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Supplemental Personnel Docket

June 3, 2020

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Table of Contents

Administrative Personnel Elections 4 Profiles & Job Descriptions 5 Acronyms 17

Educational Stipend Legend

Teacher Master’s Degree $3,500

Teacher Master’s Degree + 30 Hours $5,400

Teacher Doctoral Degree $7,800

Administrator Master’s Degree No Stipend

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Administrative Personnel Elections

HUGHES, ALYSSA NUTRITION SPECIALIST SCHOOL NUTRITION NPS Experience: 0 Other Experience: 4 Salary: $53,321 Effective Date: 6/8/2020

RACH, AMBER CHIEF COMMUNICATIONS AND COMMUNITY ENGAGEMENT OFFICER COMMUNICATIONS AND PUBLIC RELATIONS NPS Experience: 0 Other Experience: 24 Base Salary: $147,123 Educational Stipend: $3,672 Total Salary: $150,795 Effective Date: 7/1/2020

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Nutrition Specialist Alyssa Hughes

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Nutrition Specialist Job Description

Definition This is a professional support position responsible for nutrition compliance and promotion of the school meals programs. An employee in this classification is responsible for ensuring all school nutrition programs are compliant with federal requirements, providing nutrition education and training, and planning and implementing a communications plan to expand participation in school meal programs. Supervision Work is performed under the general supervision of the operations manager, school nutrition. Assignments are given verbally or in writing and performed independently in accordance with established policies and procedures. Additional guidance is provided through United States Department of Agriculture (USDA), Virginia Department of Education School Nutrition Programs, local and state health departments, Norfolk Public Schools, federal and state rules, regulations, and guidelines. No direct supervision is exercised over other employees; however, the employee is responsible for training and inspecting the work of the school nutrition managers, school nutrition assistants and warehouse staff in the accomplishments of program objectives. Distinguishing Characteristics This is professional work planning multiple cycle menus which include diet modifications to accommodate special needs, marketing school nutrition to the school community, and providing training and education to staff, students and the community regarding the program, nutrition and wellness. Essential Functions of the Class (May not include all duties performed)

Menu Planning & Analysis: o Plans menus for all federal school nutrition programs in accordance with federal requirements. o Analyzes menus and maintains records to ensure compliance with all federal regulations. o Develops and tests standardized recipes collaboratively with nutrition center supervisor, incorporating

HAACP procedures where appropriate. o Creates and regularly updates manager’s Quality Instructional Guide. o Identifies allergens in products and recipes. o Processes required forms for students with food allergies and communicates information to school

nutrition managers. o Conducts and analyzes surveys regarding stakeholder satisfaction with school meals and school nutrition

for menus and marketing trends. o Create and distribute production records for National School Lunch Program and School Breakfast

program.

Marketing & Communications: o Maintains the school nutrition website and other social media (Twitter and Instagram) accounts to

ensure accurate and timely information. o Develops objectives, strategies, and materials for district wide promotions and general marketing of

school nutrition to increase school meal participation. o Collaborates with school community to inform and advocate for school nutrition programs and promote

nutrition and wellness.

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o Works with the school division’s office of communications and public relations to provide content and develop press releases and other written communications about school nutrition program.

o Serves as a liaison between the school district and other nutrition organizations.

Program Implementation: o Assesses needs, develops objectives and materials, and provides training for school nutrition employees,

including implementing Manager Training classes. o Evaluates opportunities for extending programs to address nutritional needs of the school and

community. o Studies participation trends in the school meals programs and makes recommendations for program

improvement. o Identifies grant opportunities, completes applications, and implements awarded grants. o Works collaboratively with all stakeholders. o Represents the department at various local, state and national professional events. o Performs related work as required.

Required Knowledge, Skills, and Abilities

Thorough knowledge of the principles and practices of basic nutrition.

Thorough knowledge of the principles and practices of food service management.

Thorough knowledge of HACCP or other types of detailed food safety systems.

Thorough knowledge of popular social media platforms used to market the programs.

Ability to plan and develop training and professional development programs for school nutrition managers and staff.

Ability to multitask appropriately, prioritize, be detail-oriented and be goal-driven.

Ability to work independently, organize and plan tasks.

Ability to establish effective working relationships and communicate courteously and effectively with school nutrition personnel, administrators, students, parents, and the school community.

Outstanding written and oral communications skills with a track record of excellence in writing and editing communications materials.

Strong presentation and communication skills.

Must be sensitive and responsive to diverse cultural and ethnic groups. Minimum Education, Experience, and Training Requirements A bachelor’s degree in a related field; Registered Dietitian Nutritionist within ninety days of hire. Experience in school nutrition programs is preferred; or any combination of education and experience that would provide the above noted knowledge, skills and abilities. License/Certification Registered Dietitian Nutritionist; within ninety days of hire Health Department Manager Certification; within ninety days of hire Physical Attributes Work requires the ability to drive a motor vehicle. Work requires normal physical effort including walking, sitting, standing for long periods of time, reaching, bending and climbing stairs. The employee must frequently lift and/or move 25 pounds and occasionally lift and/or move 50 pounds. Specific vision abilities required by this job include close and distance vision, color vision, peripheral vision, and the ability to focus.

