CLASH OF CLANS

Supercell

Vincent Fung

13-1059

Supercell

• A mobile game development company whose main

games are:

• Clash of Clans

• Boom Beach

• Hayday

Marketing Tools

• Youtube

• Instagram

• Facebook

• Online Forums

• Online Customer Service

• Television Commercials

Acquisition

• Its main source of acquisition strength

derives from Clash of Clan’s adoption of

the freemium model; in other words, the

mobile device game is offered for free,

while additional aspects are to be

purchased by customers.

Campaigns

•Many of their campaigns took the form

of television commercials that

appeared on national television.

Campaigns

•They even featured a Guest Star.

Campaign

• Supercell introduced the

“Clan Wars” through their

customers themselves;

for instance, due to the

game’s influential

establishment, many

players have created

youtube accounts in

dedication of expanding

the growth of the game.

Clash of Youtubers

• Chief Pat (PlayClashofClans)

1.3 million subscribers, 268 million views

• Clash of Clan Comedy

350,000 subscribers, 38 million views

• Godson

920,000 subscribers, 195 million views

Retention

• Adding new weapons

• Creating new strategies

• Finding ways to balance the game

• Introduction of the Clan War that honed competitiveness

Customer Loyalty

• Community forums

• The clan itself

• Building Teamwork

Online Customer Service

• Their website provides customer support

• They also have a “Contact Us” customer service

TRICOM Misael Calderon

Social Media

Tricom uses the following social media platforms:

• Facebook

• Twitter

• Instagram

• LinkedIn

• YouTube

Customer Adquisition

• Discounts in the installation of services and first two

months of low fees (During summertime) .

• Promotions ( Free tablets every month to new customers).

Customer retention

• Tricom allows for its customers to communicate freely at

night in the weekends.

• In holy week, Tricom allows their customers free access to

premium channels free of cost.

Customer service

• Tricom provides all their contact information in their

website and social media.

• At their social media account, Tricom addresses their

customers by giving their customer service number.