8
Snack foods In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeast’s brand essence, "Spread the Smile" connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids.Milky Magic has the ‘Magic of 2’ - A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Light Sunfeast Marie Light Original : This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day . Sunfeast Marie Light Orange : It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. Sunfeast Golden Bakery

Sun Feast

Embed Size (px)

Citation preview

Page 1: Sun Feast

Snack foods

In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits.

Sunfeast’s brand essence, "Spread the Smile" connotes happiness, contentment, satisfaction and pleasure. The

mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new

varieties and has its presence in almost all types of biscuit categories.

 Sunfeast Milky Magic

Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids.Milky Magic has the ‘Magic of 2’ - A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

 Sunfeast Marie Light

Sunfeast Marie Light Original :This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day .Sunfeast Marie Light Orange :It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all.

 Sunfeast Golden Bakery

Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture.The Sunfeast Golden Bakery cookies are available in three distinct flavours - Butter-Nut, Butterscotch and Choco-

Nut cookies. These products are designed to give consumers a rich & truly indulgent experience.

Page 2: Sun Feast

 Sunfeast Dark Fantasy

Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit, it’s a luxurious mix of aromatic cocoa and vanilla.

 Sunfeast Dark Fantasy Choco Fills

Sunfeast Dark Fantasy Choco Fills is the latest and the most premium offering from the portfolio of Sunfeast.

An exquisite combination of luscious chocolate filling enrobed within a perfectly baked rich cookie outer. An offer that fully epitomizes the brand promise of "Pure Indulgence".

 Sunfeast Glucose

For those light hunger pangs, a wholesome & nutritious choice as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but for adults too.

 Sunfeast Dream Cream

A truly scrumptious range of cream biscuits that have become an instant hit with children. ITC’s chefs have put

their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in the

Strawberry variant keeps the creamy flavor linger on.

Page 3: Sun Feast

Strawberry CreamThe first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on.

 

BourbonA special delight for all those chocolate lovers.

 

Orange CreamExperience a tangy twist in biscuits with every Orange cream.

 

Butterscotch CreamAnother first, the taste of butterscotch ice-cream in cream biscuits.

 

 Sunfeast Snacky

Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, it’s the quintessential ‘Family Biscuit’. Available in two variants, Classic

salted and Chilli flakes - the very first of its kind in India.

 Sunfeast sweet 'n salt

These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste!

Page 4: Sun Feast

 

Sunfeast Nice

These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer.

 Sunfeast Benne Vita Flaxseed Biscuits

If Benne Vita in Italian stands for ‘Good Life’, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.

 Sunfeast Special

ITC Sunfeast presents a range of Special cookies and creams.

Special Cookies:

Page 5: Sun Feast

Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special.

Available in Cashew & Butter.

Special Creams:Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits.

Available in Orange, Chocolate & Elaichi variants.

Page 6: Sun Feast

Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs 4/-, Rs 3/- and Re 1/- respectively targeting children between the age group 4-14 years and their mothers.

Sunfeast Orange Marie - a very differential offering is available in 200 gms, priced at Rs 13/- and "Sunfeast Marie Light" - Light & Crispy, available in 200 gms and 400 gms, priced at Rs 13/- and Rs 19/- respectively. Targeting housewives and families.

Sunfeast Orange Cream, Sunfeast Butterscotch Cream & Sunfeast Bourbon Cream - Smooth & Yummy Cream Biscuits, available in 100 gms, priced at Rs 10/-, Rs 10/- and Rs 12/- respectively. Targeting children between the age group 4-14 years

Biscuit PricingSunfeast glucose biscuits 100 gm-4 rs

75 gm-3 rs.19 gm-1 rs.40 gm-2 rs.200 gm-8 rs

Sunfeast orange marie 200 gm- 13 rs.

Sunfeast marie light 200 gm- 13 Rs.400 gm-24 Rs.

Sunfeast orange cream biscuit 100 gm- 11 Rs.

Sunfeast bourbon 100 gm – 12 Rs.

Sunfeast milky magic 100 g - Rs 7150 g- Rs 10

Sunfeast dark fantancy 150 gm-30 Rs.

Sunfeast golden bakery 75 gm -Rs 15 150 gm- Rs 30

Sunfeast snacky 100 gm- 10 Rs.Sunfeast sweet and salty

Page 7: Sun Feast