Supply CHain Management 27

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    SUPPLY CHAINMANAGEMENT

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    Lea der com pa ny in S upply Cha in

    WHO will be the LEADER in the Supply

    CH AIN?

    One that has the largest financial power or

    superior technological knowledge or is the

    greatest share of values among all the

    organizations that are in the supply chain

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    BINDING FACTOR- SCM?

    G ains in belonging to SCM are

    Commitment, trust, reliability & security

    Financial & Technical support tangible

    gains

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    MINDSET

    The participating companies are to be chosen

    The strategies & policies of the participating

    companies have to be aligned

    A culture of trust & cooperation has to be

    initiated & sustained

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    COORDINATION

    flow of materials, information & finance

    O bjective is to satisfy the ultimate customer

    with efficiency.

    This deals more with physical or tangible

    aspects.

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    SHARING OF INFORMATION

    Information Technology plays an important roleSuccess of supply chain depends significantly onthe necessary communication & sharing the same.

    Information includes:Short range requirements of material or services &production schedules;Unanticipated problems at any point in the supply chain;Long range production plans, changes in the design of the products in the supply chain, changes in product mix& demand of the product.

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    SHARING OF RISKS & REWARDS

    Supply chain should not have even a single

    dissatisfied partner

    Rewards should be shared equally among

    the partners

    Transparency makes them vulnerable;

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    J OINT PRO BLEM SOLVING

    All the relevant partners in the supply chain

    participate jointly on issues like the final

    product, the product design, the parts

    design

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    POM & SUPPLY CHAIN

    Service O rientation

    SystemO

    rientation synergy is the maingain of Supply chain

    Competitiveness & Efficiency

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    O RIENTATI O N & IMPLEMENTATI O NO F SUPPLY C H AIN INTRA C O MPANY

    Similar to inter-organizational principles

    The coming together of constituent organizations does not

    eliminate the traditional functions with in those

    organizations.

    the functions remain, the analytical considerations remain,

    what would change radically would be the channel

    relationship, the way the interfacing functions between

    organizations on the Supply Chain would relate to each

    other.

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    ServicesTo theCustomer

    Competitiveness &Efficiency

    Alignmentb/w Partner

    organizations

    Coordinationb/w Partner

    organizationsB ringing the partner

    organizations to betogether & to worktogether

    ProcessO rientation

    Aligning theirstrategies & Policies

    Sharing of Information,risks & rewards

    O rienting their organizationcultures & values

    Provide leadership ensuringcooperation, alignment & trust Joint Problem solving

    With in Each Partner Organization:Orienting the functional areas towards the supply chain objectives

    customer service, system rethinking, competitiveness & efficiencyThe functional Areas have immediate effect are:

    Production, Material including purchasing, Inventory Control, Stores, Logistics,Marketing, H uman Resources, Finance.

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    P u rchas ing F un ct io n & SCM

    W indow to the external market

    The strength of a Supply Chain depends onthe interfacing relationships

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    Tra ditio na l Ro le of P u rchas ing

    Locate & select the right suppliers

    Communicate to the suppliers the requirements as sent by

    the manufacturers

    Negotiate the right price - based upon costs, analysis of the

    supply market environment, price forecasting, future needs of the

    buying company

    Prepare contracts

    Control the suppliers performance

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    Ro le of P u rchas ing o n a S upply Cha in

    A company belonging to a supply chain includes all the

    traditional roles. H owever, there is a change on the following

    parameters:a) inter-organizational relationships with other members of

    the supply chain;

    b) Intra organizational relationships & communications.

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    C u stomer S uppli er Re lat io n sh ip

    Relationships between buyers and supplyingcompanies need a radical transformation

    Trust is an important factor

    Traditional Organizations Partnership Organizations

    P urchase Criteria Lowest Price Competency

    D uration Short-Term as needed by the

    customer

    Long Term

    Number of Suppliers

    Several for each item Mostly one or few for any item ornumber of groups

    Volume of Business for the supplier

    Limited as several suppliersshare the business

    Large; one supplier gets all the business

    Type of Agreement Contractual W orking Relationship is the main formof agreement in addition to the contract

    Type of Interaction Formal Less of formal + more of Informal

    Quality Variable. Customer relies oninspection

    Right Quality, cost of quality is low.

    Cost/ P rice Price appears low initially,but high actually

    Effectively low. Cost savings fromsupplier improvements shared with cust.

    D elivery In large consignments,infrequent-> largeinventories

    Small lot, point of use & frequent->savings in inventory cost for thecustomer.

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    Co n tinu e d.. ROLE OF PURCHASING IN A

    SUPPLY CHAIN

    Purchase Manager:Effective Communication with in the

    organization

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    SINGLE SOURCE vs MULTIPLE

    SOURCE

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    MUL TISO UR CING SING L E SO UR CE

    B asis Customer lacks trust Full Trust in the supplier

    Volume of the B usinesssupplier

    Intentionally kept low inorder to engendercompetition

    Large volume

    Economies of scale May not be realized, unless

    several firms order the sameitem. Supplying companiesmay delay the deliveries insome cases.

    Present

    Special Attention Lacks focus, too manycustomers to attend to.

    Can provide special attentionto the customer.

    Quality Can not be expected toprovide improved quality onhis own initiative. Also,difficult to pinpoint thesource of defect when there

    are multiple suppliers.

    Supplier would be willing t oprovide specialized quality,

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    Co n tinu e d

    MUL TISO UR CING SING L E SO UR CE

    Variability Variability increases withmultisourcing. It is additivein nature.

    Variability is due to onesingle supplier. So, it could below & easier to control.

    Control over the Supplier(s) Difficult Easier

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    Tack ling p rob lems - s ingl e s uppli er

    Since the buyer knows the supplier very well, they would

    have anticipation of the strike.

    Instead of one supplier, have two.

    W hen a company has multiple plants making the same

    product, each plant may have a single source for an item but

    each plant could have a different supplier. W hen the supply

    to one of the plants is suddenly cut off due to strike in its

    suppliers plant, a suppler for another plant could fill in.

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    Whe n Buy er Com pa ny is Sma ll &S uppli er is BIG

    The ideal supply chain thinking would not entertain such

    distinctions

    Traditionalists worry about it

    R emedy

    1 . Choose a supplier who himself follows TQM or JIT in

    production or is ISO

    9000 certified.2. The small buyer company may cultivate a good

    relationship with large suppliers.

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    S upply Cha in In Serv ices