Sunsilk queue Co -Creation

Ria Akmari

a

Siska Nilam Sari

We know that to have a beautiful hair you must use the specific products suited to our kind of hair apart from that, risk of stress or over- inflating. Also Sunsilk

knows that an unmarried shampooing can not fit for every woman, this has formed a new queue the Co -Creation produced in cooperation with seven world experts in

hair care , it has seven dissimilar types of products each of which is shown explicitly for a dissimilar kind of hair or for a special

conclusion result desired.

Decoding Sunsilk's Co-Creation Variants

The different Sunsilk bottles on the picture sure does remind us of a rainbow, doesn't it? Actually, the colors pertain to different

formulations that address to different hair needs. What Sunsilk did though this time was to collaborate with international hair experts

who know hair more than we do. Hence, the Best Ever Sunsilk Range was born.

Smooth and Manageable (Pink)

Co-created with Yuko Yamashita: This formula is

enriched with Keratin Yogurt Nutri-Complex to cleanse (i.e. remove the dirt) and coat hair

strands to avoid fluffy hair (unless that's the peg of

course, if you're doing a shoot). Fluffy hair seems to be the

problem of most of us naturally-wavy girls. It also works as a fantastic brush

cleanser. My brushes are softer after.

Strong and Long(Green)

Co-created with Teddy Charles: We all know how runway model's hair is forever blow-dried, processed,

fried, teased, crimped, and bathed in hairspray. As a result, hair can

dry up, split, and break (the falling strands at the backstage floor

would be enough proof that hair can break with endless abuse). This one has Active Fruitamin

Complex, penetrating the hair and fortifying hair fibers to strengthen and smoothen hair, so hair could

grow longer and stronger.

Damage Repair(Orange)

co created with Bobsoho Salon: With the talk on damaged hair,

Sunsilk teamed up with Bobsoho Salon of London founded by

Thomas Taw. This one has Olive Serum Nutri-Complex to give SOS to damaged hair. Instead of just

coating the surface, it reconstructs the hair beneath the surface, filling damaged cracks and gaps layer by layer, so the

effect is more long-term.

Straight and Sway(Purple)

co-created with Teddy Charles: I know two out of five people who

are addicted to chemical straightening treatments in order to

achieve the low-maintenance straight hair we all see. The

problem though with chemically straightened hair, though is the infamous witchbroom look which

makes hair look stiff and wire-like. This purple bottle contains Amino

Collagen Complex (collagen, as we know, is important in elasticity),

which gently relaxes hair bonds so chemically-straightened hair has now soft movement instead of

stick-like and stiff.

Soft and Smooth(Yellow)

co-created with Bobsoho Salon: Dry

and rough hair's rescue would be the

Ceramide Macadamia

Complex, which acts as a softening agent

Anti-Dandruff(Blue)

co-created with Dr. Francesca Fusco: Dandruff is actually due to a fungal infection, so aside from treating the infection, we should also treat the scalp and hair from the effects of dandruff as well as

giving nourishment back. Enriched ZPT Citrus Complex

cleanses, refreshes, and purifies the scalp. At the same time, it

also protects the hair from dryness (as hair could get dry). This shampoo not only adresses

skin care but also hair care.

Hairfall Solution(Gold)

Co-created with Dr. Francesca Fusco: Has Soya Vitamin

Complex for visibly less hair fall, for

those with problems with hair that's weak, brittle, and easily broken.

Sales Plan for 2011

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