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Detailed swot, industry analysis, tourism industry
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Summer Internship Report
On
“BRANDING STRATEGIES AND COMPARATIVE ANALYSIS
OF
JAYPEE HOTELS”
Submitted to Submitted by
Prof. Abhilash Ponnam Ms. Tanvi Singh
IBS Hyderabad 12BSPHH011123
MBA-2012-14
Page | 1
CERTIFICATE
TO WHOM SO EVER IT MAY CONCERN
This is to certify that the Summer Internship Report entitled “BRANDING
STRATEGIES AND COMPARATIVE ANALYSIS OF JAYPEE HOTELS”
has been successfully carried out by Ms. Tanvi Singh in fulfillment of Master of
Business Administration under my guidance during the academic year 2012-14.
Date:
Mrs. Poonam Makhija,
Sr. Additional General Manager,
Jaypee Hotels
Page | 2
ICFAI BUSINESS SCHOOL
HYDERABAD
CERTIFICATE
This is to certify that the project entitled “BRANDING STRATEGIES
ANDCOMPARATIVE ANALYSIS OF JAYPEE HOTELS” has been successfully carried out by Ms. Tanvi Singh in fulfillment of Master of Business Administration under my guidance during the academic year 2012-2014.
Date:
Prof. Abhilash Ponnam
IBS Hyderabad
Page | 3
DECLARATION
I, TANVI SINGH, MBA student of ICFAI Business School, Hyderabad do hereby declare that
this Summer Internship Report titled “BRANDING STRATEGIES AND COMPARATIVE
ANALYSIS OF JAYPEE HOTELS” is a bonafide work done by me under the supervision of
Mrs. Poonam Makhija, Sr. Additional General Manager of ‘Jaypee Hotels’ and is submitted to
Icfai Business School. I also declare that this study report is a part of my MBA curriculum and I
have not submitted this report for the award of any degree or diploma.
TANVI SINGH
Page | 4
ACKNOWLEDGEMENT
I would like to thank my faculty guide Mr. Abhilash Ponnam for rendering me the
whole hearted and proper guidance and also for providing me with all the facilities and amenities
that helped me to complete this project successfully in time.
I express my sincere gratitude to my company guide, Mrs. Poonam Makhija, Additional
G.M. Jaypee Hotels, for providing me all guide lines and inputs that were essential for successful
carry out of the project work in Jaypee Hotels. I place on record my sincere thanks to Ms. Mona
Kashyap, Ms. Lavina Garg, Mr. Shiva Khanna and Mr Anik Verma for the contribution towards
completion of the project in time. I thank all respondents who helped me by giving me their
valuable feed backs for the completion of the project.
Above all I sincerely thank The God Almighty and I would like to express my profound
gratitude to my mother Mrs. Manjusha Shrivastava for all her support and constant encouragement
extended by her. And without her I could not have completed this work.
TANVI SINGH
Page | 5
CONTENTS
Sr. No. Particular Page No.
1 Executive Summary 7
2 Introduction of the Report 8
3 Company Profile 9
4 Industry Profile 17
5 SWOT Analysis 25
6 4 Ps of Jaypee Hotels 29
7 Comparison of Websites 54
8 Limitations 55
9 Results 56
10 Recommendations 57
Page | 6
EXECUTIVE SUMMARY
This project aims to find out the promotional and branding strategies of Jaypee Hotels. The
background talks about various factors that have led us to undertake this study and how and to
whom this report will benefit. Report is based on the analysis of Branding Strategies and
Comparative Study has been done to determine the strength, opportunities, threat and weakness
of Jaypee Hotels. Content Analysis is used as a method for collection of data to generate
qualitative results.
Report includes most of the important information regarding all the 4 hotels of Jaypee which are
Jaypee Vasant Continental, Jaypee Siddharth in New Delhi, Jaypee Residency Manor located in
Mussoorie, Jaypee Greens Golf and Spa Resort in Greater Noida, Jaypee Palace Hotel in Agra.
These all are prestigious hotels of Jaypee Group.
Report also gives a bit of information about various different sectors of Jaypee Group. Those are
Engineering and Construction, Cement, Power, Hospitality, Real Estate, Expressways, Social
Service as well.
Comparative Analysis of websites has done to analyze the features other hotels are using to
attract customers.
Page | 7
INTRODUCTION OF THE REPORT
Objective of the Project
1. This Project will help company in analyzing the reasons of the less market shares and what things are necessary to increase it.
