INCREASE AWARENESS AND ATTRACT MORE

CUSTOMERS WITH A MULTI-CHANNEL CAMPAIGN

Sun Sentinel Media Group

333 SW 12th Avenue, Deerfield Beach, FL 33442

956.425.1782

Agenda

South Florida Market Overview:

Newspaper Landscape

Sun Sentinel Media Group Overview

Print & Online

Targeted Opportunities

Community Reach

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Capture South Florida:

A Top Market Nationally, Largest & Most Affluent in Florida

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South Florida ranks in the top 15 markets in the country:

Population Rank # 8 in the nation with more than

5.9 million people

Household Rank # 8 with 2.2+ million households

Effective Buying Income # 11 with $129 billion

effective buying income

Consumer Expenditures # 10 with $115 billion

estimated in 2015

Source: Nielsen Claritas 2015. CBSA = Metropolitan Statistical Area (over 900 in the U.S.) = Miami-Dade, Broward and Palm Beach Counties.

20,114,525

13,296,946

9,570,110

6,951,575

6,467,776

6,066,097

6,061,117

5,926,167

5,629,693

4,743,463

New York-Newark, NY-NJ-PA

Los Angeles-Long Beach, CA

Chicago, IL-IN-WI

Dallas-Fort Worth-Arlington, TX

Houston-The Woodlands, TX

Washington, DC-VA-MD-WV

Philadelphia, PA-NJ-DE-MD

Miami-Fort Lauderdale, FL

Atlanta-Sandy Springs, GA

Boston-Cambridge-Newton, MA-NH

Population 2015

Top 10 CBSA

Tap Into South Florida’s Diversity:

Market Breakdown

Source: Nielsen Claritas 2015. CBSA = Metropolitan Statistical Area = Miami-Dade, Broward and Palm Beach Counties.

Sizeable and

Great Demographics

3.26 million population

Median Age 42

61% college educated

1.3 million households

$51,500 median household income

$79.8 billion spending dollars

Broward/Palm Beach: Sun Sentinel core market

Miami-Dade:

2.67 million population

Median Age 44

51% college educated

928,600 households

$42,150 median household income

$49.5 billion spending dollars

White

47%

Black/

African

American

23%

Hispanic

25%

Asian

3%

Other

2%

White

17%

Black/

African

American

16% Hispanic

64%

Asian

2%

Other

1%

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Sun Sentinel,

210,856

Sun Sentinel,

131,741

Miami Herald,

191,720

Miami Herald,

127,068

Palm Beach

Post,

119,623 Palm Beach

Post,

96,651

Sunday Daily (M-S)

Total Circulation (excluding branded editions)

Sun Sentinel Offers the Highest Distribution in South Florida

5 Source: AAM Audit Report June 2014; does not include branded editions

South Florida:

A Three Newspaper Market

SUN SENTINEL’S MULTI-MEDIA SOLUTIONS

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Sun Sentinel is a leader in serving

information to South Florida communities

through its daily newspaper, weekly

community newspapers, targeted

publications, digital products, direct mail

strategies and events

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125,000 friends

Prin

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Full Run Inserts and 92,500 opt-in Deals Delivered weekly

Multi-Media Solutions that Engage & Deliver

South Florida’s Diverse Population

On

line

Extend your reach beyond the traditional Tribune Media Group

digital portfolio to 1,000’s of websites

956,000 weekly readers El Sentinel: 150,500+

weekly distribution targeting Hispanics

213,900 unique visitors 2.3 million page views

City & Shore: monthly magazine targeting Upscale consumers

28 targeted weekly/ & monthly publications

4.3 million monthly App page views & 223,260 App

downloads

Source: Scarborough Research 2015, Release 1 (newspaper includes print & e-

editions); Site Catalyst (Formerly Omniture) Jan-June 2015. News Apps combine

non- updated with updated versions. App downloads current as of 6.15; May

include duplication; * Internal Estimates.

SunSentinel.com & SouthFlorida.com

Digitally re-mastered

3.6 million unique visitors / 20.3 million page views

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Reach 1.1 Million Adults with Sun Sentinel Print and Online

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SunSentinel.com

20.3 million monthly page

views & 3.6 million monthly

unique visitors

• Digitally Re-mastered -

Devise Responsive site

• Engage audience with

Video and Branded Content

Apple IOS Apps

163,980 downloads

3.1 million monthly PVs

iPhone –1.9 million monthly PV

iPad – 1.2 million monthly PV

Android App

27,580 downloads

931,200 million monthly PVs

Circulation*

210,856 on Sundays

131,741 Monday-Saturday

Readership

669,500 Sundays

398,000 Daily

More than 956,000

weekly readers

Source: AAM Audit Report June 2014 ; * Including digital replica & non-replica. Scarborough 2015, Release 1- South Florida; Site Catalyst (Formerly

Omniture) Jan-June 2015. News Apps combine non- updated with updated versions. App downloads current as of 6.15; May include duplication

Reach adults 40+

with Sun Sentinel

Reach adults 25-54 with

SunSentinel.com

Reach younger adults 18-34 with

SunSentinel.com Mobile and Tablet Apps

Sun Sentinel Weekly Readers:

• Men: 48%, Women 52%

• Median Age: 54

• 47% are 55 years and older

• 61% college educated

• Affluent:

