SUMMER_PRJCT_fnl(Ahmad)

8/8/2019 SUMMER_PRJCT_fnl(Ahmad)

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A

PROJECT REPORT ON

STUDY OF VARIOUS ASPECTS OF

MP3 PLAYER WHICH INFLUENCE

THE BUYERS BEHAVIOUR

At

VIDEOCON INDUSTRIES LTD.

Submitted By

Mr. MOHD. AHMAD SHEIKH

(Roll No.-7346), P.G.D.M.

BALAJI INSTITUTE OF INTERNATIONAL BUSINESS

PUNE2007-2009

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CONTENTS

Sr. No. TITLE PAGE NO.

1. Preface 3

2. Acknowledgement 4

3. Certificate 5

4. Executive summary 6

5. Introduction 7

6. Company profile and product profile 8

8. Research objective 15

9. Research methodology 16

10. Analysis and its interpretation 18

11. Conclusion 84

12. Recommendations 86

15. Bibliography 87

16. Appendix 88

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PREFACE

This project report is an integrated part of mba programme. The main

emphasis of this project is to give the student managers an insight into

indian business.

The project programmer is designed to provide on the job experience to

the mba programmer. This gives them the chance to try and apply their

academic knowledge and gain insight into corporate culture. This helps in

developing various managerial skills.

I undertook my training in videocon industries limited at andheri, mumbai. My job

during the training was to study the consumer perception towards mp3 player by

conducting market research in mumbai.

It was a great learning experience for me as i got exposed to professional setup,

got a real platform to interact and understand the customer and the market.

Now i take the opportunity to present the project report and hope that it will

be knowlwdge enhancing to the reader.

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ACKNOWLEDGEMENT

Achievement of a task is not an individual effort but is a combined effort of various factors

involved. In other words it can be said that a goal can be achieved only when all factors in the

completion of the particular goal is combined.

It is a matter of immense pleasure for me to submit this summer project report entitled study

of various aspects of mp3 players which influence the buyers behaviour. I am extremely

thankful to all people who stood by me stead fastly in my endeavor.

Words are too meager for expression of my deep sense of gratitude for my project guide mr.

Krunal patel, asst. Manager-marketing who very ably introduced me to the project and its

various interesting aspects. Without his consent this work would not have been possible. I am

thankful to his tremendous support, timely suggestions and encouragement for the completion

of my summer project.

I would like to make a special mention of mr. Arijit dasgupta, corporate hr-recruitment,

videocon industries limited, who went out of his way in sharing his time with us.

I am very thankful to mr. Amit tiwari for his guidance during the course of project.

I would like to express deep gratitude to my parents, sisters and friends for providing the

moral support and encouragement for having stood by me during my project.

I thank the almighty for having given me the strength and ability to complete my project work

honestly.

Thanking you!

Mr. Mohd. Ahmad Sheikh

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EXECUTIVE SUMMARY

Mp3 players have a ever growing market with new technological advancements.

Apple is the leader in this segment, other leading players are creative, philips, samsung,

i-river, sandisk, cowon, transcend, i audio, sony etc.All these players play an important

role to determine the current trend and position of mp3 players.

By studying various features of mp3 players and various brands associated with these

features, we have to find out

1. Perception of indian customers towards MP3 player.

2. The positioning of videocon mp3 player and its competitors.

Different research tools like questionnaire have to be used to carry out the market

research and analysis of data with the help of SPSS to find out the desired results .

The findings of the research will be annalysed and the appropriate inferances will have to

be fiund out which will guide in taking the corrective actions before launching the product..

First , it is important to decide the area to be studied for data collection because data

collection must be such that it should represent the research.

The next move would be the planning how to collect data to avoid wastage of time and

keeping in mind the target respondants for the market research. Therefore, the data would be

collected from different shopping malls,music stores like PLANET-M, colleges and cinema

halls.

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INTRODUCTION

Perception is a function of perceived performance.is a person feeling of pleasure or

disappointment resulting from comparing a products perceived performance or outcomes in

relation to his or her expectations. If performance falls short of expectations the customer is

dissatisfied and if performance exceeds of expectations the customer is delighted.

Perception is a persons feeling of pleasure or disappointment resulting from comparing

product perceived performance in relation to his or her expectations.

Perception is a function of perceived performance and expectation. If performance matches

the expectations, the customer is satisfied.

The customers play a vital role in the health of economy and hence the markets should aim to

manage customer perception. Market research is the process of systematic gathering,

recording and analyzing of data about customers, competitors and the market. Market

research helps to create business plan, launch a product or service, fine tune in existing

products and services, to expand into new markets.

It can be used to determine which part of the population will purchase the product or

service , based on variables like age, gender, location and income level. It can be found out

what market characteristics your target market has. Market research helps companies to

know more about their potential. The purpose of market research is to help companies to

take better business decision for the new product development and marketing of new

products and therefore it is believed that market research represents voice of the consumer in

a company.

Market research can answer the questions like;

What is happening in the market?

What are trends?

Who are the competitors?

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What are the consumer preferences?

COMPANY AND PRODUCT PROFILE

Videocon india ltd founded by nandlal madhavlal dhoot in 1987.

History:

AT PRESENT VIDEOCON DEALS IN FOUR SECTORS:

Consumer durables

8

1987

COLOR & B/W TV

WASHING MACHINE

1989-1990

HOME ENTERTAINMENT SYSTEMS

ELECTRIC MOTOR

AC

1991

REFRIGERATORS

COOLERS

1995

GLASS SHEELSFOR CRT

1996

KITCHEN APPLIANCES

CRUDE OIL

1998

COMPRESSOR

COMPRESSOR MOTORS

1998

COMPRESSOR

COMPRESSOR MOTORS

2000

PHILIPSCOLOR

TV2005

ELECTROLUX INDIA

3 PLANTS TAKEOVER


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Thompson cpt (color picture tube)

Crt glass

Oil and gas

Consumer durables is the major group of videocon and it follows the strategy of multi-

brand and multi-price. It is manufacturing goods with price range and brands. Videocon

markets sansui, akai, and toshiba besides its own brand, videocon and the combined

videocon international market share are 16.8% by volume. There are number of consumer

durables by india manufactured by videocon as: Color television , Washing machines ,

air conditioners , refrigerators , Microwave ovens, Home theaters , Dvd players ,

Converters

Videocon has eight plants located in different places in india.

o Videocon industries ltd.,

o Videocon appliances ltd.

o Videocon communication ltd all three in aurangabad

o Applicom (india) ltd in bangalore

o

India refrigerator co. Ltd. At hosuro Kitchen appliances india ltd. In kolkata

o Millennium appliances ltd. At ranga reddy

o Videocon narmada glass at bharuch

Videocon is an indian multinational that uses latest technology and has stored much more

to touch the skies. Videocon has many service centers and dealer services in india. The

whole lot of information can be acquired from their website videoconworld.com.

Videocon appliances ltd (deals in consumer goods and durables) has head office in

aurangabad.

LOGO LOGIC:

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http://www.indiahousing.com/videocon-air-conditioners.htmlhttp://www.indiahousing.com/videocon-refrigerators.htmlhttp://www.indiahousing.com/videocon-air-conditioners.htmlhttp://www.indiahousing.com/videocon-refrigerators.html


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This is the new videocon symbol. It reiterates the ethos of a company dedicated to

maintaining the highest international standards of excellence through quality, technology and

innovation. The new symbol of videocon asserts its passion for global impact, and the two

es on either side represent the groups wide spectrum of interests ranging from electronics

to energy. Along with the steely glint, this communicates the group's global ambition, its

strength,

Sterling credentials and innovative drive. A symbol that proclaims a paradigm shift. A sign

that represents the new force that is videocon. Thus recapitulating our principle of reaching

out and touching the lives of millions of people. Worldwide.