2. To find out the reasons why Hotels are running behind from other competitors.
3. To find out the ranking of ‘Jaypee Hotels’ on the different basis.
Limitations of the study
No study is complete in itself, however good it may be and every study has some
limitations:
Time is the main constraint of my study.
Sample size availability was not large enough
Page | 8
COMPANY PROFILE
The Jaypee Group is a conglomerate based in Noida, India. It was founded by Jaiprakash
Gaur which is involved in well diversified infrastructure conglomerate with business interests in
Engineering & Construction, Power, Cement, Real Estate, Hospitality, Expressways, Sports &
Education (not-for-profit).
Transforming challenges into opportunities has been the hallmark of the
Group ever since its inception four decades ago. Jaypee Group is a Rs. 15,000 crore well
diversified infrastructure conglomerate with a formidable presence in Engineering &
Construction, Power, Cement, Real Estate, Hospitality, Expressways & Education (not-for-
profit).
ENGINEERING & CONSTRUCTION
The Engineering and Construction wing of the group is an acknowledged leader in the
construction of multi-purpose river valley and hydropower projects. The Group is the only
integrated solution provider for Hydropower projects in the country with a track record of strong
project implementation in different capacities and has participated in projects that have added
over 8840 MW of Hydroelectricity to the National grid between 2002 to 2009.
CEMENT
Jaypee Group is the 3rd largest cement producer in the country with an aggregate capacity of
19.1 MnTPA and is slated to be a 33.55 MnTPA by FY12 with Captive Thermal Power plants
totaling 702 MW. The group’s special blend of Portland Pozzolana Cement is marketed under
the brand name ‘Jaypee Cement’.
Page | 9
POWER
The Group is India’s largest Private sector Hydro-power producer and is on its way to be an
integrated power producer with expansion in Thermal; Wind & Power Transmission. Jaypee
Group’s operational power plants are 300 MW Baspa-II (Himachal Pradesh) and 400 MW
Vishnuprayag (Uttarakhand) and by 2012, the total hydropower capacity will be 1700 MW with
the commissioning of 1,000 MW Karcham-Wangtoo project while the power generation
(including Thermal) for the Group shall be 2200 MW. The Group is poised to be a 13,710 MW
power producer by 2019.
HOSPITALITY
The Group owns and operates 4 Five Star Hotels, two in New Delhi and one each in Agra and
Mussoorie with a total capacity of 644 rooms. Another state-of-the-art resort and SPA is being
set up in collaboration with SIX SENSES at Greater Noida.
REAL ESTATE
The Group is a pioneer in the development of India’s first golf centric Real Estate. Jaypee
Greens - a world class fully integrated complex at Greater Noida consists of an 18 hole Greg
Norman Golf Course. Stretching over 452 acres, it also includes residences, commercial spaces,
corporate park, entertainment and nature in abundance. Jaypee Greens also launched its second
project in Noida in November 2007. India’s First Wish Town, is an Integrated Township spread
over 1162 acres of land comprising one 18 hole and two 9 hole golf facility & world class
residences.
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EXPRESSWAYS
The Group is currently implementing 165 km, Noida to Agra, 6/8 lane Yamuna Expressway
Project and ribbon development on 6175 acres at five or more locations along the expressway for
commercial, industrial, institutional, residential and amusement purposes, will also be
undertaken as an integral part of the project. The project is slated to be completed by 2011.
SOCIAL COMMITMENTS
The Group has always believed in “growth with a human face” and has supported the socio-
economic development of the local environment in which it operates and ensured that the
economically and educationally challenged strata around the work surroundings are also
benefited from the Group’s growth by providing education, medical and other facilities for local
development. The Group currently provides education across all spectrum of the learning curve
through 19 schools, 3 ITI’s, 2 colleges and 3 universities catering to over 20,000 students.
Page | 11
JAYPEE HOTELS
Established in 1981; Jaypee Hotels is a division of Jaiprakash Associates Limited, a flagship
Company of Jaypee Group with an annual turnover of 20,000 crores (approx). Jaypee Hotels has achieved a prestigious position in the hospitality sector with leading properties i.e. Jaypee Palace Hotel and Convention Centre (Agra), Jaypee Vasant Continental and Jaypee Siddharth (NewDelhi), Jaypee Residency Manor (Mussoorie), Jaypee Greens Golf and Spa Resort, Jaypee Delcourt-Hotel and serviced apartments, Atlantis-The Club, International Standard Sport Complex (Greater Noida).
