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What should be in your basic Sunday night pitch at Startup Weekend, and what you have to do for extra impact. Oh, and a few rules that are set in stone for SWMONS
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Sunday Night pitch for Startup Weekend
#SWMONS special Leo Exter, founder @ westartup
Why are you making this presentation?
Answer basic questions up front
To get next meeting
Competent pitches only.
For an awesome pitch, do something different.
• Problem you’re solving
• Market you’re addressing
• Your solution • Business model• Current status• The Ask
Start with audience in mind
Is the audience familiar with your market and problem?
Yes: Appeal to their “personal” pain
No: Describe problemProve market size
Use unambiguous words.
Platform:
Start with the“Hollywood cinema pitch”:
Kill Bill meets Wizard of Oz
Prove that your solution works
1,994 users
Your team are the heart of your business!
Leo Boye Jacob Yash
Business models aren’t magical
Are they paying enough to make it worthwhile?
Who’s buying?What are they buying?
What’s the status?
• Prototype• Just launched• Getting traction• Need to grow
faster!
What do you want from your audience?
ContactsAdviceTest users
Money: How much?For what?
Now, to make a presentation that packs a PUNCH…
Tell a story
Illustrate your point with a bit of flair
• 5 minutes sharp• PPT/Keynote, but
have a PDF copy• Screenshots only• Live demo OK, but
only if it REALLY works
• 18:00 is last deadline
www.westartup.eu
@leoexter
Got questions?
