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7/24/2019 summer training report on rg infotech
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CHAPTER 1
Profile of the company
1.1 Company Profile
RG InfoTech is a premier information technology company specializing in Web
Development, Software Development,Website Designing, and Web Promotion. The company is
located in Janakpuri situated in West Delhi The company has a total of around !" staff With an
annual estimate turnover of around # crore rupees The name of the company is $%&nfotechPvt.
Ltd The registered office of the company is Buildin !o. "#"$ C%#$ &ana'puri$ !e( )elhi*
11++,- The phone number of the company is +11,+#-/"-. The company has its '(mail id
which is [email protected]. The company has its operations at )ational level The
company can be viewed on the wwwrginfotechnologycom which is the original site of RG
Infotech.
1.1.1 Introduction to RG Infotech
$% &nfoTech is a premier information technology company specializing in Web
Development, Software Development,Website Designing,andWeb Promotion The *ompany
provide web enabled software servicesto wide variety of client base across )orth +merica,
'urope, +ustralia, and &ndia They areprofessional web development companyengaged into
variety of web development services +s an established web development firm, the services
include custom website development,ecommerce websites,web applications, and offshore web
development
http://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlmailto:[email protected]:[email protected]:[email protected]://www.rginfotechnology.com/http://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlmailto:[email protected]://www.rginfotechnology.com/http://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/Services/website_application.html7/24/2019 summer training report on rg infotech
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$% &nfotechis a leading software development company in &ndiadelivering ualitycustom
softwares Thesoftware servicesinclude custom software development, software applications,
and offshore software development
The company offer website design servicesand develop custom websites The web design
servicesinclude html! developmentand website redesigning thereby making us a premium web
designing company
+s abespoke web promotion firm services can dramatically improve online visibility for your
business Web promotion specialists have enriched online promotion e-perience
.ffshore .utsourcing has been the key business strength *ompany provide many offshore
services like offshore web designing, offshore S'., offshore web development, andoffshore
software development
1.1." !ature of the 0raniation
$% &nfotechis a leading software development company in &ndiadelivering uality custom
softwares The software servicesinclude custom software development, software applications,
and offshore software development
1." 2ervice3 0ffered
+ complete list of services offered by the company in the market are listed below/
Web Design
Web Promotion
http://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.html7/24/2019 summer training report on rg infotech
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Web Application
E-Commerce
Web Hosting
Software Development
Database Services
Software Packages
Offshore Develoment
Offshore Outsourcing
Outsourcing Services
Prouct Promotion
Corporate Presentations
!raphics " #ultimeia
$esources
Website %emplate
Product
1. (((.aripoint.com
1. 2ource3 of )ata Collection4
The information reuired for this study obtained was basically through two sources
Primary )ata4
Primary Data has been gathered by within the organization
&n addition interaction with the staff of $% &nfotech Pvt 0td has also given some information
2econdary )ata4
http://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/web-hosting-domain_registration_services.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/database_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_outsourcing_services.htmhttp://www.rginfotechnology.com/outsourcing_services_india.htmhttp://www.rginfotechnology.com/other_services/product_promotion.htmlhttp://www.rginfotechnology.com/other_services/corporate_presentations.htmlhttp://www.rginfotechnology.com/multimedia_graphic_services.htmhttp://www.rginfotechnology.com/link_partners.htmlhttp://www.rginfotechnology.com/templates.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/web-hosting-domain_registration_services.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/database_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_outsourcing_services.htmhttp://www.rginfotechnology.com/outsourcing_services_india.htmhttp://www.rginfotechnology.com/other_services/product_promotion.htmlhttp://www.rginfotechnology.com/other_services/corporate_presentations.htmlhttp://www.rginfotechnology.com/multimedia_graphic_services.htmhttp://www.rginfotechnology.com/link_partners.htmlhttp://www.rginfotechnology.com/templates.html7/24/2019 summer training report on rg infotech
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Secondary Data comprises of information obtained from *lients ,websites etc
Taret re3pondent3
Gender4 1ale and female
+ge group/ 2"(3!
