8
COURTNEY STAGGS

Sunglass Hut Final

Embed Size (px)

DESCRIPTION

Interactive information design for the Sunglass Hut website

Citation preview

Page 1: Sunglass Hut Final

Courtney StaggS

Page 2: Sunglass Hut Final

project statement

Background For this project my client will be Sunglass Hut, the leading authority on premium sun-wear. This infographic will be used on their website in order to provide an interactive and fun way for their customers to find the right style of sunglasses to fit their different personalities and face shapes. Sunglass Hut already provides this type of service, but does not combine the face shape with a person’s personality. The infographic will be displayed either on their homepage or underneath their “Style” link on the navigation bar.

target audiencesBoth male and female is the audience with a range from early twenties to late thirties who look are interested in high-fashion and performance sunglasses.

objectivesTo create an entertaining infographic for customers to use while shopping for sunglasses. This will eliminate time and will allow customers to see all of their custom shapes in one place.

obstacles Being able to fit every shape in this infographic may be difficult with the little space the web provides. Legibility and space could cause some troubles.

Key BenefitThis infographic will be both easy to use and a fast way to shop online. Giving the customer what they want, where they want it will help them have a successful shopping experience.

support statementsWith this infographic, Sunglass Hut will be provided with something that could eliminate clutter and extra links on their website. With this they will have what they need all in one place, rather than navigating through both “face shape” and “styles.”

tone Fresh, fun, and interactive. media Web

creative considerations Be thinking about the space you have and the dimensions intended to use on the web. Consider whether or not this can be mobile compatible, and if so, will this be scrollable rather than on an image that is only horizontal.

Page 3: Sunglass Hut Final

style-Guide

colors

empHasis Helvetica neue condensed BoldHEADLINERS HELVETICA CYBody Copy Helvetica Light

RGB: 163 203 133CMYK: 39 3 62 0

RGB: 160 50 136CMYK: 41 95 8 0

RGB: 100 188 208CMYK: 57 7 15 0

RGB: 0 0 0CMYK: 75 68 67 90

Page 4: Sunglass Hut Final

tHumBnails

Page 5: Sunglass Hut Final

process

OVAL SQUARE ROUND HEART

Page 6: Sunglass Hut Final

process

OVALSQUAREHEART

DIAL UP THE DRAMA WITH THE BOLD, OVERSIZED BUTTERFLY. IT’S THE GO-TO STYLE FOR A GLAMOROUS HIGH FASHION LOOK.

Works great with...

BUTTERFLY

OVALSQUAREHEART

DIAL UP THE DRAMA WITH THE BOLD, OVERSIZED BUTTERFLY. IT’S THE GO-TO STYLE FOR A GLAMOROUS HIGH FASHION LOOK.

Works great with...

BUTTERFLY

Page 7: Sunglass Hut Final

FIND STYLES SUITED TO YOU

ORBROWSE BY STYLEBROWSE BY FACE SHAPE

GO RETRO WITH A MODERN TAKE ON

VINTAGE MOVIE-STAR STYLE. THE CAT EYE

DOES IT UP WITH UPSWEPT STYLE

AND OLD-SCHOOL CHARM.

SHOP CATEYE

HEART

SQUAREOVALDIAL UP THE

DRAMA WITH THE BOLD, OVERSIZED

BUTTERFLY. IT’S THE GO-TO STYLE FOR A

GLAMOROUS HIGH FASHION LOOK. HEART

SQUAREOVAL

SHOP BUTTERFLY

HIT THE SLOPES WITH A SNUG STYLE THAT OFFERS TOTAL PROTECTION FROM

THE ELEMENTS.

SHOP GOGGLE

HEART

SQUAREOVAL

ROUND

OVAL FRAMES ARE GREAT BASICS THAT

WORK WITH ALL FACE SHAPES. THEY’RE A MUST-HAVE STAPLE

SUNGLASS.

SHOP OVAL

SQUAREOVALNOTHING DOES

CLASSIC COOL LIKE THE PILOT. AND WITH A DESIGN ADVANCED

ENOUGH FOR THE COCKPIT, YOU’LL ENJOY THE VIEW.