Jaypee Greens Golf & Spa Resort
The epitome of elegance and luxury at Greater Noida. Overlooking the lush greens of the 18-hole
Greg Norman Jaypee Golf Course, Jaypee Greens Golf & Spa Resort is a harmonious blend of
luxury, impeccable service, age old traditions and contemporary sophistication. This super-
luxury designer resort offers 170 elegant rooms with a world renowned Six Senses Spa and 7
fine dining specialties. Set amidst luxurious green spance, the ambience clubbed with
contemporary architecture and sculptures provides Jaypee Greens Golf and Spa Resort a
distinctive élan which is bound to change the definition of luxury hotels in India. Photo Gallery
In the Resort’s vicinity are located the "Jaypee Delcourt" and “Atlantis – The Club” at Jaypee
Greens, Greater Noida.
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Jaypee Delcourt
Hospitality with a difference is a unique concept with 27 well appointed deluxe rooms, 36
serviced apartments, multiple dining options, a mini theater, conference facilities, state-of-the-art
wellness centre and a promenade of lifestyle stores.
Atlantis
The Club at Jaypee Integrated Sports Complex, sprawls over 15 acres of land and presents a
combination of International standard sports facility' as well as the 'club house privileges' under
one roof.
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Jaypee Vasant Continental
Located in the heart of South Delhi; is just minutes away from the Airport. The hotel boasts of
119 luxurious rooms with fine dining Paatra and Ano-Tai, a Lounge Bar called Tapas and
Eggspectation, a 24-hour Resto-Café. Tamaya, our Spa, Salon and Wellness Centre have
treatments and massages to soothe your body and soul.
Jaypee Siddharth
Located in Rajendra Place (West Delhi), just a short distance from Connaught Place. This 90
room hotel boasts of plush interiors. The fine dining facilities include Paatra, a Lounge Bar
called Tapas and Eggspectation, a 24 hour Resto-Café. Tamaya, our Spa, Salon and Wellness
Centre has specialized treatments and massages to de-stress.
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Jaypee Palace Hotel & Convention Centre
Situated in Agra, Set amidst 25 acres of lush landscaped gardens, water bodies and walkways,
this hotel has 341 large rooms. The fine dining facilities includes ‘Paatra’, C’est Chine, The
Grand Buffet and the 24-hour Resto café’, the Pavilion Café. In addition, there is an Aqua Grill
and a well stocked bar called Tapas. Jaypee Palace Hotel has 5 graceful indoor venues and 7
spectacular outdoor venues for meetings; Tamaya - our Spa, Salon and Wellness Centre offering
specialized ayurvedic treatments and massages to de-stress.
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Jaypee Residency Manor
This is the only five star deluxe hotel in Mussoorie built on a unique hilltop offering an inspiring
view of the Himalayas. This property has 90 large rooms, multi-cuisine dining at The Regency, a
round the clock coffee shop called Capt. Young’s Café, a discotheque bar - Marshall’s Lounge
Bar and recreational facility at Leisure Mall. Tamaya - our Spa, Salon and Wellness Centre
offering specialized ayurvedic treatments and massages to de-stress.
Page | 16
INDUSTRY PROFILE
INDIAN TOURISM INDUSTRY
Tourism is the basic and the most desirable human activity describing the praise and
encouragement of all people and government. Hotel industry is an essential part of tourism.
The expansion of tourism is well inevitable bringing out development of the hotel
industry. Hotel industry is so closely linked with the tourism industry that it is responsible
for about 50% of the foreign exchange earning form tourism trade and enterprises. The
rising volume of tourism influx brought into light, the shortage of hotels in important
tourist’s centers. Keeping in view the changing standards in the international hotel
keeping. The Indian industry to make a number of improvements. Its not enough to have
adequate hotel accommodations, it is equally necessary to have at various levels, low
priced, moderately priced, high priced, and a few luxury hotels.
The Indian hotel business focuses largely on foreign tourists with only 30% of the
business coming from the domestic business and the leisure travels. The tourist arrivals in
India are seasonal in nature, with the best season being from September to December followed
by a steep fall till May. The period June to September gains momentum once the monsoons are
over. The slack season is generally used for renovation work and the period is characterized by
discounts to attract clients.
When traveling away from home, tourist comes in contact with the places they visit with their
inhabitants and social exchange takes place. Their presence and social background affect the
social structure and mode of life at the destination. Tourists are in turn affected by the
experience and and often carry back home with them, new habits and new outlook on life.
Tourist has great educational significance. Contact between people of different races and
nationalities widen ones outlook. Tourism, whether domestic or international has common
economies significance in the sense that money earned in places visited large sums of
Page | 17
transferred to the host economies where this money provided a source of income, a means of
livelihood and amenities for the resident population. Purchasing power is generated in the
receiving areas through the expenditure of visitors. Money received is spent and resent and this
multiplier process the host country is a beneficiary.