• Median HHI: $55,000

• $7,000 higher than the market’s Median

• 12% more likely than the average South Floridian to have

HHI >$100,000

• Median Home Value: $229,000

• Nearly $4,000 higher than the market’s median

• 71% Home owners, 16% more likely than the market

• 49% Married

• 57% white, 20% Hispanic, 19% Black/African American

Expand Your Customer Base by Targeting Your Best Prospects

Source: Scarborough 2015, Release 1; 2DMAs – average weekly / visited SunSentinel.com past 7days

SunSentinel.com Visitors:

• Men 51%, Women 49%

• Median Age: 42

• 78% are 18 to 54 years old

• 75% college educated

• Affluent:

• Median HHI: $79,800

• $32,000 higher than the market’s Median

• 98% more likely than the average South Floridian to

have HHI >$100,000

• Median Home Value: $283,600

• Nearly $58,000 higher than the market’s median

• 67% Home owners, 10% more likely than the market

• 50% Married, 41% of Households with children, 5% & 17%

more likely than the market respectively.

• 50% white, 28% Hispanic, 13% Black/African American

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Stand Out and Draw Attention to Your Message

Unique Ads

Section Front Advertising

Sun-Notes

Spadea Page Takeover

Push Down

Mobile Devices

Interstitial

Video

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Connect with Your Best Targets Via Our Niche Products

Source: 2015 Media Kit; Site Catalyst (Formerly Omniture) January–June 2015 monthly average Internal Estimates

El Sentinel

# 1 Spanish-language publication in

Broward and Palm Beach

150,500 copies weekly

South Florida Parenting

South Florida parents/families

magazine of choice

100,000 copies monthly

Jewish Journal

Reaching South Florida’s

Jewish Community

154,200 zoned copies weekly

Forum Publishing Group

12+ weekly community

publications 350,000 copies

City & Shore Magazine

Upscale, lifestyle Magazine

46,000 copies weekly

Hot Summer Destinations

Upscale, travel Magazine

150,000 copies June, 2016

ElSentinel.com

Monthly Page Views: 73,700

SouthFloridaParenting.com

Monthly Page Views: 85,200

SunSentinel.com/Florida-

Jewish-Journal

Monthly Page Views: 22,900

SunSentinel.com - Broward

& Palm Beach News

Monthly Page Views: 1.3

million

City & Shore Magazine

Monthly Page Views: 9,000

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Programmatic:

Automated media buying through technology

Audience Targeting:

Target by demography, geography, online behaviors, and

consumed content

Retargeting:

Reach back out to your visitors of your own website

Online Video:

Deliver engaging online video campaigns with scale, including

YouTube TrueView

Mobile:

Reach on-the-go consumers within select geographies

More!

Expand Your Reach and Engage Your Target Audience

Branded content offers multiple ways to engage

your audience

Regardless of execution form, content will focus on

expertise within specific product categories, giving

consumers:

Needed information to make a purchase decision

Top featured/purchased items to help craft a final

product purchase

Geographically versioned for placement in the Florida

and desired markets

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Info

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Premium Network Targeting

TribX is a premium

partnership among 1,000’s

of websites designed to

extend your reach beyond

your Sun Sentinel digital

portfolio

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Living Healthy Expo – Audience – South Florida Adults

January, 2016 | 10:00a.m. - 3:00 p.m.

South Florida Top Workplaces (honoring businesses)

April, 2016 | 12:30 p.m.

Awards program with reception and sit

down lunch

Westin Ft Lauderdale, Ft Lauderdale

Top Workplaces for People on the

Move (honoring individuals under 45)

August, 2016 | 6:30 p.m.

Awards program with cocktail reception

W Hotel, Ft Lauderdale

Party in Pink

(breast cancer awareness campaign)

October, 2016

TBD

Send Direct and Personalized Messages to the Community

Tribune Direct

Pinpoint your best prospects, strategically target their

households via Direct Mail and strengthen your brand.

Sun Sentinel Events*

Interact with consumers who live and work in your business neighborhood

Increase Brand awareness

Turn-key partnership, Sun sentinel takes care of all the event planning, promotion and implementation.

14 * Subject to change

Partner with Us to Help Local Kids!

A charity you can trust.

Your donation will be in good hands with a financially responsible, well respected, transparent

organization. We ensure all donations are being used correctly, thoroughly vetting all non-profit

agencies through a detailed grant review process. Sun Sentinel Children’s Fund is a 501c3, so

every donation is tax deductible.

Your donation goes further.

All donations to Sun Sentinel Children’s Fund are automatically matched by the McCormick

Foundation at 50%. And, because the McCormick Foundation and Sun Sentinel pay all

administrative and fundraising expenses, 100% of every donation—PLUS the match—goes directly

to the charities, organizations and people who need it most!

Your support will be recognized.

Sun Sentinel is proud to partner with local businesses who want to positively impact their

communities. Based on your charitable contribution, The Fund can develop a customized

program with unique exposure and opportunities to drive important areas of your business. The

Fund logo will be included on your ads to show your involvement in Sun Sentinel Children’s Fund

and recognize you as an organization that cares.

Your dollars are staying local.

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From planning and strategy, to creative and

execution, Sun Sentinel offers you mass reach and

targeted strategies with our multimedia platform.

We're here to help you grow your sales, increase

your brand loyalty and maximize your ROI.

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