VISION AND MISSION

VISION :

Vision: videocon is committed to bring happiness in every home around the world by

offering high quality products that ease and enrich high quality products that ease and

enrich human life.

MISSION:

Mission: to delight and deliver innovative products through ingenious strategy, intrepid

entrepreneurship,cutting- edge technology,insightful marketing and inspired thinking about

the future.

SOCIAL COMMITEMENT:

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PHILOSOPHY & RESOLVE:

No business can function in a vacuum. There is the society at large with which it engages ininnumerable transactions; the more involved the engagement, the better its qualitative and

quantitative effect on the business. Aware of this debt to society, a successful corporate like

videocon is committed to fulfilling its obligations: both as providers of outstanding products

as well as sterling community initiatives.

They include, among others, a first-rate academic haven for the high-school education of

underprivileged girls and a 100% world-class, charitable hospital specializing in cancer and

heart surgery for the benefit of societys marginalised sections. Videocons deep-rooted

commitment to environment conservation translates into process improvements that help

recycle crt glass, curb carbon emissions and other pollutants. Among others, the groups

india glass plant has supported a large-scale initiative like the plantation of over 2,00,000

teaktrees.

EMPLOYEE CONTRIBUTION:

Result-oriented seminars on varied topics and workshops by world-famous motivators

encourage people to expand their potential. These initiatives inspire them to develop their

creativity, thus helping build capable professionals and responsible members of society.

PROJECTS:

HOSPITAL:

In the memory of our founder videocon runs a world class hospital with the latest

equipments, mri, ct scan machines run by dedicated doctors specializing in cancer and heart

surgery. The hospital is 100% charitable and caters to the people in indian villages which

cannot even support their families let alone afford edicines.

SCHOOL:

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The group runs a world class school dreamt by our late founder in the village of gangapur,

dedicated to giving high quality high school education to underprivileged girls inspiring them

to aim higher and work for the development of the country.

CHARITIES:

In year 2004 & 2005 90 to 110 employees have donated blood. The blood donation camp is

arranged at our dhoot hospital blood bank.

Sports:

CRICKET-

The videocon school of cricket was launched in kolkata to train budding talent in the age

group of 10 to 17. The academy has been undertaken in cooperation with the captain of the

indian cricket team, saurav ganguly, who has been designated chief coach. It aims to put

about 700 students through the paces every year.sponsorship of cricketing events across the

globe underlies videocon's commitment and passion for sports as well as its goal to connect

with a global audience.

ENERGY CONSERVATION :

The company consistently pursues reduction in energy consumption in its munufacturing

process on an ongoing basis.

R & D:

The Company Carries On New Innovations In Product Development ,Cost Reduction, Q

Improvement, Process

implementations, process controls.

PRODUCTS OF VIDEOCON:

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.

INTRODUCTION TO MP3 Player MARKET

13

CONSUMER ELECTRONICS

CTVS

B&W TVS

VCRS

AUDIO SYSTEMS

COLOUR MONITORS

HOME APPLIANCES

REFRIGERATORS

WASHING MACHINES

AIR CONDITIONERS

DISH WASHERS

MICROWAVE OVENS

MIXERS & GRINDERS

COMPONENTS

TV.VCR & AUDIOCOMPONENTS

GLASS SHELLS FOR COLOR

PICTURE TUBES

MONITORS FOR COMPUTERS

OTHER ELECTRONIC

COMPRESSORS

OFFICE AUTOMATION

DIGITAL DIARIES

KIDDY PC

DATA PROJECTOR

POWER INVERTOR

DIGITAL MP3 PLAYERS

PALM TOP

INTERNET

ISP

CONTENT AND WEB

SOLUTIONS

B &W PICTURE TUBES


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The mp3 player market is an ever growing market with new technological advancements

appearing every day.

The latest advancements have ensured that these players are becoming smaller, batteries

lasting longer and now you can store more music than ever before. Not only do these mp3

players play music, now you can even play movies, download and view pictures and even

play games! Leading manufacturers are creative, philips, samsung, iriver, sandisk, cowon,

transcend, iaudio, sony and the apple ipod.

RESEARCH OBJECTIVES

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PRIMARY OBJECTIVE:

To study customer perception towards mp3 player.

SECONDARY OBJECTIVES:

To identify the factors that influence buyers to buy a mp3 player.

To find out the degree of acceptance of mp3 player among consumers.

To find out awareness of the consumers about various new features.

To find out the level of acceptance of various features .

To find out the degree of variation among existing competing products.

LIMITATIONS:

Our project was very interesting and based on modern concept of mp3 players, but it had

certain limitation

1. Many of the respondents were not aware of the product or its features.

2. Many respondents showed less interest in providing information and havent cooperated.

3. Visiting various places for the study consumed a lot of time.

4. The project was totally based on the perception of the customer, so bigger the sample size

would have been more accurate the report have been, so their was a time constraint.

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RESEARCH METHODOLOGY:

RESEARCH TYPE: Exploratory Research

DATA TYPE: Primary & Secondary Data

RESEARCH TOOL: Questionnaire

SAMPLING UNITS: Yongsters

SAMPLE SIZE: 110

SAMPLE DRAWN FROM: Mumbai & Navi Mumbai

ASSUMPTION:

Consumer are aware of the mp3 players & some of major manufactureres.

The company specified to find out the market for mp3 players,perception of people towards

mp3 players,their likes and dislikes,the top players.

RESEARCH DESIGN:

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Research design specifies methods and procedures for study.

In this study company is interested to know the perception of the target market towards mp3

players and finding out the suitable market for launching of videocon mp3 players and who

would be the probable competitors.

Sufficient thought have been given to frame research question and data types to be collected

& procedures to be used for the study among the target market. However it was exclusively

personal interview.

DATA COLLECTION:

This report was prepared after collecting data from the market and past data was arranged

from the various sources.

PRIMARY DATA:

The data was collected by personal interview . For this purpose questionnaire was prepared

in such a way that the required data would be collected.

SECONDARY DATA:

Information regarding the project ,secondary data was also required. These data was

collected from various internet sites, newspapers and journals.

RESEARCH TOOLS:

Questionnaire

ANALYSIS AND ITS INTERPRETATION

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Analysis of data required a number of closely related operations such as establishment of

categories ,the application of these categories to raw data through coding, tabbulation a nd then

drawing statistical inferences.

The unwiedly data was condensed into a few manageable groups and tables for future

analysis.thus classified data in some purposeful and usable categories,coding,editing and

tabullation was done simultaneously.

ANALYSIS AND DATA PRESENTATION

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ANALYSIS

QN22. AGE

The demographic data of the respondents was as follows;

SR.NO AGE FREQUENCY PERCENT

1 Less than 20yrs 29 26.4

2 21 to 25 yrs 62 56.4

3 26 to 30yrs 14 12.7

4 Above 30yrs 5 4.5

Total 110 100.0

AGE

Above 30yrs

26 to 30yrs

21 to 25 yrs

Less than 20yrs

The samples included 73 male and 37 female.