International tourism is of great importance in international trade in the sense that it enters into
the balance of payments of accounts of individual countries generating tourist traffic and
export for countries receiving tourist traffic. For many countries is a major item in world trade.
These countries exhibit faster growth in tourism than in trade of goods.
Domestic and International Tourism
Usually, a distention is drawn between domestic or internal and foreign of international
tourism. In domestic tourism people travel outside their normal domicile to other areas within
the country. Barriers like language, currency and documentation are not in the domestic
tourism. But in India, since difference estates have different languages, ones own language
may not serve a medium of communication. Domestic tourism has no balance of payment
implications.
When people travel to a country other that which they normally live in is known as
international tourism, the distinction between domestic and international tourism is now
diminishing.
Tourism Planning in India
The outlay for tourism development was Rs.8 crore in the third plan Rs.186.46 crores
in the sixth plan and Rs.326.16 crores in the seventh plan. It was during the sixth plan that a
tourism policy was formulated and presented before the parliament. The sixth plan is an
objective envisages optimum use of infrastructure, regionalizing tourist traffic and increase in
accommodation and so on. However, the plan turned out to be a very mere blue print for action
for tourist development. The seventh plan (1985-1990) set a target of 1.5-million tourist arrival
Page | 18
by 1990 and 3 million by 2000 AD. It also recommended according industry status to tourism
in order to encourage private sector investment in tourism.
It was also recommended that public sector would focus on basic infrastructure
development, and the private sector would be in encouraged to develop tourism. For the first
time domestic tourism was sought to be encouraged for promoting social and cultural cohesion
and employment generation. The national committee on tourism presented a comprehensive
report in 1988,which provided the basis of a long-term perspective plan for tourism in the
country.
Set a tourism finance cooperation to extend financial assistance for tourism project.
Developments of select tourist destination and circuits diversification of tourism arrival
of cultural destination to the leisure and holiday tourist
Markets, exploration and development of new tourism generating center.
Increase the hotel accommodation by cent percent by stimulation investment through
appropriate package of incentives.
The committees major recommendation expects that of setting up a national tourism
board wherein accepted. In April 1989, the tourism finance cooperation of India was set up. A
working group of the state tourism secretaries in July 1985 identify incentives for the industry.
About 14 states and 3 union territories have declared tourism as an industry however, despite
the efforts during the seventh plan for diversification of tourists for cultural destinations to the
leisure and holiday destination, India still remains as a cultural destination. Budget outlays
where diverted towards facilitating trekking development of beach resorts, building shopping
plazas, wildlife tourism, facilities for conference is skiing etc. It is reported that the profile of
the average overseas and domestic traveler is changing. In the current plan period as well one
of the principal thrust areas would be modification of the Indian tourism product by adding the
concept of India.
As an adventure and leisure tourism destination to the present cultural tag. Trekking,
Page | 19
winter and water sports wild life and health tourism will remain as the major thrust areas in the
forth-coming area.
INTRODUCTION TO THE HOTEL INDUSTRY
According to the British laws a hotel is a place where a “bonafied” traveler can receive food
and shelter provided he is in a position to for it and is in a fit condition to receive.
Hotels have a very long history, but not as we know today, way back in the 6th century BC
when the first inn in and around the city of London began to develop. The first catered to
travelers and provided them with a mere roof to stay under. This condition of the inns
prevailed for a long time, until the industrial revolution in England, which brought about new
ideas and progress in the business at inn keeping.
The invention of the steam engine made traveling even more prominent. This had to more and
more people traveling not only for business but also for leisure reasons. This lead to the actual
development of the hotel industry as we know it today.
Hotel today not only cater to the basic needs of the guest like food and shelter provide much
more than that, like personalized services etc.
Hotels today are a “Home away from home”.
CLASSIFICATION OF HOTEL
Hotel can be classified into different categories or classes, based on their operational
criteria. For example the type of accommodation they provide, location of the property, type of
services provided, facilities given and the clientele they cater to can help categories hotels
today.
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Hotels today are basically classified into the following categories:
Market segment:
• Economy / limited services hotel
• Mid market hotel
• All suite hotels
• Time-share hotels
• Condominium
• Executive hotels
• Luxury / Deluxe hotels
Property type:
• Traditional hotel
• Motels
• Bread and break fast inns
• Commercial hotel
• Chain hotel
• Casino hotel
• Boutique hotels
• Resorts
o Spa’s
o Conference resorts
According to size:
• Small hotels [150 rooms]
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• Medium hotels [up to 299rooms]
• Large hotels [up to 600rooms]
Other classification can be based on:
a) Market segment
b) Property type
c) Size
d) Level of services
e) Owner ship and application
f) Plans
g) Type of patronage
h) Location etc…
MARKET SEGMENT
Economy hotel:
It provides efficient sanity private rooms with bath. The furnishing and decor are acceptable to
majority of travelers. Food and beverage service may or may not be available.
