Supply Chain Technology

Jay Bidokwu

SCM:Technology

Company Overview

Founded in 1994in Seattle, USA

132,600 employees

Global leader in e-commerce

Wide range of products

Worldwide network of fulfilment

Mass customisation

Customer experience Innovation Top 3 Supply

Chain Leader

Amazon SWOT analysisStrengths Weaknesses

1.Cost leadership strategy2.Superior quality services and products3.Strategic acquisitions4.Efficient distribution chain and logistics5.Economies of scope

1.Only online presence2.Selling at zero margins3.Negative publicity

Opportunities Threats

1.Release more its own brand products and services2.Increase services and product portfolio through acquisitions3.Open more online stores in other countries4.Physical presence

1.Online security2.Lawsuits3.Strategic alliances4.Legislation against tax avoidance

Who want to buy products on Amazon

(B2C)

Who want to use Amazon

developing services

Who want to sell products on Amazon

B2B

Three Customer Sets

Consumers

DevelopersSellers

Speed & Delivery

Easy Navigation

PersonalizationE-Fufillment

Core Technology

Data management is a supply chain challenge faced at amazon

Amazon core technology is entirely Linux-based.

The central Amazon data warehouse is made up of 28 HP servers, running Oracle database software.

The data warehouse is roughly divided into three functions: query, historical data and ETL

Amazon employs the Netscape Secure Commerce Server using the SSL (secure socket layer) protocol.

Amazon Logistics technologies Traditional e-commerce warehouses are

technological dinosaurs e-commerce needed to take advantage of

technological advances Amazon has over 1,400 robots working in

various warehouses Robots developed by Kiva Systems, a startup

firm acquired by Amazon in 2012 for $775 million

Integrated Kiva’s warehouse management software

Projected cost savings of $450-900 million each year by deploying the robots across all amazon fulfilment canters

The Future Drones to deliver packages in under 30

minutes in cities! Unmanned, Battery powered, and uses

GPS Expected to be in use by 2015. Large marketing factor Reduced Shipping costs

Recommendation & Conclusion

Evolution

• Logical path• Resources &

Channels• B2C, B2B,C2C

Expansion

• New markets• Strength of Brand• “Earth’s biggest

selection”

Technology

• Transaction security• Trust• Customer

Experience

Thank you!Questions?