Sampling units/ 4ero 1otors Two wheelers users
1., 5i33ion and 6i3ion 2tatement of the 0raniation4
1.,.1 5i33ion
4ero 1otocorp5s mission is to strive for synergy between technology, systems and human
resources, to produce products and services that meet the uality, performance and price
aspirations of its customers +t the same time maintain the highest standards of ethics and social
responsibilities
This mission is what drives 4ero 4onda to new heights in e-cellence and helps the organization
forge a uniue and mutually beneficial relationship with all its stake holders
1.,." 6i3ion
. P 1un6al %roup .f *ompanies aspires to deliver the best and the most cost(effective
products 7 solutions empowered by superior technologies The %roup is committed to ensure
value for money by developing high(uality, environment(friendly and efficient solutions that
fulfill the diverse needs of customers
8+t 4ero 1otors, we are committed to give our best and achieve the highest standards in
Performance, 9uality, Systems, *are and $elationships +nd then we want to beat these high
standards and go further:because anything that can be done, can be done better;
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#< 1arket share and positioning/
Table/ #
=igure/ #
When 4ero parted ways with 4onda three years ago, there were a whole lot of people who
thought it was all over for the 1un6als(promoted group
&f the numbers of 2"#>(#3 are anything to go by, these naysayers would probably have to eat
their words 4ero 1oto*orp wrapped up with sales of
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considerably ahead of its former Japanese partner5s tally of >?2 million units @a6a6 +uto
followed with >32 million with TAS 1otor 6ust short of the two million(unit mark B#CC
million
&ndustry sources say 4ero will sit pretty so long as its killer duo, the Splendor and Passion,
continue to catch the eye of the market 8Sure, they have been around for years but buyers don5t
seem to mind,; an e-ecutive from a rival two(wheeler company said These two brands account
for nearly
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&t will also be interesting to see what @a6a6 +uto has up its sleeve while the tug(of(war between
4ero and 4onda intensifies in the coming months The Pune(based company has reiterated that it
will focus on its Pulsar and Discover brands in motorcycles while leveraging GT1 both here and
overseas @a6a6 will also continue to focus on building its e-ports business which could take up
!" per cent of its volumes in the ne-t couple of years
TAS 1otor, likewise, is gradually building its numbers and will have reason to be pleased with
its scooter business The Jupiter has uickly established itself as a brand to reckon with while the
more established Scooty is also in auto mode
&ndeed, scooters have been the biggest growth story of 2"#>(#3 as evident in the portfolio of
4onda, 4ero, TAS, Eamaha and Suzuki The notable e-ception to this list is @a6a6, once
synonymous with the traditional geared scooter The company is categorical that it will stick to
motorcycles which form a larger part of the global canvas Will it change its mind about scooters
in the near futureI This remains the million dollar uestion
1./ 0raaniational 2tructure4
%oyal1otors =ollows a functional organization structure in which there is one 1anaging
Director, a 1anager and sales e-ecutives and marketing e-ecutives and supervisor for service
station under whom few mechanics are working
1oreover, all the subordinates are accountable to their immediate supervisor and the manager
also
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CHAPTER "
280T Analy3i3
".1 280T Analy3i34
+ detail analysis after going through the business strategy of 4ero 1otocorp The following
SW.T analysis has been drawn/
Table 2
a. 2trenth
# 4uge brand euity and one of the biggest players in the two wheelers &ndian market
2 '-cellent $7D, and wide variety of products in every segment
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> '-cellent distribution, over >""" dealerships and service centers
3 %ood advertising and e-cellent rebranding from 4ero 4onda to 4ero 1oto *orp
b8ea'ne33
# +bsence in the premium bike segment
24igh imports for its spare parts ie over >" imports
> 1ost of the products have similar features and low on design and innovation
c. 0pportunity
#Two(wheeler segment is one of the most growing industries
2'-port of bikes is limited ie untapped international markets
d. Threat3