Mid market hotels:
They offer comfortable accommodation with private on premises bath. Food and beverage
services and uniformed bell staff. They offer above average luxury.
All Suite hotels:
It offers separate sleeping and living areas along with a kitchenette and a stocked bar, and offer
class service.
First class hotels:
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They are luxury hotels with exceptional decor better than average food and beverage service,
uniformed bell services. They often have 2 or 3 dining rooms, swimming pool, spas etc.
Deluxe hotels:
They are better and offer more specialized services than first class hotels. They also provide
limousine services.
PROPERTY TYPE
Traditional hotels:
They have the basic concept of rooms with breakfast, bell desk services and
the other usual services.
Motels:
They are located on highways. Guest is given parking right outside their
rooms. The usually have a gas station / workshop attached to them.
Resorts:
They are usually situated in tourist locations like on rivers, mountains, jungles, or the sea. They
give more privilege to sports activities leisure and re-creation activities like manages,
sightseeing, adventure sports, etc.
Resident hotels:
Where guest stay for longer duration, stay like weeks, months even years.
Casino hotels:
They are hotels usually in tourist spots and mainly cater to people who are on holidays. Casino
hotels like the name suggest offer gambling facilities along with accommodations.
SIZE
Small hotel – up to 150 rooms
Medium hotels –150 to 299 rooms
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Largehotels – 299 to 600 rooms
Extra large hotels – above 600 rooms
LEVEL OF SERVICES:
World-class services:
They target top business executives and provide service s that cater to needs of such people
like lap tops in the rooms, business center, sectarian services.
Mid range services:
They appeal to the larger segment of traveling public [tourist]. The services
provided by the hotel are moderate and sufficient to budgeted travelers.
Economy / Limited services hotel:
They provide comfortable and inexpensive rooms and meet the basic requirement of the guest.
These hotels may be large of small in size depending on the kind of business they get. The key
factor behind the survival of these hotels is that they are priced very low and are in the budget
of most of the travelers.
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RESEARCH METHODOLOGY
Research is a procedure of logical and systematic application of the fundamentals of science to
the general and overall questions of a study and scientific technique which provide precise
tolls, specific procedures and technical information, rather than philosophical means for getting
and ordering the data prior to their logical analysis and manipulation.
Methodology
Methodology following is content analysis because there will be long descriptions about the company’s various branding and promotional strategies.
Data Collection Techniques
The sources of data includes primary and secondary data sources.
2.1.1 Primary Sources:
Primary data is collected by survey.
2.1.2 Secondary Sources:
The secondary data is data, which is collected and compiled from different sources and are
used in research for this study.
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The secondary data include material collected from:
Newspaper
Magazine
Internet
Data Collection for the report
Data used in the report are Secondary Data.
Data has been collected by the following sources :-
Portals Government Reports Company Employees Company Reports Jaypee Hotels Annual Report
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S.W.O.T Analysis of Jaypee Hotels
Strengths
The group owns and operates 4 Five Star Hotels, two in New Delhi NCR and one each
in Agra and Mussoorie with a total capacity of 644 rooms.
Due to presence in leisure destinations like Delhi, Mussoorie, Agra, etc. the needs of
the national and international tourists travelers are met while they are on a visit.
It is a chain of hotels that is perfectly designed according to the suitability and demand
of the tourists.
Hotels offers great ambience with all the facilities that could be desired for a
comfortable stay.
Weaknesses
Though Jaypee Hotels are well equipped with all the facilities they are quite expensive
according to the standard of living of Indians.
The Jaypee Hotels are heavily staffed. This can be gauged from the facts that while
Jaypee have a staff to room ratio of 3:1, this ratio is 1:1 for international hotels which
is a wastage of funds
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High tax structure in Jaypee Hotels is a major deterrent in attracting visitors; the
expenditure tax, luxury tax and sales tax inflate the hotel bill by over 30%.
The services currently offered by Jaypee hotels are only limited value added services. It
is not comparable to the existing world standards.
Opportunities
Demand between the national and the inbound tourists can be easily managed due to
difference in the period of holidays. For international tourists the peak season for
arrival is between Septembers to March when the climatic conditions are suitable
where as the national tourist waits for school holidays, generally the summer months.
