(Customize and send to your own agents as well as recruits)

Good Morning: One reason many of us watch the Super Bowl is for the love of the game. Another reason many watch is for the love of the television advertising spots. Why is it that companies pay millions of dollars for a 30 second television spot during the Super Bowl? That's easy, great companies understand that branding is one of the most important keys to growing a business that seeks top mind brand awareness in consumers. That's why RE/MAX still spends over $50 million a year in a national adver-tising. Brand awareness means that RE/MAX agents have instant credibility whenever they sit with a buyer or seller. Consumers all over the world know RE/MAX is the home to top real estate agents. Through branding, RE/MAX has built a reputation of trust and confidence by demonstrating that RE/MAX agents are the leading experts in the field. Isn't your experience pretty much the same when you walk into a Barnes and No-ble, Nordstroms, or Macys, anywhere in the country? Well, consumers know that when they sit with a RE/MAX agent anywhere in the country, they are in for a good experi-ence. That's what Dave Liniger and the RE/MAX network has built with more than 25 years of branding, marketing, and selective recruiting of great agents. Anyway, I hope you

enjoy your Super Bowl weekend. By the way, if you enjoy those Super Bowl ads as much as I do, you can see

any Super Bowl ad from the past 12 Super Bowls at www.SuperBowl-ads.com. Also, check out the Super Bowl

facts below. I'm proud to announce that RE/MAX is once again sponsoring the game in conjunction with the Westwood One Broadcast Team. Have a great Sunday. Eat, drink, be merry....and always remember... BRAND

MATTERS!