# Strong competition from &ndian as well as international brands
2 Dependence on government policies and rising fuel prices
> @etter public transport will affect two(wheeler sales
"." Practice3 follo(ed 9yGoyal motor34
+ company that believes in maintaining ecological standards along with business standards
KWe must do something for the community from whose land we generate our wealthK (
*hairman Dr@ri6mohan0all1un6al
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+t 4ero 1oto*orp, our goal isnLt limited to business but encompasses the broader spectrum of
serving humanity through social initiatives 4ero 1oto*orp takes a stand as a socially
responsible enterprise respectful of its environment
4ero 1oto*orp has been strongly devoted not only to environmental conservation programs but
also e-presses the increasingly inseparable balance between economic concerns, environmental
and social issues faced by business + business must not grow at the e-pense of mankind but
must serve humankind at large
a. Environment Policy
We at 4ero 1oto*orp have been committed to demonstrate e-cellence in our environmental
performance on a continuous basis, as an intrinsic element of our corporate philosophy
To achieve this we commit ourselves to/
&ntegrate environmental attributes and cleaner production in all our business processes and
practices with specific consideration to substitution of hazardous chemicals and strengthening
the greening of supply chain
*ontinue product innovations to improve environmental compatibility
*omply with all applicable environmental legislation and also controlling our environmental
discharges through the principles of KalaraK Bas low as reasonably achievable
&nstitutionalize resource conservation in the areas of oil, water, electrical energy, paints and
chemicals
'nhance environmental awareness of our employees and dealers F vendors, while promoting their
involvement in ensuring sound environmental management
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9. :uality Policy
'-cellence in uality is the core value of 4ero 1oto*orp philosophyWe are committed at all
levels to achieve high uality in whatever we do, particularly in our products and services which
will meet and e-ceed customerLs growing aspirations through/
&nnovation in products, processes and services
*ontinuous improvement in our total uality management systems
c. 2afety Policy
We believe that safe work practices lead to better business performance, motivated workforce
and higher productivity
We shall create a safety culture in the organization by/
&ntegrating safety and health matters in all our activities
Promoting safety and health awareness amongst employees, suppliers and contractors
*ontinuous improvements in safety performance through precautions be sides participation and
training of employees
'nsuring compliance with all applicable legislative reuirements
'mpowering employees to ensure safety in their respective work places
d. 6iil 5echani3m % 8hi3tle Blo(er Policy
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4ero 1oto*orp 0imited Bhereafter referred to as 841*0; or 8*ompany; in this document
believes in promoting a fair, transparent, ethical and professional work environment While the
41*0 code of conduct defines the e-pectations from employees in terms of their integrity and
professional conduct, the vigil mechanism defines the mechanism for reporting deviations from
the standards defined in the code
e. Remuneration Policy
The remuneration policy of the Directors has been designed to keep pace with the business
environment and market linked positioning The $emuneration 7 )omination *ommittee
determines and recommends to the @oard the compensation payable to Directors $emuneration
for the '-ecutive Directors consists of a fi-ed component and a variable component linked to the
long term vision, medium term goals and annual business plans
f. Related Party Tran3action3 Policy
4ero 1oto*orp 0td Bhereinafter referred to as 41*0 or the company recognizes that $elated
Party Transactions can present potential or actual conflicts of interest and may raise uestions
about whether such transactions are consistent with the *ompany and its shareholders5 best
interests and in compliance to the provisions of the *ompanies +ct, 2"#> and *lause 3C of the
0isting +greement
. Corporate 2ocial Re3pon3i9ility Policy
The @oard of Directors Bthe K@oardK of 4ero 1oto*orp 0imited Bthe 8*ompany; has adopted
the following policy and procedures with regard to *orporate Social $esponsibility The @oard