In the long-term Jaypee Hotels have latent potential for growth. This is because Delhi,
Mussoorie and Agra are ideal destinations.
For India, the inbound tourists are a mere 0.49% of the global figures. This number is
expected to increase at a phenomenal rate thus pushing up the demand for the hotels.
Nowadays Indian Youth is much more interested in exploring different cultures,
cuisines, they want more exposure so they travel around the world to experience
different things. Hotels should use this opportunity as a tool for growth of the hotel by
introducing new tariffs, schemes, coupons, policies etc.
Threats
Guest houses replace the hotels. This is a growing trend in the west and is now catching
up in India also, thus diverting the hotel traffic.
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Political turbulence in the area reduces tourist traffic and thus the business of the hotels.
Changing trends in the west demand similar changes in India, which here are difficult
to implement due to high project costs.
The economic conditions of a country have a direct impact on the earnings in hotel
industry. Lack of training man power in the hotel industry.
4 Ps OF JAYPEE HOTELS
Product/Services : Under the head services come the services offered by the organization.
The services offered by Jaypee Hotels include :-
Accommodation: The Group’s hospitality business owns and operates 6 properties spread across New Delhi, Uttar Pradesh and Uttarakhand. Four Five Star Hotels, two in New Delhi and one each in Agra and Mussoorie have a total capacity of 689 rooms. Another 5 Star luxury, a state-of-the-art golf and spa resort with 170 living spaces first ever Six Senses Spa has been set up in collaboration with SIX SENSES SPAS at Greater Noida.
Following are the accommodation offered by all the luxurious hotels :-
Jaypee Vasant Continental Delhi, India
Room Category
Deluxe
Club Royal
Club Premier
Suite Executive
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Suite Club
Jaypee Siddharth, India
Room Type
Deluxe Room
Club Room
Suite
Jaypee Palace Hotel & Convention Centre, Agra, India
Room Type
Standard
Executive
Palace Room
Junior Suite
Executive Suite
Summit Suite
Presidential Suite
Jaypee Residency Manor, Mussoorie
Room Type
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Deluxe
Executive
Valley View Manor
Valley View Green
Suite
Jaypee Greens Delcourt
Accommodation Type
Deluxe Room
Conferences and Meetings
Jaypee Vasant Continental:
Jaypee Vasant Continental is the perfect venue for meetings and conferences with its state-of-the-art facilities. Fully equipped conference rooms, 24 hour business center and banquet halls all combine to offer customers a wide choice of venues.
Jaypee Siddharth:
Jaypee Siddharth is known for its business and conferencing facilities. The brand new and efficient 24-hour business center, the classic boardrooms, the smart new meeting rooms combine to offer corporate and individuals a choice to suit every occasion what ever is the size.
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Jaypee Palace Hotel and Convention Centre:
The Jaypee Palace Convention Center with a total floor area of 6770 square meters is the biggest and most grand in this part of the country. A technically advanced convention center built to global standards and supported by most up to date conferencing technology- fit for groups of 40-200 people.
Jaypee Residency Manor :
Being the only 5 Star Deluxe Resort Hotel in the hills of Northern India, Jaypee Residency Manor offers modern conferencing facilities and services with a capacity to accommodate any number of guests between 30 to 400. An ideal venue for residential conferences, the hotel has both business and recreational facilities that are the best in the whole state.
Jaypee Greens Golf and Spa Resort, Greater Noida:
We welcome you to celebrate moments of joy and togetherness, blessed with bliss and luxury at Jaypee Greens Golf & Spa Resort. Nestled in the lush green landscapes of Jaypee Greens at Greater Noida, this world of beautiful gestures is where all your celebrations will translate into magical memories.
WeddingsCelebrate the most memorable day of your life with Jaypee Hotels
Jaypee Palace Hotel & Convention Centre, Agra
Jaypee Palace presents a magnificent backdrop for the intimacy and grandeur of a wedding. 5 graceful indoor venues for 125-2000 people and 7 spectacular outdoor venues for 200-3000 people, Jaypee Palace Agra can host all weddings, corporate functions and banquets. From a simple ceremony to a grand extravaganza, Jaypee Palace has residential weddings packages to suit every level of sophistication and budget. The trademark warmth and hospitality is reflected in its personalized wedding management that ensures that every little detail, however small, is given the attention it deserves.
