The  art  of  a  col laboration:  Sunglass  Hut  partners  with  SAFW  and   introduces  New  Talent  search  2015  

 

Sunglass  Hut,  the  world’s  premier  eyewear  retailer,  has  partnered  with  SAFW  to  discover  and  celebrate  new  talent  by  partnering  

with  fashion  week  to  present  the  2015  SAFW  New  Talent  Search.  The  competition  which  identifies  and  celebrates  SA’s  hottest  

talent  opens  this  month  for  new  and  emerging  designers.    

In  keeping  with  Sunglass  Hut’s  global  partnership  with  fashion  week  (the  brand  is  the  principal  sponsor  for  London  Fashion  Week  

for   the   next   three   years   and   their   presence   at   other   local   fashion   events)   this   partnership   is   the   elevation   of   the   brands  

association  in  the  South  Africa.    

The  talent  search  open  to  designers  who  have  not  been  in  business  for  more  than  seven  years  and  created  by  industry  veteran  

Lucilla  Booyzen  of  SA  Fashion  Week  offers  SA’s  new  talent  the  opportunity  to  showcase  their  craft  at  SAFW  and  learn  the  tools  to  

turn  this  artisan  skills  into  a  successful  business.    

“If  there’s  one  fashion  trend  in  2015,  like  a  good  cronut,  consumers  look  for  the  perfect  blend  of  two  longtime  favourites  and  our  

partnership  with  SAFW  is  testament  to  a  great  fashion  collaboration.  The  New  Talent  search  currently  in  its  eighteenth  year  is  the  

only   competition  of   its   kind   in   the  South  African   industry  and   is   the  perfect   springboard   to   launch  SA  designers   into   the   local  

creative  fashion  industry.  As  a  global  fashion  retailer  we  are  excited  to  be  part  of  the  2015  re-­‐imagined  edition.  We  are  adding  

our  international  fashion  flair  by  offering  the  winner  the  chance  to  visit  London  Fashion  Week  on  an  all  expenses  curated  fashion  

week  experience  which  includes  visiting  key  fashion  shows  and  meeting  with  international  designers,”  comments  Earl  Kopeledi,  

Marketing  Manager,  Sunglass  Hut  SA  

“Many  of  South  Africa’s  most  talented  designers  have  been  nurtured,  identified  through  the  New  Talent  search  including  David  

Tlale,  Cleo  Droomer  and  Tiaan  Nagel.  The  challenge  for  designers  this  year  is  Individualism  -­‐  a  growing  mega  trend  –  identified  by  

authors  Georg  Vielmetter  &  Yvonne  Sell   in   their  book  Leadership  2030,  and  we  would   like   to   find   someone   that   can   lead   the  

fashion  pack,  not  follow  it.    It  is  time  to  show  us,  not  only  a  new  point  of  view,  but  also  a  very  individual  point  of  view.  As  with  last  

year’s  competition,  we  are  looking  for  a  very  strong  but  also  unique  handwriting.  While  we  like  “bold”,  we  aren’t  simply  looking  

for  theatre,  but  a  contemporary  wardrobe  that  appeals  to  a  modern  woman’s  lifestyle.  Trend  and  industry  expert  Dion  Chang  will  

convene  the  search  again  this  year  as  we  set  out  to  uncover  the  next  great  South  African  designer.”,  said  Lucilla  Booyzen,  Head  of  

SAFW  

• Representation  by  The  Fashion  Agent  for  1  year  valued  at  R  11,  400.00  

• The  winner  will   get   the  opportunity   to   show  a  satellite  Collection  as  part  of  a  4  designer  package  at   the  SA  Fashion  

Week  (SAFW)  Spring/Summer  2016  season  –  6  months  after  the  SAFW  New  Talent  Search  to  the  value  of  R  12,  500.00  

• All  finalists  will  be  granted  access  to  the  Buyers  Lounge  –  Autumn/Winter  2016  (24  &  26  October  2015)  –  not  to  sell  but  

to   engage  with  buyers   and   conduct  market   research   for   their   own  brands  during   the   two  days   to   the   value  of   R   3,  

420.00  

• The  winner  will  receive  once  free  stand  at  the  SAFW  Pop  Up  Shop  2016  in  Brooklyn  Mall  to  the  value  of  R  6,  000.00e  

2015  prize  includes:  

• And  a  trip  to  the  Sunglass  Hut  London  Fashion  Week  in  February  2016  valued  at  R50  000.    Sunglass  Hut  will  provide  the  

winner  with:  one  return  ticket,  accommodation,  transfers,  show  tickets  and  exhibition.  

For  more  information  on  how  to  enter:  http://www.safashionweek.co.za/?cat=151  .  For  the  latest  news  on  Sunglass  Hut’s  fashion  week  takeover  and  style  content  visit:  www.innercirclesunglasshut.co.za  .  Follow  Sunglass  Hut  on  Twitter  using  @sunglasshutsa  or  #sunglasshutxsafw