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Extract from hard copy version of online brand identity guidelines written for luxury motoryacht manufacturer
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SunSeeker InternatIonaL GUIDELINES – VERSION 1 ISSUED: NOVEmbER 2011
SUNSEEKER INTERNATIONALbRAND GU IDEL INES
managing the Sunseeker brand
VISIT HTTP://GUIDELINES.SUNSEEkER.COm/ FOR THE LATEST VERSION
“ The Sunseeker name brings obligations as well as rewards”
These brand Guidelines must be followed in all Sunseeker promotion.
SunSeeker InternatIonaL GUIDELINES – VERSION 1 ISSUED: NOVEmbER 2011
PAGE: 1
CO
NT
EN
TS BRAND OVERVIEW
tHe neeD For GuIDeLIneS 7
WHY ManaGInG tHe SunSeeker BranD MatterS 8
tHe SunSeeker IMaGe 9
BranD CoMMunICatIon 11FURTHER HELP
BASIC ELEmENTSBaSIC eLeMentS 13
tHe SunSeeker LoGo 14
exCLuSIon zone 16
LoGotYpe 18Size of logoRegistered trademark
LoGo verSIonS 20Two colour foil (The preferred logo)Two colour lithoFour colour process litho, digital print Single colour positive Single colour negative
DIGItaL/onLIne/vIDeo 24Two colour RGb (The preferred logo)Single colour positive Single colour negative
LoGo Don’tS 26busy backgroundAdjacent textColour backgroundsColour
LoGo Don’tS (Cont) 28CompositionProportionsServices and subsidiary operations
LoGo extenSIonS 30marketing propositionWeb addressDepartment title