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Hazards Work involves hazards associated with driving in traffic, risks of slipping and falling on wet concrete floors, exposure to temperature extremes, and exposure to chemicals. Work requires protective equipment such as non-skid shoes. Unusual Demands Work is performed in an office, schools, and industrial food preparation environment where critical deadlines, frequent interruptions and priority changes are prevalent. Salary Range for Position $53,321 – $92,617

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Chief Communications and Community Engagement Officer Dr. Amber Rach

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Chief Communications and Community Engagement Officer Job Description

Definition The employee who serves in this position performs executive level responsibilities related to leading Norfolk Public Schools’ public relations and communications with media and other groups as well as leading the school division’s community engagement efforts. The employee oversees the coordination and implementation of communications, media relations, and assists with crisis communications. Additionally, the employee is responsible for the development and implementation of division level initiatives that support community engagement. Work includes developing programs, plans, standards, policies, and procedures that promote and publicize Norfolk Public Schools’ programs, staff, and student activities. Other areas of responsibility include: the development of comprehensive communications campaigns for client departments; supervision of the division-wide volunteer program; maintenance of the school division’s website; supervision of all of the school division’s programming on Chanel 47; development and execution of written communications and crisis communications plans for the school division; production of division-wide publications; and execution of internal communications outreach. The work requires a broad knowledge of the organization and policies and regulations affecting the school division and the ability to interact effectively with executive team members and top level officials regarding sensitive, confidential, and controversial matters. Supervision Work is performed under the general supervision of the Superintendent of Schools. The employee supervises staff assigned to the Division of Communications and Community Engagement which includes the NPS Print Shop and the mailroom. Distinguishing Characteristics This is professional work planning multiple cycle menus which include diet modifications to accommodate special needs, marketing school nutrition to the school community, and providing training and education to staff, students and the community regarding the program, nutrition and wellness. Essential Functions of the Class (May not include all duties performed)

Leads, plans, and directs a program for selection and assignment of highly qualified personnel.

Establishes, develops, and maintains effective relations with the news media to ensure fair, balanced, and comprehensive media coverage of the school division’s programs, activities, and events.

Creates plans and strategies to address communication challenges/opportunities and public information needs on behalf of Norfolk Public Schools as deemed appropriate by the Superintendent of Schools.

Manages communication outreach endeavors, including maintaining media relations, organizing special events, and publishing all legal notices concerning the school division’s business.

Develops and implements the Norfolk Public Schools’ Communications Plan (including crisis communications) in conjunction with various internal and external department, and provides assistance, training, and tools for staff to assist in carrying out the communications plan.

Handles crisis communications efforts.

Assists with communications in crisis situations and responds to questions from the public and school employees regarding the actions of the School Board.

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Manages and implements strategies that mobilize people to advocate for and volunteer for the school division.

Manages strategies for engagement of people, both within and outside of the school division, in opportunities to support the School Board’s mission, goal, and objectives.

Develops, coordinates, and executes effective outreach initiatives, programs, and events to effectively engage community stakeholders.

Writes speeches for School Board members and the Superintendent of Schools as requested by the Board and directed by the Superintendent of Schools; composes correspondence on matters pertaining to the School Board for the Chairman’s signature and assembles information requested by School Board members.

Provides a professional development plan and training opportunities for staff within the Division of Communications and Community Engagement.

Assists in the design and layout of publications that deliver the message of Norfolk Public Schools.

Develops, reviews, and edits departmental publications, speeches, and news releases.

Effectively manages personnel issues and concerns.

Provides general supervision and makes recommendations for increased efficiency and effectiveness of the NPS Print Shop (NTC) and the mailroom (central administration).

Supervises the development and execution of the Division’s budget.

Serves on division level committees as directed by the Superintendent of Schools.

Attends and participates in School Board meetings and conducts presentations for the School Board as directed by the Superintendent of Schools.

Performs other duties as directed by the Superintendent of Schools. Required Knowledge, Skills, and Abilities

Thorough knowledge of media, public, and community relations functions, principles, concepts, practices, and strategies.

Thorough knowledge of multi-media and multi-faceted community-oriented communication strategies and techniques.

Thorough knowledge of the fundamental principles of budget management.

Ability to plan, coordinate, organize, schedule, and prioritize activities, functions, and assignments.

Ability to perform research and prepare publications and promotional literature and ability to effectively gather, organize, and disseminate information and data.

Ability to develop and implement public information and to market established or newly developed programs, plans, and policies.

Ability to prepare and deliver speeches, slides, and video presentations for the community, businesses, and other organizations.

Ability to establish and maintain successful working relationships with superiors, peers, government officials, community organizations, business leaders, and the news media.

Ability to make decisions in accordance with established practices and procedures and to speak on behalf of the division and School Board.

Excellent human relations skills.

Demonstrated ability to effectively organize and present information, both orally and in writing.

Demonstrated ability to prepare speeches as directed by the Superintendent of Schools. Minimum Education, Experience, and Training Requirements Bachelor’s Degree in public relations, journalism, communications, mass communications, business education or related fields required. Master’s Degree and/or APR certification preferred. Extensive experience in public relations and communications and training in crisis/emergency communications. Minimum of three-five years of experience in the areas of public relations, communications, journalism, management, or a combination of these areas in the public or

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private sectors or any equivalent combination of education and experience that would provide the noted knowledge, skills, and abilities. Physical Attributes Work requires normal physical effort associated with working in an office environment. Hazards Work involves exposure to normal, everyday risks. Unusual Demands Work is performed in an office setting as well as throughout the school division and school community. Work is frequently subject to deadlines and requires attendance at weekend and evening meetings held locally and throughout the state and involves all employee groups and broad-mandated programs. Additionally, work requires continuous professional development in the areas of communications, media, community, and public relations. Salary Range for Position $100,314 - $197,864

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Acronyms ARA Assessment, Research, and Accountability CHKD Children’s Hospital of the King’s Daughters ES Elementary School ESL English as Second Language HS High School IT Information Technology M Month MS Middle School NET Norfolk Education Transition Academy (Formerly NDC) NFT Norfolk Federation of Teachers NTC Norfolk Technical Center PE Physical Education SC Senior Coordinator SPED Special Education

TA Teacher Assistant