SPPLY CHAIN MANEGMENT&MARKETING STRATEGIE..\..\Desktop\YouTube - Shahrukh Khan- ICICI BanK - Vry Cute.flv

The Indian face of global banking.

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Agenda

ICICI Bank today

Retail banking

Corporate banking & structured finance

Merger process

Financial performance

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ICICI Bank today (contd.) ICICI Bank is well

positioned to redefine the

banking model by focussing on the

untapped potential in the profitable retail

business segments and leveraging its

superior delivery capabilities and lower operating

costs in the under-served

corporate banking business

Retail banking

Corporate banking

Structured finance

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Canada UK

UAE

Singapore

USA China

Phase I : Offices opened/to be opened shortly

Phase II : Geographies under advanced stage of evaluation

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India’s largest private sector bank and one stop financial solutions provider with a diversified and de-risked business model

India’s largest private sector bank and one stop financial solutions provider with a diversified and de-risked business model

ICICI Bank today

Large capital base

Vast talent pool

Low operating costs

Technology focus

Strong corporate relationships

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SPPLY CHAIN MANEGMENT

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers . Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

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Services of ICICI Group

Web TradeHousing portal

Other retail finance portals

Investments - Portals

- Software - Networking

- Media

WholesaleBanking

RetailBanking

dot.comVentures & Investments

e-PlatformsTechnologyBackbone &

Services

Group

•Corporate Finance•Project Finance•Commercial Banking•Investment Banking•Venture Capital

•Accounts•Deposits•Bonds•Credit Cards•Mortgages•Auto loans•Personal Loans•Depository

•Payment Gateway•Financial vertical•Switch

•Financial vertical•Global transaction processing•Web technologies

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PRODUCT OF ICICI

Banking Personal Banking Global Private Clie

nts Corporate Bankin

g Business Banking NRI Banking

Insurance & Investment

Life Insurance General Insurance Securities Mutual Fund Private Equity Practice

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Distribution strategy

ATM

2200 ATMs

2200 ATMs

Internet Banking

Internet Banking

614 Branches

614 Branches

75 ICICI centers

75 ICICI centers

8,000 Agents8,000 Agents

Call center

Call center

ICICI Customers

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Auto Loans

HomeLoans

ConsumerDurableLoans

DealerFunding

PersonalLoans

Nov 1998 Feb 1999 Apr 1999 May 1999 Nov 1999 Jan 2000

CreditCards

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Distribution strategy

Cross selling of products as a major of focus.

Creation of concept of DSA (direct selling agent).

Creation of concept of DST (direct selling team).

Effort on the part of the bank to reach the customer rather than waiting for the customer.

Use of internet,mobial,ATM’s,and other technological device to reach and serve the customers.

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ICICI Bank Initiatives

SME Portal - Internet Banking Gateway for B2B sites

SME Portal - Internet Banking Gateway for B2B sites

Supply Chain Financing on B2B loopsSupply Chain Financing on B2B loops

Subsidiary network role in technology financingSubsidiary network role in technology financing

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Marketing Strategy of ICICI 7 P's of marketing of ICICI Bank

Product Mix - Deposits - Investments - Anywhere Banking - Loans - Cards - Demat Services - Mobile Banking  - NRI Services

Pricing Mix

Place - Location of Branchs - Location of ATM's

Promotion Mix

Process

Physical Evidences

People

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Supply Chain B2B Solution

Purchase Order

Purchase Order

ERP Interface

ERP Interface

Despatch Invoices

Despatch Invoices

DealerOverdraftAccount

DealerOverdraftAccount

ICICI Bank

SMEDealer

SMEDealer

ABC Ltd

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Smart Card

Technology

Empanelled expert for tax and accounting

advice

Web Trading

Internet Banking Mobile

Banking

Call Centre

B2B SolutionsPortals

Leveraging Technology to enhance delivery capabilities

e-Commerceinitiatives

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ICICI Bank’s strategy to capture retail potential

Strong corporate relationships

Brand

Technology

Operational excellence

Achieving leadership in

retail financial services

… the core of this strategy is our relentless focus on the customer and cross-selling of products

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Catalyzing cross-sell

Internet Banking

Call Centers

500 Outlets 1005 ATMs

Bonds Life insurance Health insurance

Fixed deposits

Consumer loans

Auto & home loans

Credit & debit cards

Power Pay

Customized cross-selling by leveraging relationships,

brand and technology