Game Changers in Strategic Communications

By Jackie Reau, Game Day Communications

Today’s Agenda•Introduction

•Four Game Changers

•Cocktail Napkin Challenge: Strategic Communications Style

•2013 Trends in Strategic Communications

Let’s stay connected after this presentation…

How the Next Generation Consumes Media

#1: Conduct a Media Consumption StudyTraditional Media

•TV, Newspaper, Magazines, Radio, internet sites

•Frequency of use (daily, monthly, etc.)

Social Media

•E-mail newsletters, Facebook, Twitter, YouTube, LinkedIn, smart phone applications

•Frequency of use, frequency in sharing/posting content (shared or original content)

Search Engine Usage

•How do they use search engines, which ones do they use,

Information on Your Industry/Company

•Intent to purchase, motivation to attend, competitive questions

Demographics

•Age, Sex, Race, Education, Zip Code/Community of Residence

Psychographics

•Based on your industry, i.e. smart phone ownership, top three hobbies

Snapshot of a Media Consumption Study

What Teens and (Parents) Do On-Line•Almost all surveyed students, use their phone to text and talk, while almost half are using it to check for news and/or email.•A study by Pew Internet says that 85% of U.S. Internet users, aged 17, “go online to get information about a college, university or other school in which they are thinking about attending.”•Forty-five (45) percent of parents report going online to get information about a college in which their child is investigating says Pew Internet.

Snapshot of a Media Consumption Study

Internet Influence•The College’s website is the most useful on-line tool according to surveyed students.•The two most popular general college websites used among those surveyed are Collegeboard.org (75%) and ACTstudent.org (62%)•Ninety-two (92) percent of surveyed students use Google as their primary search engine.

Facebook: The Game Changer for Making College Decisions•While 82% of high school students surveyed for the study use Facebook, only 1.5% use the social media platform in searching for information on a college.•Additionally, 69 percent have “liked” a Facebook page of a product or service.

#2: Conduct a Content Audit: Review the content you created over the last year using the worksheet

•Analyze Google or website analytics from 2012.

•How many blog posts did you write/share on your website?

•Did you write any case studies or white papers on your industry?

•How many e-mail blasts did you send to current clients and prospects?

•Did some content from your Facebook get shared or liked? If so, what was the content?

•Did you get re-tweeted? If so, what was the nature of the content?

Cross Functional Communications Plan with Editorial Calendar Tied to Business Metrics

Create Consumer-Based Content to Align with the Sales Cycle

#3: Lead the Trend Spotting Effort in Your Organization By Staying Informed

Monitor Social Media Conversations in Your Industry and Your Competition

Conduct Research and Share It Socially and Company Wide

#4 Gamify Your Brand and Content to Engage Fans

http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620

Cocktail Napkin Challenge: Be a Game Changer in 2013

What’s Next for Social in 2013: Augmented Reality and Products

http://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded

What’s Next for Social in 2013: Super Interactive Catalogs

http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!

What’s Next for Social in 2013: Social CRM

The State of Social Media Marketing, September 2012

What’s Next in 2013: Create a Cross-Function Social Media Team

Questions?Jackie Reau

Game Day Communicationsjreau@gamedaypr.com

Twitter: @gamedayjreauLinkedin: @jackiereau

Facebook: @jackiereau

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