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Visa Public
Supporting Financial
Education in Schools by
Funding Initiative
March 10, 2017
2
It’s right for our business…and the right thing to do
• Visa’s guiding principal is to provide economic
empowerment to consumers by offering
the tools they need to make wise financial decisions;
Visa stands with consumers as an ally in money
management with a goal of financial inclusion for all.
• We believe access to financial services is essential
for progress — and that the most important financial tool
is not a product, it is knowledge.
• Visa recognizes that the payments industry has
an important role to play in helping consumers
avoid financial trouble.
• Visa launched its financial literacy program
nearly 20 years ago.
Visa’s Global Commitment to Financial Literacy
Visa Public
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• Empower positive economic growth for individuals, businesses
and countries.
• Provide free, relevant, accessible and innovative financial education
to individuals and their communities utilizing Visa’s global financial
literacy initiative, which is localized for each country based on economy,
culture and priorities.
• Facilitate entrance into the banking system for the unbanked.
• Utilize the active engagement of third-party partners including
governments, schools, banks, credit unions and NGOs to improve reach,
awareness and impact of educational programs.
Financial Literacy – Global Goals
Visa Public
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• Free, educational FIFA World Cup-themed
video game.
• Harnesses the global passion for the sport
to teach financial literacy.
• Rolled out in over 37 countries; translated
into 15 different languages and localized
for each market, including Hong Kong.
• Co-branded by dozens of financial institutions,
NGOs and governments.
• Received positive media coverage in hundreds
of media outlets and blogs worldwide.
www.Financialfootball.com
Global Program Highlights: Financial Football
Visa Public
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• International leaders from major government
agencies, non-governmental
organizations, financial services companies
and academia met in Chicago every year for
the global summit on financial literacy
• A decade-long partnership between Visa and
The Federal Reserve Bank of Chicago.
Thought leadership: Global Financial Literacy Summit
Visa Public
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Financial Literacy programs in Hong Kong
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• Financial Literacy work starts in 2010
• Provide free, relevant, accessible and innovative financial education to
students utilizing Visa’s global financial literacy initiative.
• Utilize the active engagement of third-party partners including Hong
Kong Monetary Authority, Hong Kong Education Bureau, academics,
schools and NGOs to improve reach, awareness and impact of
educational programs.
Hong Kong
Visa Public
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Financial Literacy Website tailored to Hong Kong
www.practicalmoneyskills.com.hk
Visa Public
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Financial Fortune Teller App & Marvel Comic
Apple Daily, Jan 13, 2017
Visa Public
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FIFA Fever Financial Literacy Program
Visa Public
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2015-17: Liberal Studies–Financial Literacy Online
Quiz
video
Visa Public
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HKEJ iKnow pageHKEJ Facebook
HKMA websiteInvite to school,
endorsed by HKEB Visa Facebook Visa HK Website
Visa’s FL Website
Visa Public
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Key Learnings
• Beyond monetary term – passion and devotion
• Identify the right partners – Trust and share the
same values
• Agree on short-term and long-term goals –
financial literacy as part of school curriculum in
Hong Kong
• Staff engagement & participation
• Leverage on global resources
Visa Public
THANK YOU