may review and amend this policy from time to time sub6ect to the recommendations of
*orporate Social $esponsibility *ommittee
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*ode of practices and procedures of fair disclosure of unpublished price sensitive information
*ode of practices and procedures of fair disclosure of unpublished price sensitive information
MPursuant to $egulation HB# of S'@& BProhibition of &nsider Trading $egulations, 2"#!N
M+s approved by the @oard of Directors of the *ompany at its 1eeting held on 1ay ?, 2"#! and
applicable from 1ay #!, 2"#!N
h. Policy 0n 5aterial 2u93idiarie3
The @oard of Directors Bthe K@oardK of 4ero 1oto*orp 0imited Bthe 8*ompany; has adopted
the following policy and procedures with regard to determination of 1aterial Subsidiaries The
@oard may review and amend this policy from time to time
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CHAPTER *#
)ata pre3entation and analy3i3
;A< )ata Collection
#.1 5ar'etin )epartment
Pricing strategy is an important element of a product marketing campaign 1ore than any other
element, pricing strategy directly impacts the amount of profit you make *hoose a pricing
strategy that helps you meet your sales ob6ectives, enhances your reputation and provides the
best profit point for the market demand + discount pricing strategy is useful for driving traffic
and sales short term Osed as a long(term strategy, discount pricing has some negative effects on
market position and brand loyalty%oyal motors follow its own pricing strategy to attract its
customers They offer different types of discounts to its customers in the form of discount in
price or to provide free accessories to its customers The price of the product is revising every
month on which they have to give discount The strategy used by the organization are/
a Hih*lo( pricinBor hi*lo( pricin is a type ofpricing strategyadopted by companies,
usually small and medium(sized retail firms, where a firm charges a high price for an item and
later when the itemLs popularity has passed, sell it to customers by giving discountsor
throughclearance salesM#NThe basic type of customers for the firms adopting high(low price will
not have a clear idea about what a productLs price would typically be or must have a strong belief
that Kdiscount sales low priceK or they must have strong preference in purchasing the products
sold in this type or by this certain firmM2N
https://en.wikipedia.org/wiki/Pricing_strategieshttps://en.wikipedia.org/wiki/Pricing_strategieshttps://en.wikipedia.org/wiki/Discountshttps://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/High-low_pricing#cite_note-1https://en.wikipedia.org/wiki/Discounts_and_allowanceshttps://en.wikipedia.org/wiki/High-low_pricing#cite_note-2https://en.wikipedia.org/wiki/Pricing_strategieshttps://en.wikipedia.org/wiki/Discountshttps://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/High-low_pricing#cite_note-1https://en.wikipedia.org/wiki/Discounts_and_allowanceshttps://en.wikipedia.org/wiki/High-low_pricing#cite_note-27/24/2019 summer training report on rg infotech
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There are many big firms using this type of pricing strategy Be-/ $eebok,)ike, +didas The
way competition prevails in theshoe industryis through high(low pricing +lso high(low pricing
is e-tensively used in thefashion industryby companies Be-/ 1acyLs,)ordstrom This pricing
strategy is not only in the shoe industry but also in many other industries @ut, in these industries
one or two firms will not provide discounts and works on fi-ed rate of earnings those firms will
followeveryday low pricestrategy in order to compete in the market People are lured into
buying products that employ thisstrategysimply because sales of any kind attract the consumerLs
attention, and thus, makes himFher more inclined to buy said product due to the KsaleK 4owever,
someconsumerswill see past this strategy by instead looking at the actual price of the item and
comparing it to other items which are not on sale This Bin most cases will reveal that the LsaleL is
simply a case of high(low pricing
+n alternative way of using the high(low pricing method involves inflating the price for a short
time, after which the discounted price is introduced .ne of the unethical aspects of the high(low
pricing occurs when sellers inflate the original price, sometimes by up to !"", only to bring it
back down as the 8sale; or 8discounted; price, which is closer to the appropriate price When the