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Qn24. INCOME

SR.NO. MONTHLY INCOME FREQUENCY PERCENT

1 NO 21 19.1

2 Less than Rs10,000/month

9 8.2

3 Rs.11,000 to25,000/month

59 53.6

4 Rs. 26,000 to40,000/month

15 13.6

5 Above Rs 41,000/month 6 5.5

Total 110 100.0

Monthly income

Above Rs 41,000/mont

Rs. 26,000 to 40,000

Rs.11,000 to 25,000/

Less than Rs 10,000/

NO

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QNO.1. RESPONDENT HAS A MP3 PLAYER:

CODING OPTIONS FREQUENCY PERCENT VALID

PERCENT

CUMULAT

PERCEN

0 Yes 65 59.1 59.1 59.1

1 No 45 40.9 40.9 100.0

Total 110 100.0 100.0

Respondent has a MP3 player

no

yes

INTERPRETATION:

Out Of The Total Sample Size 65Respondents Were Users Of Mp3 Player

QNO.2. BRAND RECALL

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CODING FREQUENCY PERCENT VALIDPERCENT

CUMULATIVEPERCENT

0 not applicable 67 60.9 60.9 60.91 Apple i-pod 22 20.0 20.0 80.9

2 Sony 15 13.6 13.6 94.5

3 Samsung 6 5.5 5.5 100.0

Total 110 100.0 100.0

brand recall

Samsung

Sony

Apple i-podnot applicable

INTERPRETATION:

Apple i-pod was the most familiar brandamongst the non-user followed by sony &

samsung respectively.

QNO.3. RESPONDENT SATISFACTION WITH HIS MP3 PLAYER

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Respondent satisfact ion with his MP3 player

No

Yes

INTERPRETATION:

Negligible number (5) of users were unsatisfied.

QNO.7 .STORAGE PREFERENCE

CODING OPTIONS FREQUENCY PERCENT VALIDPERCENT

CUMULATIVEPERCENT

0 Yes 105 95.5 95.5 95.5

1 No 5 4.5 4.5 100.0

Total 110 100.0 100.0

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CUMULATIVPERCENT

1 Less Than 1GB &1GB

2 1.8 1.8 1.8

2 2GB to 5GB 59 53.6 53.6 55.5

3 6GB to 20GB 37 33.6 33.6 89.1

4 Above 100GB 12 10.9 10.9 100.0

Total 110 100.0 100.0

storage preference

Above 100GB

6GB to 20GB2GB to 5GB

Less Than 1GB & 1GB

INTERPRETATION:

Majority Of The Respondents Preferred Their Mp3 Player With A Storage Capacity Of 2gb To 5gb

QNO.8. EXPANDABLE MEMORY

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CODING OPTIONS

FREQUENCYPERCENT

VALIDPERCENT

CUMULATIVEPERCENT

0 Yes 105 95.5 95.5 95.5

1 No 5 4.5 4.5 100.0

Total 110 100.0 100.0

expandable memory

No

Yes

INTERPRETATION:

Majority of the respondents preferred their mp3 player with an expandable memory.

QNO.9. MEMORY TYPE-HDD/FLASH

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CUMULATIVPERCENT

0 no 1 .9 .9 .9

1 HDD 40 36.4 36.4 37.3

2 Flash 69 62.7 62.7 100.0

Total 110 100.0 100.0

Memory type-HDD/FLASH

Flash

HDD

no

INTERPRETATION:

Flash memory was considered as the most preferred memory type.

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.NO.10DISPLAY TYPE-OLED/COLOUR


CUMULATIVPERCENT

2 Colour display 110 100.0 100.0 100.0

Display type-OLED/colour

Colour display

INTERPRETATION:

Almost All Respondents Favored Colour Display

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Q.NO.11 COLOUR RESOLUTION OF DISPLAY


PERCENT

CUMULATIV

PERCENT

1 65K Colour 11 10.0 10.0 10.0

2 262K Colour 54 49.1 49.1 59.1

3 Above 262KColour

45 40.9 40.9 100.0

Total 110 100.0 100.0

Colour resolution of display

Above 262K Colour

262K Colour

65K Colour

INTERPRETATION:

262K was the preferred colour resolution followed by Above 262K.

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Q.No.12 Wma/Wav

OPTIONS FREQUENCY PERCENT VALIDPERCENT

CUMULATIVEPERCENT

Yes 104 94.5 94.5 94.5

No 6 5.5 5.5 100.0

Total 110 100.0 100.0

WMA/WAV

No

Yes

INTERPRETATION:

Majority Wanted The Facility

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Q.NO.16. BLUETOOTH/WIFI


CUMULATIVE PERCENT

1 Bluetooth 45 40.9 40.9 40.9

2 WiFi 6 5.5 5.5 46.4

3 Both 59 53.6 53.6 100.0

Total 110 100.0 100.0

Bluetooth/WiFi

Both

WiFi

Bluetooth

INTERPRE\TATION:

Both bluetooth and wifi were preferred.

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QNO.13. RCHRGOPT


CUMULATIVPERCENT

1 Data cable 12 10.9 10.9 10.9

2 Ext. charger alongwith Data

cable

98 89.1 89.1 100.0

Total 110 100.0 100.0

RCHRGOPT

Ext. charger alongwi

Data cable

INTERPRETATION:

It was found that customers preferred external charger along with data cable rather thanonly a data cable.

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Q.NO.14. HEADPHONE/EARPHONE

CODING OPTIONS FREQUENCY PERCENT VALIDPERCENT CUMULATIVEPERCENT

1 Headphone 17 15.5 15.5 15.5

2 Earphone 93 84.5 84.5 100.0

Total 110 100.0 100.0

Headphone/Earphone

Earphone

Headphone

INTERPRETATION:

Earphone was found to be the most comfortable accessory.

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Q.NO.19 COLOUR OF MP3 PLAYER


CUMULATIVEPERCENT

1 Silver 24 21.8 21.8 21.8

2 Black 48 43.6 43.6 65.5

3 Blue 12 10.9 10.9 76.4

4 Pink 9 8.2 8.2 84.5

5 Mettalic gery 5 4.5 4.5 89.1

6 Red 7 6.4 6.4 95.5

7 Voilet 2 1.8 1.8 97.3

8 Printedmulticolour

2 1.8 1.8 99.1

9 Green 1 .9 .9 100.0

Total 110 100.0 100.0

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Q.NO.4 ANALYSIS:

There are a number of features which the customers keep in their mind while buying a mp3

player.

When surveyed, it was found that sound quality was ranked as the most important feature

followed by battery life, storage capacity, price, brand, appearance, user friendly and after

sales service respectively.

1)Storage capacity:

RATING FREQUENCY PERCENT VALIDPERCENT

CUMULATIVEPERCENT

1 17 15.5 15.5 15.52 17 15.5 15.5 30.93 22 20.0 20.0 50.94 25 22.7 22.7 73.65 18 16.4 16.4 90.06 6 5.5 5.5 95.57 4 3.6 3.6 99.18 1 .9 .9 100.0

Total 110 100.0 100.0

2) Battery life:RATING FREQUENC

YPERCENT VALID

PERCENTCUMULATIVE

PERCENT1 5 4.5 4.5 4.5

2 25 22.7 22.7 27.3

3 25 22.7 22.7 50.0

4 24 21.8 21.8 71.8

5 16 14.5 14.5 86.4

6 9 8.2 8.2 94.5

7 4 3.6 3.6 98.28 1 .9 .9 99.19 1 .9 .9 100.0

TOTAL 110 100.0 100.0

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3)Sound Quality:

Rating Frequency Percent Valid percent Cumulativepercent

1 47 42.7 42.7 42.7

2 31 28.2 28.2 70.93 20 18.2 18.2 89.14 8 7.3 7.3 96.46 3 2.7 2.7 99.17 1 .9 .9 100.0

TOTAL 110 100.0 100.0

4) PRICE:

Rating Frequency Percent Valid percent Cumulative

percent1 14 12.7 12.7 12.72 6 5.5 5.5 18.23 13 11.8 11.8 30.04 13 11.8 11.8 41.85 20 18.2 18.2 60.06 18 16.4 16.4 76.47 15 13.6 13.6 90.08 11 10.0 10.0 100.0

TOTAL 110 100.0 100.0

5) Appearance:


1 13 11.8 11.8 11.82 10 9.1 9.1 20.93 11 10.0 10.0 30.94 11 10.0 10.0 40.95 21 19.1 19.1 60.06 24 21.8 21.8 81.8

7 13 11.8 11.8 93.68 7 6.4 6.4 100.0

TOTAL 110 100.0 100.0

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6) User friendly:


2 1 .9 .9 .93 8 7.3 7.3 8.24 7 6.4 6.4 14.55 22 20.0 20.0 34.56 27 24.5 24.5 59.17 43 39.1 39.1 98.28 2 1.8 1.8 100.0

TOTAL 110 100.0 100.0

7) after sales service:

Rating Frequency

Percent Valid percent Cumulative percent

1 1 .9 .9 .92 1 .9 .9 1.84 1 .9 .9 2.75 1 .9 .9 3.66 8 7.3 7.3 10.97 15 13.6 13.6 24.58 83 75.5 75.5 100.0

TOTAL 110 100.0 100.0

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OBSERVATION.