Jaypee Residency Manor, Mussoorie
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Designed to give a breathtaking view from every nook and corner of its 90 well-appointed rooms. This is where romance with nature begins and culminates into an alliance made in heaven. The outdoor option includes ‘The Terrace Gardens’ that can accommodate upto 500 people and the spacious Banquet Hall; an indoor venue has a capacity of 400 people for all functions and banquets. An elongated driveway provides a beautiful entry for the baraat and the adjoining receiving area is designed to welcome your guests in style.
Jaypee Vasant Continental, New Delhi
Located amidst the exclusive diplomatic enclave of New Delhi and the perfect destination for dream weddings with its well-appointed rooms and excellent dining options. The picturesque pool-side along with an enviable location makes it one of the most popular wedding venues. Smaller breakaway halls are perfect for intimate family functions. The outstanding service, superlative décor and unparalleled banqueting ensure an unforgettable wedding experience.
Jaypee Siddharth, New Delhi
Located in central part of Delhi, offers excellent banqueting facilities at its mix of indoor and outdoor, chic, elegant venues having a capacity of upto 600 guests. The hotel offers its wedding guests extremely sumptuous food, smart and stylish set-ups -ranging from traditionally classic to suave and trendy- along with personalized service, making their experience highly memorable. All this makes the hotel an extremely popular destination for weddings.
Jaypee Greens Golf and Spa Resort, Greater NoidaCelebrate in The Lap of Luxury
We welcome you to celebrate moments of joy and togetherness, blessed with bliss and luxury at Jaypee Greens Golf & Spa Resort. Nestled in the lush green landscapes of Jaypee Greens at Greater Noida, this world of beautiful gestures is where all your celebrations will translate into magical memories.
Dining
Jaypee Palace Hotel, Agra
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Timings: Lunch: 12 Noon to 3pmDinner: 7: 30 pm to 11: 30 pm
C’est Chine, the launched fine dining restaurant, open for lunch and dinner serves authentic Chinese cuisine in the backdrop of design that will make the dining experience
simply unforgettable.
Timings: Breakfast: 07:00 am to 11:00 amLunch: 12:30 pm to 03:00 pmDinner: 07:30 pm to 11:00 pm
The Grand Buffet, an elaborate spread of Indian and continental soups, salads, main courses and desserts make the Grand Buffet a perfect place to indulge. Open for breakfast, lunch and dinner, the aesthetically designed restaurant can accommodate upto 228 guests.
Timings: Dinner: 07:30 pm to 11:30 pm
Paatra, the new fine-dining restaurant at Jaypee Palace Hotel, Agra takes you on a culinary journey from Amritsar to Lahore. Different ‘paatras’ or utensils determine the unique cooking methods that conserve the unique flavor of your food. An elegant restaurant that promises to deliver an unforgettable food experience.
Timings:All day dining
Pavilion Café, the 24-hour resto café for all day dining offers an eclectic selection of Indian and continental delicacies. Along with an array of alcoholic and non-alcoholic beverages.
Timings:
Tapas, the stylish and elegant Lounge bar offers the finest domestic, imported spirits and wines along with a range of stimulating cocktails and appetizing snacks.
COMPARISION OF WEBSITES
Parameters TAJ LALIT RADISSON JAYPEE Description
Registration for Reservation
On Home Page On Home Page On Home PageNot on Home
Page
All the three hotels except Jaypee have the reservation form on HOME PAGE only which makes the process of registration for reservation a bit comfortable for registrant.
Background or theme colors
Moving Texts which
differentiated itAttractive colors Formal Colors Sober Colors
Colors attract viewers and should contain differentiating factors
Information on Homepage
Adequate Adequate Too Much AdequateToo much information on Home Page which makes the look a bit messy
Toll Free Number YES YES No No
Toll Free Number is a very good feature which adds to Branding of the Hotel, And The Lalit's have done something very unique. There is a feature of Call us Free in which they asked for the phone numbers and they call the customers.
Panoramic Views
On the product tab they have
moving images of their restaurants
and spas etc.
Vitual Tours 360 Degree
Jaypee have differentiated its website by putting 360 dgree view. On Taj's website there is option of listening their soundtrack while exploring the pictures
Find a Hotel YES YES YES NOBecause of being in limited cities jaypee is running behind.
UpdateMobiles and
through social Media
Only Social MediaNewsLetters and
Social Media
NewsLetters and Social
MediaLanguage No No Yes NoWebsite
FeedbackYes No No No
Support From Viwers
Ask for the vote Ask for the vote Ask for the vote NoInvolvemnt of viewers is being used
which make them felt special
WEBSITE COMPARISIONS
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Timings: Lunch: 12 Noon to 3pmDinner: 7: 30 pm to 11: 30 pm
C’est Chine, the launched fine dining restaurant, open for lunch and dinner serves authentic Chinese cuisine in the backdrop of design that will make the dining experience
simply unforgettable.