prices are reduced to the 8sale; price, they often remain at the discounted level for a considerable
amount of time, sometimes longer than two weeks, at which customers may begin to uestion the
validity of the reduced price
#.1.1.2ementation$ Taretin and Po3itionin
+ market segment consists of a group of customers who share a similar set of needs and wants
The ma6or segmentation variablesQgeographic, demographic, psychographic, and behavioral
segmentation
https://en.wikipedia.org/wiki/Reebokhttps://en.wikipedia.org/wiki/Reebokhttps://en.wikipedia.org/wiki/Nike,_Inc.https://en.wikipedia.org/wiki/Adidashttps://en.wikipedia.org/w/index.php?title=Shoe_industry&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Shoe_industry&action=edit&redlink=1https://en.wikipedia.org/wiki/Fashion_industryhttps://en.wikipedia.org/wiki/Fashion_industryhttps://en.wikipedia.org/wiki/Macy'shttps://en.wikipedia.org/wiki/Nordstromhttps://en.wikipedia.org/wiki/Nordstromhttps://en.wikipedia.org/wiki/Everyday_low_pricehttps://en.wikipedia.org/wiki/Strategyhttps://en.wikipedia.org/wiki/Strategyhttps://en.wikipedia.org/wiki/Consumershttps://en.wikipedia.org/wiki/Consumershttps://en.wikipedia.org/wiki/Reebokhttps://en.wikipedia.org/wiki/Nike,_Inc.https://en.wikipedia.org/wiki/Adidashttps://en.wikipedia.org/w/index.php?title=Shoe_industry&action=edit&redlink=1https://en.wikipedia.org/wiki/Fashion_industryhttps://en.wikipedia.org/wiki/Macy'shttps://en.wikipedia.org/wiki/Nordstromhttps://en.wikipedia.org/wiki/Everyday_low_pricehttps://en.wikipedia.org/wiki/Strategyhttps://en.wikipedia.org/wiki/Consumers7/24/2019 summer training report on rg infotech
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a. Geographic SegmentationBnation, states, regions, cities, density, climate, etc
b. Demographic Segmentation Bage, family size, gender, income, family life cycle, occupation,
religion
c. Psychographic segmentationBlifestyle, personality
d. Behavioral segmentation Boccasions, benefits, user status, usage rate, loyalty status, attitude
towards product
=or bikes, demographic segmentation plays an important role @ikes cater to a particular age
group, gender andFor income group Depending upon the segment, the features of the bike varies
4ence, marketers should have a good knowledge about what features to add on as per the
segment they want to cater to
#.1."5ar'et Taretin
.nce the firm has identified its market(segment opportunities, it has to decide how many and
which ones to target 1arketers are increasingly combining several variables in an effort to
identify smaller, better(defined target groups &n evaluating different market segments, the firm
must look at two factors/ the segmentLs overall attractiveness and the companyLs ob6ectives and
resources +fter evaluating different segments, the company can consider five patterns of target
market selection
a. Single segment concentration:Through concentrated marketing, the firm gains a strong
knowledge of the segmentLs needs and achieves a strong market presence
b.Selective specialization:+ firm selects a number of segments, each ob6ectively attractive and
appropriate
c. Product specialization: The firm makes a certain product that it sells to several different
market segments
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d. Market specialization: The firm concentrates on serving many needs of a particular customer
group
e.ull market coverage:The firm attempts to serve all customer groups with all the products they
might need
1anufacturers of bikes need to be very precise while selecting their target market They should
understand the consumer5s demand and then accordingly place their product The product5s
features should satisfy its target customers and should be at per with the value it promises to its
target customers
>#>5ar'et Po3itionin
Positioning is the act of designing company5s offering and image to occupy a distinctive place in
the mind of a target market The end result of positioning is value proposition, a cogent reason
why the target market should buy the productPositioning in market is very important as well as
difficult &t5s making the consumers aware of your product 'ach bike must have a uniue selling
point which needs to be well portrayed in consumer5s mind so that he has an additional choice in
his mind
#.1. 5ar'et 2ementation
%oyal motors caters to a wide consumer base &t has segmented its market based on income and
age &t caters to youth of all income groups &ts highest selling bike Splendor is a favorite in sub
urban and rural &ndia &t potrays itself as the most efficient bike range to cater to &ndian $oads
