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Supporting Diversity
Communications on the Intranet
Diversity Best Practices Iris E. Cumberbatch August 7, 2014
Diversity Best Practices (Aug. 7, 2014) 2
Iris Cumberbatch
Vice President and Head of Public Affairs
• Internal and external communications
• Executive communications
• Event management
• Media relations
• Government affairs
• Web services
• Editorial and graphic design
• Social and digital media
Agenda
Diversity Best Practices (Aug. 7, 2014) 3
Introductions
Note-taking volunteer(s)
Knowledge-sharing
Perspectives, Challenges & Best Practices
Brainstorming & Action-planning
Introductions
Diversity Best Practices (Aug. 7, 2014) 4
Name
Title/Position
Organization
Functional role
What you hope to take away from this session
Note-taking volunteer
Diversity Best Practices (Aug. 7, 2014) 5
Using the intranet to elevate internal diversity & inclusion communications
What’s the “Why?” for internal diversity & inclusion communications?
Process steps – getting started
Critical elements for success
Barriers & Risks: What are they? How can we overcome them?
Action Plans: “As soon as I get back to work I will……”
Using the intranet to elevate an internal
communications strategy
“A successful internal communications strategy is likely if
it is planned and executed with practical consideration of
a company’s organizational structure, governance,
channel capabilities, and recognition of how business
gets done. In this session, participants will examine how
to use the organization’s capabilities, roles, feedback
mechanisms, and behaviors to drive its communications
strategy and intranet usage.”
Diversity Best Practices (Aug. 7, 2014) 6
Using the intranet to elevate an internal
communications strategy
“A successful internal communications strategy is likely if it is planned and executed
with practical consideration of a company’s organizational structure, governance,
channel capabilities, and recognition of how business gets done. In this session,
participants will examine how to use the organization’s capabilities, roles,
feedback mechanisms, and behaviors to
drive its communications strategy and intranet usage.”
Diversity Best Practices (Aug. 7, 2014) 7
Employees want information
Diversity Best Practices (Aug. 7, 2014) 8
Intranet is preferred information source
Intranet
Diversity Best Practices (Aug. 7, 2014) 9
D&I Ranks among most important topics
D&I
Diversity Best Practices (Aug. 7, 2014) 10
Perspectives/Challenges/Best Practices
Diversity Best Practices (Aug. 7, 2014) 11
Have you used feedback mechanisms in your organization to understand how to
communicate with employees and their interest in communications about Diversity &
Inclusion?
If so, what did you do, how well did it work, and what did you learn? How will you build on the success?
If not, what will you do to learn the best ways to communicate with employees and assess their interest
in communications about Diversity & Inclusion?
Have you studied your employees’ behaviors as they relate to your ability to
communicate with them and use the intranet for Diversity & Inclusion communications?
If so, what did you learn? How will you build on the success?
If not, what will you do to better understand how you can best utilize the Intranet to communicate with
employees about Diversity & Inclusion communications?
Using the intranet to elevate an internal
communications strategy
“A successful internal communications strategy is likely if it is planned and executed
with practical consideration of a company’s organizational
structure, governance, channel capabilities, and
recognition of how business gets
done. In this session, participants will examine how to use the
organization’s capabilities, roles, feedback mechanisms, and behaviors
to drive its communications strategy and intranet usage.”
Diversity Best Practices (Aug. 7, 2014) 12
Diversity & Inclusion at the Federal Reserve: The Office of Minority and Women Inclusion (OMWI)
• Improve racial, ethnic, gender diversity of workforce through recruitment, financial education, retention
• Increase participation of minority-owned and women-owned businesses in
programs and supplier contracts
• Assess diversity policies and practices of regulated entities
• Report progress to Congress
Diversity Best Practices (Aug. 7, 2014) 13
D&I at the Cleveland Fed
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D&I Focus – 2014 Communications Plan
Diversity Best Practices (Aug. 7, 2014) 15
Perspectives/Challenges/Best Practices
Diversity Best Practices (Aug. 7, 2014) 16
How does the organizational structure, governance, and the way that business
gets done in your organization affect your ability to communicate effectively on the
Intranet with employees about Diversity & Inclusion?
If the organizational structure, governance, and the way that business gets done in your organization
help you to communicate effectively on the Intranet with employees, what will you do to leverage that in
a way that allows you to enhance employee communications on the Intranet even more?
If the organizational structure, governance, and the way that business gets done in your organization do
not help you to communicate effectively on the Intranet with employees, what will you do to change the
situation?
Using the intranet to elevate an internal
communications strategy
“A successful internal communications strategy is likely if it is planned and
executed with practical consideration of a company’s organizational
structure, governance, channel capabilities, and
recognition of how business gets done. In this session, participants will
examine how to use the organization’s capabilities, roles, feedback
mechanisms, and behaviors to drive its communications strategy and
intranet usage.”
Diversity Best Practices (Aug. 7, 2014) 17
Intranet promotes Diversity & Inclusion
Diversity Best Practices (Aug. 7, 2014) 18
Monthly D&I intranet stories
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Monthly D&I intranet stories
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Conversations about D&I on the intranet
Diversity Best Practices (Aug. 7, 2014) 21
Perspectives/Challenges/Best Practices
Diversity Best Practices (Aug. 7, 2014) 22
Have you fully utilized the intranet channel capabilities in your organization to
communicate with employees about Diversity & Inclusion?
If so, what did you do, how well did it work, and what did you learn? How will you build on the success?
If not, what will you do to fully utilize the intranet channel capabilities in your organization to
communicate with employees about Diversity & Inclusion?
Brainstorming/Action-Planning
Diversity Best Practices (Aug. 7, 2014) 23
“Using the intranet to elevate an internal communications strategy”
Blue-sky ideas
What would you do to use the intranet to communicate about Diversity & Inclusion if you had no barriers, no
restraints, and you could do anything you wanted to do?
Which of your “blue-sky ideas” are possible?
Which of your “blue-sky ideas” can be turned into “next practices” for you and your organization?
Action plan
Review the thoughts you wrote down in this session
Identify 2-3 action steps you will take starting tomorrow to use the intranet to elevate your internal
Diversity & Inclusion communications
Questions..?
Diversity Best Practices (Aug. 7, 2014) 24