Attribute Rank Frequency Percentage

Storage capacity 4 25 22.7%

Battery life 2 25 22.7%

Sound quality 1 47 42.7%

Price 4 21 19.1%

Brand 5 20 18.2%

Appearance 6 24 21.8%

User friendly 7 43 39.1%

Ass 8 83 75.5%

Note:rank 1 means the best attribute andRank 8 means poor one

P R E F E R R E D AT R IBStorage

capacity

B attery l i fe

S ound quali

Pr ice

Brand

A earanc e

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Q.NO.5

ANALYSIS FOR APPLE-IPOD

1)Battery Life


CUMULATIVEPERCENT

1 8 7.3 8.1 8.12 11 10.0 11.1 19.23 23 20.9 23.2 42.44 33 30.0 33.3 75.85 10 9.1 10.1 85.96 11 10.0 11.1 97.07 3 2.7 3.0 100.0

Total 99 90.0 100.0

System 11 10.0110 100.0

2) Sound Quality:

RATING FREQUENCY PERCENT VALID PERCENT CUMULATIVEPERCENT

2 2 1.8 2.0 2.0

4 5 4.5 5.1 7.1

5 19 17.3 19.2 26.3

6 29 26.4 29.3 55.6

7 44 40.0 44.4 100.0

TOTAL 99 90.0 100.0

System 11 10.0

110 100.0

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3) Price:


1 17 15.5 17.2 17.2

2 27 24.5 27.3 44.4

3 19 17.3 19.2 63.6

4 16 14.5 16.2 79.8

5 11 10.0 11.1 90.9

6 5 4.5 5.1 96.0

7 4 3.6 4.0 100.0

Total 99 90.0 100.0

System 11 10.0

110 100.0

4) BRAND:


1 2 1.8 2.0 2.0

2 3 2.7 3.0 5.1

3 16 14.5 16.2 21.2

4 13 11.8 13.1 34.3

5 22 20.0 22.2 56.6

6 22 20.0 22.2 78.8

7 21 19.1 21.2 100.0

Total 99 90.0 100.0

System 11 10.0

110 100.0

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5) APPEARNACE:


2 2 1.8 2.0 2.0

3 13 11.8 13.1 15.24 11 10.0 11.1 26.3

5 22 20.0 22.2 48.5

6 26 23.6 26.3 74.7

7 25 22.7 25.3 100.0

Total 99 90.0 100.0

System 11 10.0

110 100.0

6) User Friendly:


1 1 .9 1.0 1.0

2 34 30.9 34.3 35.4

3 24 21.8 24.2 59.6

4 20 18.2 20.2 79.85 14 12.7 14.1 93.9

6 4 3.6 4.0 98.0

7 2 1.8 2.0 100.0

Total 99 90.0 100.0

System 11 10.0

110 100.0

40


41/94

7) After Sales Service:


1 71 64.5 72.4 72.4

2 20 18.2 20.4 92.9

3 4 3.6 4.1 96.9

4 1 .9 1.0 98.0

6 2 1.8 2.0 100.0

Total 98 89.1 100.0

System 12 10.9

110 100.0

ANALYSIS FOR SAMSUNG

1) BATTERY LIFE:

RATING FREQUENCY PERCENT VALIDPERCENT CUMULATIVEPERCENT

1 2 1.8 3.1 3.1

2 13 11.8 20.3 23.4

3 17 15.5 26.6 50.0

4 11 10.0 17.2 67.2

5 9 8.2 14.1 81.3

6 10 9.1 15.6 96.9

7 2 1.8 3.1 100.0

Total 64 58.2 100.0

System 46 41.8

110 100.0

2)SOUND QUALITY:

41


42/94


CUMULATIVEPERCENT

2 1 .9 1.6 1.6

3 10 9.1 15.6 17.24 19 17.3 29.7 46.9

5 18 16.4 28.1 75.0

6 10 9.1 15.6 90.6

7 6 5.5 9.4 100.0

Total 64 58.2 100.0

System 46 41.8

110 100.0

3PRICE:


CUMULATIVEPERCENT

1 1 .9 1.6 1.6

3 4 3.6 6.3 7.84 6 5.5 9.4 17.2

5 12 10.9 18.8 35.9

6 15 13.6 23.4 59.4

7 26 23.6 40.6 100.0

Total 64 58.2 100.0

System 46 41.8

110 100.0

42


43/94

4)BRAND:


CUMULATIVEPERCENT

1 4 3.6 6.3 6.3

2 13 11.8 20.3 26.6

3 17 15.5 26.6 53.1

4 8 7.3 12.5 65.6

5 9 8.2 14.1 79.7

6 8 7.3 12.5 92.2

7 5 4.5 7.8 100.0

Total 64 58.2 100.0

System 46 41.8

110 100.0

5) APPEARNC:


CUMULATIVEPERCENT

1 15 13.6 23.4 23.42 16 14.5 25.0 48.43 7 6.4 10.9 59.44 7 6.4 10.9 70.35 10 9.1 15.6 85.96 5 4.5 7.8 93.87 4 3.6 6.3 100.0

Total 64 58.2 100.0System 46 41.8

110 100.0

43


44/94

6) USRFRNDY:


CUMULATIVEPERCENT

1 2 1.8 3.1 3.1

2 10 9.1 15.6 18.8

3 5 4.5 7.8 26.6

4 10 9.1 15.6 42.2

5 2 1.8 3.1 45.3

6 16 14.5 25.0 70.3

7 19 17.3 29.7 100.0

Total 64 58.2 100.0

System 46 41.8

110 100.0

7) ASS:


CUMULATIVEPERCENT

1 40 36.4 62.5 62.5

2 11 10.0 17.2 79.7

3 4 3.6 6.3 85.9

4 4 3.6 6.3 92.2

5 3 2.7 4.7 96.9

6 1 .9 1.6 98.4

7 1 .9 1.6 100.0

Total 64 58.2 100.0

System 46 41.8

110 100.0

44


45/94

ANALYSIS FOR SONY

1(BATTLIFE:


CUMULATIVEPERCENT

1 2 1.8 2.3 2.3

2 13 11.8 15.1 17.4

3 16 14.5 18.6 36.0

4 19 17.3 22.1 58.1

5 19 17.3 22.1 80.2

6 7 6.4 8.1 88.4

7 10 9.1 11.6 100.0

Total 86 78.2 100.0

System 24 21.8

110 100.0

2) SONDQLTY:RATING FREQUENCY PERCENT VALID

PERCENTCUMULATIVE

PERCENT

3 2 1.8 2.3 2.3

4 5 4.5 5.8 8.1

5 22 20.0 25.6 33.7

6 26 23.6 30.2 64.0

7 31 28.2 36.0 100.0

Total 86 78.2 100.0System 24 21.8

110 100.0

45


46/94

2) PRICE:


CUMULATIVEPERCENT

1 2 1.8 2.3 2.3

2 4 3.6 4.7 7.0

3 9 8.2 10.5 17.4

4 11 10.0 12.8 30.2

5 19 17.3 22.1 52.3

6 26 23.6 30.2 82.6

7 15 13.6 17.4 100.0

Total 86 78.2 100.0System 24 21.8

110 100.0

3) BRAND:


CUMULATIVEPERCENT

1 2 1.8 2.3 2.3

2 4 3.6 4.7 7.0

3 16 14.5 18.6 25.6

4 21 19.1 24.4 50.0

5 9 8.2 10.5 60.5

6 12 10.9 14.0 74.4

7 22 20.0 25.6 100.0

Total 86 78.2 100.0

System 24 21.8

110 100.0

46


47/94

5)A PPEARNC:


CUMULATIVEPERCENT

1 12 10.9 14.0 14.0

2 22 20.0 25.6 39.5

3 20 18.2 23.3 62.8

4 14 12.7 16.3 79.1

5 10 9.1 11.6 90.7

6 7 6.4 8.1 98.8

7 1 .9 1.2 100.0

Total 86 78.2 100.0

System 24 21.8

110 100.0

6) USRFRNDY:


CUMULATIVEPERCENT

1 1 .9 1.2 1.2

2 29 26.4 33.7 34.9

3 21 19.1 24.4 59.3

4 13 11.8 15.1 74.45 8 7.3 9.3 83.7

6 7 6.4 8.1 91.9

7 7 6.4 8.1 100.0

Total 86 78.2 100.0

System 24 21.8

110 100.0

47


48/94

7) ASS:


CUMULATIVEPERCENT

1 66 60.0 76.7 76.7

2 13 11.8 15.1 91.9

3 3 2.7 3.5 95.3

4 4 3.6 4.7 100.0

Total 86 78.2 100.0

System 24 21.8

110 100.0

ANALYSIS FOR CREATIVE

1) BATTLIFE:


1 3 2.7 9.1 9.12 10 9.1 30.3 39.4

3 9 8.2 27.3 66.7

4 5 4.5 15.2 81.8

5 3 2.7 9.1 90.9

6 3 2.7 9.1 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

48


49/94

2)SONDQLTY:


2 1 .9 3.0 3.03 3 2.7 9.1 12.1

4 10 9.1 30.3 42.4

5 9 8.2 27.3 69.7

6 4 3.6 12.1 81.8

7 6 5.5 18.2 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

3)PRICE:


CUMULATIVE PERCENT

4 3 2.7 9.1 9.15 3 2.7 9.1 18.2

6 9 8.2 27.3 45.5

7 18 16.4 54.5 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

4) BRND:

49


50/94


1 2 1.8 6.1 6.1

2 7 6.4 21.2 27.3

3 9 8.2 27.3 54.5

4 4 3.6 12.1 66.7

5 6 5.5 18.2 84.8

6 4 3.6 12.1 97.0

7 1 .9 3.0 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

5)APPEARNC:RATING FREQUENCY PERCENT VALID

PERCENTCUMULATIVE

PERCENT

1 2 1.8 6.1 6.1

2 1 .9 3.0 9.1

3 4 3.6 12.1 21.24 5 4.5 15.2 36.4

5 9 8.2 27.3 63.6

6 10 9.1 30.3 93.9

7 2 1.8 6.1 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

6)USRFRNLY

50


51/94


CUMULATIVEPERCENT

1 2 1.8 6.1 6.1

2 6 5.5 18.2 24.2

3 7 6.4 21.2 45.5

4 6 5.5 18.2 63.6

5 2 1.8 6.1 69.7

6 3 2.7 9.1 78.8

7 7 6.4 21.2 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

7)ASS


CUMULATIVEPERCENT

1 23 20.9 69.7 69.7

2 8 7.3 24.2 93.9

3 1 .9 3.0 97.0

5 1 .9 3.0 100.0

Total 33 30.0 100.0

System 77 70.0

110 100.0

ANALYSIS FOR TRANSEND

51


52/94

1) SOUND QUALITY:


CUMULATIVEPERCENT

1 2 1.8 7.4 7.4

3 9 8.2 33.3 40.7

4 5 4.5 18.5 59.3

5 3 2.7 11.1 70.4

6 3 2.7 11.1 81.5

7 5 4.5 18.5 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

2) SNDQLTY


CUMULATIVEPERCENT

2 2 1.8 7.4 7.4

3 2 1.8 7.4 14.8

4 6 5.5 22.2 37.0

5 9 8.2 33.3 70.4

6 4 3.6 14.8 85.2

7 4 3.6 14.8 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

52


53/94

3)PRICE:


CUMULATIVEPERCENT

2 1 .9 3.7 3.7

3 2 1.8 7.4 11.1

4 5 4.5 18.5 29.6

5 3 2.7 11.1 40.7

6 9 8.2 33.3 74.1

7 7 6.4 25.9 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

4))BRAND


CUMULATIVEPERCENT

1 4 3.6 14.8 14.82 7 6.4 25.9 40.7

3 7 6.4 25.9 66.7

4 4 3.6 14.8 81.5

5 5 4.5 18.5 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

53


54/94

5) APPEARNC


CUMULATIVEPERCENT

1 5 4.5 18.5 18.5

2 4 3.6 14.8 33.3

3 5 4.5 18.5 51.9

4 3 2.7 11.1 63.0

5 3 2.7 11.1 74.1

6 4 3.6 14.8 88.9

7 3 2.7 11.1 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

6) USRFRNDL


CUMULATIVEPERCENT

1 1 .9 3.7 3.7

2 7 6.4 25.9 29.6

3 2 1.8 7.4 37.0

4 2 1.8 7.4 44.4

5 3 2.7 11.1 55.6

6 4 3.6 14.8 70.4

7 8 7.3 29.6 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

7) ASS:

54


55/94


CUMULATIVEPERCENT

1 15 13.6 55.6 55.6

2 6 5.5 22.2 77.8

4 2 1.8 7.4 85.25 1 .9 3.7 88.9

6 3 2.7 11.1 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

ANALYSIS FOR SANDISK

1)BATTLIFE


CUMULATIVEPERCENT

1 1 .9 7.1 7.1

2 1 .9 7.1 14.3

3 4 3.6 28.6 42.9

4 4 3.6 28.6 71.4

5 2 1.8 14.3 85.7

6 2 1.8 14.3 100.0

Total 14 12.7 100.0

System 96 87.3

110 100.0

2) SNDQLTY

55


56/94


57/94


58/94


CUMULATIVEPERCENT

1 3 2.7 21.4 21.4

2 3 2.7 21.4 42.93 1 .9 7.1 50.0

4 1 .9 7.1 57.1

5 1 .9 7.1 64.3

7 5 4.5 35.7 100.0

Total 14 12.7 100.0

System 96 87.3

110 100.0

7)ASS


CUMULATIVEPERCENT

1 5 4.5 38.5 38.5

2 3 2.7 23.1 61.5

3 2 1.8 15.4 76.9

4 1 .9 7.7 84.6

5 1 .9 7.7 92.3

7 1 .9 7.7 100.0

Total 13 11.8 100.0

System 97 88.2

110 100.0

ANALYSIS FOR COWON

1) BATTLIFE

58


59/94


CUMULATIVEPERCENT

3 4 3.6 36.4 36.4

4 4 3.6 36.4 72.7

5 3 2.7 27.3 100.0Total 11 10.0 100.0

System 99 90.0

110 100.0

2) SNDQLTY


CUMULATIVEPERCENT

4 1 .9 9.1 9.15 3 2.7 27.3 36.4

6 2 1.8 18.2 54.5

7 5 4.5 45.5 100.0

Total 11 10.0 100.0

System 99 90.0

110 100.0

3) PRICE


CUMULATIVEPERCENT

1 1 .9 9.1 9.1

2 3 2.7 27.3 36.4

3 3 2.7 27.3 63.6

4 1 .9 9.1 72.7

6 1 .9 9.1 81.8

7 2 1.8 18.2 100.0

Total 11 10.0 100.0

System 99 90.0110 100.0

4) BRND


CUMULATIVEPERCENT

1 2 1.8 18.2 18.2

59


60/94

2 2 1.8 18.2 36.4

3 1 .9 9.1 45.5

4 1 .9 9.1 54.5

5 2 1.8 18.2 72.7

6 2 1.8 18.2 90.9

7 1 .9 9.1 100.0

Total 11 10.0 100.0

System 99 90.0

110 100.0

5) APPEARAN


CUMULATIVEPERCENT

2 1 .9 9.1 9.14 2 1.8 18.2 27.3

5 1 .9 9.1 36.4

6 5 4.5 45.5 81.8

7 2 1.8 18.2 100.0

Total 11 10.0 100.0

System 99 90.0

110 100.0

6) USRFRNDY


CUMULATIVEPERCENT

1 2 1.8 18.2 18.2

2 3 2.7 27.3 45.5

4 2 1.8 18.2 63.6

5 2 1.8 18.2 81.8

6 1 .9 9.1 90.9

7 1 .9 9.1 100.0

Total 11 10.0 100.0System 99 90.0

7) ASS


CUMULATIVEPERCENT

60


61/94

1 6 5.5 54.5 54.5

2 2 1.8 18.2 72.7

3 3 2.7 27.3 100.0

Total 11 10.0 100.0

System 99 90.0

110 100.0

ANALYSIS FORI-RIVER

1) BATTLIFE


CUMULATIVEPERCENT

1 2 1.8 7.4 7.4

3 4 3.6 14.8 22.2

4 11 10.0 40.7 63.0

5 8 7.3 29.6 92.6

6 1 .9 3.7 96.3

7 1 .9 3.7 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

2) SNDQLTY

61


62/94


CUMULATIVEPERCENT

3 1 .9 3.7 3.7

5 3 2.7 11.1 14.8

6 10 9.1 37.0 51.97 13 11.8 48.1 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

3) PRICE


CUMULATIVEPERCENT

1 4 3.6 14.8 14.8

2 8 7.3 29.6 44.4

3 7 6.4 25.9 70.4

5 7 6.4 25.9 96.3

6 1 .9 3.7 100.0

Total 27 24.5 100.0System 83 75.5

110 100.0

4) BRAND

62


63/94


CUMULATIVEPERCENT

2 2 1.8 7.4 7.4

3 5 4.5 18.5 25.9

4 6 5.5 22.2 48.1

5 6 5.5 22.2 70.4

6 5 4.5 18.5 88.9

7 3 2.7 11.1 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

5)APPEARAN


CUMULATIVEPERCENT

1 1 .9 3.7 3.7

2 1 .9 3.7 7.4

3 2 1.8 7.4 14.8

4 1 .9 3.7 18.5

5 3 2.7 11.1 29.6

6 10 9.1 37.0 66.77 9 8.2 33.3 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

6) USRFRNDY

63


64/94


CUMULATIVEPERCENT

1 3 2.7 11.1 11.1

2 8 7.3 29.6 40.7

3 7 6.4 25.9 66.7

4 7 6.4 25.9 92.6

7 1 .9 3.7 96.3

41 1 .9 3.7 100.0

Total 27 24.5 100.0

System 83 75.5

110 100.0

7) ASS


CUMULATIVEPERCENT

1 16 14.5 61.5 61.5

2 8 7.3 30.8 92.3

3 1 .9 3.8 96.2

4 1 .9 3.8 100.0

Total 26 23.6 100.0

System 84 76.4

110 100.0

ANALYSIS FOR MICROSOFT-ZUNE

64


65/94

1) BATTLIFE

RATING FREQUENCY PERCENT VALID

PERCENT

CUMULATIVE

PERCENT2 1 .9 10.0 10.0

3 3 2.7 30.0 40.0

4 1 .9 10.0 50.0

5 3 2.7 30.0 80.0

6 1 .9 10.0 90.0

7 1 .9 10.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

2)SONDQLTY


CUMULATIVEPERCENT

1 1 .9 10.0 10.0

4 2 1.8 20.0 30.0

5 2 1.8 20.0 50.0

6 3 2.7 30.0 80.0

7 2 1.8 20.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

3)PRICE

65


66/94


CUMULATIVEPERCENT

3 1 .9 10.0 10.0

4 3 2.7 30.0 40.0

5 2 1.8 20.0 60.0

6 3 2.7 30.0 90.0

7 1 .9 10.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

4) BRAND


CUMULATIVEPERCENT

1 1 .9 10.0 10.0

2 4 3.6 40.0 50.0

3 2 1.8 20.0 70.0

4 3 2.7 30.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

5)APPEARNCE

66


67/94


CUMULATIVEPERCENT

1 2 1.8 20.0 20.0

2 1 .9 10.0 30.0

3 2 1.8 20.0 50.0

5 2 1.8 20.0 70.0

6 1 .9 10.0 80.0

7 2 1.8 20.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

6)USRFRNDY


CUMULATIVEPERCENT

1 1 .9 10.0 10.0

2 2 1.8 20.0 30.0

5 1 .9 10.0 40.0

6 2 1.8 20.0 60.07 4 3.6 40.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

7) ASS

67


68/94


CUMULATIVEPERCENT

1 5 4.5 50.0 50.0

2 2 1.8 20.0 70.0

3 2 1.8 20.0 90.0

4 1 .9 10.0 100.0

Total 10 9.1 100.0

System 100 90.9

110 100.0

ANALYSIS FOR PHILIPS

1)BATTLIFE


CUMULATIVEPERCENT

1 2 1.8 3.7 3.7

2 4 3.6 7.4 11.1

3 11 10.0 20.4 31.5

4 12 10.9 22.2 53.7

5 9 8.2 16.7 70.4

6 9 8.2 16.7 87.0

7 7 6.4 13.0 100.0

Total 54 49.1 100.0

System 56 50.9

110 100.0

2)SNDQLTY

68


69/94

RATING FREQUENCY

PERCENT VALIDPERCENT

CUMULATIVEPERCENT

2 2 1.8 3.7 3.7

3 2 1.8 3.7 7.4

4 14 12.7 25.9 33.3

5 15 13.6 27.8 61.1

6 13 11.8 24.1 85.2

7 8 7.3 14.8 100.0

Total 54 49.1 100.0

System 56 50.9

110 100.0

3)PRICE

RATING FREQUENCY

PERCENT VALIDPERCENT

CUMULATIVEPERCENT

1 1 .9 1.9 1.9

3 3 2.7 5.6 7.4

4 8 7.3 14.8 22.2

5 13 11.8 24.1 46.3

6 13 11.8 24.1 70.4

7 16 14.5 29.6 100.0

Total 54 49.1 100.0

System 56 50.9

110 100.0

4)BRAND

69


70/94


CUMULATIVEPERCENT

1 2 1.8 3.7 3.7

2 10 9.1 18.5 22.2

3 14 12.7 25.9 48.14 5 4.5 9.3 57.4

5 4 3.6 7.4 64.8

6 11 10.0 20.4 85.2

7 8 7.3 14.8 100.0

Total 54 49.1 100.0

System 56 50.9

110 100.0

5)APPEARNCE


CUMULATIVEPERCENT

1 16 14.5 29.6 29.62 16 14.5 29.6 59.33 12 10.9 22.2 81.54 2 1.8 3.7 85.25 4 3.6 7.4 92.6