#.1., Taret 5ar'et
%oyalmotors follows selective specialization &t has a wide range of bikes from $s >?,""" to $s
C!, """ 'ach product has multiple optional features The OSP that it uses are/ strong, sturdy and
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powerful, greater mileage, low maintenance cost, safe to ride, ease and comfort &ts target market
includes lower middle class consumer to upper middle class consumer &t is affordable, available
and acceptable by all
#.1.= Po3itionin 2tratey
a. >ill it. 2hut it. >oret it Campain
This campaign focused on the mileage of 4ero bikes &t says that once you fill oil in the bike5s
tank, you are tension free Due to its higher mileage, you can travel as much as you want without
bothering to refill oil
b)ha'dha' o Adverti3ement campain
Dhakdhak refers to the heart beat Therefore this campaign showed that if you are riding a 4ero
bike you are listening to your heart This campaign connects emotionally to the consumer as it
shows the connection of bikes to the heart of every &ndian
!.)e3h'i)har'an Adverti3ement Campain
Deshkidharkan refers to the heart beat of thecountry &t symbolizes that all people in &ndia
are emotionally attached to their country 'ven though there are a lot of cultural differences but
the entire country stands as one This campaign places 4ero bikes as the heart beat of the entire
nation uniting everyone as a nation
d. Hum me hai hero campain
This is the recent advertisement of 4ero 1oto*orp This advertisement tries to prove that we all
are born super starts We 6ust need to focus and believe in ourselves There is nothing impossible
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in this world and there is nothing that can5t be achieved Through perseverance we can reach
great heights and achieve whatever we want We 6ust need to believe firmly that we are a hero
#.1./Cu3tomer Relation3hip Activity of the 0raniation
=or making a better relationship with customer they always use genuine parts in their product
+nd after selling they have the services and maintenances Their constant endeavor is to support
the companyLs mandate of providing highest level of customer satisfaction by taking good care of
customer5s two(wheeler service and maintenance through their vast network of more than 2
committed dealers and service outlets spread across the country
+part from that hero motocorp focused on cleanliness and other aesthetics of the service stations
and add such air conditioned waiting area, internet surfing, coffee shops etc to enhance the in
house e-perience of the customers at those 8customer touch point; To ensure that millions of
customers in the rural area are not left waiting for adeuate service as it is impossible for the
company to introduce service station at every nook and corner of the country, mobile service
stations are regularly arranged with prior intimation to public about the rout that the mobile
workshop would take when passing through that region so that customers can come and get their
two wheelers serviced +ll these activities are aimed to increase the customer loyalty and thus
retaining customers
#.1.-Good life4 Cu3tomer Loyalty Proram
%ood 0ife is a *ustomer $elationship Program introduced a decade ago, which 'ndeavour5s to
enhance customer satisfaction and initiate increased levels of member engagement
The main ob6ective of this Program is to make our customers our @rand +mbassadors to generate
referral sales and boost service visits
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The %ood0ife Program has enabled the *ompany build a consolidated base of #" million plus
loyal customersR in the process, a new distribution platform has emerged %ood0ife now
contributes a huge #3 to the *ompany5s overall sales Bpurely through referrals, in addition to
incremental sales %ood0ife has emerged as the largest *ustomer $elationship Program in &ndia,
witnessing additions of ">H million members each month During the year, the Program5s
member base shot up #
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b *ollouy +ward under &nnovation in 0oyalty 1arketing B&nternational category
c 9ualified as '*4. =inalist B!th place in 2"## D1+ &nternational '*4. +wards
competition 0oyalty +ward under +uto Sector
B. Production and 0peration
#." 2upply chain manaement of the oraniation
$apid industrialization and advanced technological changes have put &ndian economy on fast
growth @ut such developments pose, unprecedented challenges to human society in term of
