers of low throughput devices will likely help to pave the way
bull IoT will be crucial for 5G
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 8
GIANT COMPANIES ARE PLANNING TO ENTER SEVERAL MARKETS
10
20
30
40
50
IoT
Mobile Phones
Billion devices
Google is 3 in filing patents for self-driving cars Behind Toyota and Daimler but ahead of GM Nissan Bosch Ford Audi Renault etc (Ny Teknik October 28th 2015)
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 9
ldquoHORIZONTAL COMPETITIONrdquo
What if your product offering is here and your traditional competitors But then someone compete from another part of the business What do you do Source Data from Doblin Analysis
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 10
YOU MAY ALSO GET NEW VERTICAL COMPETITIONhellip
bull IoT may meanhellip
bull Business into a complex world with extremely strong patent and technology players (Qualcomm Google Ericsson etc)
bull High innovation and business Speed
bull Various legal frameworks depending on standard used
bull Is your expansion into IoT or using mobile technology a part of your strategy and risk management
Patents
Business expansion
IP (others)
Alternative Technology Brand
TIME NOW
FUTURE
Financial
Other
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 11
TELECOM ndash NOW MOVING INTO ANY BUSINESS WITH IOT
Source WIPO IoT Patent Landscape Analysis LexInnova
bull Wireless standards ndash patent license possible (often FRAND)
bull However IoT applications and services utilizing the wireless standards may not be covered in the standards and could thus be protected by patents either by you or a competitor
bull The ldquoComputerTelecomConsumer electronics world is trained to file patents
bull Patents are actively being utilized in telecom world
bull The huge players will likely not only stay in their existing business ndash IoT is a real challenge and opportunity
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 12
EXAMPLE 1 TELECOM VENDOR VS MINING INDUSTRY
bull Ericsson The smart Rock Bolt concept adding a strain sensor and an intelligent connected ldquoheadrdquo to a traditional rock bolt The ldquoheadrdquo contains both sensors and electronics that allow the rock bolt to sense changes in bolt strain vibrations etc
bull Bolts creates a mesh network connected to a cloud via 4G
bull Who owns and exploits the potential patent rights The Telecom vendor or the Mining Industry company
bull Possible rdquogenericrdquo patent rights to be used in other industries
bull In this case Construction industry Aircrafts industry Trucks
Source Ericsson
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 13
EXAMPLE 2 TELECOM OPERATOR VS AUTOMOTIVE INDUSTRY
bull Telia Sense HW pluged in to the On-Board-Diagnostics port in used cars from 2001- Shows eg parking place geofence eco driving feedback time for service etc
bull Possible additional services from partners are rdquoDrive saferdquo (eco driving feedback in real time) by Folksam Insurence dependent on how you drive Driving journals etc
bull Who owns and exploits potential IP rights in this field A car vendor A telecom operator An insurance company Can an insurance company give it away for rdquofreerdquo
bull Who owns the big data and make business out of that Is the value of risk management data competitive edge for insurance comanies
Source Telia
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 14
EXAMPLE 3 TELECOM OPERATOR VS PEST CONTROL
bull Telia with Anticimex 1500 connected rat traps tells when it has caught a rat
bull Streamline when pest control workers need to visit the traps each trap has its a position on a web page Statistics to find best places
bull Other services connected such as alarming flooding sawage pipes
bull Who owns and exploits the potential patent rights Pest control companies Telecom operators Realestate owners Cities And how about other countries US
bull How owns the big data and make business out of that
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 15
A COMPLEX LANDSCAPE ndash AND IT MAY GET WORSEhellip EXAMPLES
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 16
WHY ARE THESE PLAYERS LOOKING AT IOT
bull IoT will be key for 5G
bull Operators have a hard time to expand existing business and have a foothold in the home and in the enterprises
bull Apple Google and Microsoft cannot accept that someone else take the leadership and Qualcomm cannot leave their dominant position
bull All the radio technologies are preparing for IoT to keep up momentum
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 17
IOT PATENT LICENSING HEAT MAP
HIGH vs LOW chance of licensing activity
Source WIPO IoT Patent Landscape Analysis LexInnova
bull The patents in the field of Wireless Communication Protocols are distributed among a large number of companies More IoT licensing initiatives likely to come
bull Control system (manageregulate behavior of devices) large number of different patent holders ndash future cross-licensing activities expected
lic
Source Ericsson
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 18
RECOMMENDATIONS
bull Make a patent risk assessment analysis ndash understand what potential patent right holders there are Any aggressive patent players in the field Any possibility to design around
bull Understand the IPR policies in the different initiatives and standards you want to engage in ldquoFree licenserdquo FRAND give away IPR Is it ldquoopenrdquo
bull Understand what patent licenses that are needed ndash if any
bull Regulate the ownershipresponsibility of IPR with any 3rd party ndashEg when collaborating with others (suppliersconsultants) Who takes the IPR responsibility Under what termscost Patent licenses already paid by supplier Patent license needed from one supplier for a second source
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 19
RECOMMENDATIONS
bull If not already in place ndash create an IoT patent strategy
bull Align the IPR strategy with the business strategy
bull Stimulate innovationThe IoT ldquorevolutionrdquo is still in the beginning There is still a possibility to be first Publish or protect
bull Control the ownership of data
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 20
THANK YOU
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
2016-09-15
Copyright Zacco AS 21
bull Tomas has profound experience of strategic aspects on how a company could use their patents and with management of patent portfolios in order to use valuable patents in different aspects
bull Tomas comes from a position at Sony Mobile Communications AB in Lund where he has worked as an in-house Patent Attorney for 11 years He has led a global patent group and has worked close with team members in Sweden USA Japan and China to focus on using valuable patents for different IP businesses such as cross licensing IP sales out-licensing and dispute resolution
bull At Zacco Tomas works with patent prosecution patent portfolio strategy work claim chart writing FTO analysis litigation support oppositions innovation and patent harvestingmining
bull Tomas works with patenting and technologies in the area of electronics mechanics user interface software applications IoT local connectivity (Bluetooth WLAN BLE NFC) wide area connectivity (4GLTERadio network) Tomas has been working with telecom technology for 14 years
bull Tomas has also worked as a Patent Examiner at the Swedish Patent Office Tomas graduated as a MScEE from the Royal Institute of Technology (KTH) in Stockholm 2001
bull Tomas is a member of the patent committee of the Association of IP Professionals in Swedish Industry (SIPF)
TOMAS WAumlSSINGBO +46 70 597 40 76 TOMASWASSINGBOZACCOCOM
