John Kenyon

June 2017

Supercharge Your

Parent Center’s

Training Part 2:

Improving Marketing,

Evaluation & Results

(+Collaboration)

Flickr:

Daw

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2017 Regions 4 & 6 Regional Meeting

Marketing

Evaluation & Results

Collaboration

Topics

Excellent Design Practices

Openers & Closers

Content Interaction & Facilitation

Taking Training Online

Training Part 1

Marketing

Evaluation

Measuring Results

Collaboration

Training Part 2

Marketing &

Online Promotion

Channels

Emails

Website

Registration

Confirmation

> Listen for an idea you can use for your marketing <

Transactions

Content

Conversation

WEBSITE

Updates

Driving Traffic

EMAIL

Online Presence Foundations

Content, Conversation, Sharing, Driving Traffic

SOCIAL MEDIA

Mobile Friendly

aka

Responsive

Use all channels wisely –

print, website,

email + enews,

social & mobile

Online: Engaging Teaser not Title & topic list

Marketing

Description

Address solutions provided,

not topic list

Participant quotes, comments

Marketing

Ideal: 3 Emails

Three Weeks Before, One Week Before, Day Before

Longer lead time is better

1st - High Level, Save the Date

2nd - Speaker or Content Featured

3rd - Tomorrow

Website

Easy to Find

Searchable

Logically Arranged

Landing

Page

Clear & Concise

Description

Searchable

Landing

Page

Registration

Avoid Lengthy Registration Forms

Registration

Avoid Lengthy Registration Forms

Inclusive Confirmation

Mobile Friendly

Social Media Sharing

Add to Calendar

How might you change:

Marketing

Emails

Website

Registration & Confirmation

Registration

Data Flow

Do your website forms generate an email?

Then you re-enter or cut & paste the information?

Anyone using Google Forms to automatically

populate a spreadsheet?

Social Media & Mobile

Social Media Sharing

Accessibility

Mobile, Text & Chat

Links

Link back to website, not other channels

Link to context information on your website

Content

60% Useful Information, Tips

40% About You –

Events, Fundraising, Advocacy

Accessibility

Toolkit –DigitalGov.gov

Accessible Design

Improving Accessibility in #SocialMedia

CamelCase for #Hashtags

#SocialMedia - #socialmedia

#DisabiltyRights > #disabilityrights

#manslaughter vs. #MansLaughter

Mobile Impact 2017

What Might You Text?

Ask

Advocacy – protests, calls to action, campaign activity

Events – reminders, tickets on sale, special codes

NOT – Give now!

SafeChat SV

Digital Crisis Counseling

Mobile Essentials

Mobile-Friendly Website & Emails

Donation page better than text-to-donate

Apps rarely a good idea

Mobile

Friendly

Website

Marketing

Social & Mobile

Reflection, Share

What ideas does this give me about marketing

&

Social Media? Mobile?

Baseline & Evaluation

Current level of:

Knowledge

Skill

Usefulness

Traffic

Clicks

Use of Trainings

Knowledge & Skills

Pre-Test to

determine level of knowledge

before training

Helps demonstrate

Improvement

Self- reported – knowledge level or content quiz

Marketing

Clicks on email/enews

Unique visitors to web page

Social Media engagement

Training Use

Unique Viewers of Video

Length of Viewing

Topic & Presenter Popularity

Share Pair

Baselines for

Knowledge & Skills

Marketing

Training Use

What we do now + what we can start to do

Report Out

Baselines for

Knowledge & Skills

Marketing

Training Use

What we do now + what we can start to do

Build on Baselines

Knowledge & Skills – Pre & Post Test

Marketing – What Motivates Action?

Training Use – Trends Over Time

How Can You

Build on Baselines?

Knowledge & Skills – Pre & Post Test

Marketing – What Motivates Action?

Training Use – Trends Over Time

Improve Results

Learning Loop

Collect and Review Data

Use to Plan Future Offerings

Share feedback with staff, presenters

Flickr:

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Pow

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Pete

Averages by Topic, Quarter, Annual

Trends over Time

Standouts

Your Data

Flickr:

Nic

hola

s Babaia

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This Exercise worked/didn’t work

People needed more time for ….

Spotlight what worked, do more

Your Data

Flickr:

Nic

hola

s Babaia

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Baseline & Evaluation

Questions?

Knowledge & Skill

Usefulness

Traffic

Clicks

Use of Trainings

Coordination

Current State

Ideal

Realities

Possibilities

Solutions

Current State

Thinking about Parent Center Network as a whole

Describe current state of training, educational offerings

Current State

Wide variety of quality

offline & online

Inconsistency in experience, content, evaluation, feedback

Duplication of effort and resources

- curriculum development, online courses

Ideal

Doing Together What We Cannot Do Alone

Make Good Use of the Network’s Resources

Providing Consistently Excellent Training Experiences

Realities

Limited resources

Coordination Leadership

Individuality

Others?

Coordination

Training on

Curriculum Design

Content Interaction & Facilitation

Running Exercises

Coordination

Create Standards/Guidelines for

Curriculum

Content Interaction Exercises

Evaluation, Pre- and Post- Tests

Material Organization, Search-ability (Tags)

Possibilities

Given the Current State & Realities,

What is possible?

What would it look like if all the issues were solved

and there was a higher level of coordination?

Coordination

Coordinating Group

- RPTACs

- Education Expertise

Network Level Education Position (CPIR?)

- Coordinate Offerings

- Facilitate Sharing Data on Results

Coordination - Steps

Possibilities

Solutions

Marketing

Evaluation & Results

Collaboration

Topics Review

Ideas

Questions

Learning