climatic and environmental degradation Therefore the people and governments have come
forward to dealt with environmental threats and also to e-plore many opportunities so as to
address the environmental issues and also to create a sustainable environmental future for all
We at 4ero 1oto*orp are continuously striving for synergy between technology, system and
human resources, to provide products and services, to meet the aspiration of our valued
customers that too, demonstrating our KW' *+$'K philosophy While doing so, we maintain the
highest standards of ethics and societal responsibility, constantly innovate the products and
process and work in partnership with our supply vendors to take the organization to new
e-cellences We believe that our vendors and dealers are key stakeholders and partners to work
towards the goal of sustainable development
%reen Aendor Development Programme refers to the way in which organizational innovations in
industrial supply chain management may be considered in the conte-t of the environment
.rganizations which act proactively not only to identified but also to implement actions in
process F operation so as to address environmental issues
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%reen Aendor Development Programme B%ADP encourages a collaborative effort between 4ero
1oto*orp and its suppliers to achieve 4ero 1oto*orpLs overall corporate environmental goal
%ADP calls for partner companies to demonstrate their commitment towards improved
environmental performance and striving for continual improvement
Si- pillars have been assigned to %ADP model which are 'nergy management, Water
management, Waste minimization, Prevention of Pollution, Substitution of hazardous chemical
and 'nvironmental compliance management Partner vendors are given specific training on all
si- pillars of %ADP and mapping of processesFeuipments is carried out based on logical
analysis so as to identify the gaps or significant environmental aspect and accordingly
improvements pro6ects are undertaken for implementation The programme works on PD*+
approach
41*0 also endeavors to provide a platform on which the vendors can share their environment
achievements and problems encountered during implementation of the green vendor program
The ob6ective of this meet is to share success stories on environmental improvements that can be
replicated at other vendor facilities This platform lays the foundation for a mutually beneficial
eco(future
We understand that environmental protection is our responsibility towards our future generations
and thus while providing our customers with supreme uality of products and services it is
important for us to ensure that environmental considerations are given utmost importance We
will continue taking initiatives towards environmental protection and base all our business
decisions on environmental considerations
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C. >I!A!CE
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3.3.1Current ratio
The current ratio is a financial ratio that measures whether or not a firm has enough
resources to pay its debts over the next 12 months. It compares a firm's current assets
to its current liabilities.
Current ratio = current assets / current liabilities
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Particulars 2"#3 2"#>
*urrent ratio #?! #?3!
>>2uic! ratio
The "uic! ratio is a financial ratio used to gauge a company's li"uidity. The "uic! ratio is
also !nown as the acid test ratio. The "uic! ratiodiffers from the current ratio in that
some current assets are excluded from the "uic! ratio. The most significant current
asset that is excluded is inventory.
Quick Ratio =Cash + Marketable Securities + Receivables
Current Liabilities
Particulars 2"#3 2"#>
9uick ratio #!! ##>!
>>> Debt ratio
Debt ratio / Total 0iabilities divided by Total +ssets The debt ratio indicates the percentage of
the total asset amounts stated on the balance sheet that is owed to creditors + high debt
ratio indicates that a corporation has a high level of financial leverage
Debt ratio total liabilitiesF total assets
Particular 2"#3 2"#>
Debt ratio #/# #/#
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>>3 Debt euity ratio
# debt ratio used to measure a company's financial leverage$ calculated by dividing a
company's total liabilities by its stoc!holders' e"uity. The %& ratio indicates how much
debt a company is using to finance its assets relative to the amount of value
represented in shareholders' e"uity.
