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The Evolution of the
Super Bowl commercial.
Presented by Mickey LoncharQuisenberry Marketing & Design
Twitter: @mickeylonchar
Super Bowl Advertising:Then & Now
Super Bowl Advertising:Then & Now
1967 = 22 million viewers 2012 = 111 million viewers
The four eras of Super Bowl Advertising:
Era 1: Ads that sold stuff.(1967 - 1978)
Era 2: Ads thatentertained.
(1979 - 1988)
Era 2: Ads thatentertained.
(1979 - 1988)
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Who “won” the Super Bowl?
Era 3: Ads became“social.”(1989 - 2008)
Who “won” the Super Bowl?
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Era 3: Ads became“social.”(1989 - 2008)
Dear Agency: You’reFired
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
What the...?
Era 4: Ads became “the product.”(2009 - present)
And this is an online-only teaser!
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
This year: 61,000 crowdsourced video entries.
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
Era 4: Ads became “the product.”(2009 - present)
(4.4 million views in three days.)
2012 Admeter ResultsTop 5Spots:
2012 Admeter ResultsTop 5Spots:
5. Sketchers: “GoRun”
2012 Admeter ResultsTop 5Spots:
4. M&M’s: “WardrobeMalfunction”
2012 Admeter ResultsTop 5Spots:
3. Doritos: “Man’s BestFriend”
2012 Admeter ResultsTop 5Spots:
2. Bud Light: “Weego”
2012 Admeter ResultsTop 5Spots:
1. Doritos: “BabySlingshot”
2012 Admeter ResultsBottom 5 Spots:
50. Go Daddy: “Body Paint”51. Bud Light Platinum: “Factory”52. Lexus GS: “Break Through”53. Bud Light Platinum: “Work”54. Go Daddy: “Cloud”
My favorite spot?
Only 364 days till SuperBowl XLVII.
Go create the next great Doritos commercial!
@mickeylonchar