SHOP PILOT

SQUAREOVAL

HEART

KEEP IT SIMPLE WITH A LIGHT, LOW-

PROFILE FRAME THAT CREATES

A MINIMALIST LOOK WITHOUT

SACRIFICING STYLE.

SHOP RIMLESS

OVAL

HEART

SOMETIMES IT’S OKAY TO

COMPROMISE. SEMI-RIMLESS COMBINES THE BEST OF BOTH WORLDS, LETTING

YOU LIGHTEN UP WITHOUT LOSING

STYLE.

SHOP SEMI-RIMLESS

OVAL

HEART

GET MAXIMUM SUN PROTECTION

AND MAJOR STYLE WITH A SLEEK,

FUTURISTIC SHIELD.

SHOP SHIELD

OVAL

ROUND

SQUARE FRAMES ARE ANYTHING BUT.

THEIR GEOMETRIC STYLING MAKES

THEM DECIDEDLY HIP.

SHOP SQUARE

OVAL

ROUND

THIS CLASSIC SHAPE IS AN

EYEWEAR ICON. IT’S BEEN AROUND

SINCE THE ‘50S, BUT ITS VERSATILE STYLE IS TOTALLY

TIMELESS.

SHOP WAYFARER

OVAL

ROUND

AWESOME FOR ACTION. THEY

HUG THE HEAD FOR A SNUG,

COMFORTABLE FIT AND PROVIDE

GOOD PERIPHERAL VISION.

SHOP WRAP

OVAL

ROUND

Page 8: Sunglass Hut Final

FIND STYLES SUITED TO YOU

ORBROWSE BY STYLEBROWSE BY FACE SHAPE

GO RETRO WITH A MODERN TAKE ON

VINTAGE MOVIE-STAR STYLE. THE CAT EYE

DOES IT UP WITH UPSWEPT STYLE

AND OLD-SCHOOL CHARM.

SHOP CATEYE

HEART

SQUAREOVALDIAL UP THE

DRAMA WITH THE BOLD, OVERSIZED

BUTTERFLY. IT’S THE GO-TO STYLE FOR A

GLAMOROUS HIGH FASHION LOOK. HEART

SQUAREOVAL

SHOP BUTTERFLY

HIT THE SLOPES WITH A SNUG STYLE THAT OFFERS TOTAL PROTECTION FROM

THE ELEMENTS.

SHOP GOGGLE

HEART

SQUAREOVAL

ROUND

OVAL FRAMES ARE GREAT BASICS THAT

WORK WITH ALL FACE SHAPES. THEY’RE A MUST-HAVE STAPLE

SUNGLASS.

SHOP OVAL

SQUAREOVALNOTHING DOES

CLASSIC COOL LIKE THE PILOT. AND WITH A DESIGN ADVANCED

ENOUGH FOR THE COCKPIT, YOU’LL ENJOY THE VIEW.

SHOP PILOT

SQUAREOVAL

HEART

KEEP IT SIMPLE WITH A LIGHT, LOW-

PROFILE FRAME THAT CREATES

A MINIMALIST LOOK WITHOUT

SACRIFICING STYLE.

SHOP RIMLESS

OVAL

HEART

SOMETIMES IT’S OKAY TO

COMPROMISE. SEMI-RIMLESS COMBINES THE BEST OF BOTH WORLDS, LETTING

YOU LIGHTEN UP WITHOUT LOSING

STYLE.

SHOP SEMI-RIMLESS

OVAL

HEART

GET MAXIMUM SUN PROTECTION

AND MAJOR STYLE WITH A SLEEK,

FUTURISTIC SHIELD.

SHOP SHIELD

OVAL

ROUND

SQUARE FRAMES ARE ANYTHING BUT.

THEIR GEOMETRIC STYLING MAKES

THEM DECIDEDLY HIP.

SHOP SQUARE

OVAL

ROUND

THIS CLASSIC SHAPE IS AN

EYEWEAR ICON. IT’S BEEN AROUND

SINCE THE ‘50S, BUT ITS VERSATILE STYLE IS TOTALLY

TIMELESS.

SHOP WAYFARER

OVAL

ROUND

AWESOME FOR ACTION. THEY

HUG THE HEAD FOR A SNUG,

COMFORTABLE FIT AND PROVIDE

GOOD PERIPHERAL VISION.

SHOP WRAP

OVAL

ROUND