6 1 .9 1.9 94.47 3 2.7 5.6 100.0

Total 54 49.1 100.0System 56 50.9

110 100.0

6)USRFRNDY

70


71/94


CUMULATIVEPERCENT

1 4 3.6 7.4 7.42 12 10.9 22.2 29.6

3 6 5.5 11.1 40.74 6 5.5 11.1 51.95 8 7.3 14.8 66.76 6 5.5 11.1 77.87 12 10.9 22.2 100.0

Total 54 49.1 100.0System 56 50.9

110 100.0

7)ASS


CUMULATIVEPERCENT

1 29 26.4 53.7 53.7

2 9 8.2 16.7 70.4

3 7 6.4 13.0 83.3

4 7 6.4 13.0 96.3

5 1 .9 1.9 98.1

6 1 .9 1.9 100.0Total 54 49.1 100.0

System 56 50.9

110 100.0

71


72/94


73/94

PERCEPTUAL MAP:

Perceptu2.0

1.5

Derived stiEuclidean

INTERPRETATION:

Apple i-pod was found as the best in appearance and the strongest player forsoundquality

followed by sony.

Sony was found as the most familiar brand followed by apple i-pod.

Majority of the customers were comfortable with the price of samsung followed by sony,

philips, transcend and creative

It was found that sound quality and price were the two most important features which

influence the customer while purchasing a mp3 player.

Sony and philips were the brand with low price and good sound quality whereas apple i-podwas considered to have a good sound quality but comparatively high price.

73


74/94

Q.NO.15

ANALYSIS

Video player


CUMULATIVE PERCENT

1 No 37 33.6 33.6 33.6

0 Yes 73 66.4 66.4 100.0

Total 110 100.0 100.0

Voice recorder


CUMULATIVE PERCENT

1 No 79 71.8 71.8 71.8

0 Yes 31 28.2 28.2 100.0

Total 110 100.0 100.0

FM radio


PERCENT

CUMULATIV

E PERCENT

1 No 25 22.7 22.7 22.7

0 Yes 85 77.3 77.3 100.0

Total 110 100.0 100.0

FM recorder


CUMULATIVE PERCENT

1 No 91 82.7 82.7 82.7

0 yes 19 17.3 17.3 100.0

Total 110 100.0 100.0

74


75/94

OBSERVATION:

Video

player

Voice

recorder

FMradio

FM

recorder

INTERPRETATION:

Video playerand FM radio were the most favorite media options among the respondent.

Sr.no Media option Percentage

1 Video player 66.4%

2 Voice recorder 28.2%

3 FM radio 77.3%

4 FM recorder 17.3%

75


76/94

Q.NO.17.

ANALYSIS

1)CONTACTS


CUMULATIVEPERCENT

1 56 50.9 50.9 50.9

2 28 25.5 25.5 76.4

3 9 8.2 8.2 84.5

4 8 7.3 7.3 91.8

5 2 1.8 1.8 93.66 4 3.6 3.6 97.3

7 2 1.8 1.8 99.1

8 1 .9 .9 100.0

Total 110 100.0 100.0

2)GAMES


CUMULATIVEPERCENT

1 29 26.4 26.4 26.42 39 35.5 35.5 61.8

3 10 9.1 9.1 70.9

4 14 12.7 12.7 83.6

5 9 8.2 8.2 91.8

6 3 2.7 2.7 94.5

7 1 .9 .9 95.5

8 5 4.5 4.5 100.0

Total 110 100.0 100.0

76


77/94

3)CLOCK


CUMULATIVEPERCENT

1 11 10.0 10.0 10.0

2 14 12.7 12.7 22.7

3 44 40.0 40.0 62.7

4 18 16.4 16.4 79.1

5 14 12.7 12.7 91.8

6 5 4.5 4.5 96.4

7 3 2.7 2.7 99.1

8 1 .9 .9 100.0

Total 110 100.0 100.0

4)Count Down Timer

RATING FREQUENCY PERCENT VALID

PERCENT

CUMULATIVE

PERCENT2 3 2.7 2.7 2.7

3 4 3.6 3.6 6.4

4 21 19.1 19.1 25.5

5 11 10.0 10.0 35.5

6 17 15.5 15.5 50.9

7 21 19.1 19.1 70.0

8 33 30.0 30.0 100.0

Total 110 100.0 100.0

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5)CALENDER


CUMULATIVEPERCENT

1 3 2.7 2.7 2.7

2 5 4.5 4.5 7.3

3 19 17.3 17.3 24.5

4 17 15.5 15.5 40.0

5 28 25.5 25.5 65.5

6 23 20.9 20.9 86.47 11 10.0 10.0 96.4

8 4 3.6 3.6 100.0

Total 110 100.0 100.0

6)ALARM


CUMULATIVEPERCENT

1 7 6.4 6.4 6.4

2 15 13.6 13.6 20.0

3 15 13.6 13.6 33.6

4 20 18.2 18.2 51.8

5 19 17.3 17.3 69.1

6 21 19.1 19.1 88.2

9 8.2 8.2 96.4

4 3.6 3.6 100.0

110 100.0 100.0

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7)CALCULTR


CUMULATIVE PERCENT

1 3 2.7 2.7 2.7

2 4 3.6 3.6 6.4

3 7 6.4 6.4 12.7

4 9 8.2 8.2 20.9

5 20 18.2 18.2 39.1

6 27 24.5 24.5 63.6

7 33 30.0 30.0 93.6

8 7 6.4 6.4 100.0

Total 110 100.0 100.0

8)STPWATCH


CUMULATIVE PERCENT

2 2 1.8 1.8 1.83 2 1.8 1.8 3.6

4 3 2.7 2.7 6.4

5 7 6.4 6.4 12.7

6 10 9.1 9.1 21.8

7 31 28.2 28.2 50.0

8 55 50.0 50.0 100.0

Total 110 100.0 100.0

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OBSERVATION:

Additional feature:

Additional features Rank Percentage

Contacts 1 50.9%

Games 2 35.5%

Clock 3 40%

Count down timer 8 30%

Calender 5 25.5%

Alarm 6 19.1%

Calculator 7 30.5%

Stop watch 8 50%Note:Rank 1 means most important and

Rank 8 means least important featureContacts

Games

Clock

Count down

timer

Calender

INTERPRETATION:

Contacts was the most important additional feature for the respondents followed by games

and clock.

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Q.NO.18

ANALYSIS

1)Cordless headphone


CUMULATIVE PERCENT

0 No 18 16.4 16.7 16.7

1 Yes 90 81.8 83.3 100.0

Total 108 98.2 100.0

Missing System 2 1.8Total 110 100.0

2)Inbuilt speaker


CUMULATIVE PERCENT

0 No 71 64.5 66.4 66.4

1 Yes 36 32.7 33.6 100.0

Total 107 97.3 100.0


3)Backlight display


CUMULATIVE PERCENT

0 No 60 54.5 57.1 57.1

1 Yes 45 40.9 42.9 100.0

Total 105 95.5 100.0


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4)Navigational system


CUMULATIVE PERCENT

0 No 43 39.1 39.8 39.8

1 Yes 65 59.1 60.2 100.0

Total 108 98.2 100.0

Missing System 2 1.8

Total 110 100.0

5)Camera


CUMULATIVE PERCENT

0 No 61 55.5 57.5 57.5

1 Yes 45 40.9 42.5 100.0

Total 106 96.4 100.0


Total 110 100.0

6)Photo viewer


CUMULATIVE PERCENT

0 No 79 71.8 74.5 74.5

1 yes 27 24.5 25.5 100.0

Total 106 96.4 100.0


Total 110 100.0

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OBSERVATION:

Sr. no Advanced features Percentage

1 Cordless headphone 81.1%

2 Inbuilt speaker 32.7%

3 Backlight display 40.9%

4 Navigational system 59.1%

5 Camera 40.9%

6 Photo viewer 24.5%

Cordless

headphone

Inbuilt

speaker

Backlight

display

Navigational

system

Camera

Photo viewer

INTERPRETATION:

Cordless headphone and navigationalsystem were found to be the most preferred advanced

features followed by camera and backlight display.

