Summer Training Project 3 Summer Training Project 3

Denim Brands

Made by Kamna Lamba Fashion Communication

1. 1. Levis Ambience Levis Ambience Mall GurgaonMall Gurgaon

• The Levis denim store at Ambience Mall Gurgaon uses different methods for displaying its denim jeans.• Some denims are hung normally on branded black clipped plastic hangers.• Some jeans are arranged on shelves according to the cut type(Boot cut, straight cut or skinny jeans)• While some like the colored denims are randomly put on the table with one fold.

Levis Jeans Levis Jeans STYLESSTYLES

• Levis offers different styles in their collection of denims for both men as well as women.• For its men collection in denims some of the styles that levis offers are: Bridge Water stretch denims Indigo Motive denims and Forever Faded denims

Bridge Water Stretch

Indigo MotiveForever

Faded

Levis Styles Levis Styles ContinuedContinued

• For its collection of denims for women some of the styles that levis offers are: Violet Indigo Glory Blues Aqua Sky Forever Faded

Violet Indigo

Glory Blues

Aqua Sky

Forever Faded

Levis Denims CutsLevis Denims Cuts

• Levis offers different cut styles in their collection of denims both for men and women.•For men the cut styles that Levis offers are: Skinny Denims Straight Denims and Boot cut Denims

Levis Denims Cuts Levis Denims Cuts ContinuedContinued

• For its collection of denims in women Levis offers different cuts for women.• The cuts offered are: Straight Slim Boot and Skinny

Straight

Slim Boot

Skinny

Levis Curve IDLevis Curve ID

• Levis offers jeans in different curves for women which suit their curve style.• It offers jeans available in 3 basic curves. These are: Slight Curve Demi Curve Bold Curve

What Is Your Curve?

Slight Curve

Demi Curve

Bold Curve

Levis FitsLevis Fits

• This season Levis offers some new fits for its collection of denims for men.• Some of these fits are: 511 Skinny505 Straight 527 Boot Cut

Levis Denims Levis Denims ContinuedContinued

• Levis also makes use of pictures and illustrations of denims to promote its brand.• Outside their trial rooms they make use of picture frames that convey a story of the quality of their denims.

2. 2. Calvin Klein Calvin Klein Ambience Mall Ambience Mall

GurgaonGurgaon

•Calvin Klein makes use of C- shaped hooks and loops to hang its denim jeans.

Calvin Klein Denims Calvin Klein Denims FitsFits

• Calvin Klein offers different fits for men to choose from in its collection of denims for men.• These are: Skinny FitSlim Fit Regular Straight Fit Regular Tapered Fit

Calvin Klein Denims Calvin Klein Denims Fits Continued Fits Continued

• Calvin Klein offers the following fits to suit individual women’s body shape.• Some of these fits are: Slim Fit Skinny FitSuper Skinny Fit

3. 3. Alcott Ambience Alcott Ambience Mall GurgaonMall Gurgaon

•Alcott makes use of long ropes to hang its denims

4. 4. Flying Machine Flying Machine Ambience Mall Ambience Mall

GurgaonGurgaon

• Flying Machine makes use of a long steel rod with S- shaped hooks to hang its folded denims and caps which go along with the denims.•For some denims they use shelves and arrange their denims on it.

Flying Machine Fit Flying Machine Fit StylesStyles

• Flying machine offers different fit and wash techniques for its latest collection of denims in men.•These are: Midrise Slim Mid wash Prince Fit Mid Rise Slim Tapered Mild Wash Michael Fit Slim Fit Midrise Slim Tapered Dark Wash Michael Fit

Midrise Slim Mid wash Prince Fit

Mid Rise Slim Tapered Mild Wash Michael

Fit

Slim Fit

Midrise Slim Tapered Dark Wash Michael

Fit

5. 5. Numero Uno Numero Uno Ambience Mall Ambience Mall

GurgaonGurgaon

• Numero Uno also uses a long steel rod and S- shaped hooks to hang its collection of denims.• Some of the denims are hung in a slanting manner.• Some are arranged on shelves.• Others are stuck to a creative silver plated display wall of the store.

Numero Uno Jeans Numero Uno Jeans StylesStyles

• This season Numero Uno offers jeans in different styles for men to choose from according to their shape and fit.• Some of these are: Martin Fit Washed Effect Jeans Martin Fit Hand Sand Effect Jeans Martin Fit Whiskers Effect Jeans

6. 6. Jealous 21 Jealous 21 Ambience Mall Ambience Mall

GurgaonGurgaon

• Jealous 21, a local brand for denims in Ambience mall Gurgaon makes use of suspended red hooks to display its collection of colorful denims. • This looked original and very attractive to me.• For displaying other jeans it also makes use of white shelves on which they fold their jeans and arrange them according to the color scheme.

Jealous 21 Latest Denim Trends

Jealous 21 Jeans Jealous 21 Jeans StylesStyles

• Jealous 21 offers jeans available in many different styles.• Some of these styles include: Women Grey Magic Collection Jeans- jeans which change color Women Purple Magic Color Jeans Women Lavender Magic Color Jeans

Armani Jeans Armani Jeans Ambience Mall Vasant Ambience Mall Vasant

Kunj DelhiKunj Delhi

• Armani store in Ambience Mall Vasant Kunj uses a very interesting show window concept, The Bucket List concept.

Armani Denims Armani Denims StylesStyles

• Armani offers jeans of different styles.•Some of their collection of denims for men includes: Solid Color Straight Leg Worn Effect Denim Five Pockets Denim Solid Color Low Waist Multi Pockets Faded Denim

Solid Color Straight Leg Worn Effect

DenimFive

Pockets Denim

Solid Color Low Waist

Multi Pockets Faded Denim

Armani Ladies Denims

Only Denims Store Only Denims Store Ambience Mall Vasant Ambience Mall Vasant

Kunj DelhiKunj Delhi

• The Only store in Ambience mall Vasant Kunj has a full window that caters to the Only Unique Collection of Denims section.• The denims are hung with the help of chains.• Semi- realistic full body mannequin forms are used• A big Poster is displayed that coveys a story about denims

Denims Collection

Diesel Ambience Mall Diesel Ambience Mall Vasant Kunj DelhiVasant Kunj Delhi

• The Diesel store in Ambience mall Vasant Kunj show window consists of headless full body formal mannequins.• VM props used such as the star in the picture.•The window conveys the theme “Light Exposure” used for men’s collection of denims.

Diesel Spring Summer 2012 Light Exposure Denims Collection Men

Slim Stretch Tepphar Carrot

Wash Denim

Slim Skinny Thavar Denim

Slim Skinny Thanaz Denim

Regular Slim Krooley

Tapered Wash Denim