Timings: Breakfast: 07:00 am to 11:00 amLunch: 12:30 pm to 03:00 pmDinner: 07:30 pm to 11:00 pm
The Grand Buffet, an elaborate spread of Indian and continental soups, salads, main courses and desserts make the Grand Buffet a perfect place to indulge. Open for breakfast, lunch and dinner, the aesthetically designed restaurant can accommodate upto 228 guests.
Timings: Dinner: 07:30 pm to 11:30 pm
Paatra, the new fine-dining restaurant at Jaypee Palace Hotel, Agra takes you on a culinary journey from Amritsar to Lahore. Different ‘paatras’ or utensils determine the unique cooking methods that conserve the unique flavor of your food. An elegant restaurant that promises to deliver an unforgettable food experience.
Timings:All day dining
Pavilion Café, the 24-hour resto café for all day dining offers an eclectic selection of Indian and continental delicacies. Along with an array of alcoholic and non-alcoholic beverages.
Timings:
Tapas, the stylish and elegant Lounge bar offers the finest domestic, imported spirits and wines along with a range of stimulating cocktails and appetizing snacks.
Limitations
Lack of Professional people
Jaypee Hotels do not have any criteria for specialized subjects. They only go for experience although that counts a lot but they should be opting for right person for the right job.
Work Load
In certain departments the work load is so much that it becomes impossible for a normal human to take the work load. And you will constantly see lots of turnover.
Lack of Co-ordination
During the completion of my internship program I have observed the lack of coordination among employees that often resulted in unfavorable conditions
Financial Compensation
Pay is a wonderful incentive, Manager or employees think of their pay a form of recognition for a job well done and as a markup for recognition. In short salary packages offered by the hotel are not attractive for the qualified and specialized people.
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Result
1. The hotel industry is in boom.
2. The location of the hotel is the main advantage for the hotel.
3. The customer survey says that most of the customers are happy.
4. There must be an innovation in marketing strategy.
5. Effective marketing can raise the business of the hotel.
6. Event conducting (fashion shows, DJ, Stage performance) have an important role in
profit generation.
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Conclusion & Recommendations
Two nights B&B to include first night dinner – Such kind of offers are extremely needed this encourages your guests to eat in the hotel and provide an increased spend on wines and spirits.
Invite representatives from your local tourist office to try out your facilities and experience what you offer first-hand.
Give people the opportunity to sample what you offer in person or bringing a guest for free. This type of promotion is a great way of encouraging people to try something new or entice them away from another venue with no risk to them.
Taster evenings for your new menu for your local neighborhood or regular customers. You don't need to give a full-blown meal, just a sampling of different menu items. Although the food will be free people will still be buying drinks. If you do this prior to your normal service times it might also encourage people to stay on for a full-blown meal. Offer vouchers or discounts for all those who attend for subsequent visit.
Wine tastings, particularly when you are changing your wine list. Your wine merchant might also provide some sponsorship for this.
Invite existing customers to bring a friend with them for free (your existing customers are your best form of referral and by bringing a friend you are increasing the loyalty of the existing customer).
Invite PAs and secretaries from local businesses to a networking meeting enabling them to sample your meeting and conference facilities.
Tie in with local activities such as flower shows, exhibitions, festivals, and sporting events and offer vouchers to the organizers of the events to give to visitors.
Celebrate important dates on the hotel's calendar: The anniversary of the hotel opening, a refurbishment, a new arrival to the team, even your birthday is an ‘excuse' to offer something special.
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Your rewards need to suit your target audience - something that is of real value to them or regarded as special, but still of low enough cost for you to remain in profit. If your customer's bill is normally paid by a third party (e.g. business expenses) make the offer something they can benefit from personally - otherwise there is little incentive.
Bibliography
http://www.jaypeehotels.com/
http://www.jaypeeresortdelhi.com/
https://en.wikipedia.org/wiki/Tourism_in_India
http://www.theashokgroup.com/
http://www.thelalit.com/group-profile
http://www.tajhotels.com/
http://www.radisson.csom/
http://www.tripadvisor.in/Hotel_Review-g304551-d304639-Reviews-Jaypee_Siddharth- New_Delhi_National_Capital_Territory_of_Delhi.html
http://www.indiainfoline.com/Research/LeaderSpeak/Manju-Sharma-Director-Operations-Jaypee-Hotels/38954993
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