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Cell Phones and Driving:

Research Update

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AAA Foundation

• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus

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Mission

• Identify traffic safety problems• Foster research that seeks

solutions• Disseminate information and

educational resources

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Funded through the generosity of

and its members

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Two surveys used in this analysis:

• 2008 Traffic Safety Culture Index

• CARAVAN omnibus survey

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What’s the Problem?• As of Dec 2007, 84% of U.S. population or 255

million people were cell phone subscribers The 2.1 trillion minutes used talking reflects a 300% increase from 2000. (CTIA-The Wireless Association)

• Approximately 11% of drivers were using hand-held or hands-free phones while driving at any given moment during the day in 2007 (NHTSA)

• Studies looking at phone records of crash-involved drivers have reported phone use while driving increases the risk of an accident by a factor of 4.

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The ResearchAAA Foundation’s Traffic Safety Culture Index

• Nationally-representative telephone survey of U.S. adults ages 18+

• Conducted from October 25, 2007 through January 10, 2008 by NuStats, LLC

• Surveyed a random sample of 2,509 U.S. adults on a variety of traffic safety issues, including cell phone use while driving.

Opinion Research Corporation’s CARAVAN• Nationally-representative cost-shared omnibus

telephone survey• Surveys conduced from September 4 through

September 8, 2008 included questions from the AAA Foundation on cell phone use while driving.

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Survey Results

Both surveys found more than half of all drivers admitted talking on a cell phone while driving in the past 30 days, specifically:

• 53% of drivers (TSC Index) and 61% (CARAVAN) report talking on a cell phone while driving at least occasionally

• 16-17% (both surveys) report doing this regularly

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Younger Drivers• Surveys indicated that younger drivers are

more likely to use a cell phone while driving the oldest age groups…

• …but it’s not just young drivers. • Drivers aged 25-34 had highest rates of any

cell phone use (TSCI) and of regular cell phone use while driving (both surveys)

• Over half of drivers aged 45 to 54 reported using cell phones while driving at least occasionally (both surveys)

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Rates of Driver Cell Phone Use by Age

*Full bar = any usage Shaded portion = often or very often

**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index

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Text Messaging while DrivingBoth surveys found that a significant minority of people admit reading or sending text messages or emails (hereafter “text messages”) while driving:

• 14% of drivers (TSC Index) and 17% (CARAVAN) report text messaging while driving at least occasionally

• 3% (both surveys) report doing this regularly

• Young drivers (ages 18-24) were by far the most likely to do this

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Text Messaging while Driving by Age

*Full bar = any usage Shaded portion = often or very often

**Based on data collected in the AAA Foundation’s 2008 Traffic Safety Culture Index

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“Do as I Say, Not as I Do”

• TSC Index survey found that 83% of drivers felt that drivers using cell phones was a serious problem But 46% of those same drivers later admitted to using a cell phone while driving!

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People think hands-free is safer (It isn’t)

• 2 out of every 3 drivers* think that using a hands-free cell phone while driving is safer than using a hand-held phone...

• …BUT virtually all studies have found that using hands-free phones while driving is no safer than using a hand-held cell phone.

*Based on data collected in the CARAVAN survey

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“Too many Americans are driving around with a false sense of security that hands-free devices are somehow safer, which

could be a deadly mistake.”

-J. Peter Kissinger, AAA Foundation President & CEO

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To view the full “Cell Phones and Driving: Research Update” report or find other information about traffic safety culture, go to www.AAAFoundation.org.

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The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries.

It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.

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To learn more about driving safe and choosing a protective automobile, visithttp://suntrupautomotivefamily.com/

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