Supply Chain and Logistics Management of Good Luck Packaged Drinking Water

8/10/2019 Supply Chain and Logistics Management of Good Luck Packaged Drinking Water

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Supply Chain And LogisticsManagement of Good Luck Packaged

Drinking Water

Submitted By

Alex Cherian Fm-980

Sreeraj A R Fm-975


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Introduction

Supply Chain defi ni tion: the movement of materials as they flow from their source to the end

customer. Supply Chain includes purchasing, manufacturing, warehousing, transportation,

customer service, demand planning , supply planning and Supply Chain management. It is madeup of the people, activities, information and resources involved in moving a product from its

supplier to customer.

Although this Supply Chain definition sounds very simple, effective management of a Supply

Chain can be a real challenge .

Good Luck Packed Water is a seven years old company in the industry and they are one of the

leading company having rights for manufacturing & marketing packaged Drinking water across

Kerala. They are one of those few brands that have got ISI certification and are committed to

supply pure and hygienic water. Their packaged drinking water is manufactured under perfect

hygienic conditions as per ISI Standards and they have been consistent in supplying Quality

product to all the customers .They have one of the best distribution infrastructures in the business

to provide timely services to all our customers. Their product comes in a wide range of packages


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like 200ml, 1ltr, 2 ltr, & 20 liters . Their packaged drinking water is manufactured under a very

strict in house quality control system, ensuring that what we drink is what nature intended.

Company Name: Good Luck Pvt. Ltd

Country/Territory: India/Kerala

Address: Good Luck Packed Water

Angamaly, Ernakulam

Tel- 0484-459132 / 455728 /453423

Products/Services Offered: Package Drinking Water

Business Type: Manufacturer / Supplier

Industry Type: FMCG, Foods & Beverages

Year Established: 2007

M.D. Johny

SKUs 200ml,1Ltr,2 Ltr,20 Ltr

Customers

Unfortunately sufficient safe potable water is not available everywhere in the country; either

harmful chemical substance is found in the layers of the earth which enter into water or it may be

contaminated due to pathogenic micro-organisms. If such water is consumed, the body suffers

from water born diseases. Due to this, it has become imperative to process and bottle safe potable

water for the mankind in prevailing conditions. The demand for purified water becomes more

during summer season. Although few companies have already entered in the bottling of safe

potable water and mineralized water, but still huge gap is there in between demand and supply at

all metropolitan-cities and towns. The product is widely accepted in offices, restaurants, railway

stations, airport, bus stands, and hospitals and to some extent even in rich house-holds. So there is

good scope for establishing the units for processing and bottling plain and mineralized drinking

water in different parts of the country. Customer is demanding this product to have an access to

safe drinking water.


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Retailers

Address :- Vishal StoresChengamanadPh 0484 2474016

Address :- Al Fattan Cafe Najath NagarPh 9633386863


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Material and Cash Movements.

Here the Retailer is getting supply from manufacturer itself, because he is the distributor too.

Good luck has no separate out house distribution facility. It is because of profitability reasons.

All these Retailers are demanding for water bottles of 1Ltr and 2Ltr .They are getting it in casesof 15 bottles. There is seasonal fluctuations in quantity demanded. Right now it is rainy season,

demand is less .These days they are requesting for 10 cases once in a 2 weeks. Average demand

is 9 per day. They are getting it on ready cash payments. There is no credit facility available to

them. Once the stock is getting over they are calling the manufacturer and placing the order. The

store is located 25 km away from the manufacturer.

PRODUCT PRICE RETAILER COMMISSION

1Ltr 20 4

2Ltr 35 5

Good Luck also have 20 ltr Packs that they are mainly distributing in House Holds, Hospitals

and other institutions and 200 ml for catering purpose, that we will discuss on next assignment

drafts.

In next Draft we will discuss the manufacturer and their distribution strategies and its production

process.

Documents

Supply Chain and Logistics Management of Good Luck Packaged Drinking Water