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CONCLUSION

A survey was conducted to study the market for launching videocon mp3 player with a

sample size of 110 and collected data from various places of mumbai.

The demographic data of the respondents was as follows;

The samples included 73 male and 37 female.

Out of the total sample size 65 respondents were users of mp3 player of which only a

negligible number (5) of users were unsatisfied.

Apple i-pod was the most familiar brand amongst the non-user followed by sony &

samsung respectively.

There are a number of features which the customers keep in their mind while buying a

mp3 player. When surveyed, it was found that sound quality was ranked as the most

important feature followed by battery life, storage capacity, price, brand, appearance, user

friendly and after sales service respectively.

Today, there is an intense competition.in the market and therefore everyone is trying hard

to establish themselves as the best. The degree of variation amongst existing competitors

was studied.

Apple i-pod was found as the best in appearance and the strongest player for sound

quality followed by sony.

Sony was found as the most familiar brand followed by apple i-pod.

Majority of the customers were comfortable with the price of samsung followed by sony,

philips, transcend and creative.

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It was found that sound quality and price were the two most important features which

influence the customer while purchasing a mp3 player.

Sony and philips were the brand with low price and good sound quality whereas apple i-pod

was considered to have a good sound quality but comparatively high price.

Majority of the respondents preferred their mp3 player with a storage capacity of 2gb to 5gb

with an expandable memory. Flash memory was considered as the most preferred memory

type.

Almost all respondents favored colour display.

262k was the preferred colour resolution followed by above 262k. Colour resolution of

display

It was found that customers preferred external charger along with data cable rather than only

a data cable.

Earphone was found to be the most comfortable accessory.

Video player and fm radio were the most favorite media options among the respondent.

Majority of the respondents appeared to be tech savvy.

Both bluetooth and wifi were preferred.

Contacts was the most important additional feature for the respondents followed by games

and clock.

Cordless headphone and navigational system were found to be the most preferred advanced

features followed by camera and backlight display.

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RECOMMENDATIONS

Mp3 player should have a good sound quality with a high storage capcity and battery

life.

To compete in the competitive market, it is important to come up with sustainable

differential advantage and therefore technology could play an important role.

In a mp3 player, features like contacts, backlight display should be incorporated.

Cordless headphine can be served to customers as an accessory.

Proper communication through various promotional tools to the target customers can do

a wonder.

LIMITATIONS OF STUDY

The accuracy of indications given by the respondents may not be considered adequate

as whether the language used in questionnaire is understand by the respondent can not

be taken for granted.

It is possible that the information supplied might be biased because the consumer

might have partial favour towards the product they are using.

Since the survey was limited to 110 respondents, it is rather difficult to give a precise

conclusion but i have tried to the best of my capability to give the conclusion in a

comprehensive manner.

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BIBLIOGRAPHY

BOOKS:

Market research by : Burn and bush

Market research by : Naresh Malhotra

Marketing Management by : Philip Kotler

WEBSITES: www.videoconworld.com

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APPENDIX

MP3 PLAYER

Survey Questionnaire

Researcher:Mumpy BhattacharyyaMohammad Ahmad Sheikh

MBA 3rd sem.,ICIB, Pune

Dear Sir / Madam,We are doing a brief survey to find out consumer preference

regarding MP3 media player. We would be grateful if you could spare a few

minutes to participate in it. Thank you for your

Co-operation.

1. Do you have a MP3 Player?

a. Yes

b. No

(If YES, go to Quest. No 3)

2. Which brand name comes to your mind when you think about a MP3Player?

3. Are you satisfied with your MP3 player?

a. Yes

b. No

4. Which attributes according to you are important while buying aMP3 Player?

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(Give Rank1 to Most Important feature, Rank9 to Least

Important feature.)ATTRIBUTES RANKING

Storage capacity

Battery life

Sound quality

Price

Brand

Appearance

User friendly

After sales service

TOTAL

5. How would you rate these brands based on following attributes on a scaleOf 1 to7.

(For each feature, there are two extreme opposite responses)

If you agree very strongly with the response give a rating of7. If you agree strongly with the response give a rating of6 If you agree with the response on the left side give a rating of5

If you are neutral, between the two extremes, give a rating of4.

If you agree with the response on the right side give the rating of3

If you agree strongly with the response on the right side give the rating of2

If you agree very strongly with the response on the right side give theRating of 1

ATTRIB-

UTES

Storage

capacity

Battery life Sound

quality

Price Brand Appearance User

friendly

After sales

serviceAPPLE

i-POD

SAMSUNG

SONY

CREATIVE

TRANSEND

SANDISK

COWONI-RIVER

MICROSOFT-

ZUNE

PHILIPS

6. Rate the following pairs on a scale of 0 to 10 points where: 0 = Most Identical Pair and 10 = Most Dissimilar Pair.

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PAIR RATING

Apple i-pod Sony

Apple i-pod Philips

Apple i-pod Creative

Apple i-pod - i-River

Apple i-pod - Microsoft Zune

Sony - i-River

Sony Philips

Philips Creative

Transend - Creative

i-River - Cowon

Samsung - Creative

7. How much storage capacity would you prefer in MP3 Player?

a. Less than 1GB &1GB

b. 2GB to 5GB

c. 6 to 20 GB

d. Above 100 GB

8. Do you want expandable memory in your MP3 Player?

a. Yes

b. No

9. What type of memory do you want?

a. HDD

b. Flash

10. What would you prefer in your MP3 player?

a. OLED Display

b. Colour Display

11. What should be the colour resolution of display of your MP3 player?

a. 65K Colour

b. 262K Colour

c. Above 262K Colour

12. Would you like to have WMA and WAV in your MP3 player?

a. Yes

b. No

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13. Which of these would you prefer to recharge your MP3 player?

a. Data Cable

b. External Charger along with Data Cable

14. Which of these would you prefer with your MP3 player?

a. Headphone

b. Earphone

15. What features according to you should be there in a MP3 Player?

(Tick as many as you want.)

a. Video player

b. Voice recorder

c. FM radio

d. FM recorder

e. Any other (please specify)

16. Which applications would you like to have in your MP3 Player? (Tick as many as you want.)

a. Bluetooth

b. WiFi

17. Rate the following features on a scale of 1 to 10 points where;

1= The Feature You Like The Most and 10 = You Like The Least

a. Contacts

b. Games

c. Clock

d. Count down timer

e. Calendar

f. Alarm

g. Calculator h. Stop watch

18. Which of these advanced features do you want in your MP3 Player?

a. Cordless headphone

b. Inbuilt speaker

c. Backlight display

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d. Navigational system

e. Camera

f. Photo viewer

19. What should be the colour of your MP3 Player?

Personal Information

Name: ___________________________________________________

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Address: ___________________________________________________

___________________________________________________

Age:

a.Less than 20 yrs

b.21 to 25 yrs c. 26 to 30 yrs

d. Above 30 yrs

Gender:a. Maleb. Female

Monthly Income :

a.Less than Rs.10000/month

b.10000 25000/month

c.25000 40,000/month

d.Above 40,000/month

Thanks for your participation.

Date: Signature of Interviewer

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Documents

SUMMER_PRJCT_fnl(Ahmad)