Debt euity ratio total liabilitiesF shareholder5s euity
Particulars 2"#3 2"#>
Debt euity ratio #3! #3>
>>! *ash ratio
The ratio of the liuid assets of a company to its current liabilitiesThe ratio of cash to deposits in
a bank Bfor which minimum values are generally set officially
*ash ratio cashUcash euivalentsFcurrent liabilities
Particulars 2"#3 2"#>
*ash ratio #>H ##H
). ?2E 0> I!>0R5ATI0! TECH!0L0G@
?3e of IT4 ;computer euipment$diital camera3$other tech ear
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=igure 2
b What is the source from which you found the advertisements about 4ero 1otors
). Source $espondents
# Television 2"
2 )ewspapers #2
> $adio
Total !"
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&nterpretation/=rom the above table it is very clear that ma-imum respondents are satisfied with the
delivery time of the motorcycle ie ?2 and the remaining 2H were not satisfied by the
delivery time
d 4ow do you think is the reliability of the hero vehicles
+ '-cellent @ %ood *+verage Dpoor
$esponse
'-cellent 2"
%ood 22
+verage inance )epartment
#.#1 Analy3i3 of >inance )epartment
a The company has maintained proper records showing full particulars including
uantitative details and situation of fi-ed assets
b There are adeuate internal control systems commensurate with the size of the company
and nature of its business with regard to purchase of inventory, fi-ed assets
c The balance sheet, Statement of profit 7 loss, and the cash flow statement dealt with are
in agreement with the books of account
d Proper books of account as reuired by law have been kept by the company
e The company has no accumulated losses and it has not incurred cash loss during the
financial year
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f The current ratio of goyal motors has increased in the year 2"#3 This shows that,
company5s ability to meet its liabilities is increasing @ut still the company has not
reached 2/# which is the ideal ratio
Chapter
2?55AR@ C0!CL?2I0!
A< >indin3
&t has been concluded from the findings that the customer should have faith or trust for the first
preferred vehicle to be is of hero motocorp the customer have full trust of uality of product
with fair prices
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a The 4ero 1oto*orp is leading the market The difference is too big to cope up with, for any
manufacturer in short span With proven products and many people having faith in brand, it is
uite a difficult task for others to take the 4ero5s number one position
b +bility to understand customer5s needs and wants, maintenance cost is low
c The TA promotions are more influence the customer behavior of two wheeler sector
d 1ost of the despondences are agree that the bikes are delivering proper time
e The service provide by 4ero 1oto*orp is satisfied by more than ?" of customers
f 1a-imum of the customer likes to recommend 4ero two wheeler to their friends, its shows
they are satisfied with the bike
g The research showing that consumer want to get more service satisfaction
h 4ero1oto*orp wrapped up with sales of ?2 million units
B< Le33on3 Learnt
a lesson learnt about the functioning and operations of the very big gaint company under goyal
motor shrowroom
b familiarized with the new practices which are taught with dynamic environment
c gained specialized knowledge about the sales and how to convenience the customers
d gain knowledge about the interest rates and its calculations
C< 2ue3tion3
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+ccording to me, goyalmotors is an appropriate platform for students looking for summer
training in the organisation in future &t provides trainees with overall e-posure to sales and
customer relationship in this business Some changes in the functioning of the organisation can
be considered with suitable amendments such as
a =ew of the customers e-pressed concern over freuency of the maintenance 7 service
problems faced by their vehicle and e-pressed high satisfaction5 over it Therefore, & suggest
them to re look at the vehicle 7 re(develop in order to stop the freuency of these problems
b %oyal motors want to give more importance in there service part its include timely service,
and uality of service
c 4ero bikes can concentrate to increase their e-port market
d 4ero1oto*orp 0td should try to give more advertisements in newspaper, bill boards in that
area to enable easy recall of the people for 4ero 1oto*orp 0td
e 4ero 1otors can also increase models attracting the &ndian youth
f 1a6ority of the respondents were still unaware about different versions of 4ero bikes
Therefore & suggest the company personals should take initiative to create awareness about these
versions